Public Relations Industry News
A collection of Public Relations latest news, analysis and best practices from top business influencers and the world's most trustworthy sources.
DIY reactive digital PR: How to earn media coverage on a budget
Unlike big proactive PR campaigns, where working with professionals can prevent you from wasting a huge amount of time and money, reactive digital PR is usually something that you can bootstrap with a bit of time and effort. As long as you follow a…
Is Gavin Newsom's Latest PR Stunt a Way to Secure Himself a Seat In Kamala Harris' Cabinet?
Democrat Gov. Gavin Newsom (D-CA) is finally taking action against the state's homelessness problem, which is one of many reasons residents have fled in droves. But is there a reason for the sudden change? You didn't think Newsom finally decided to…
How I got here: Jive PR CEO Lindsay Nahmiache leads with big ideas in business and life - Ragan Communications
Lindsay Nahmiache, co-founder and CEO of Jive PR and Digital, established the Manhattan Beach-based public relations, social media and influencer marketing agency in 2009. Before she was a founder, Nahmiache spent several years working at E!
Indonesian President's Decision To Work From New Capital Is PR Move - Analysis
By Ahmad Syamsudin and Pizaro Gozali Idrus Indonesian President Joko “Jokowi” Widodo's decision to start official duties from the new capital on Sunday may be a move to hype his legacy project before he leaves office in October, some…
Cyber crisis? How good PR can save your brand | Computer Weekly
In today's business environment, cyber security threats are a constant and evolving challenge. From ransomware and phishing attacks to data breaches and advanced persistent threats (APTs), the digital landscape is plagued by risks that can severely…
How to Create a Crypto Marketing Campaign That Succeeds?
In the fast-paced world of cryptocurrency, a well-executed marketing campaign can significantly influence the success of a project. With increasing competition and evolving market dynamics, it's essential to craft a crypto marketing campaign that…
Council Post: How To Incorporate AI To Solve Agency Clients' Pain Points
With AI technologies being deployed in novel ways across all industries, agencies can take a limitless number of approaches to incorporate it into their operations to enhance their capabilities and streamline processes. By integrating AI into their…
Council Post: Stop Worrying About Never Reaching The Modern Marketing Destination
Gustavo Amorim is CMO of global master data management solution provider Stibo Systems, which empowers companies through data transparency. Nowadays, it's simply unacceptable not to be modern in business. It feels like there's a direct association…
Four Key Priorities for the Transportation and Logistics Industry Detailed in Info-Tech Research Group's Latest Blueprint
Info-Tech Research Group's new research provides critical strategies for IT leaders in the transportation and logistics industry to embrace Exponential IT, ensuring competitive advantage and industry resilience. As the industry navigates rapid…
Council Post: The Era Of Digital Overload: How Marketing Is Going Back To Fundamentals
Krishan Arora is CEO & Founder at Arora Project, a globally recognized leader in raising investor capital & scaling high-growth ventures. Digital marketing technology and consumer behavior are both evolving at a rapid pace we've never seen before.
TNT Sports suing NBA after league rejected network's media rights offer
TNT Sports is suing the NBA after the league rejected its offer to match one of its new television deals. “Given the NBA's unjustified rejection of our matching of a third-party offer, we have taken legal action to enforce our…
Southwest's Open Seating Policy Changes Spark Mixed Flyer Reactions
Southwest Airlines has announced significant policy changes to boost its profitability, with the biggest one being a switch from its long-standing open-seating policy to a reserved seat policy similar to those of the big three U.S. airlines…
Umanshi Marketing wraps up Q1 with ₹1.5 crore in new contracts
The contracts encompass marketing services ranging from branding, PR, and digital marketing services designed for businesses aiming to accelerate their growth. Subscribe to our Newsletter Please correct the marked field(s) below.
AMANDA PLATELL: Amanda's media blitz feels Strictly desperate
In recent days, Amanda Abbington has given two soul- baring TV interviews, discussing the 'abusive, cruel and mean' behaviour of her former Strictly dance partner Giovanni Pernice. And all this while the BBC is conducting its own confidential…
Youths and seniors alike driving boom in aesthetics industry with treatments such as fillers, microneedling seen as self-care
SINGAPORE — When Mr Melvin Tay first started going for aesthetic procedures that involved skin tightening more than a decade ago in his late 20s, he was hesitant to talk to anyone about it. “I had friends who would mock me and say…
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