Marketing Industry News
A collection of Marketing latest news, analysis and best practices from top business influencers and the world's most trustworthy sources.
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What cross-industry marketing can teach hospitality brands
When I moved into hospitality marketing less than two years ago, I wasn't arriving with decades of experience in hotels. I was arriving with a different set of experiences. My career had taken me across mobility, SaaS, travel, fashion retail and…
The Music Industry's $20 Billion Public Market Problem
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Euronext Joins Industry Push to Integrate Nordic Capital Markets
Stock exchange operator Euronext NV has joined the Nordic Compass alliance, adding Europe's biggest stock exchange group to a consortium of about three dozen major companies and institutions pushing for closer Nordic integration. The addition was…
18 Assumptions About B2B Content Marketers Need To Rethink
B2B marketers have long relied on familiar strategies for creating content, generating leads and reaching decision-makers. But as buyer expectations evolve and AI changes how people discover information, some of those established approaches may no…
Lessons From Leading A Marketing Agency Through AI Transformation
Robert Burko is CEO of Elite Digital, a digital marketing agency focused on modern marketing operations. Adopting the technology was the straightforward part. Helping an entire organization become comfortable with it required much more thought. I…
Why Companies That Leverage AI Tools In Marketing Without Redesigning The Work Are Automating Burnout
Alexandre Crazover is the founder and CEO of 87seconds. Many workplace conversations about AI focus on how it can improve productivity. But I believe we're now entering a phase where we need to ask what happens when productivity itself…
What's Moving Markets Today?
Middle East diplomacy: Brent crude futures were down around 7.5% at midday after reports that President Trump may favor diplomacy over renewed strikes on Iran, and that Iran's government is willing to engage. That helped send industrial and…
Your CFO Isn't Against Marketing; Your Plan Just Can't Be Ranked
Alexis Anderson is VP of Strategy, Research & Insights at Outcomes Rocket, driving growth for medtech and healthtech companies. Right now, one of the marketing teams we partner with is having a remarkable year. Their work is winning industry awards…
The 36-Month CMO: How To Build Marketing That Outlasts Its Leader
Rob Robinson, CMO of HaystackID, is a technologist, journalist, and marketer with experience serving cyber, data, and legal tech companies. U.S. CMOs now in the seat have held it for a median of three years, 15 months less than sitting…
Texas governor race tightens in prediction markets, but Abbott remains favored
Texas Republican Gov. Greg Abbott remains favored to defeat his Democratic opponent state Rep. Gina Hinojosa on Tuesday, according to prediction market traders, but his odds have slipped. Many are watching Texas to see if voters deliver a blow to…
Prediction market bettors are the new political pundits. Why are we listening to them? | Judith Levine
Online betting is a bit like Donald Trump. The prediction markets – platforms where users bet on whether events will occur – pretend to be populist, pushing the nabobs aside and representing the “wisdom of the crowd”.
How Midterms Could Move Markets
The Democrats are favored to take the House in tomorrow's elections, and control for the Senate is likely to be tightly contested. Here's what analysts are saying about the possible ripples through markets. A Republican sweep is the most obvious…
Stock market to be jolted by Apple earnings, midterms, and October jobs report this week
Buckle up for another wild week in markets. Investors are still coming off a roller coaster ride that included a painful sell-off in the AI trade on Friday, but the volatility isn't expected to die down soon, and a handful of potential catalysts is…
Japan ready to respond to disorderly movements in FX market, Katayama says
Japanese authorities are prepared to respond if currency market movements become disorderly, Finance Minister Satsuki Katayama said one day before the U.S. holds its midterm elections, and act in accordance with a standing pact with her U.S.
Do Celebrities Endorsing Prediction Markets Not Have Enough Money Already?
Prediction markets have been on an advertising blitz for much of 2026, but Polymarket reached a new extreme with a campaign that got underway in September. In a single 60-second ad, LeBron James arrives at the company's headquarters and finds…
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