Seo Industry News
A collection of Seo latest news, analysis and best practices from top business influencers and the world's most trustworthy sources.
The future of law firm SEO depends on authority, not volume
Most law firms follow the same trajectory with SEO. They invest in content, build out service pages, refine their technical foundation, and align their site to targeted keywords. Early on, the results are there. But firms often don't realize…
GEO Matters But SEO Still Wins Conversions
Ming (Albert) Zhu, CEO of KongfuSEO, a multi-lingual digital marketing agency in Australia with a decade of digital marketing experience. One of the most watched topics in digital marketing lately has been GEO, or generative engine…
How to model non-linear SEO seasonality with Prophet
Forecasting SEO performance means estimating future outcomes from historical data. But search behavior rarely follows stable or linear patterns. Seasonal demand, anomalies, SERP changes, and measurement issues can all distort your data and lead to…
Google's New AI Search Guide Calls AEO And GEO 'Still SEO
Google published a new documentation page to help websites optimize for generative AI features in Search, including AI Overviews and AI Mode. The page, “ Optimizing your website for generative AI features on Google Search,” expands…
GA4 Tracks AI Assistant Traffic, FAQ Results Gone - SEO Pulse
Welcome to this week's Pulse. The updates affect how you measure AI assistant traffic, what structured data does for visibility, and how a major publisher is planning for life after search. Here's what matters for you and your work. Google…
Google busts the myth that AI search needs its own SEO playbook
Nano Banana Pro prompted by THE DECODER Google has clarified (again) that no special optimization strategies like 'Generative Engine Optimization' (GEO) or 'AEO' are needed to gain visibility in AI-powered features such as AI Overviews. In new…
AI Agents for SEO: What They Are, How They Work, and How to Build One
Louise is a Content Marketer at Ahrefs. Over the past ten years, she has held senior content positions at SaaS brands: Pi Datametrics, BuzzSumo, and Cision. By day, she writes about content and SEO; by night, you'll find her playing football or…
Why now is the time to prepare for WebMCP
New technologies come and go. Early in my career, I often chased shiny new things in an attempt to be on the cutting edge, but it didn't take more than a few years to realize I was spending countless hours of my time, and my clients' time…
No smartphones, no scripts: Raw experience becomes new trend in travel variety shows
No advance planning, no phones, and just enough money to get by — just celebrities left clueless about where they are headed, where they will sleep and how they will travel the next day. The rules make traveling painfully difficult, but they…
How custom visuals boosted organic traffic by up to 110%
We spent six months testing custom visual assets across 47 articles on a client's high-traffic accounting education website to find out which design investments actually improved SEO performance. The experiment included featured images…
Gambling.com (GAMB) Q1 2026 Earnings Transcript
Thursday, May 14, 2026 at 4:30 p.m. ET Incoming Chief Executive Officer — Kevin McCrystle Chief Executive Officer — Charles Gillespie Chief Financial Officer — Elias Mark Revenue -- $40.4 million, flat year over year with…
SEO Counts when Pitching Online Stories, says Editor-in-Chief Amy Sherman
There's a reason I interview editors who hire writers — beyond the obvious one, which is to get you access to gatekeepers who might publish your work. It's because many readers haven't written, which is vital to attracting an editor to the…
Google publishes guide on optimizing for generative AI features
Google has published a new guide on how to optimize for Google's generative AI features, like AI Mode, AI Overviews and more. A lot of this content is put together from previous communication from Google but all in a neat new help document named…
Gun-Che (Colony)' Review: This Zombie Actioner Could Make a Great Video Game, But Is Instead a Disappointing Film
Initially intriguing before it spirals into repetitive claptrap, Yeon Sang-ho's “Gun-Che (Colony)” is one of those horror films that is propelled solely by the ineptitude of its characters. If you've come for carnage, particularly…
Google's product packs are now a primary sales channel. Here's what the data shows
If you've searched for almost any product on Google recently, you've seen how much the results page has changed. Product packs and scrollable carousels of individual listings now appear multiple times on a single results page. We're constantly…
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