Seo Industry News
A collection of Seo latest news, analysis and best practices from top business influencers and the world's most trustworthy sources.
Why new AI models are breaking your SEO workflows
The latest benchmark results reveal a surprising drop in SEO accuracy from top AI models. The latest flagship AI models (Claude Opus 4.5, Gemini 3 Pro) have statistically regressed in performance for standard SEO tasks, showing a ~9% drop in…
The New Structure Of AI Era SEO
People keep asking me what it takes to show up in AI answers. They ask in conference hallways, in LinkedIn messages, on calls, and during workshops. The questions always sound different, but the intent is the same. People want to know how much of…
How CMOs Should Prioritize SEO Budgets In 2026 Q1 And H1
Search evolved quickly throughout 2025 as AI systems became a primary route for information discovery, which, in turn, reduced the consistency and predictability of traditional organic traffic for many brands. As blue‑link visibility…
Managing LLM Insights On Your Brand
As an Independent Strategic Consultant, Ivan Guzenko provides professional advice to the CEO and C-level management for SmartyAds Inc. Large language models (LLMs) are reshaping search faster than you can type “Google it.” Yet, most…
Park Seo-joon returns to small screen with 18-year love story
The 'Itaewon Class' star and 'Squid Game' breakout Won Ji-an discuss their upcoming JTBC romance at a Seoul press event Park Seo-joon hasn't done a proper romantic drama in five years. Ever since he sparked a cultural moment as the dogged underdog…
This startup is helping brands show up in AI search. Read the pitch deck it used to raise $4 million.
A startup that helps brands show up in AI search results and chatbot conversations has raised $4 million in funding. London-based Azoma aims to capitalize on the rise of generative engine optimization (GEO), a strategy to make content more visible…
Google's Year in Search 2025: These trending topics spiked big
Google today released its 2025 Year in Search list, but don't mistake it for a ranking of the “top searches” or the “most searched” terms. This year's recap focused on trending queries – the topics that grew the…
How Small Businesses Can Win Search Today (Without A Huge Ad Budget)
Photo by Jud Mackrill on Unsplash Imagine you're searching for an apartment to buy. You tell your real estate agent your budget and desired neighborhood. She takes you to visit every apartment that fits your criteria. You clock thousands of steps…
How paid, earned, shared, and owned media shape generative search visibility
AI is changing how people discover and understand brands. It's also reshaping how they search, with users turning to tools like ChatGPT, Perplexity, and Google's AI Overviews for answers instead of clicking through pages. They interact with…
Google AI Mode sends traffic on 69% of transactional queries: New data
The narrative in SEO right now is simple: Google's AI Mode doesn't send traffic. If it becomes the default Google Search experience, your website will starve for clicks. There's one problem, though: the studies claiming “AI doesn't send…
Google Ads To Gain WhatsApp Support Notifications
Dec 4, 2025 - 7:41 am 0 — by Barry Schwartz Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online technology that helps companies decrease costs and increase sales. Barry is…
The visibility shift: Rules for showing up with GEO
If you want AI to find your brand, you have to show up where AI is actually looking. Will Hodges, technology communications leader at PwC, said communicators are entering a new era of visibility, one that's still shaped by SEO, but also by the rise…
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Karrot Improves Conversion Rates by 70% with New Scalable Feature Platform on AWS
Karrot replaced its legacy recommendation system with a scalable architecture that leverages various AWS services. The company sought to address challenges related to tight coupling, limited scalability, and poor reliability in its previous…
Grab up to 50% off Wix apps right now - upgrade your website and start 2026 strong
Upgrading your Wix website just got more affordable with up to 50% off some of the platform's top apps. From advanced SEO tools to apps for improved security, Wix's App Market offers over 800 apps that can help you increase the functionality of…
How press releases feed into GEO - Ragan Communications
The press release, that most stalwart of PR tactics, is finding new life as organizations grow more adept at influencing the results from AI models. Gary Jeppsen, director of product management at Cision and PR Newswire, explained that while…
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