Seo Industry News
A collection of Seo latest news, analysis and best practices from top business influencers and the world's most trustworthy sources.
Technical SEO for generative search: Optimizing for AI agents
Technical SEO extends beyond indexing to how content is discovered and used, especially as AI systems generate answers instead of listing pages. For generative engine optimization (GEO), the underlying tools and frameworks remain largely the same…
59% of SEO jobs are now senior-level roles: Study
SEO hiring is shifting toward senior, strategy-led roles as AI reshapes search and expands the scope of the job. A new Semrush analysis of 3,900 listings shows companies now prioritize leadership, experimentation, and cross-channel visibility over…
AI Is Deciding What Your Customers See - Most Brands Haven't Caught Up
AI technology power search engine button optimization. Digital data command prompt for article automatic generator illustration concept. For years, we thought we had search figured out. SEO became a playbook: keywords, backlinks, paid bidding.
How I'm Building SEO + GEO for CandleDojo, a Chart-Reading Trainer
I've been working on CandleDojo, a browser-based chart-reading trainer for traders. The product idea was always pretty clear in my head: help traders get structured reps reading historical charts, recognizing candlestick patterns in context, and…
5-step Google Business Profile audit to improve local rankings
Google Business Profile (GBP) may be getting shoved down the SERPs by ads and AI Overviews more than ever, but it's still a top source of inbound leads for local businesses — and one of the fastest ways to improve rankings with simple fixes.
The push layer returns: Why 'publish and wait' is half a strategy
In 1998, submitting a website to search engines was manual, methodical, and genuinely tedious. I remember 17 of them: AltaVista, Yahoo Directory, Excite, Infoseek, Lycos, WebCrawler, HotBot, Northern Light, Ask Jeeves, DMOZ, Snap, LookSmart…
Here's the New Playbook for PR in the AI Era
AI platforms surface companies based on credibility signals like press coverage, search presence and authoritative content. If you haven't been building those things intentionally, you're losing visibility to competitors who have. Most PR firms…
AI search engines cite Reddit, YouTube, and LinkedIn most: Study
Reddit ranks as the most-cited domain in AI-generated answers, followed by YouTube and LinkedIn, based on a new analysis of 30 million sources by Peec AI, an AI search analytics tool. The findings. Reddit was the most-cited source across ChatGPT…
South Korea passes currency stabilization bill amid economic strain
March 31 (Asia Today) -- South Korea's ruling and opposition parties agreed Tuesday to pass a package of economic measures, including a currency stabilization bill, as the won weakened sharply amid prolonged conflict in the Middle East. The…
Google Gemini may tailor AI answers based on query tone: Report
A newly published, unverified report claims Google's Gemini AI is instructed to mirror user tone and validate emotions in its responses. Why we care. If accurate, AI-generated search responses may vary based on how a query is phrased — not…
How To Use Awards in Your Marketing Strategy
However, the small agency used the submission feedback to sharpen its award entry the next year. In 2025, Junipr took home the PRSA Best of Skyline Award, the top public relations honor in Chicago. The 12-person agency with a minimal budget beat…
A 6-point scorecard for AI-ready product pages
AI search engines like ChatGPT, Google AI Mode, and Perplexity are changing how consumers discover and purchase products online. If your product pages aren't optimized for these AI assistants, you could be missing out on a growing source of traffic…
So Your Traffic Tanked: What Smart CMOs Do Next
We've all seen it. Brands with healthy websites and excellent content have been watching their organic traffic from Google's SERP erode for years. In a recent webinar hosted by Search Engine Journal, guest speaker Nikhil Lai, principal analyst of…
You're Spending To Acquire Customers Who Will Never Convert - Here's Why
Burning 20 Euro and US one dollar bills, London, 8th August 2011. (Photo by Tom Stoddart/Getty Images) Customer acquisition costs have jumped 40 to 60 percent in just the last two years. And the response from most marketing leaders has been…
ChatGPT enables location sharing for more precise local responses
OpenAI now allows users of ChatGPT to share their device location so that ChatGPT can know more precisely where the user is and serve better answers and results based on that location. The feature is called location sharing, OpenAI wrote…
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