Seo Industry News
A collection of Seo latest news, analysis and best practices from top business influencers and the world's most trustworthy sources.
How to approach build-versus-buy decisions for SEO
AI has made SEO teams ambitious about what they can automate. Tasks that previously required engineering support can now be solved with the help of Claude or ChatGPT. That's exciting, but it also creates a new problem: thinking you can automate…
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How Are SEO Teams Actually Tracking AI Citations Across Six Engines? [Webinar]
Most SEO teams can still confirm whether their content is ranking. Far fewer can answer the question that matters now: of the 10 pieces published last month, how many were indexed, how many were cited in ChatGPT, and how many still held their…
How To Define & Report SEO KPIs That Actually Move The C-Suite
You walk into a quarterly review with great rankings, a 10% traffic boost, and solid engagement numbers. The executives nod. Then someone asks, “How much revenue did this generate?” and the room goes quiet. Sound familiar? It happens…
An open letter to everyone hiring a search leader
Anthropic's latest job posting has the SEO industry abuzz. They may as well have titled it Search Gawd. The truth is, it's everywhere. To be transparent, I've written this job description a few times and interviewed for it. I've yet to see any of…
Personality Quiz SEO: How We Index Result Pages for Origin Of You at Inithouse
Most personality quiz apps treat their quiz page as the money page. Big hero, catchy CTA, maybe a testimonial. Then they wonder why Google ignores it. We run a portfolio of products at Inithouse, a studio shipping apps in parallel. Two of them deal…
AI Is Rewriting How Students Discover Universities
Aaron Edgell is CMO at Alliant University, leading brand strategy, enrollment growth & digital marketing to amplify the university's impact. For years, higher education marketing has been built on a relatively stable assumption: If you show up in…
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Why brands are investing more in Digital PR than Paid Advertising this year
The current marketing trend is shifting rapidly. Even though paid advertising remains essential for any brand, a shift is visible as brands are rapidly adopting budgetary allowances towards digital PR. This is due to the fact that Digital PR…
AI Is Changing How Your Business Shows Up on Google - Take These 5 Steps to Adapt
The shift from SEO-driven traffic to agent-mediated discovery is invisible if you are not actively looking. Audit your discovery stack so you know what your customer journey looks like. Measure your agentic traffic share. Restructure your product…
KOSPI crashes nearly 10 pct on massive tech sell-offs
South Korean stocks tumbled nearly 10 percent Tuesday as foreign investors dumped major semiconductor shares and other market heavyweights amid profit-taking, tracking overnight losses in U.S. technology stocks. The local currency weakened against…
Web Development Fundamentals Modern Teams Still Need
Modern web development is faster and more powerful than ever, thanks to JavaScript frameworks, cloud services, AI-assisted coding tools and increasingly sophisticated tech stacks. But as teams race to ship new features and lean on layers of…
Financial advice: How much can we trust AI assistants?
The way people search for financial advice is undergoing a change in terms of access. Where once prospective clients typed “best financial adviser near me” into a search engine, many are now asking AI assistants who they should trust…
Straight from the source: 2026 Search Engine Land Awards judges reveal what makes an application award-worthy
Since its inception in 2015, the Search Engine Land Awards have recognized exceptional marketers on an annual basis — showcasing outstanding work, providing well-earned exposure in coverage and interviews, and bestowing upon them the highest…
Google Search Console AI performance reports rolling out to more users
Google has confirmed that it has expanded access to the new Google Search Console AI performance reports to more users. Google's John Mueller wrote on Bluesky, “We're just rolling these out incrementally to sites, and reviewing the feedback…
South Korea's KOSPI surges 4.1% as chip stocks recover
SEOUL: South Korea's KOSPI staged a sharp recovery on Wednesday (Jun 24) morning, surging 4.1 per cent in the first 30 minutes of trading after a nearly 10 per cent plunge a day earlier, as retail investors rushed to buy the dip. The KOSPI gained…
Google's online dominance is showing signs of cracking in AI era
While Google remains in a position of strength in the eyes of Wall Street, the artificial intelligence era is complicating the story and providing some reasons for concern. Google faces increased competition from AI models and services, and is…
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