Seo Industry News
A collection of Seo latest news, analysis and best practices from top business influencers and the world's most trustworthy sources.
Google On Third-Party SEO Tools, Services, and Advice
Google not only updated its advice on hiring an SEO document, but also created a new one named Google Search's guidance on using third-party SEO tools, services, and advice. This document drills into how to evaluate the advice you get from these…
How to Level-up From SEO Tactician to Search Visibility Leader
Despina Gavoyannis is a Senior SEO Specialist at Ahrefs, a leading marketing platform for search, AI, and beyond. She has worked in SEO for over 10 years, specializing in revenue-driven strategies and collaborating closely with cross-functional…
The Marketing Organizational Chart Is Producing The Wrong Marketers
Daria Gonzalez is Founding Partner @ Wunderdogs: a strategy, brand, and digital agency for teams solving the world's hardest challenges. Something has been shifting in the way that marketing happens within organizations. The signs have been there…
6 Ways To Repurpose Influencer Content For Maximum Impact
Ismael El Qudsi is Co-founder and CEO of SocialPubli, an award-winning influencer marketing platform with 500,000+ opt-in influencers. Influencer marketing is taking a bigger chunk of many brands' budgets. Unilever, for example, announced in 2025…
The problem with AI share of voice and 3 metrics that matter more
Traditional share of voice (SOV) is effectively obsolete, yet many organizations have replaced it with an equally flawed successor: AI share of voice. Software vendors now claim to measure brand visibility across ChatGPT, Gemini, Claude…
Kanbar Digital Named 2026 Agency of the Year by AMA San Diego
Kanbar Digital was also recognized as a finalist in three additional categories: Trailblazer of the Year: Khalil Kanbar, Founder and CEO Digital Marketing Campaign: Magceutics SEO/SEM:Silver, 'Bagmasters: Full-Funnel Paid Media Transformation,' and…
Fix Your KPI Blind Spots: How To Finally Tie AI Search To Performance
How do you prove AI search is driving revenue when your current measurement stack wasn't built to track it? Which metrics prove AI search value without click data? What KPIs should you track to actually see SEO impact? As zero-click journeys grow…
Google Search Ranking Volatility This Weekend - June 6th
Earlier this month, the Google May 2026 core update was completed on June 2, 2026. But the volatility has not seemed to calm down. I am seeing a lot of chatter spike up from within the SEO community over the weekend. The SEO chatter started Friday…
KRE: Surviving The Bond Sell-Off Well, Valuation And Technicals Point To More YTD Gains
I reiterate a buy rating on the SPDR S&P Regional Banking ETF, citing compelling valuation and constructive technicals. KRE trades at an 11x P/E with a sub-1.0x PEG, offers a 2.24% yield, and benefits from equal-weighted, diversified small-cap…
4 Steps To Making The Digital Experience Human In The Age Of AI
Lorenz Esguerra is CEO, Folklore. He works with leaders & their organizations committed to creating purposeful digital experiences for all. Consumer experience is now a leading indicator of brand preference for consumers. This makes what's…
Stop looking for the perfect PPC budget split
Most PPC budget discussions focus on finding the right split between brand awareness and conversion-focused campaigns. That's usually the wrong goal. The optimal balance changes constantly based on business stage, market saturation, seasonality…
AI Mentions May Not Translate To Trust, New Analysis Suggests
Brands can appear in AI-generated answers and still not come across as believable, according to an analysis from communications agency Burson. The report, called “The Credibility Paradox,” says getting mentioned in AI answers isn't…
A Little Black Dress Is a Wardrobe Staple, Even in Summer! Shop Mango's Best LBDs, From $39
There's no denying that Mango has become the go-to high-street shop for people with good taste over the years—and not just for its epic selection of closet basics, either. The brand has entered a stylish new era with clothes, shoes and…
Google Ask Maps Updates - How They Impact Your Business Profile
Many businesses see their Google Business Profile as a listing to verify and then leave untouched. Google's new Ask Maps feature treats it as a conversational dataset for generating helpful answers about a business. The questions Ask Maps answers…
Optimizing For Attention: How Eye Tracking Can Help Your International Strategy
SEO has been given different names in the past couple of years, usually based on whatever it's trying to optimize for at the time: LEO (LLM engine optimization), AEO, GEO, and so on. That is, before Google came out with new AI search guidance and…
Receive a Daily briefing on Seo Industry News
Get Started