Seo Industry News
A collection of Seo latest news, analysis and best practices from top business influencers and the world's most trustworthy sources.
The Future Of Search: SEO In An AI-Driven World
Zach Thompson is CEO of Top Shelf Logic, a marketing firm, where he oversees the strategic vision and growth of the company. Search engine optimization (SEO) has long been top of mind for companies. But the SEO world has been turned upside down as…
Turn your SEO process into AI-powered tools
Ask ChatGPT or Gemini to “review my on-page SEO,” and you'll get a perfectly reasonable answer. Reasonable. Generic. Boring. Uninspired. And almost identical to the answer your competitors get when they ask the same question. That's…
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AdLift bags SEO & content marketing mandate for Baby Forest
AdLift, a global digital marketing agency specialising in AI-led SEO and content strategies, has secured the SEO and Content Marketing mandate for Baby Forest, a premium Ayurveda-inspired baby care brand. The mandate comes at a time when India's…
Top SEO agency helps brands show up in ChatGPT
Ensure your products, services and expertise are visible when AI platforms recommend solutions to users. (Image: Woww) Woww, a top rated digital marketing agency based in Cape Town, helps brands show up in AI answers for AI models like ChatGPT…
SEO Trends 2024: Separating Fact From Fiction
Chris is an SEO director who has 10 years of experience in SEO, agency side. When not involved in SEO, he enjoys messing around with vintage synthesizers, walks on sandy beaches, and a good cup of tea. Sign up for Ahrefs Get SEO metrics of any…
Is SEO Dead? Here's What I'm Telling Every Client Who Asks Me in 2026
SEO isn't dead, but the tactics that once drove easy traffic are becoming obsolete as AI changes how people discover and evaluate information online. Businesses that focus on brand visibility, customer trust and high-intent search opportunities…
The AEO-SEO Readiness Playbook Every Marketing Team Needs
Two environments, one strategy. Content now has to perform in traditional search and in LLM-mediated answers simultaneously — the signals that drive each overlap significantly. Structure is the foundation. Clean heading hierarchy, schema…
Google just released an AI opt-out feature. Your competitors hope you use it.
For the past two years, the SEO industry has been asking Google for two things: more visibility into AI traffic and more control over how content appears in AI experiences. Last week, Google started delivering both. They announced new controls that…
Media Briefing: The new World Cup SEO playbook: What's in and what's out
The World Cup used to be a guaranteed search traffic bonanza for publishers. In the age of AI answers and zero-click search, that playbook is being adapted to changes in SEO, direct audience and off-platform strategies. Here's what's in and what's…
Surviving AI: The New Era Of B2B Marketing
Harold Bell is the Founder & CEO at MQL Magnet. You watched it happen on a Tuesday. It was your spring intern. The one who joined last month and never ran a campaign before. They pulled up ChatGPT in a meeting and generated the kind of…
New Adobe tool shows where brands win and lose in AI search
Adobe announced a new solution to help businesses ensure their brands are visible, trusted, and chosen across AI surfaces. Called Adobe Brand Visibility, the product is part of Adobe CX Enterprise, an agentic AI system designed to simplify customer…
Agentic Marketing: What It Is, What It Isn't And Why It Matters Now
Manick Bahn is a 3x INC 5000 founder and currently the CEO and CTO of The Agentic Marketing Platform Search Atlas. Last quarter, one of my competitors quietly cut its starter-tier price. I didn't see it happen. While I was in a strategy meeting, an…
Spider-Man continues to do the things only a spider can in the new trailer for the latest 'Spider-Man' movie
How many times do you think I can get away with saying Spider-Man in this post? You know, for maximum SEO points? Let's give it a shot: The upcoming Avengers: Doomsday is rumored to be a sort of soft reset for the MCU. Good thing too, since…
For site moves, specify all domain variants with Google's Change of Address tool
Google updated its site move documentation to say that you should enter in all the domain variants in the Google change of address tool when doing a site move. What Google wrote. Google posted the following new note in the document: “For…
Creator-Led Media Is Hiring Executives, and Paying Well
Creator-led media companies have spent the past few years proving they can build audiences. Now the hard part begins: building businesses. One of today's most compelling media job listings on Mediabistro is a Head of Business Development role at…
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