Seo Industry News
A collection of Seo latest news, analysis and best practices from top business influencers and the world's most trustworthy sources.
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AdLift bags SEO & content marketing mandate for Baby Forest
AdLift, a global digital marketing agency specialising in AI-led SEO and content strategies, has secured the SEO and Content Marketing mandate for Baby Forest, a premium Ayurveda-inspired baby care brand. The mandate comes at a time when India's…
Is SEO Dead? Here's What I'm Telling Every Client Who Asks Me in 2026
SEO isn't dead, but the tactics that once drove easy traffic are becoming obsolete as AI changes how people discover and evaluate information online. Businesses that focus on brand visibility, customer trust and high-intent search opportunities…
The AEO-SEO Readiness Playbook Every Marketing Team Needs
Two environments, one strategy. Content now has to perform in traditional search and in LLM-mediated answers simultaneously — the signals that drive each overlap significantly. Structure is the foundation. Clean heading hierarchy, schema…
11 Ways to Automate SEO with Agent A
Content marketer @ Ahrefs. I've been in digital marketing for the past 6 years and have spoken at some of the industry's largest conferences in Asia (TIECon and Digital Marketing Skill Share.) I also write about my curiosities on my Substack. Get…
Why Publishing More Content Is Making Your SEO Worse
For most of the history of modern SEO, publishing more content was considered almost universally beneficial. More pages meant more keywords, more long-tail visibility, more opportunities to rank, and more traffic. Entire agencies and publishing…
The Integrated Search Brief That Aligns SEO, PPC & Content In The AI Search Era
No matter what their goal-based starting point, SEO, PPC, and content teams often work with different priorities and from different inputs. Channel and content resource work separation isn't new, but the pressure has increased as search results…
Media Briefing: The new World Cup SEO playbook: What's in and what's out
The World Cup used to be a guaranteed search traffic bonanza for publishers. In the age of AI answers and zero-click search, that playbook is being adapted to changes in SEO, direct audience and off-platform strategies. Here's what's in and what's…
5 AI Strategies To Future-Proof Your Brand By 2027
Joshua George is the founder of ClickSlice, an e-commerce search-first agency and the UK Agency Awards' 2025 small SEO agency of the year. Search has shifted more in the last 12 months than it has in the previous five years combined. The May 2026…
Why Generative Engine Optimization Is the Future of AI Finding Your Business
Generative Engine Optimization, or GEO, is one of the biggest shifts in how people search online. For years, businesses focused on search engine optimization, or SEO, to get clicks from Google and other search engines. That still matters —…
Why Discipline Beats Strategy Almost Every Time
Wayne Elsey is the founder of the Funds2Orgs, Sneakers4Good and TreeRaise social enterprises in the reuse economy. A manager I know spent $40,000 on an AI-powered strategy platform, which produced a comprehensive growth plan. It included a…
Google Search Ranking Volatility Continues Into June 15th - 17th
I've been watching the chatter in the SEO industry, and honestly, it hasn't calmed down much since my last report for the period of June 8-12. The Google search results seem more heated today, and there appears to be an unconfirmed Google search…
Daily Search Forum Recap: June 17, 2026
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. We are seeing heated Google Search ranking volatility continue into this week, spiking a bit today.
The $50,000 Risk Lurking Inside Your Next Website Redesign
SEO must be built into a website redesign, not added afterward. Treating it as a post-launch concern leads to failures that are far harder and more expensive to fix than building them in from the start. A traffic drop from a poorly managed redesign…
Pursuing a 6-figure income? These 15 high-paying jobs didn't exist a decade ago
Artificial intelligence is disrupting the current job market, leaving a trail of corporate layoffs and workers scrambling to determine what positions will be safe in the future. At the same time, AI tools are also creating a number of high-paying…
What replaces the ultimate guide in AI search
“Ultimate guides” were the undisputed heavyweight champions of SEO. They were built specifically to align with how Google's algorithm measured content value. The “ skyscraper technique ” helped cement a doctrine: length…
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