Sports Industry News
A collection of Sports latest news, analysis and best practices from top business influencers and the world's most trustworthy sources.
Mavericks hiring CAA Sports to help find naming-rights partner for future arena
In two-plus years of Miriam Adelson ownership, the Dallas Mavericks have gone to an NBA Finals, made the shocking and widely criticized Luka Dončić-for-Anthony Davis trade and drafted Cooper Flagg with the No. 1 pick after experiencing…
Sports stars, 'sacred spaces', and an increasingly bitter battle for privacy
Coco Gauff could feel it brewing. As she collected her bags and made her way off court after being thoroughly beaten by her Australian Open quarter-final opponent, Elina Svitolina, in just 59 minutes, her insides fizzed with frustration. The…
Sport news LIVE: SunSport brings you all the latest from the world of sport
SUNSPORT bring you all the latest news from the Premier League to the Winter Olympics. Thomas Frank has been sacked by Tottenham after his horror run in charge of the North Londoners ended with a 2-1 defeat to Newcastle last night. Your info will…
Community Is the New Competitive Edge for Sports Marketing
This post was created in partnership with DNA Vibe Community-centric sports campaigns can create long-term value. Athletes can serve as strong messengers and advocates for brands. Brands should vet athletes before partnering with them and encourage…
Greenlandic Olympian: Climate Change Puts Winter Sports at Risk
Winter sports must take a clear stand on climate action, starting with the companies we choose as sponsors. I am a biathlete. I grew up in Greenland skiing and shooting, and I will compete for Denmark in biathlon at the Milano Cortina Olympics. But…
Malaysia urged to invest in sports to keep ageing population healthy
AMPANG: With Malaysia facing an ageing population crisis, increased investment into sports facilities and programmes could be key to keeping ageing Malaysians healthy for generations to come, says Ling Tian Soon. The MCA Youth chief said increasing…
Why Marketers Need to Think Globally About Engaging Sports Fans
This post was created in partnership with Octagon Global expansion is rapidly changing how sports leagues, particularly the NFL, operate and how brands connect with international audiences. It's also creating new opportunities behind the scenes…
Technology Kicks Off a New Era in Sports
This post was created in partnership with Comcast Business Technological innovation is rewriting the playbook for how sports franchises and stadiums operate and how fans experience the Big Game. What's more, the proliferation of data is influencing…
Baird upgrades Dick's Sporting Goods on Foot Locker recovery and growing market share
Baird believes that a Foot Locker recovery and market share gains should lift the stock price of Dick's Sporting Goods. The investment firm upgraded the sporting goods retailer to an outperform rating from neutral. Baird also hiked its price target…
Hailed as a pioneer, Swedish transgender skier at Winter Olympics just wants to focus on sport
LIVIGNO, Italy (AP) — Some saw it as a ground-breaking moment for transgender athletes when freestyle skier Elis Lundholm competed at the Winter Olympics. As for Lundholm? He's just focused on the sport. “I haven't really thought…
Why women aren't allowed to compete in one Winter Olympic sport
Notifications can be managed in browser preferences. Nordic Combined, a challenging Winter Olympic sport that combines ski jumping and cross-country skiing, is the only discipline at the games where women are prohibited from competing. Originating…
The 'impossible maths': the Caribbean's sporting success is extraordinary - so why does it do nothing to build on it? | Kenneth Mohammed
The US is preparing to co-host the 2026 World Cup while also deciding who is allowed to attend. For the Caribbean, that contradiction is familiar. In nearly a century of men's World Cup football, only four Caribbean nations have ever qualified.
Today on Sky Sports Racing: Hereford and Southwell
Si Grass bumped into the talented Inis Mor on debut before opening her account last time out and looks to continue her progression in what looks an intriguing fillies' contest at Southwell; there is also competitive jumps action from Hereford, live…
Growth Engine at Amer Sports Appears on Track
The two largest brands in Amer Sports ‘ portfolio, Arc'teryx and Salomon, continue to show increasing brand relevance. According to UBS softlines analyst Jay Sole, both brands have been gaining “traction in the U.S. and…
Sports ticket prices in Indianapolis and nationwide are soaring
Supporting the Colts and Pacers is getting more expensive. Why it matters: Ticket costs that outpace inflation across leagues are pricing some fans out of the action while delivering a blow to sports towns like Indianapolis. Driving the news:…
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