Seo Industry News
A collection of Seo latest news, analysis and best practices from top business influencers and the world's most trustworthy sources.
Google's John Mueller on SEO vs. GEO: Focus on audience behavior
Google Search Advocate John Mueller responded to a Reddit user who asked whether SEO is still “enough,” or if marketers now need to think about generative engine optimization (GEO). Mueller's answer was simple: labels matter less than…
7 hard truths about measuring AI visibility and GEO performance
Fair warning: This article may make some people who've been hyping AI visibility tools uncomfortable. After 18 years in the search industry, however, my professional integrity doesn't allow me to stay quiet. I have zero agenda here. Many of the…
How Running 7 Different Podcasts Gives Me a Competitive Edge
Different audiences have distinct needs. Running seven separate podcasts allows me to deliver focused, relevant content to each group instead of overloading one show with unrelated topics. Segmentation helps you clarify what each audience really…
CES 2026: Uncomfortable truths facing media and marketing
As CES 2026 gets underway, Havas Media Network North America is publishing its 2026 Predictions Forecast, outlining the forces we believe will define the year ahead and separate brands that grow from those that fade. This perspective is drawn…
Exclusive: Luxury Presence Raises $22M Series C For AI-Powered Marketing Aimed At Real Estate Agents
Luxury Presence, an AI-powered marketing platform for real estate agents, has raised $22 million in a Series C round of funding led by Bessemer Venture Partners, it tells Crunchbase News exclusively. CEO Malte Kramer founded the Austin, Texas-based…
Google Ads for niche markets: What actually works in 2026
Limited search volume doesn't mean limited opportunity. Your entire target market might only search for your solution a few hundred times per month. High-volume advertisers can test 50 headline variations in a week, while you're still waiting for…
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GEO and the agentic newsroom: The new battleground for media traffic
For many years, digital publishing has relied on SEO to reach audiences. It influenced how stories were written, how headlines were crafted and how websites grew. Today, the landscape is shifting again. A new concept, Generative Engine Optimisation…
Where affiliates can get traffic beyond Google search
Google's AI Overviews frequently surface affiliate content without sending traffic or clicks back to publishers. The good news for publishers is that affiliate businesses do not need to rely on Google alone. To kick off the new year, here are other…
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LS Digital Group appoints Ganesh Kotian as AVP
LS Digital has appointed Ganesh Kotian as AVP, where he will be responsible for driving business development initiatives and strengthening client partnerships across key accounts. In his new role, Ganesh will focus on enabling growth through…
Being Right Isn't Enough For AI Visibility Today
Bias is not what you think it is. When most people hear the phrase “AI bias,” their mind jumps to ethics, politics, or fairness. They think about whether systems lean left or right, whether certain groups are represented properly, or…
'Project Y' redefines buddy film through gritty tale of ambition, survival
The highly anticipated crime noir 'Project Y' is set to redefine the buddy film genre through a gritty lens of female survival and raw ambition. The film also marks a commercial film debut of director Lee Hwan, who gained attention with his…
Samsung expects Q4 operating profit to triple to record high on chip shortage
SEOUL: Samsung Electronics on Thursday projected a three-fold jump in fourth-quarter operating profit from a year earlier to a record high as tight supply and a surge in artificial intelligence-driven demand stoked prices for…
Semrush Holdings, Inc. (NASDAQ:SEMR) Given Average Recommendation of 'Hold' by Analysts
Shares of Semrush Holdings, Inc. (NASDAQ:SEMR - Get Free Report) have received a consensus recommendation of 'Hold' from the seven brokerages that are covering the company, Marketbeat reports. Five equities research analysts have rated the stock…
How Casino Ratings and Aggregators Shape Gamble Competition
Ten years ago, players found online casinos through banner ads or word of mouth. Today, they Google ' best casino from Slotozilla ' and land on a website with reviews compiled by top industry experts. These aggregator platforms have become the…
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Why Your Small Business's Google Visibility in 2026 Depends on AEO [Webinar]
AI Assistants Decide Which Local Businesses Get Recommended In 2026, local visibility on SERPs is no longer controlled by traditional search rankings alone. AI assistants are increasingly deciding which businesses get recommended when customers ask…
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