Seo Industry News
A collection of Seo latest news, analysis and best practices from top business influencers and the world's most trustworthy sources.
Why proving technical SEO ROI is so difficult
Six months ago, there was a core update that would've tanked your website. But it didn't. It didn't because your team fixed your canonicals, redirection issues, duplication issues, and JavaScript rendering eight months earlier. It was the kind of…
How to safely implement high-impact technical SEO changes
Technical SEO changes can significantly improve how search engines access, understand, and evaluate your website. The recommendations with the greatest potential impact carry the greatest implementation risk. URL changes, canonical updates…
How to build a 120-minute weekly SEO workflow that gets results
What happens to SEO when the same person owns paid campaigns, landing pages, reporting, email, social posts, sales requests, and last-minute website updates? The hard reality is that most small marketing teams know SEO can drive qualified demand…
Google: Meta Descriptions Not Required For SEO. But They're Worthwhile.
Google's John Mueller answered a question on Reddit about whether meta descriptions are pointless. His answer may be somewhat surprising to SEOs who are interested in how to write a good meta description and who are frustrated when Google…
The Missing Piece In Many Marketing Strategies: Credibility
Elise Riley is the founder of My Global Presence, where she helps leaders build credibility, visibility and trust through PR & marketing. When teams discuss marketing investments, the conversation often centers on advertising, social media, content…
AI Loves Mentioning Nike and Adidas Over Other Fashion Brands
Who gets the most love from AI ? In the United States fashion industry, two brands kept popping up on AI search platforms: Nike and Adidas. AI search platforms mentioned these athletic brands more than any other in the fashion and apparel category…
How To Lighten A Nonprofit Director's Load: 18 Marketing Investments
Executive directors of nonprofits are among the most overstretched of leaders in any sector, routinely carrying the full weight of fundraising, donor relations and public presence on their own. When marketing is treated as an organizational…
Gold Fields: Where Long-Term Buyers Could Step In, A Gold-Industry Value (NYSE:GFI)
Gold Fields remains a 'Buy' despite a 35% decline and gold's 25% drawdown, with shares now in value territory. GFI's Q1 production rose 15% YoY to 633,000 ounces, but all-in sustaining costs increased 13% to $1,829/oz due to inflation and currency…
What Makes a Strong Local SEO Strategy for Service-Based Businesses?
46% of all Google searches have local intent. For a service-based business, that means winning the Local Pack is the difference between an overflowing job schedule and a silent phone line. Winning the local market does not happen by accident or by…
Are Your Pages Ready For AI Search? The Metrics CMOs Should Watch
Adrien Menard, Co-founder & CEO at Botify, a leading agentic and AI search optimization solution for brand visibility. AI bot activity on websites increased by 5.4x last year, and the implication is simple: A growing share of customer…
Google Begins Testing Rollout Of Top Stories Carousel In AI Overviews
Jun 29, 2026 - 7:41 am 0 — by Barry Schwartz Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online technology that helps companies decrease costs and increase sales. Barry…
How AI is Prompting a Retail Revolution
A report on technology trends from JPMorganChase paints a picture where AI is rapidly changing the entire business landscape—from online shopping and inventory management to how products designed and sourced. With shopping, authors of the…
Google AI changes could deal further blow to publisher Discover traffic
Google has started replacing publisher links in its Discover feed with AI-written posts summarising related stories. The new feature, deployed sporadically so far, follows Discover changes which have already downgraded publisher posts in favour of…
Why Internal Links Quietly Decay & How To Reclaim The Equity You're Losing
Your internal link structure is rotting. Not dramatically and not all at once, but quietly, page by page, over months and years, the architecture you built is drifting into a bottomless pit. Okay, that was a bit dramatic, but you get the picture.
Why AI Agents Can't Find Or Pay For Anything Yet
Christian Pickett is co-founder at Orthogonal, a discovery, orchestration and payments layer for AI agents. When I worked on payments integrations at a cryptocurrency exchange, I was there when Silvergate and Signature Bank went under within days…
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