Marketing Industry News
A collection of Marketing latest news, analysis and best practices from top business influencers and the world's most trustworthy sources.
LyondellBasell Industries N.V. Cl A stock rises Tuesday, outperforms market
Shares of LyondellBasell Industries N.V. Cl A LYB rose 2.12% to $63.98 Tuesday, on what proved to be an all-around grim trading session for the stock market, with the S&P 500 Index SPX falling 0.32% to 7,728.20 and Dow Jones Industrial Average DJIA…
AI Is Rewriting The Economics Of Marketing Services
The holding company model didn't fail. It succeeded brilliantly—for the economy it was built to serve. For more than 50 years, the world's largest agency networks created extraordinary value by mastering three principles: specialization…
FlightAware sues Kalshi over flight cancellation prediction markets
The real-time flight tracker FlightAware is suing the prediction market Kalshi for allegedly using its data to host gambling markets. Kalshi started letting users bet on the number of flights cancelled in the U.S., or at a given airport, about a…
California lawmakers call for crackdown on wildfire betting on prediction markets
Wagering on wildfires — that's what some people are doing on prediction markets. People are betting on when a wildfire could start, how long it will last, how far it will spread and even whether homes will burn. Platforms like Kalshi and…
Why Operational Friction Is Slowing Influencer Marketing Growth
In 2025, the global Influencer Marketing market was estimated to exceed $32 billion. Influencer marketing is a core media channel and a cross-functional discipline touching brand, performance, PR, and product. In 2025, the global Influencer…
China's Car Market is in Trouble
The prevailing narrative around China's auto industry has centered on its dominance in electric vehicles and its rapid ascent as the world's largest car market. Yet the latest figures point to a growing problem at home. According to Reuters, car…
Marketing isn't a cost center anymore
For most of its history, marketing lived on the expense side of the ledger. It was the function that built awareness and made the company look good. Its budget was treated accordingly: nice to have, first to cut, hard to defend in a downturn. But…
Ocugen Inc. stock rises Tuesday, outperforms market
Shares of Ocugen Inc. OCGN rose 4.58% to $1.37 Tuesday, on what proved to be an all-around grim trading session for the stock market, with the S&P 500 Index SPX falling 0.32% to 7,728.20 and Dow Jones Industrial Average DJIA falling 0.34% to…
Nokia Corp. ADR rises Tuesday, outperforms market
The Nokia Corp. ADR NOK rose 3.40% to $9.44 Tuesday, on what proved to be an all-around poor trading session for the stock market, with the NASDAQ Composite Index COMP falling 0.60% to 26,445.45 and Dow Jones Industrial Average DJIA falling 0.34%…
Solventum Corp. stock falls Tuesday, underperforms market
Shares of Solventum Corp. SOLV slipped 1.30% to $84.10 Tuesday, on what proved to be an all-around dismal trading session for the stock market, with the S&P 500 Index SPX falling 0.32% to 7,728.20 and Dow Jones Industrial Average DJIA falling 0.34%…
Specialists assessing struggling Lincoln Cornhill Market
Retail specialists have been called in to find out why a revamped market is struggling to retain traders and attract customers. The Cornhill Market in Lincoln opened following an £8m refit in May 2024, having originally been a traditional…
Specialists assessing struggling Lincoln Cornhill Market
Jamie Waller Local Democracy Reporting Service Retail specialists have been called in to find out why a revamped market is struggling to retain traders and attract customers. The Cornhill Market in Lincoln opened following an £8m refit in May…
Zoom Communications Inc. stock falls Tuesday, underperforms market
Shares of Zoom Communications Inc. ZM slid 1.06% to $106.06 Tuesday, on what proved to be an all-around poor trading session for the stock market, with the NASDAQ Composite Index COMP falling 0.60% to 26,445.45 and Dow Jones Industrial Average DJIA…
Tilray Brands Inc. stock rises Tuesday, outperforms market
Shares of Tilray Brands Inc. TLRY rallied 8.14% to $4.78 Tuesday, on what proved to be an all-around rough trading session for the stock market, with the NASDAQ Composite Index COMP falling 0.60% to 26,445.45 and Dow Jones Industrial Average DJIA…
Banzai International Inc. stock rises Tuesday, outperforms market
Shares of Banzai International Inc. PARA rallied 2.41% to $1.70 Tuesday, on what proved to be an all-around poor trading session for the stock market, with the S&P 500 Index SPX falling 0.32% to 7,728.20 and Dow Jones Industrial Average DJIA…
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