Seo Industry News
A collection of Seo latest news, analysis and best practices from top business influencers and the world's most trustworthy sources.
Bruce Clay, the Father of SEO, has passed away
Bruce Clay, known as the Father of SEO, sadly passed away in late May. Bruce Clay was one of, if not the, founding father of the SEO industry, starting a real professional SEO agency back in 1996. He was the first sponsor of the first SEO…
Why Local SEO Compounds For Property Management Companies
Landon Murie is the CEO of Goodjuju Marketing, helping property managers with local SEO, stunning websites, and boosting close rates. How many property management companies in your market are running Google Ads right now? Probably several. How many…
The Industry Mourns The Loss Of Bruce Clay - The Father Of SEO
Bruce Clay, known as the Father of SEO, passed away in late May. Bruce Clay started his company before there was even an SEO industry and is known for helping it become a true professional industry. I never met an individual who has contributed…
AEO vs SEO: What's the difference & do you need both?
Ask Google for a query like “ best web hosting ”, and you get a page with 10 blue links. Ask ChatGPT the same thing, and you get one name. That single difference is quietly rewriting how brands get found, and it's why your marketing…
9 Reasons your SEO rankings are up, but traffic is down
You open Google Search Console, and it is full of green arrows. Position 4 turned into position 2. Position 2 turned into position 1. You did the work, the work paid off, and then your traffic graph started pointing at the FLOOR. I have watched…
Google Spam Update Rolls Out, AI Manipulation In Scope - SEO Pulse
Welcome to the week's Pulse: updates affect how Google measures its AI surfaces, what its spam rules cover, and where AI recommendations send traffic next. Here's what matters for you and your work. Google began rolling out the June spam update on…
The Great Schema Myth? New Research Challenges a Decade of SEO Advice
The hype outran the evidence. For over a decade, SEOs have treated schema markup as a ranking lever. Two new controlled studies say it mostly isn't one. Google is quietly walking away. The list of deprecated structured data types keeps growing…
Google Rewrote The Rules Of Search, And Many Marketers Haven't Noticed
John Readman is the CEO of ASK BOSCO, an AI-powered marketing platform that brings all your marketing and e-commerce data into one place. On May 19, Google announced a shift in how search works after more than 25 years of relative stability. It…
How The Best Companies Stand Out Without Massive Marketing Budgets
Jehan Lalkaka is VP of Product Marketing at Ninety and founder of TheirWords.co, leveraging customer insights to drive leads and revenue. In almost every industry today, competition is relentless. Some markets are dominated by a clear…
The paid brand mention problem in GEO
As traditional SEO shifts toward GEO, there's a growing narrative that visibility in AI search depends heavily on off-site brand mentions. As a result, marketers are being told to think beyond on-site content and prioritize off-site marketing…
12 Must-Have Tools For Content Creators In California
California is home to some of the world's most influential creators, entrepreneurs, marketers, and media companies. Whether you're producing YouTube videos in Los Angeles, running a niche blog in San Diego, managing social media campaigns in San…
How 'Article Scoring' Can Fix A Stalling GenAI Strategy
Sagi Eliyahu is CEO of KMS Lighthouse. Leading the company's vision to disrupt the knowledge management market. Every CEO I speak with right now is trying to solve the exact same puzzle: how to move generative AI out of the sandbox and into…
What is at the top of Louisiana business leaders' to-do list for the second half of 2026?
The midpoint of the year is upon us. The days are at their longest, the heat index is rising and thunderstorms are falling. For some, the start of the third quarter marks the beginning of a new fiscal year. For others, it signals the season for…
HubSpot Marketing Hub Review: A Top-Tier All-in-One Email Marketing Platform
HubSpot Marketing Hub is a comprehensive marketing solution that conveniently integrates email marketing, campaign automation, and customer relationship management (CRM) tools. It offers an expansive selection of customizable templates, fantastic…
6 content audit workflows to build in Claude
Your existing content can be a goldmine if you know how to improve it. Finding the time is a challenge in itself. I've found that using Claude makes what can be an outsized task much more manageable. If it feels daunting, you don't have to build a…
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