Seo Industry News
A collection of Seo latest news, analysis and best practices from top business influencers and the world's most trustworthy sources.
How to build AI confidence inside your SEO team
With more than two decades in SEO, I've lived through every major disruption the industry has faced — from stuffing meta keywords to rank on AltaVista to Google reshaping search, to mobile-first indexing, and now AI. What feels different…
How to apply 'They Ask, You Answer' to SEO and AI visibility
Search behavior is no longer just people typing keywords into Google. It's people asking questions and, in some cases, outsourcing their thinking to LLMs. As Google evolves from a traditional search engine into a more question-and-answer machine…
The Franchise SEO Playbook You Need to Win in 2026
Most franchise SEO strategies fail because they weren't built to scale from the start. SEO is not just a bigger version of single-location optimization. Structured SEO is what actually scales in 2026. You must operate from one authoritative core…
Enterprise SEO Operating Models That Scale In 2026 And Beyond
Most enterprises are still treating SEO as a marketing activity. That decision, whether intentional or accidental, is now a material business risk. In the years ahead, SEO performance will not be determined by better tactics, better tools, or even…
Seo Jin-seok faces defining test at Celltrion
R&D-rooted CEO maps out 40 biosimilars, 16 new drug filings by 2038 Succession Watch profiles the next generation of leaders shaping Korea's key industries — from chaebol heirs to self-made entrepreneurs — spotlighting the new forces…
How We Built an AI Deep Research Engine - And the SEO Strategy Behind It
If you've ever spent hours digging through Google results, opening 30+ tabs, cross-referencing sources, and trying to synthesize everything into a coherent answer — you know how painful deep research is. That's the problem we set out to…
'We Were All Children. We Will All Become Adults': A Conversation with Regina Seo
Caregivers perform vital work that keeps our society and economy running. All of us may be caregivers at some point in our lives, and all of us receive care throughout our lives. Earlier this month, I spoke with Roosevelt Institute Fellow Regina…
AI search KPIs: Focus on inclusion, not position
We need to have a talk about KPIs and AI search. I've observed numerous SEO professionals on LinkedIn and at conferences talking about “ranking No. 1 on ChatGPT” as if it's the equivalent of a No. 1 ranking on Google: On Google, being…
Are Citations In AI Search Affected By Google Organic Visibility Changes?
I recently wrote about an unconfirmed Google algorithm update that rolled out in mid-January 2026, which negatively impacted the organic search visibility of dozens of major brands. For most of the impacted sites I analyzed, the impact was…
Canva gets to $4B in revenue as LLM referral traffic rises
Creative company Canva ended 2025 on a high note with a 20% increase in monthly active users, growth that was partially propelled by adoption of its AI tools. Canva had more than 265 million monthly active users and over 31 million paid users in…
Understanding the Science Behind Premium Supplements and Multivitamins
The rising interest in health and wellness has led many individuals to seek out premium supplements and multivitamins. However, understanding the underlying science can often seem overwhelming. For those keen to explore, The Swallow Co, among…
Southern Company: Steady Growth, But Priced Right, 3.2% Yield (Downgrade) (NYSE:SO)
The Southern Company is downgraded to Hold after a strong rally aligns shares with fair value near $92. SO's fundamentals are solid, with steady EPS growth, robust liquidity, and a $76 billion five-year capital plan. SO stock valuation is neutral:…
ChatGPT Search Often Switches To English In Fan-Out Queries: Report
When ChatGPT Search builds an answer, it can generate background web queries to find sources. A new report from AI search analytics firm Peec AI found that a large share of those background queries run in English, even when the original prompt was…
![searchenginejournal.com - Loren Baker - How To Set Up AI Prompt Tracking You Can Trust [Webinar]](https://cdn.searchenginejournal.com/wp-content/uploads/2026/02/3-841-1440x810.png)
How To Set Up AI Prompt Tracking You Can Trust [Webinar]
Getting Real About AI Visibility Tracking If you're on the search or marketing team right now, you've probably been asked some version of: “ Are we showing up in ChatGPT? ” or “What's our visibility in AI Overviews?” And…
5 Ways Emerging Businesses Can Show up in ChatGPT, Gemini & Perplexity
This post was sponsored by No Fluff. The opinions expressed in this article are the sponsor's own. When ChatGPT, Gemini, and Perplexity mention a company, these large language models (LLMs) are deciding whether that business is safe to reference…
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