Seo Industry News
A collection of Seo latest news, analysis and best practices from top business influencers and the world's most trustworthy sources.
From SEO to GEO: How marketing leaders stay visible in AI-driven search
Does it feel like your organic traffic is disappearing? You aren't imagining it. AI Overviews and answer engines are sidelining classic SEO results. To stay visible, brands need to adapt – fast. The good news: you don't need to rewrite your…
Google vs. publishers: What the EU probe means for SEO, AI answers, and content rights
In one of the most consequential regulatory moves yet for the future of search, the European Commission has launched a formal antitrust investigation into Google. At the center of the complaint is Google's use of publisher content to train and…
SEO Pulse: AI Mode Hits 75M Users, Gemini 3 Flash Launches
In this week's Pulse: updates include AI Mode's growth and missing features, what Google's latest model brings to search, and what drives citations across different AI experiences. Google's Nick Fox confirmed that AI Mode has reached 75 million…
The Executive's Guide to Answer Engine Optimization (AEO) and Being Found in 2026 and Beyond
Trustpoint Xposure has released a new executive-level ebook designed to help organizations rank as the cited answer in AI-powered search platforms such as ChatGPT, Google AI Overviews, Perplexity, Gemini, Copilot, and voice assistants. The ebook…
The 'Authority Gap': Why Your SEO Strategies Need to Adapt in the AI Search Era
For the last decade, the contract between websites and search engines was simple: you give Google content and keywords, and Google gives you traffic. If you wanted more traffic, you played the volume game—more blog posts, more keywords, and…
SEO Has a Structure (Even If We Pretend It Doesn't)
I think everyone who has worked with SEO — or is still working with it — has, at some point, thought about its structure. At some stage, most SEOs realize that rankings are not built by isolated actions. They are the result of a…
Building Programmatic SEO Systems: A Guide for Engineers | My Site
Have you ever felt tired of writing the same blog post over and over? Maybe you need to create a thousand pages for different cities or products. Doing this by hand takes forever and costs too much money. The brand helps you solve this problem by…
Why Your Current Marketing Strategy Won't Hold Up in 2026
Digital marketing is shifting from keywords to intent. People now discover brands through AI tools, social platforms and video — not just Google. In 2026, companies must align brand presence, media efficiency and full-funnel performance…
AI Overview fan-out rankings boost citation odds by 161%: Study
Pages that rank for Google's AI Overview “fan-out” queries are much more likely to be cited than those that rank only for the main search query, according to data from Surfer SEO. An analysis of 10,000 keywords found a strong…
Search & Social: How To Engineer Cross-Channel Synergy
When your search and social strategies are intertwined, they work together like a well-oiled machine, and your search visibility can multiply. For years, SEO and social media teams more often than not operated in silos, rarely engaging with each…
Douglas Elliman hires Natalie Passerini as chief marketing officer
Douglas Elliman has named a new chief marketing officer as it heads into 2026 focused on its previously announced rebranding efforts. Earlier this week, the brokerage firm announced the appointment of Natalie Passerini as CMO. This appointment…
From search to discovery: how AI Is redrawing the competitive map for every brand
In the past, search used to look something like this in Google: “black running shoes, women's size 8, under $100” – and ten blue links and a few shopping ads likely appeared. A helpful first step, but requiring further research…
Video: Google Core Update Status, Gemini 3 Flash In AI Mode, Optimizing For AI Search & Bug Fixes Galore
Dec 19, 2025 - 8:01 am 0 — by Barry Schwartz Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online technology that helps companies decrease costs and increase sales. Barry…
Google Business Profiles Verification Issue Form Updated
Dec 19, 2025 - 7:21 am 0 — by Barry Schwartz Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online technology that helps companies decrease costs and increase sales. Barry…
Google explains JavaScript execution on non-200 HTTP status codes
Google made another change to the JavaScript SEO documentation help document to explain and clarify JavaScript execution on non-200 HTTP status codes. The change. Google wrote, “All pages with a 200 HTTP status code are sent to the rendering…
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