Seo Industry News
A collection of Seo latest news, analysis and best practices from top business influencers and the world's most trustworthy sources.
Why the answer in SEO is almost always 'it depends
We joke every time we hear Google's John Mueller answer a question with “it depends.” But actually, it's true. There are few definitive answers or universally established facts in SEO. Do meta titles matter? Yes. Is internal linking a…
Why Tripadvisor still matters for local SEO in 2026
Optimizing your client's TripAdvisor listing is an important part of the local SEO ecosystem, even though it's often treated as a secondary channel. Done well, it can increase visibility, drive more qualified website traffic, and strengthen brand…
Furniture.com was built for SEO. Now it's trying to crack AI search
In the early days of the internet, owning a domain like Furniture.com was the digital equivalent of beachfront property. If shoppers were looking for a couch online, there was a good chance they would start by typing “furniture.com.”…
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Optimize Your Business Success With Digital Marketing
Digital marketing helps businesses increase online visibility and brand awareness. It allows targeted audience reach, tailoring efforts to demographics. Digital marketing can be more cost-effective than traditional methods. Tracking and analyzing…
AI citation data shows there is no universal top source for brands
Every few weeks, a new study drops declaring that Reddit (or YouTube, or Wikipedia) is the most important source for AI citations. Marketers share it. Clients ask about it. Someone starts drafting a Reddit strategy. Because it does. These analyses…
Google AI Overviews are more likely to talk smack about brands than ChatGPT is, according to new data
Keep an eye on those AI chatbots and answer engines. They might be talking smack about your brand behind your back. Newly released research from BrightEdge found that Google's AI Overviews were 44% more likely to display negative sentiment toward a…
AI is the latest gatekeeper between brands and buyers
Companies are now writing ad copy for bots, not people, and those bots are telling consumers what products to buy. Google's AI Overviews and OpenAI's ChatGPT are starting to portray the same brands differently: Google is 44% more likely to skew…
How to post a job ad: A simple step-by-step guide for employers
Ask many recruiters how to post a job online successfully, and they liken the process to scaling a mountain or falling down a black hole. The first scenario reflects those who have experienced a 'résumé avalanche' — they've…
Roblox Teen Developers Are Making Millions And Shaking Up The Gaming Industry
Roblox isn't just a game, it's a game development platform in every sense of the term. A recent Bloomberg story helped expose just how profitable that platform can be for its contributors, with developers like Nate Colley, developer of the popular…
How To Prove PR Business Value With UTM Parameters & GA4
For years, communications and PR teams have warned that their budgets are under threat. In 2026, that warning has become a reality. According to industry research, budget pressure remains one of the top concerns for communications leaders, largely…
How To Make Reddit Work for Your Brand's Marketing
For years, Reddit didn't show up in many marketing strategies. Despite its millions of daily active users, the platform didn't warrant the attention and time. Marketers were rightly concerned that their promotional account would be quickly banned…
The Power of Reviews and Listings in the Financial Sector
Choosing a financial brand is rarely a one-page decision. When someone looks for a broker, prop firm, payment provider, platform provider, or white-label solution, they usually compare several options before taking action. They want to understand…
BuzzTheory's AI RevX™ Wins 2026 CVAI Award for AI Advisory and Delivering AI Outcomes
AI RevX™ is the first AI revenue optimization service designed to help B2B companies compete for visibility, validation and recommendation as AI reshapes search and purchasing behavior. As generative AI becomes a dominant source of buyer…
5 B2B LinkedIn Ads tests to run in 2026
LinkedIn made some good moves last year that I've seen pay off for our suite of B2B clients. Now that we're into 2026, with yearly marketing goals in focus, I've got some recommendations based on our 2025 learnings for you to test and leverage in…
Almost 40 new unicorns have been minted so far this year - here they are
With AI igniting an investor frenzy, more startups are achieving unicorn status every month. Using data from Crunchbase and PitchBook, TechCrunch tracked down the VC-backed startups that became unicorns in 2026. While most are AI-related, a…
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