Marketing Industry News
A collection of Marketing latest news, analysis and best practices from top business influencers and the world's most trustworthy sources.
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ACI to join BRICS Brand Marketing and Industrial Cooperation platform
The Advertising Council of India representing various industry associations will be joining the BRICS Brand Marketing and Industrial Cooperation platform, also called the BRICS Platform as a Core Committee member. Leveraging the considerable scale…
Date set for historic market's opening at new home
A date has been announced for the opening of a new Merseyside market, after months of wrangling over its controversial relocation. The former TJ Hughes site at the Pyramids Shopping Centre will become Birkenhead Market's new home after traders…
Waiting for a better job and housing market? You could be waiting a while.
If you've been waiting for a better time to find a job or buy a home, brace yourself: Things might not get much better anytime soon. Two years ago, I wrote about an economy divided between Americans who'd locked in jobs and homes when conditions…
Tokenization Is Transforming The Rails Beneath Financial Markets
Charlie Gautreaux is CTO of IRALOGIX, an AI-Native & API first wealth and retirement infrastructure company. Tokenization is often discussed as though the breakthrough is turning a traditional financial asset into a token. But that framing…
Stop Marketing Your Product: Start Standing For Something
Andy Nguyen is Co-Founder & CEO of international sleep brand Rest, leading a team of 106 across 14 countries. Are you building a brand or a business with a logo? A business with a logo sells products. A brand stands for something and, because of…
How Emerging Global Markets Are Revolutionizing Modern Tennis Sponsorships
On this episode of The Performance Layer, WME Head Max Eisenbud sits down with Forbes to discuss how social media, global market reach, and new sponsor categories are shifting the business of tennis. Eisenbud also discusses his agency's strategy…
Going Global: 5 Lessons For Expanding Into New Markets
John Graham Harper, CEO, Lumaflex. After doing business across multiple international markets, one of the biggest lessons I've learned is simple: Every market is different. More importantly, I've learned to embrace that difference rather than fight…
What commodity markets can expect from the Trump-Xi summit
Trade in agriculture, energy and rare earths has become major bargaining chips in the trade war between the United States and China and are likely to feature again when President Donald Trump hosts his counterpart Xi Jinping in Washington next…
Why Marketing Teams Should Appoint An 'AI Quarterback
Anna Convery is CMO at Verint, a leader in CX Automation serving customers worldwide, including more than 80 of the Fortune 100 companies. Marketing teams have moved quickly to adopt AI—some so quickly that the result is myriad…
Oil prices fall on optimism that more Saudi crude will reach markets
Sept. 17 (UPI) -- Oil prices fell Friday as investors were optimistic that Saudi crude would reach global markets and ease concerns about supply despite new fighting between Saudi Arabia and Yemen's Iranian-backed Houthis Brent crude futures, the…
Post-Cookies: How Agencies Are Finding New Ways To Prove Marketing ROI
Digital marketing ROI is harder than ever to explain in a clean, linear way. As privacy regulations, signal loss and fragmented data environments put pressure on the systems agencies have long used to connect campaigns with results, agencies across…
How will rate increase in Japan affect capital flow in global financial markets?
Japan is adding a fresh layer of uncertainty to global financial markets by potentially triggering a new bout of turmoil in bond markets and dampening the appetite for risk assets, as Tokyo's pursuit of increased defence spending stokes concerns…
When AI Search Outsells Organic Search: Key Lessons For Marketers
Patrick Dillon has spent 20+ years building companies and helping others do the same. He is the Founder & CEO of WISE Digital Partners. Something pretty dramatic happened in my marketing agency's sales data over the last 18 months. It's worth…
From US Fed rates to China's global export share: 4 figures shaping markets
The US Federal Reserve raised its benchmark interest rate by a quarter of a percentage point this week, followed by the Hong Kong Monetary Authority and the Bank of Japan, while the 10-year US Treasury yield fell back below 5 per cent. Here are…
Buy a town? Much of historical Gay to hit the market.
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