Seo Industry News
A collection of Seo latest news, analysis and best practices from top business influencers and the world's most trustworthy sources.
SEO's future isn't content. It's governance
Every few years, SEO gets a shiny new acronym. Voice search. AMP. E-A-T. Each promised to rewrite the rules, and each eventually found its way into the same corporate graveyard of experiments and half-baked roadmaps. I know, because I bought in.
SEO vs. GEO: A comparison for PR professionals
Haley Banwart is a senior public relations and content strategist at Meyocks. Krissy Biesterfelt is the director of SEO & content strategy at Meyocks. Shifts in search behavior have elevated the importance of implementing generative engine…
How to Optimise Your Content for Better SEO?
Nowadays, in a competitive digital world, only creating content to boost your brand image is not enough. Businesses and startups need to have a proper knowledge of content optimisation to ensure content stands out to both search engines and…
Adobe to buy Semrush for $1.9 billion
Adobe said on Wednesday that it has agreed to acquire search engine optimization company Semrush for about $1.9 billion in cash, as the Photoshop maker seeks to augment its suite of marketing offerings. In a statement, Adobe said it would offer $12…
AI search has brands scrambling and 'GEO' gurus rushing in
This summer, the PR agency Bospar was preparing a major announcement for its client, the AI computer vision company RealSense, when it discovered an awkward problem. When Bospar asked ChatGPT, Claude, Gemini, or Copilot for information about…
Adobe to acquire digital marketing platform Semrush for $1.9 billion
The deal, which is expected to close in 2026, will expand web analytics inside Adobe. The deal, which is expected to close in 2026, will expand web analytics inside Adobe. Emma Roth is a news writer who covers the streaming wars, consumer tech…
How To Optimize Content For AI Search: A Data-Driven Approach
Janak Sunil, CEO, Bear (YC F25). Helping companies market to AI agents. How humans retrieve information has changed forever. Unlike with Google, AI is trained to generate an answer tailored to the user's intent. Results pages are making place for…
Adobe to buy Semrush for $1.9 billion, sending marketing platform's shares up 70%
Adobe reached a deal to acquire search engine marketing platform Semrush for $1.9 billion. The design software firm said it will pay $12 a share for Semrush, in a deal expected to close during the first half of 2026. Semrush, which went public in…
7 Technical SEO Practices Every Developer-Led SaaS Should Implement in 2025
Developer-led SaaS products have a huge advantage: technical teams understand structure, architecture, and performance better than anyone. But even with that advantage, many dev-founded projects fail to grow because they overlook SEO fundamentals.
Adobe to buy software provider Semrush in $1.9 billion deal
(Reuters) -Photoshop maker Adobe (ADBE) will acquire software platform Semrush (SEMR) in a $1.9 billion deal, the companies said on Wednesday. Adobe will pay $12 per share for the company, representing a premium of around…
How to get cited by ChatGPT: The content traits LLMs quote most
LLM-driven discovery is reshaping how readers find and evaluate information, yet most teams still don't know what actually gets cited by ChatGPT. While early theories suggest that structure, freshness, or authority signals are the primary drivers…
3 Tactics To Stay Visible When AI Search Kills Your Web Traffic
3 tactics to stay visible when AI search kills your web traffic Your website traffic is about to tank. AI search means people get instant answers without clicking through. Google's zero-click searches already steal 65% of queries. Now AI makes it…
Alignment for LLM visibility is incredibly complex, but doable
I've straddled both the brand marketing and SEO industries for the past decade now. That dynamic has made it particularly interesting to watch how the concept of brand alignment has seeped into the search marketing vernacular. To quote my favorite…
Adobe Plans to Acquire Semrush to Add GEO Capabilities
The companies' definitive agreement for the acquisition includes a total equity value of $1.9 billion, they said ina Wednesday (Nov. 19) press release. The transaction has been approved by both Adobe's and Semrush's board of directors but remains…
Quotes From Google, Microsoft, and Perplexity On GEO Rush
Business Insider interviewed both SEOs and representatives from Google, Microsoft, and Perplexity on what it calls the 'GEO rush.' The rush for SEO companies or other companies to sell GEO (AI SEO) related services. There are quotes from Danny…
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