Seo Industry News
A collection of Seo latest news, analysis and best practices from top business influencers and the world's most trustworthy sources.
Why proving technical SEO ROI is so difficult
Six months ago, there was a core update that would've tanked your website. But it didn't. It didn't because your team fixed your canonicals, redirection issues, duplication issues, and JavaScript rendering eight months earlier. It was the kind of…
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AI is blurring the lines between PR, SEO & GEO
For a long time, PR and SEO were treated as completely separate functions. Whether you run a startup or a Martech company in India, PR focused on visibility and reputation, while SEO focused on rankings, traffic, and search performance. Today, that…
How to safely implement high-impact technical SEO changes
Technical SEO changes can significantly improve how search engines access, understand, and evaluate your website. The recommendations with the greatest potential impact carry the greatest implementation risk. URL changes, canonical updates…
SEO vs. Social Media Marketing: Choose the Best Strategy
Determining the most effective strategy between SEO services and social media marketing can be challenging for a Digital Marketing Agency. Each approach has its unique advantages and can significantly impact a business's online presence and…
Boost Local SEO: Optimize Google Reviews for Greater Visibility
In the competitive landscape of local business, standing out in search engine results is a critical goal. With the surge of AI-driven search algorithms, businesses are seeking innovative ways to enhance their online presence. One effective method…
The AI-Driven Marketing Playbook Reshaping Modern Retail
Al Sefati is an enterprise SEO, AEO/GEO, and digital marketing expert, and CEO of Clarity Digital with over two decades of experience. Retail marketing has changed drastically in recent years. Consumers no longer discover brands only through search…
I married an American and left the UK. I had to start over and rebuild my identity in the US.
I never thought I'd live outside the UK, where I'd lived my whole life, until I met my future wife at the University of Cambridge. We were both pursuing master's degrees, and were introduced during orientation day. We got along instantly and…
AI Loves Mentioning Nike and Adidas Over Other Fashion Brands
Who gets the most love from AI ? In the United States fashion industry, two brands kept popping up on AI search platforms: Nike and Adidas. AI search platforms mentioned these athletic brands more than any other in the fashion and apparel category…
The Impact of AI on Digital Marketing Strategies: Smarter Campaigns, Better ROI, and Faster Execution
Artificial Intelligence (AI) has moved from the experimental phase to the center of modern marketing. What was once a competitive advantage is now quickly becoming a baseline expectation—especially for brands that rely on speed…
Gold Fields: Where Long-Term Buyers Could Step In, A Gold-Industry Value (NYSE:GFI)
Gold Fields remains a 'Buy' despite a 35% decline and gold's 25% drawdown, with shares now in value territory. GFI's Q1 production rose 15% YoY to 633,000 ounces, but all-in sustaining costs increased 13% to $1,829/oz due to inflation and currency…
The Absolute Best Way To Write Meta Descriptions
There are many opinions about best practices for writing meta descriptions, while many have given up on them entirely because Google rewrites so many of them. What may be useful is an update to best practices in a way that better aligns with the…
Multi-Location Search Visibility: Winning In Google & AI
Multi-location brands are currently reviewing their Google Search Console click traffic, comparing 2026 to 2025, and trying to convince themselves and key stakeholders that AI Overviews are responsible for a year-over-year drop in non-branded…
AIDA Model: The Quiet Power Behind Great Advertising
Ross Kernez, Director of Search Marketing at HPOne, marketer, online reputation expert, PR strategist, SEO guru, & CEO of Rossk Consulting. Ever notice how some ads just pull you in instantly, while others barely register? That difference…
The new real estate playbook is getting cited by AI, not clicked on
For two decades, the playbook for promoting a real estate brand found online was stable enough to teach: optimize the website, win the keywords, climb Google's rankings, capture the click. In 2026, the foundation under that playbook is cracking…
Rewriting the Brand Discovery Playbook in the AI Era
The future of brands gets decided here. Join the industry's top marketers at Brandweek for the ideas, insights, and connections shaping what's next. Get your ticket. This post was created in partnership with Moloco Brand discovery is increasingly…
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