Seo Industry News

A collection of Seo latest news, analysis and best practices from top business influencers and the world's most trustworthy sources.

searchengineland.com - Adam Heitzman - Why SEO annual plans fall apart - and how to build one that holds up
Why SEO annual plans fall apart - and how to build one that holds up
Search Engine Land

If you're leading marketing right now, you're probably knee-deep in planning season, and feeling a tension I hear from CMOs and VPs every year: “We build a plan, but the execution never matches the intent.” Sound familiar? The…

seroundtable.com - Barry Schwartz - Google's Danny Sullivan & John Mueller On SEO For AI
Google's Danny Sullivan & John Mueller On SEO For AI
Search Engine Roundtable

John Mueller from Google had Danny Sullivan from Google on the Search Off the Record podcast to talk about 'Thoughts on SEO & SEO for AI.' In short, they both said SEO for AI is the same as SEO for traditional search but then they got into it. You…

searchenginejournal.com - Jeff Riddall - How Will AI Mode Impact Local SEO?
How Will AI Mode Impact Local SEO?
Search Engine Journal

In organic search, disruption has always been the norm, but the integration of AI into Google Search – with AI Overviews and now AI Mode – is not an incremental change; it is a fundamental restructuring. For marketers overseeing…

searchenginejournal.com - Duane Forrester - Who Benefits When The Line Between SEO And GEO Is Blurred
Who Benefits When The Line Between SEO And GEO Is Blurred
Search Engine Journal

The search industry is entering a transition that many people still treat as a footnote. The systems consumers rely on are changing, and the way information is gathered, summarized, and delivered is changing with them. Yet the public messaging…

businessinsider.com - Sydney Bradley - This influencer marketing company raised $15 million to fuel an M&A spree. Read its pitch deck.
This influencer marketing company raised $15 million to fuel an M&A spree. Read its pitch deck.
Business Insider

Advertising giants like Publicis, WPP, and Omnicom aren't the only companies deploying roll-up strategies and shaking up influencer marketing. Humanz, an Israeli influencer marketing platform that expanded to the US in 2024, is going 'full…

seroundtable.com - Barry Schwartz - Google Search Console Page Indexing Report Fixed
Google Search Console Page Indexing Report Fixed
Search Engine Roundtable

Dec 17, 2025 - 8:05 pm 0 — by Barry Schwartz Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online technology that helps companies decrease costs and increase sales. Barry…

forbes.com - Jade Bartholomew - What A Mess These Marketing Acronyms Have Become
What A Mess These Marketing Acronyms Have Become
Forbes

Jade Bartholomew, founder & director at Sierra Six Media, a digital marketing agency specialising in SEO, PPC and AI-led ecommerce strategy. Marketing has always loved a shortcut. Give the industry a new trend, a new interface or a new behavioral…

searchengineland.com - Claire Brain - How to use AI to diagnose and improve search intent alignment
How to use AI to diagnose and improve search intent alignment
Search Engine Land

Pages on your website can be well written, well laid out, supported by backlinks, and even meet E-E-A-T expectations – yet still fail to rank. While there are many possible explanations, one common issue is a misalignment with search intent…

theguardian.com - Sam Jones - Guggenheim scraps Basque Country expansion plan after local protests
Guggenheim scraps Basque Country expansion plan after local protests
The Guardian

Environmental groups and local campaigners in the Basque Country have welcomed the scrapping of a project to build an outpost of Bilbao's Guggenheim Museum on a Unesco biosphere reserve that is a vital habitat for local wildlife and migrating…

searchengineland.com - Gus Pelogia - Proxies for prompts: Emulate how your audience may be looking for you
Proxies for prompts: Emulate how your audience may be looking for you
Search Engine Land

In this new era of generative AI technology, searchers have begun to swap keywords with prompts. Shorter and long-tail queries are being replaced by more conversational prompts, which tend to be longer and more in-depth. These days, searchers are…

digiday.com - Sara Guaglione - Media Briefing: The top trends in the media industry for 2025
Media Briefing: The top trends in the media industry for 2025
Digiday - The home of modern media and marketing

2025 in review Google pledges to add more source links, iHeartMedia signs video podcast deal with Netflix, and more. As we approach the end of a transformative year in the media industry, we're taking a moment to look back at some of the key trends…

searchengineland.com - Barry Schwartz - Google fixed month-long delay with page indexing report
Google fixed month-long delay with page indexing report
Search Engine Land

Google Search Console appears to have fixed the month-long delay with the page indexing report just about an hour ago. The report is now showing data as early as a few days ago, which is the normal timeframe for when this report is updated. Plus…

thestar.com.my - ADAM ZAMRI. - Wei Chong-Kai Wun keep hope alive for semis spot in Hangzhou
Wei Chong-Kai Wun keep hope alive for semis spot in Hangzhou
The Star Online

Badminton PETALING JAYA: Men's doubles pair Man Wei Chong-Tee Kai Wun kept their semi-final hopes alive at the World Tour Finals after defeating Chiu Hsiang-chieh-Wang Chi-lin of Taiwan on Thursday (Dec 18). The Group A match at the Hangzhou…

entrepreneur.com - Chelsea Gladden - How the Best Brands Boost Their Online Sales in Just 7 Steps
How the Best Brands Boost Their Online Sales in Just 7 Steps
Entrepreneur

Unite PR, ads and emails for higher conversions. Leverage media features for continued sales and authority. Be strategic about where to engage potential buyers. With 2.7 billion online shoppers worldwide and more than 13.7 million ecommerce stores…

skift.com - Colin Nagy - AI Is Reshaping Luxury Travel Discovery - Here's What Marketers Must Do
AI Is Reshaping Luxury Travel Discovery - Here's What Marketers Must Do
Skift

Large language models (LLMs) like ChatGPT are reshaping how travelers discover luxury hotels, prioritizing machine-readable credibility over traditional advertising and PR. AI visibility depends more on authoritative editorial coverage, backlinks…

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