Seo Industry News
A collection of Seo latest news, analysis and best practices from top business influencers and the world's most trustworthy sources.
Why surface-level SEO tactics won't build lasting AI search visibility
A recent Harvard Business Review piece echoes the shift we're sseeing in the SEO industry: at a macro level, LLMs and Google's AI-powered SERP features, such as AI Overviews, aren't just creating a zero-click environment, but also changing user…
Stop paying for traffic: The enterprise CMO's guide to ROI-driven SEO
The standard agency reporting call is broken. Budgets are under extreme scrutiny, yet you still invest in vendors that celebrate arbitrary traffic gains while your sales pipeline stays flat. Optimizing for raw traffic volume is a legacy mindset…
Meet ThatWare LLP: The World's First Agency Working On LLM SEO, AEO, GEO And Quantum SEO
Search engine optimisation has come a long way from the days when ranking higher simply meant inserting keywords and building backlinks. Today, artificial intelligence is reshaping how search engines understand information, interpret user queries…
SEO Vs. PPC Strategy: What's Right For Your Business?
Digital marketing usually gets discussed as one bucket in companies. It shows up in planning decks as a single line item, even though what sits underneath it is far more nuanced. SEO and PPC both live inside that bucket, but they don't behave the…
Keyword Intent: What It Is and How to Use It in Your SEO Strategy
Despina Gavoyannis is a Senior SEO Specialist at Ahrefs, a leading marketing platform for search, AI, and beyond. She has worked in SEO for over 10 years, specializing in revenue-driven strategies and collaborating closely with cross-functional…
Marketing Trends For Small Businesses to Get Ahead in 2026
Your website is no longer the first stop — in many cases, it's not a stop at all. Ranking matters less in 2026 — being referenced matters more. If your funnel logic hasn't changed in two years, it's probably underperforming. We are…
XBI ETF: Biotech M&A Has Been Hot, But Price Trends Have Cooled (NYSEARCA:XBI)
I reiterate a Hold rating on State Street SPDR S&P Biotech ETF due to fair valuation and mixed technicals. XBI's recent outperformance has faded, with higher interest rates and a less risk-on market weighing on absolute and relative strength. At…
Digg lays off staff and shuts down app as company retools
Digg — Kevin Rose's reboot of his once-popular link-sharing site — is laying off a sizable portion of its staff, the company announced on Friday. The startup is not closing, however, Digg CEO Justin Mezzell said. Instead, Rose will…
SerpApi asks court to throw out Reddit scraping complaint
SerpApi is asking a federal court to dismiss Reddit's lawsuit over alleged scraping of Reddit content from Google Search, saying Reddit is trying to use copyright law to control user posts and public search results. The motion follows Reddit's…
This centuries-old K-beauty ingredient is making a comeback - here's why you're seeing in trending everywhere right now
Korean beauty fans like us have likely heard of the ingredient centella asiatica, commonly known as cica or tiger grass. The ingredient itself dates back centuries due to wound-healing and repairing properties. Now, you'll see it in skin care made…
Kimchi mislabeled as Chinese 'pao cai' in Taiwan stores, professor says
Korean kimchi is being sold as a Chinese delicacy in several markets and stores in Taiwan, according to a professor and promoter of Korean culture. Seo Kyoung-duk, a professor at Sungshin Women's University, said Thursday that several people who…
Why K-pop remains popular in China despite cultural disputes
When recent online disputes between Southeast Asian and Korean netizens were reposted on Chinese social media, Irene Jin felt a sense of deja vu. For the longtime K-pop fan, the arguments echoed a wave of anti-Korean sentiment she remembered well…
Digg shuts down two months after highly anticipated return
Last January, we covered the long-awaited relaunch of community platform Digg, following a months-long closed beta. Today, Digg CEO Justin Mezzell announced that the site is going offline as a result of “an unprecedented bot problem.”…
Gambling.com Group (NASDAQ:GAMB) Releases Quarterly Earnings Results, Beats Expectations By $0.10 EPS
Gambling.com Group (NASDAQ:GAMB - Get Free Report) issued its earnings results on Thursday. The company reported $0.30 earnings per share (EPS) for the quarter, topping analysts' consensus estimates of $0.20 by $0.10, FiscalAI reports. Gambling.com…
Esparagus Audio Brick ESP32-based DIN-rail 65W Hi-Fi amplifier supports Home Assistant and Squeezelite (Crowdfunding) - CNX Software
Sonocotta (Andriy Malyshenko), the developer of Esparagus “Media Center”, HiFi-Amped, Louder Raspberry Pi, and Louder Raspberry Hat Plus, has returned to Crowd Supply with the Esparagus Audio Brick, a compact ESP32 or ESP32-S3-powered…
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