Seo Industry News
A collection of Seo latest news, analysis and best practices from top business influencers and the world's most trustworthy sources.
Google's Danny Sullivan: SEO for AI is still SEO
Google Search's Danny Sullivan and John Mueller pushed back – yet again – on the idea that brands need a separate AI SEO strategy, during the latest Search Off the Record episode. Sullivan's take is simple: the acronyms keep…
The Future of SEO: Smarter Search, Better Content, Bigger Opportunities
Search engine optimisation (SEO) is evolving faster than ever. Google's shift toward AI-driven search, improved user intent understanding, and new ranking signals is transforming how businesses create content and how users consume information. The…
Proxies for prompts: Emulate how your audience may be looking for you
In this new era of generative AI technology, searchers have begun to swap keywords with prompts. Shorter and long-tail queries are being replaced by more conversational prompts, which tend to be longer and more in-depth. These days, searchers are…
Trustpoint Xposure Becomes One of the Top AEO Certified PR Firms and Establishes a Global Benchmark for AI Search Visibility
Trustpoint Xposure has officially achieved its AEO Certification, marking a major milestone in the evolution of modern PR and visibility strategy. As artificial intelligence becomes the primary way audiences search for information, the agency now…
How AI-Powered Creative Optimization Is Redefining Ad Performance
Boris Dzhingarov, founder of ESBO Ltd, leads a global Digital PR & SEO agency dedicated to enhancing brand awareness and visibility. In 2025, digital advertising no longer runs on guesswork or static targeting rules. The rise of AI-powered…
Google clarifies canonicalization with JavaScript
Google updated its JavaScript SEO best practices document, for the second time this week, this time to clarify canonicalization best practices for JavaScript. In short, Google said “setting the canonical URL to the same URL as in the…
Building Skills as a Digital Marketing Strategist in Kannur - The Real Story
When I first discovered digital marketing, I was immediately drawn to the creative possibilities it offered. There's something fascinating about how ideas can take shape online, evolve through different platforms, and reach people in ways that…
UPS: 6.5% Dividend, Cost Cuts, And 2026 Earnings Recovery; Reiterate Buy (NYSE:UPS)
UPS earns a reiterated 'Buy' rating, supported by attractive valuation and a robust 6.5% dividend yield. Recent cost reductions, facility consolidations, and favorable mix shifts have improved margins despite domestic volume declines. UPS trades…
Questions The CEO Should Be Asking About Their Website (But Rarely Does)
Few CEOs ever ask hard questions about their company website. They'll sign off on multimillion-dollar redesigns, approve ad budgets, and endorse “digital transformation” plans, but rarely ask how much enterprise value their digital…
Trustpoint Xposure Appoints Marium Khurram as AEO Systems and AI Visibility Coordinator
The Appointment Strengthens the Agency's Structured Authority Engineering and AI Search Visibility Operations Trustpoint Xposure announces the appointment of Marium Khurram as AEO Systems and AI Visibility Coordinator, expanding the agency's…
Ghost jobs, robot gatekeepers and AI interviewers: let me tell you about the bleak new age of job hunting | Eleanor Margolis
As I apply for yet another job, I look at the company's website for context. I've now read their “what we do” section four or five times, and I have a problem – I can't figure out what they do. There are two possibilities here.
TEKCE Expands Global Real Estate Partner Network With Real-Time CRM Visibility
TEKCE Real Estate unveiled an expanded Partner Program alongside a newly launched Affiliate Program, designed to make cross-border property transactions more transparent and mutually beneficial. Powered by the MyTEKCE platform and a white-label…
AI will reinvent local news
In 2026, I sense something unusual is happening: two seemingly unrelated trends are converging in ways that could remake the field from both above and within. To state the obvious: AI models can only remain accurate if they ingest a steady stream…
Young people in Gaeltacht will have 101 year wait for a house, rural future submission suggests
(Seo alt ónár bhfoireann nua Gaeltachta. Is féidir an bunleagan as Gaeilge a léamh anseo.) IT WILL TAKE more than 100 years for young people in the Gaeltacht to buy a house if the current rate of house building in areas…
The 17 Best Pickle Gifts for Everyone
As the holidays draw closer and the anticipation heightens, it feels like it's getting harder to shop for those you love. From kids to in-laws, the list of who to shop for keeps getting bigger and bigger but narrowing down a gift feels impossible.
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