Seo Industry News
A collection of Seo latest news, analysis and best practices from top business influencers and the world's most trustworthy sources.
How to evaluate your SEO tools in 2026 - and avoid budget traps
Evaluating SEO tools has never been more complicated. Costs keep rising, and promises for new AI features are everywhere. This combination is hardly convincing when you need leadership to approve a new tool or expand the budget for an existing one.
Ask An SEO: Digital PR Or Traditional Link Building, Which Is Better?
This week's ask an SEO question is: “Should SEOs be focusing more on digital PR than traditional link building?” Digital PR is synonymous with link building at this point as SEO's needed a new way to package and resell the same…
Instagram Is Generating Inaccurate SEO Bait for Your Posts
Instagram is generating headlines for users' Instagram posts without their knowledge, seemingly in an attempt to get those posts to rank higher in Google Search results. I first noticed Instagram-generated headlines thanks to a Bluesky post from…
Why is my hotel not getting direct bookings even after investing in SEO and local search optimization?
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15 Emerging Agency Practices Poised To Become Industry Standards
Agencies are experimenting with new tools and processes that may seem specialized today but are rapidly shaping the future of the industry. As digital transformation continues to accelerate on a global scale, clients are coming to expect deeper…
Semify acquires Dragon Metrics to expand AI optimization capabilities and international reporting
Dragon Metrics, founded in 2011 by Simon Lesser (CEO and co-founder) and Richard Mabey (Advisor and co-founder), has built a presence as an SEO platform for international markets. In addition to support for Google and AI platforms, Dragon Metrics…
Why SaaS Companies Need a Search Strategy That Scales Beyond Traditional SEO
When I first started helping with SEO for a small SaaS tool a few years back, I was surprised by how different it felt from working on blogs or ecommerce projects. The buying journey was longer, the competition was tougher and most users weren't…
The CEO Effect: Why Executive Reputation Defines Brand Value
Shannon Reedy, Chief Brand Officer at Terakeet. In the digital age, executive reputation is one of the biggest brand success factors. It impacts everything from brand sentiment, trust and equity to its market value. Why? Positive executive…
Mentions, citations, and clicks: Your 2026 content strategy
Generative systems like ChatGPT, Gemini, Claude, and Perplexity are quietly taking over the early parts of discovery – the “what should I know?” stage that once sent millions of people to your website. Visibility now isn't just…
65% of AI chats have no commercial intent, new analysis finds
Most AI chats have no commercial intent, users usually ask short questions, and most conversations end after just two turns. Those findings come from a recent analysis by Dan Petrovic, director of AI SEO agency Dejan, who examined millions of…
Rethinking Marketing Budgets In The Age Of AI: 7 Common Myths
Natalie Nathanson, Founder & President of Magnetude Consulting, a full-service marketing agency working with small & midsized B2B tech firms Does your marketing budget need a reality check? Probably. The pace of change is so fast right now that…
AI tools for PPC, AI search, and social campaigns: What's worth using now
In 2026 and well beyond, a core part of the performance marketer's charter is learning to leverage AI to drive growth and efficiency. Anyone who isn't actively evaluating new AI tools to improve or streamline their PPC work is doing their brand or…
Why Is Organic Traffic Down? Here's How To Segment The Data
As an SEO, there are few things that stoke panic like seeing a considerable decline in organic traffic. People are going to expect answers if they don't already. Getting to those answers isn't always straightforward or simple, because SEO is…
Competition Under The Hood: How Data Determines E-Commerce Leadership
Julius Černiauskas is the CEO at Oxylabs, a web intelligence platform and premium proxy provider. Although e-commerce platforms like Alibaba and Amazon compete year-round for consumer spending, the fourth quarter sees the competition reach…
Google Search Console performance reports adds weekly and monthly views
Google announced new weekly and monthly views within the Google Search Console performance reports adds weekly and monthly views. This gives you more granular data and analysis of your reports over a longer period of time, and not just the 24-hour…
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