Seo Industry News
A collection of Seo latest news, analysis and best practices from top business influencers and the world's most trustworthy sources.
Technical SEO for generative search: Optimizing for AI agents
Technical SEO extends beyond indexing to how content is discovered and used, especially as AI systems generate answers instead of listing pages. For generative engine optimization (GEO), the underlying tools and frameworks remain largely the same…
59% of SEO jobs are now senior-level roles: Study
SEO hiring is shifting toward senior, strategy-led roles as AI reshapes search and expands the scope of the job. A new Semrush analysis of 3,900 listings shows companies now prioritize leadership, experimentation, and cross-channel visibility over…
How I'm Building SEO + GEO for CandleDojo, a Chart-Reading Trainer
I've been working on CandleDojo, a browser-based chart-reading trainer for traders. The product idea was always pretty clear in my head: help traders get structured reps reading historical charts, recognizing candlestick patterns in context, and…
5-step Google Business Profile audit to improve local rankings
Google Business Profile (GBP) may be getting shoved down the SERPs by ads and AI Overviews more than ever, but it's still a top source of inbound leads for local businesses — and one of the fastest ways to improve rankings with simple fixes.
The push layer returns: Why 'publish and wait' is half a strategy
In 1998, submitting a website to search engines was manual, methodical, and genuinely tedious. I remember 17 of them: AltaVista, Yahoo Directory, Excite, Infoseek, Lycos, WebCrawler, HotBot, Northern Light, Ask Jeeves, DMOZ, Snap, LookSmart…
AI search engines cite Reddit, YouTube, and LinkedIn most: Study
Reddit ranks as the most-cited domain in AI-generated answers, followed by YouTube and LinkedIn, based on a new analysis of 30 million sources by Peec AI, an AI search analytics tool. The findings. Reddit was the most-cited source across ChatGPT…
Google Gemini may tailor AI answers based on query tone: Report
A newly published, unverified report claims Google's Gemini AI is instructed to mirror user tone and validate emotions in its responses. Why we care. If accurate, AI-generated search responses may vary based on how a query is phrased — not…
How To Use Awards in Your Marketing Strategy
However, the small agency used the submission feedback to sharpen its award entry the next year. In 2025, Junipr took home the PRSA Best of Skyline Award, the top public relations honor in Chicago. The 12-person agency with a minimal budget beat…
A 6-point scorecard for AI-ready product pages
AI search engines like ChatGPT, Google AI Mode, and Perplexity are changing how consumers discover and purchase products online. If your product pages aren't optimized for these AI assistants, you could be missing out on a growing source of traffic…
So Your Traffic Tanked: What Smart CMOs Do Next
We've all seen it. Brands with healthy websites and excellent content have been watching their organic traffic from Google's SERP erode for years. In a recent webinar hosted by Search Engine Journal, guest speaker Nikhil Lai, principal analyst of…
ChatGPT enables location sharing for more precise local responses
OpenAI now allows users of ChatGPT to share their device location so that ChatGPT can know more precisely where the user is and serve better answers and results based on that location. The feature is called location sharing, OpenAI wrote…
AI Is 'New Front Door To Commerce' As Consumers Ditch Google For Chatbots
Shoptalk, one of the retail and e-commerce industry's top U.S. conferences, took place in Las Vegas last week, where Goldman analysts had one key takeaway for clients on Monday morning: AI is beginning to reshape how consumers shop. Analysts Brooke…
The Science Of What AI Actually Rewards
Boost your skills with Growth Memo's weekly expert insights. Subscribe for free ! In “ The Science Of How AI Pays Attention,” I analyzed 1.2 million ChatGPT responses to understand exactly how AI reads a page. In “ The Science…
Korean creators' global influence on the rise
The global expansion of Korean entertainment is shifting from selling shows abroad to sending creators into global productions. As the film industry grows more globally connected, collaborations merging Korean directors and actors backed by foreign…
Seagate Technology: Why The 20% Plunge Is An Opportunity (NASDAQ:STX)
Seagate Technology remains a buy after a 20% pullback from all-time highs, supported by robust earnings and technical strength. STX delivered a beat-and-raise quarter with 22% YoY revenue growth, 42.2% gross margin, and record $607M free cash flow.
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