Seo Industry News
A collection of Seo latest news, analysis and best practices from top business influencers and the world's most trustworthy sources.
Google's Unexpected Take On Site Folder Structure And SEO
Google's John Mueller answered a question about website category structure in URLs. The context was about a website that offered the same content in multiple languages and the person asking the question wanted to know what was the best way to…
∪ of Target Audiences (Accessibility, SEO, AEO/GEO)
Using SEO (search engine optimization) to justify accessibility was only ever a technique for bosses or clients or stakeholders who see accessibility as a cost center and are typically driven more by dashboards or money. Ideally, you want to get…
SEO Is No Longer Enough: A Developer's Guide to SXO, CRO, GEO, AEO & AI Overviews
Most developers still focus only on SEO. But what happens after someone finds your website? Can AI understand your content? Can Google use your content in AI Overviews? That's where SXO, CRO, GEO, and AEO come in. Term Goal Focus SEO Get Found…
Retrieval vs. citation: How AI search changes content strategy
One topic that's come up frequently in SEO circles is the difference between creating content for information retrieval and creating content that earns citations from large language models (LLMs) such as Claude, ChatGPT, and Google AI Overviews. As…
I tried 'GEO' on my indie tool - it was just SEO (here's the GSC data)
Every other newsletter this year told me my SaaS needed GEO — Generative Engine Optimization. Write an llms.txt. Add 'AI-only' schema. Chunk your content for the models. So before sinking a weekend into it, I read one contrarian source…
How travel brands can earn AI recommendations
AI Overviews and Google AI Mode now dominate conversations across the SEO community. One trend already stands out: Search is evolving from an information retrieval tool to a recommendation tool. For travel brands, this changes the rules of online…
What new AI search data reveals about visibility and trust
Trust in AI search is declining, consumers are validating information across more platforms, and AI visibility is increasingly tied to brand authority rather than traditional SEO metrics. Those are among the key findings from new research by Fractl…
Bulk Index Checking After a Website Migration: A Practical SEO Workflow
A website migration can look successful on launch day while still creating indexing problems later. Pages can pass a redirect crawl and still fail to appear in Google when index signals conflict. New canonicals can point to the wrong version when…
How I Use My AI Marketing Assistant After 200+ Hours
Marketing researcher and educator at Ahrefs. Breaking down ideas, experiments, and what actually works in practice across content marketing, SEO, and AI search. He's been working in marketing for over 15 years, mostly in SaaS, focused on content…
Google Local Finder Interface Without Pagination
Jun 15, 2026 - 7:41 am 0 — by Barry Schwartz Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online technology that helps companies decrease costs and increase sales. Barry…
Wix Partners with Microsoft 365 Copilot to Bring Website Creation into the Flow of Work
Users can now generate Wix Harmony websites directly within Microsoft 365 Copilot without context switching NEW YORK - Wix (Nasdaq: WIX) Wix today announced its collaboration with Microsoft to bring Wix Harmony website creation into Microsoft 365…
97% of llms.txt Files Never Get Read (137,000 Sites Analyzed)
Louise is a Content Marketer at Ahrefs. Over the past ten years, she has held senior content positions at SaaS brands: Pi Datametrics, BuzzSumo, and Cision. By day, she writes about content and SEO; by night, you'll find her playing football or…
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Hashtag Orange partners with Autviz to integrate AI agents across operations
Hashtag Orange has partnered with Autviz AI Agents to establish a dedicated AI Lab that will deploy agentic AI systems across the agency's marketing and operational workflows. The initiative will see Autviz's AI agents integrated across six…
The Review Gap: Finding Client Opportunities In Competitor Feedback
SEOs all know how important reviews are as a local SEO ranking factor and decision maker for users. But how many SEOs are actually using the review content to help with their roadmapping and content updates? Reviews are typically looked at as a…
Comtech Telecommunications: Big Asset Sale Prompts A Bullish Response (NASDAQ:CMTL)
Comtech Telecommunications Corp. remains rated hold, reflecting negative earnings but encouraging technical momentum and industry tailwinds. Q3 results showed a non-GAAP EPS beat and a $4.2M revenue surprise, driven by the sale of most of its…
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