Sports Industry News
A collection of Sports latest news, analysis and best practices from top business influencers and the world's most trustworthy sources.
The Best Sports Bras
To determine what makes a good sports bra, we spoke with breast biomechanics researchers, sports-bra consultants, specialty-lingerie shop owners, sportswear designers, and textile scientists. The authors of this guide have also worked to demystify…
Betting On Intelligence: Sports Analytics And AI
Robert Kraft, Founder & CEO Atlas World Sports, Chicago, IL. Imagine a world where artificial intelligence (AI) doesn't just predict who will win the game but the next play before it happens. My own organization moved toward AI because we found the…
YouTube TV to launch a new sports package next year
YouTube TV will launch 10 genre-specific packages, including a YouTube TV Sports Plan in early 2026, the company announced on Wednesday. The plan will offer fans access to all the major broadcasters as well as popular sports networks such as NBC…
Investment Firm APEX Is Raising $350 Million To Target European Sports Assets
Scaling Up: CEO António Caçorino thinks APEX will be in “a beautiful sweet spot” acquiring minority stakes in small and mid-size targets, mostly in Europe—an area of the sports world that has largely been…
WTA signs biggest sponsorship deal in the history of women's sport
In a landmark moment for women's tennis, the WTA has signed what is believed to be the biggest sponsorship deal in the history of female sport with Mercedes Benz. The WTA today announced that the German car manufacturing giant would become their…
Rough & Tumble Newest Location Highlights Women's Sports Momentum
Rough & Tumble offers an inclusive space for all patrons. The space includes jerseys from local women's sports stars and a large range of food and drink options. Rough & Tumble, the first women's sports bar in Seattle and second in the country, has…
Who are the Sky Sports presenters and pundits for the World Darts Championship?
THE World Championship returns to Ally Pally and Sky Sports are once again showing all the action. Emma Paton is hosting the coverage with several former players in the commentary box across the blockbuster few weeks. Your info will be used in…
The U.S. Needs a Better Strategy for Sports Diplomacy
Friday's draw was the opening act of the 2026 World Cup, which will be co-hosted by the U.S., Canada, and Mexico. The event, held in Washington D.C., was the latest act in the “Decade of American Sports” — in which the U.S.
Otro Capital Becomes First PE Firm to Win College Sports Deal
A 2-year-old private equity firm founded by former employees of RedBird Capital Partners beat larger rivals to strike the industry's first deal with a college sports program. Otro Capital will take an equity stake in Utah Brands & Entertainment, a…
A sporting superhero: can anyone stop Luke Littler at the world darts championship?
You will be seeing plenty of Batman and Wonder Woman over the coming weeks; Spiderman, Mr Incredible, perhaps even a Ninja Turtle or two. Yes, Christmas at Alexandra Palace is always a good time for spotting superheroes. But only one of them will…
Sports Investor Apex Backed by New F1 Champion Launches New Fund
Sports investment firm Apex is launching new fund dedicated to acquiring smaller assets, highlighting the increasingly competitive nature of the industry at a time of soaring valuations. This new vehicle intends to take minority stakes in European…
Sports Personality of the Year: Can you name every winner of the award?
The contenders for the 2025 BBC Sports Personality of the Year award will be announced on Thursday. The prize has been won 71 times, with the first ceremony taking place in 1954. How many winners can you name? Good luck! What information do we…
WTA Tour and Mercedes-Benz sign potentially largest partnership deal in women's sport
The Women's Tennis Association has announced a long-term partnership with Mercedes-Benz which has the potential to be the largest in women's sport. The German car manufacturer will become the premier partner of the WTA and pour $50m (£37.5m)…
Greg Wallace Pushes Back as NASCAR Charter Trial Exposes Deep Rift in the Sport
The NASCAR charter lawsuit has escalated into a public and contentious showdown, revealing sharp divides within the sport as testimony and online commentary continue to unfold. As the trial progresses, emotions have spilled over far beyond the…
YouTube TV is planning to launch a cheaper 'skinny' sports bundle following its battle with Disney
YouTube TV will unveil new prices soon. But this time, it will be good news for sports fans. YouTube is launching a set of cheaper, slimmed-down versions of its popular live TV service in 2026, which it's calling 'YouTube TV Plans,' the video giant…
Receive a Daily briefing on Sports Industry News
Get Started