Seo Industry News
A collection of Seo latest news, analysis and best practices from top business influencers and the world's most trustworthy sources.
How AI search is shifting brand visibility from SEO to data verification
When Twitter introduced the blue check, it altered the power dynamics of social media. Visibility was no longer simply about who spoke the loudest; it became about who was authenticated. A similar shift is now emerging in search. For two decades…
90% Of Brands Have Zero AI Search Mentions, New Study Finds 4 Key SEO Insights
This post was sponsored by Victorious. The opinions expressed in this article are the sponsor's own. A year into the shift toward AI search, the marketing industry is full of confident takes about the factors that impact AI visibility. But we've…
Google Adds Adult Consideration Property To Merchant Listing and Product Variant Markup
May 20, 2026 - 7:21 am 0 — by Barry Schwartz Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online technology that helps companies decrease costs and increase sales. Barry…
Agentic Orchestration's Role In The Future Of GTM
Durga Krishnamoorthy is a Product Leader focused on agentic GTM AI strategy, and scaling autonomous monetization. Your brand is becoming invisible, and it's not because your marketing is failing. It's because many of the 'eyes' looking at your…
Google Wants Search To Stop Answering And Start Acting
Close-up of a person's hand holding an iPhone and using Google AI Mode, an experimental mode utilizing artificial intelligence and large language models to process Google search queries, Lafayette, California, March 24, 2025. (Photo by Smith…
Google adds llms.txt check to Chrome Lighthouse
Google's new Lighthouse “Agentic Browsing” audits now check for the presence of an llms.txt file. The new experimental Lighthouse documentation frames llms.txt as a discoverability and efficiency signal for AI agents, not a…
Why your information architecture workshops are a waste of time when keyword research has already done the work
Tension: Teams treat keyword research and site architecture as separate tasks, even though one has always dictated the other. Noise: Endless debates over navigation best practices distract from the structural blueprint keywords already provide.
How to stand out in AI search when every business sounds the same
Most businesses sound interchangeable online, and AI search is making that impossible to ignore. When ChatGPT, Google AI Overviews, or other AI systems summarize your business, they build that understanding from your website, profiles, reviews, and…
Google Ask Maps: How to optimize for visibility
Understanding how to optimize for visibility in Google Ask Maps starts with recognizing what's changing. Instead of returning a long list of businesses, Ask Maps narrows the field, interprets the user's intent, and explains why certain businesses…
How Google Discover publisher profiles work and why they matter
Google introduced publisher follows and profile pages to Discover last year but the feature remains lightly documented and poorly understood. Since then, publisher profiles have started appearing more broadly across Discover for publishers…
Google Testing Preferred Sources Label In AI Mode Citations
May 20, 2026 - 7:31 am 0 — by Barry Schwartz Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online technology that helps companies decrease costs and increase sales. Barry…
More Organic Search Traffic, More Ad Revenue: 4 Publishing Workflow Fixes That Bring Both
This post was sponsored by WP Engine. The opinions expressed in this article are the sponsor's own. Why are we missing the SERP window on breaking stories we should be winning? How are smaller outlets ranking faster than us on the same news? Why is…
4 Side Hustles Bringing At Least $2,000 Per Month In 2026
4 Side Hustles Bringing At Least $2,000 Per Month In 2026 The current economic outlook is prompting people to keep a very close eye on their money. With oil prices high, contributing to economic uncertainty people feel every day, and with life…
The throne was empty: how 'Content Is King' became marketing's most expensive slogan
Tension: Marketers crowned content as king while ignoring the structural forces that actually determine whether content works. Noise: The “content is king” mantra became a convenient excuse to produce more without asking what…
How to Persuade Your Boss to Send You to Ahrefs Evolve in San Diego
Ryan Law is the Director of Content Marketing at Ahrefs. Ryan has 13 years experience as a writer, content strategist, team lead, marketing director, VP, CMO, and agency founder. He's helped dozens of companies improve their content marketing and…
Receive a Daily briefing on Seo Industry News
Get Started