Sports Industry News
A collection of Sports latest news, analysis and best practices from top business influencers and the world's most trustworthy sources.
The Wonder Drug That's Plaguing Sports
Twenty-five years later, James Dalton proudly recalled “that euphoric moment” when the rats were dissected and he saw their prostate glands had shrunk. “It still gives me goose bumps,” he said, pointing at his arm.
NBC Sports set to host Super Bowl LX pregame coverage from Alcatraz Island
Alcatraz hosts over a million visitors annually. Justin Sullivan / Getty Images NBC Sports announced Monday that it would be using Alcatraz Island, the site of a former prison that is now a tourist attraction in the San Francisco Bay, for segments…
MLB teams flee cash-strapped FanDuel Sports Network for MLB's broadcast group
With spring training about to begin, Major League Baseball could end up with a full break from Main Street Sports Group, a cash-strapped TV partner that began the offseason poised to televise nine clubs in 2026 — nearly a third of the…
UK Sport urges BBC to boost coverage of Olympic sports between Games
The chair of UK Sport has called on the BBC to show more of Team GB's “fantastic athletes” between Olympic Games and says there is significant public appetite for more coverage on free-to-air TV. Nick Webborn said he expected millions…
'The Greatest Heist': Mike Tirico's Super Bowl-sized decision that transformed sports TV
When Mike Tirico becomes just the 13th person to call the Super Bowl on TV on Sunday, it will mark the final, complete validation of a gutsy decision that transformed his career and sparked the biggest financial upheaval in sportscaster history. In…
Bad Bunny and Super Bowl LX: How sports culture influences his musical playbook
Seven days before his highly anticipated Super Bowl halftime show, Puerto Rican superstar Bad Bunny celebrated a milestone moment. Following the massive success of his 2025 album ‘Debí Tirar Más Fotos,' he took home the Grammy…
Follow transfer deadline day live on BBC Sport
Today is the final chance of the season for your Premier League team to do transfer business. The window closes at 19:00 GMT, meaning teams - and fans - can avoid the usual late-night transfer scramble. It has already been a busy window - for some…
An incredible sports week arrives with Olympics, Super Bowl. Plus: NFL coaching carousel wraps up
The Pulse Newsletter 📣 | This is The Athletic' s daily sports newsletter. Sign up here to receive The Pulse directly in your inbox. Good morning! It's the start of a brilliant sports week. Coming up: 🏅 Olympic stars to know…
Sources: At least 6 teams to leave Main Street Sports, join MLB
At least six teams are expected to leave their regional sports network, Main Street Sports, and join Major League Baseball, essentially shedding their once-lucrative local-media contracts, sources confirmed to ESPN on Monday. More are expected to…
Court of Arbitration for Sport makes ruling on Katie Uhlaender's Olympic bid
The Court of Arbitration for Sport (CAS) on Monday made a ruling in the case of American skeleton athlete Katie Uhlaender and her bid to receive a spot in the Milan Cortina Olympics. The CAS Ad hoc Division ruled that it had no jurisdiction to…
West Brom news: Sporting Director Andrew Nestor set to leave club
Andrew Nestor is set to leave his role as West Bromwich Albion's president and sporting director following a series of failures during his almost two-year spell. The impending departure follows tension behind the scenes, with last month's sacking…
MLB to produce local broadcasts for 6 more teams with fate of FanDuel Sports Network uncertain
The Cincinnati Reds, Kansas City Royals, Miami Marlins, Milwaukee Brewers, St. Louis Cardinals and Tampa Bay Rays will have their local television broadcasts produced and distributed by Major League Baseball this season. The Royals, Brewers and…
Fernando Mendoza on new list of Latinos driving sports' future
College football national champion Fernando Mendoza made the inaugural Latinos in Sports (LiS) Power Players list. Why it matters: The Heisman Trophy winner's visibility underscores the growing influence of Latino athletes in college sports, as…
BetMGM introduces 'zero-tolerance' athlete anti-harassment policy targeting sports betting threats and abuse
FIRST ON FOX — The sports betting industry is taking a major step forward in the protection of athletes and the preservation of the integrity of the game with a groundbreaking policy that holds bettors accountable for threats made against…
How Brands and Retailers Will Tackle a Blockbuster Year of Sports in 2026
The athletic industry is going all in on marketing blitzes and high-profile product launches as a historic sports year gets underway. Chief among the major draws is the FIFA World Cup 's journey to North America, where the U.S., Canada and Mexico…
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