Seo Industry News
A collection of Seo latest news, analysis and best practices from top business influencers and the world's most trustworthy sources.
What 15 years in enterprise SEO taught me about people, power, and progress
After more than 15 years in enterprise SEO across six major corporations, I've seen more careers derailed by internal politics than by Google updates. Many SEOs moving from agency to in-house assume that staying current with algorithms and…
SEO Pulse: December Core Update, Preferred Sources & Social Data
The December 2025 core update is the main story this week. Google confirmed a new broad ranking update, clarified how often core changes happen, expanded Preferred Sources in Top Stories, and started testing social performance data in Search…
Video: Google December 2025 Core Update, Discover Alignment To Rankings, Search Console Features, AI Mode Updates & More
Dec 12, 2025 - 8:01 am 0 — by Barry Schwartz Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online technology that helps companies decrease costs and increase sales. Barry…
AI shopping could drive $263 billion in holiday sales. Walmart and Target are racing to get in
AI could drive $263 billion in global holiday sales this year, representing 21% of all holiday orders, Salesforce predicts. Companies like Walmart and Target are overhauling their AI strategies to ensure they're meeting consumers where they're…
How breakthrough TV ads trigger search spikes and conversions
When a TV commercial makes people feel something, it doesn't just win in the moment – it sparks curiosity, drives searches, and fuels conversions. That's why the “ Breaking TV Ads Report,” jointly launched by Kinetiq and…
Google Maps Share Button Removes X For Reddit & Facebook
Dec 12, 2025 - 7:31 am 0 — by Barry Schwartz Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online technology that helps companies decrease costs and increase sales. Barry…
What Black Friday reveals about how LLMs understand ecommerce
Every Black Friday reveals how consumers search, compare, and decide. This year added something new: a real-world test of how AI models interpret commerce under true demand. So we ran a structured test across major LLMs and analyzed 10,000…
Search Engine Land celebrates its 19th birthday
Search Engine Land turns 19 today. Nineteen years. Almost two decades of analyzing, explaining, questioning, challenging, obsessing over, and occasionally shaking our heads at whatever Google and the search industry throw our way. And this past…
Christmas song rich list ranked - the real winner and it's not Mariah
Christmas hasn't started until you've heard Mariah Carey's All I Want For Christmas Is You - but it might surprise you to know she's not the highest Christmas earner. Though the 'Queen of Christmas' is said to pocket a staggering £8 million…
The Fallacy Of Strategy, And How To Avoid It
Greg Peters is the president and founder of 4B Marketing, a full-service tech marketing agency based in Denver, CO. Every company has raw energy, but direction is what turns that energy into progress. I experienced this firsthand with a leader at…
The Best Teen Romance K-Drama Of The Decade Is Now Streaming On Netflix
There are myriad romantic K-dramas on the market, but few have captivated audiences like True Beauty. Over the past 10 years, Korean dramas have skyrocketed in global popularity thanks to Western streaming services like Netflix investing in the…
Top Brand Visibility Factors in ChatGPT, AI Mode, and AI Overviews (75k Brands Studied)
Louise is a Content Marketer at Ahrefs. Over the past ten years, she has held senior content positions at SaaS brands: Pi Datametrics, BuzzSumo, and Cision. By day, she writes about content and SEO; by night, you'll find her playing football or…
Truth behind your kid's fave YouTube show - how Blippi star tried to hide past
IN his bright orange and blue get-up and with his excitable shrill voice, Blippi – the American TV star adored by my son – has been a constant presence in our house for the past four years. But I've discovered something truly sinister…
Is ChatGPT's New Shopping Research Solving a Problem, or Creating One?
When OpenAI announced its new shopping search capabilities, I took the news with a grain of salt (perhaps the whole shaker). For the past decade, we have watched the slow evolution of traditional search engines. What began as tools for pure…
5 Underrated AI Tools of 2025 You're Ignoring - And It's Costing You Growth
2025 has been a wild year for AI. We've all seen the headline giants — GPT-5, Claude 3.5, Midjourney 7, Sora, Comet, Grok 4 — stealing the spotlight. But here's the uncomfortable truth: Most creators, entrepreneurs, and small teams…
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