Seo Industry News

A collection of Seo latest news, analysis and best practices from top business influencers and the world's most trustworthy sources.

searchengineland.com - Barry Schwartz - Bruce Clay, the Father of SEO, has passed away
Bruce Clay, the Father of SEO, has passed away
Search Engine Land

Bruce Clay, known as the Father of SEO, sadly passed away in late May. Bruce Clay was one of, if not the, founding father of the SEO industry, starting a real professional SEO agency back in 1996. He was the first sponsor of the first SEO…

forbes.com - Landon Murie - Why Local SEO Compounds For Property Management Companies
Why Local SEO Compounds For Property Management Companies
Forbes

Landon Murie is the CEO of Goodjuju Marketing, helping property managers with local SEO, stunning websites, and boosting close rates. How many property management companies in your market are running Google Ads right now? Probably several. How many…

seroundtable.com - Barry Schwartz - The Industry Mourns The Loss Of Bruce Clay - The Father Of SEO
The Industry Mourns The Loss Of Bruce Clay - The Father Of SEO
Search Engine Roundtable

Bruce Clay, known as the Father of SEO, passed away in late May. Bruce Clay started his company before there was even an SEO industry and is known for helping it become a true professional industry. I never met an individual who has contributed…

techradar.com - Pawan Singh - AEO vs SEO: What's the difference & do you need both?
AEO vs SEO: What's the difference & do you need both?
TechRadar

Ask Google for a query like “ best web hosting ”, and you get a page with 10 blue links. Ask ChatGPT the same thing, and you get one name. That single difference is quietly rewriting how brands get found, and it's why your marketing…

techradar.com - Pawan Singh - 9 Reasons your SEO rankings are up, but traffic is down
9 Reasons your SEO rankings are up, but traffic is down
TechRadar

You open Google Search Console, and it is full of green arrows. Position 4 turned into position 2. Position 2 turned into position 1. You did the work, the work paid off, and then your traffic graph started pointing at the FLOOR. I have watched…

searchenginejournal.com - Matt G. Southern - Google Spam Update Rolls Out, AI Manipulation In Scope - SEO Pulse
Google Spam Update Rolls Out, AI Manipulation In Scope - SEO Pulse
Search Engine Journal

Welcome to the week's Pulse: updates affect how Google measures its AI surfaces, what its spam rules cover, and where AI recommendations send traffic next. Here's what matters for you and your work. Google began rolling out the June spam update on…

cmswire.com - Bradley Keys - The Great Schema Myth? New Research Challenges a Decade of SEO Advice
The Great Schema Myth? New Research Challenges a Decade of SEO Advice
CMSWire

The hype outran the evidence. For over a decade, SEOs have treated schema markup as a ranking lever. Two new controlled studies say it mostly isn't one. Google is quietly walking away. The list of deprecated structured data types keeps growing…

forbes.com - John Readman - Google Rewrote The Rules Of Search, And Many Marketers Haven't Noticed
Google Rewrote The Rules Of Search, And Many Marketers Haven't Noticed
Forbes

John Readman is the CEO of ASK BOSCO, an AI-powered marketing platform that brings all your marketing and e-commerce data into one place. On May 19, Google announced a shift in how search works after more than 25 years of relative stability. It…

forbes.com - Jehan Lalkaka - ​How The Best Companies Stand Out Without Massive Marketing Budgets
​How The Best Companies Stand Out Without Massive Marketing Budgets
Forbes

Jehan Lalkaka is VP of Product Marketing at Ninety and founder of TheirWords.co, leveraging customer insights to drive leads and revenue. ​In almost every industry today, competition is relentless. Some markets are dominated by a clear…

searchengineland.com - Gaetano DiNardi - The paid brand mention problem in GEO
The paid brand mention problem in GEO
Search Engine Land

As traditional SEO shifts toward GEO, there's a growing narrative that visibility in AI search depends heavily on off-site brand mentions. As a result, marketers are being told to think beyond on-site content and prioritize off-site marketing…

hometownstation.com - Carl Goldman - 12 Must-Have Tools For Content Creators In California
12 Must-Have Tools For Content Creators In California
KHTS Radio

California is home to some of the world's most influential creators, entrepreneurs, marketers, and media companies. Whether you're producing YouTube videos in Los Angeles, running a niche blog in San Diego, managing social media campaigns in San…

forbes.com - Sagi Eliyahu - How 'Article Scoring' Can Fix A Stalling GenAI Strategy
How 'Article Scoring' Can Fix A Stalling GenAI Strategy
Forbes

Sagi Eliyahu is CEO of KMS Lighthouse. Leading the company's vision to disrupt the knowledge management market. Every CEO I speak with right now is trying to solve the exact same puzzle: how to move generative AI out of the sandbox and into…

nola.com - Jonah Meadows - What is at the top of Louisiana business leaders' to-do list for the second half of 2026?
What is at the top of Louisiana business leaders' to-do list for the second half of 2026?
NOLA.com

The midpoint of the year is upon us. The days are at their longest, the heat index is rising and thunderstorms are falling. For some, the start of the third quarter marks the beginning of a new fiscal year. For others, it signals the season for…

pcmag.com - Gabriel Zamora - HubSpot Marketing Hub Review: A Top-Tier All-in-One Email Marketing Platform
HubSpot Marketing Hub Review: A Top-Tier All-in-One Email Marketing Platform
PCMag

HubSpot Marketing Hub is a comprehensive marketing solution that conveniently integrates email marketing, campaign automation, and customer relationship management (CRM) tools. It offers an expansive selection of customizable templates, fantastic…

searchengineland.com - Tania Brown - 6 content audit workflows to build in Claude
6 content audit workflows to build in Claude
Search Engine Land

Your existing content can be a goldmine if you know how to improve it. Finding the time is a challenge in itself. I've found that using Claude makes what can be an outsized task much more manageable. If it feels daunting, you don't have to build a…

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