Seo Industry News
A collection of Seo latest news, analysis and best practices from top business influencers and the world's most trustworthy sources.
Why SEO annual plans fall apart - and how to build one that holds up
If you're leading marketing right now, you're probably knee-deep in planning season, and feeling a tension I hear from CMOs and VPs every year: “We build a plan, but the execution never matches the intent.” Sound familiar? The…
Google's Danny Sullivan & John Mueller On SEO For AI
John Mueller from Google had Danny Sullivan from Google on the Search Off the Record podcast to talk about 'Thoughts on SEO & SEO for AI.' In short, they both said SEO for AI is the same as SEO for traditional search but then they got into it. You…
How Will AI Mode Impact Local SEO?
In organic search, disruption has always been the norm, but the integration of AI into Google Search – with AI Overviews and now AI Mode – is not an incremental change; it is a fundamental restructuring. For marketers overseeing…
Who Benefits When The Line Between SEO And GEO Is Blurred
The search industry is entering a transition that many people still treat as a footnote. The systems consumers rely on are changing, and the way information is gathered, summarized, and delivered is changing with them. Yet the public messaging…
This influencer marketing company raised $15 million to fuel an M&A spree. Read its pitch deck.
Advertising giants like Publicis, WPP, and Omnicom aren't the only companies deploying roll-up strategies and shaking up influencer marketing. Humanz, an Israeli influencer marketing platform that expanded to the US in 2024, is going 'full…
Google Search Console Page Indexing Report Fixed
Dec 17, 2025 - 8:05 pm 0 — by Barry Schwartz Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online technology that helps companies decrease costs and increase sales. Barry…
What A Mess These Marketing Acronyms Have Become
Jade Bartholomew, founder & director at Sierra Six Media, a digital marketing agency specialising in SEO, PPC and AI-led ecommerce strategy. Marketing has always loved a shortcut. Give the industry a new trend, a new interface or a new behavioral…
How to use AI to diagnose and improve search intent alignment
Pages on your website can be well written, well laid out, supported by backlinks, and even meet E-E-A-T expectations – yet still fail to rank. While there are many possible explanations, one common issue is a misalignment with search intent…
Guggenheim scraps Basque Country expansion plan after local protests
Environmental groups and local campaigners in the Basque Country have welcomed the scrapping of a project to build an outpost of Bilbao's Guggenheim Museum on a Unesco biosphere reserve that is a vital habitat for local wildlife and migrating…
Proxies for prompts: Emulate how your audience may be looking for you
In this new era of generative AI technology, searchers have begun to swap keywords with prompts. Shorter and long-tail queries are being replaced by more conversational prompts, which tend to be longer and more in-depth. These days, searchers are…
Media Briefing: The top trends in the media industry for 2025
2025 in review Google pledges to add more source links, iHeartMedia signs video podcast deal with Netflix, and more. As we approach the end of a transformative year in the media industry, we're taking a moment to look back at some of the key trends…
Google fixed month-long delay with page indexing report
Google Search Console appears to have fixed the month-long delay with the page indexing report just about an hour ago. The report is now showing data as early as a few days ago, which is the normal timeframe for when this report is updated. Plus…
Wei Chong-Kai Wun keep hope alive for semis spot in Hangzhou
Badminton PETALING JAYA: Men's doubles pair Man Wei Chong-Tee Kai Wun kept their semi-final hopes alive at the World Tour Finals after defeating Chiu Hsiang-chieh-Wang Chi-lin of Taiwan on Thursday (Dec 18). The Group A match at the Hangzhou…
How the Best Brands Boost Their Online Sales in Just 7 Steps
Unite PR, ads and emails for higher conversions. Leverage media features for continued sales and authority. Be strategic about where to engage potential buyers. With 2.7 billion online shoppers worldwide and more than 13.7 million ecommerce stores…
AI Is Reshaping Luxury Travel Discovery - Here's What Marketers Must Do
Large language models (LLMs) like ChatGPT are reshaping how travelers discover luxury hotels, prioritizing machine-readable credibility over traditional advertising and PR. AI visibility depends more on authoritative editorial coverage, backlinks…
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