Marketing Industry News
A collection of Marketing latest news, analysis and best practices from top business influencers and the world's most trustworthy sources.
Marketing industry can do more societal good - Johnny Pawlik
Sunday, 20th September 2020, 11:45 am Johnny Pawlik set up Mantra Media with his business partner Masa Kuno in 2015. The agency employs 50 staff between its offices in Sheffield and Kyoto, Japan. Mr Pawlik is hoping to grow Mantra towards becoming…
Michael Pascoe: Here comes the 2020 budget marketing bulldozer
The Prime Minister, Scott Morrison, has already branded the 2020-21 federal accounts as the “JobMaker budget”. It looks like it will require a subtitle – “never mind the quality, feel the width”. With 15 sleeps…
How the TikTok community is transforming brand marketing and modern-day storytelling
As an industry, we're not paying enough attention to our own work. We're skipping the ads, scrolling past them and getting annoyed by forced pre-roll. Over time, we've become less inspired by our own craft, while working in an industry that we…
In a stay-at-home world, mobile marketing matters. Here's why...
Although many consumers are stuck at home, mobile marketing is as important as ever. Mobile should be prominent in any marketing strategy because it is effective, flexible enough to work in the age of COVID-19, and easy to implement. Mobile should…
Business Sense: Marketing in uncertain times
This long period of uncertainty is likely to continue for the foreseeable future. If you are concerned about maintaining or growing your business by innovative marketing, there are more questions than answers. In uncertain times without a clear…
4 Dark AF Marketing Screw-Ups
The more we tighten our belts (and fanny packs), the more businesses have to take giant swings with their marketing. Unfortunately, some companies' recent swings weren't so much 'big' as they were 'embarrassing tragicomic disasters,' like how...
SaaS Content Marketing: Why You Should Focus on Bottom of The Funnel First
Marketers think their company needs to be the one to educate all potential customers at every stage of the buyer's journey, starting at the top. This is not true, and it results in a huge waste of resources on content marketing that does little to…
In Praise of Simplicity in Software Marketing and Demos
Perhaps I've been swept up by the greater trend towards minimalism. There is of course the Tiny House movement which runs counter to decades of every larger McMansions; rather the focusing on sheer volume, the Tiny House movement focuses on sheer…
Boost conversion rates with these five email marketing automation strategies - Augusta Free Press
Since most businesses have already adapted to digital marketing, the competition among these markets is tight. Various platforms are existing to help these businesses maximize the online world. Strategizing is an asset that business owners must…
Marketing 'Northern Survival' Sunday Update #3
I'm half way into my book launch promotions for Northern Survival, and Fall is two days away. Quick Fact: On September 17th (in some year not long ago, or perhaps it was this year or the next), the four-seater plane, in which Olive and John were…
Ep 29: Marketing in the Age of Social Distancing - With Maribeth Kuzmeski, PhD.
Just because you can't meet your clients face-to-face at this time doesn't mean you can't host extraordinary events and attract new leads. In this episode, Laura Gregg and David Partain are joined by Dr. Maribeth Kuzmeski, PhD, President of Red…
SocialCode Review - Become A Top Social Media Marketing Consultant In The Market - WilliamReview
Social media is growing so fast that it has become an essential part of any business's marketing plan. And right now, because of the Covid-19 worldwide lockdown, every business must and wants to be online ! The most popular channels to promote…
#StayHome but Buy This and That: When a Pandemic is Used as a Marketing 'Trend'
#StayHome but Buy This and That: When a Pandemic is Used as a Marketing ‘Trend' Advertising can be a vicious world, grabbing at almost anything to use as a means to an end, which is usually selling a certain product or service. Oftentimes…
Glycolipids Market Expands As Technology Improves
Several biotechnology and specialty chemical companies are ramping up marketing and commercialisation of microbial-based surfactants especially glycolipids like rhamnolipid and sophorolipids as fermentation, extraction and purification processes…
'We're suddenly drowning in people': Argentinians flock to Uruguay amid pandemic
Agustina Valls' phone is ringing off the hook. “It started as a trickle when the pandemic first hit Argentina, but now we're getting over 20 calls a day,” she said from her office in Uruguay's luxury beach resort of Punta Del Este.
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