Public Relations Industry News
A collection of Public Relations latest news, analysis and best practices from top business influencers and the world's most trustworthy sources.
Orchestra acquires Small Girls PR
Orchestra has acquired Small Girls PR to bring more earned media expertise to the growing public relations firm. Why it matters: The deal supports brands' demands for communications companies to be full-service, driving agencies to acquire smaller…
How paddy variety PR-126 became a victim of its own popularity
The opposition in the state has picked up the issue, with Congress leader Partap Singh Bajwa slamming Bhagwant Mann 's AAP government for its “ill-advised” promotion of the paddy variety. “Paddy procurement has slowed to a…
Own the customer journey to help prove PR's role in driving sales
The lines between marketing, advertising and public relations have become increasingly blurred. As a result, PR professionals can't rely solely on metrics like media impressions to prove their value – the C-suite wants hard numbers that…
By the Numbers: How PR pros are using data today
Gathering, interpreting and storytelling around data leads to better campaigns and better buy-in from executives or clients. But how many in the profession are truly capitalizing on the insights data can provide? Hotwire Global's new “ The…
Prince Harry a 'darling' who 'couldn't do a thing wrong' as Queen's former PR praises Duke
The former royal PR described Prince Harry as a 'darling' Prince Harry has been described as the 'life and soul of the party' by a former Buckingham Palace communications lead. The royal aide said the Duke of Sussex was 'absolutely loved' during…
Orchestra acquires Small Girls PR
NEW YORK: Holding company Orchestra has acquired Small Girls PR. This deal will allow Orchestra to double down on Small Girls' creative-first mindset and integrated execution, said Orchestra CEO Jonathan Rosen. The deal was effective at the start…
The PR Week: 10.17.2024 - Erik Carlson, Notified
Eric Carlson, COO for product, operations and finance at Notified, is the latest guest on The PR Week podcast. He joins the show to talk about the newest developments in the communications platforms and technologies space and other hot topics.
Breakfast Briefing: 5 things for PR pros to know on Thursday morning
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From the UK editor: PRWeek UK Awards - PR rises to tech challenges
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Open Source Achievement: Completing My Third PR in Hacktoberfest
Participating in Hacktoberfest has been exciting and rewarding journey for me, as I've had the opportunity to contribute to meaningful open-source projects while honing my skills. This year, for my third Pull Request, I chose to contribute to a…
11 Entry-Level Remote Marketing Jobs Hiring In 2024
The marketing industry in the U.S. is predicted to grow by 8% over the next few years, adding another 31,100 new vacancies with marketing management alone by the year 2033. This lucrative field is also estimated to be worth almost $900 billion…
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Team Pumpkin awarded marketing mandate by SKG Investments and Advisory
Team Pumpkin, an integrated digital marketing agency, has won the comprehensive social media, performance marketing, and public relations mandate for SKG Group, an independent financial services firm based in New Delhi. The account was won…
Tesco and Shell buy all electricity from solar farm
Tesco and Shell have bought all the electricity from a countryside solar farm that gained planning permission after the developer said it ‘could provide clean electricity to power over 102,000 homes'. Furious campaigners claim the…
Tales of Wonder Collective Captures Storytelling
NEW TALES: As communication, branding and marketing initiatives become increasingly layered, three professionals are using their expertise in the fashion, luxury goods, and lifestyle segments to launch Tales of Wonder. Billed as a collective and…
Council Post: 3 Tips For Advertising To The Bicultural US Hispanic Market
Manuel Machado is a co-chairman of CCOMGROUP Inc., a multicultural advertising, communications, marketing and public relations agency. Understanding an audience segment as unique and complex as the U.S. Hispanic market requires continuous research…
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