Marketing Industry News
A collection of Marketing latest news, analysis and best practices from top business influencers and the world's most trustworthy sources.
Hong Kong's IPO market is being powered by industrial heavyweights
Industrial companies are expected to remain a major force in Hong Kong's IPO market over the next two years, with more than 80 industrial and materials firms currently progressing through various stages of the listing process, according to PwC. The…
Infrared Saunas: The Trends Shaping The Market's Next Decade
Christopher Kiggins is founder & CEO of SaunaCloud, helping clients build custom infrared saunas for recovery, sleep & lasting health. The global infrared sauna market is expected to perform well over the next few years. It is projected to reach…
Prediction markets emerge in Japan, with shopping vouchers
Even as prediction platforms like Polymarket and Kalshi surged into the global mainstream in recent years, Japan — like its Asian neighbors China and South Korea — remained a no-go zone due to strict anti-gambling regulations. That…
Danish robotics startup enters the industrial truck market already crowned a winner
The award points to a broader shift in warehouse automation. While the industry has spent years developing fully automated systems, most pallet handling in warehouses and factories is still done manually. For many companies, especially small and…
What The World Cup Reveals About Modern Marketing
Czech and Mexican fans wearing costumes pose for a photo ahead of the 2026 World Cup Group A football match between the Czech Republic and Mexico at the Mexico City Stadium in Mexico City on June 24, 2026. (Photo by Rodrigo Oropeza / AFP via Getty…
Will USD-Backed Stablecoins Always Dominate The Market?
US-backed stablecoins currently represent the overwhelming majority of the market, but that could change. As of the end of June 2026, the global stablecoin market cap sits at around $316bn, with USD-backed stablecoins accounting for 97% of this…
The Missing Piece In Many Marketing Strategies: Credibility
Elise Riley is the founder of My Global Presence, where she helps leaders build credibility, visibility and trust through PR & marketing. When teams discuss marketing investments, the conversation often centers on advertising, social media, content…
Grim New Prediction Market Lets Gamblers Bet on Raging Wildfires, Even as Families Flee in Terror
Can't-miss innovations from the bleeding edge of science and tech Ever wanted to role play a claims adjustor in Southern California? Now you can — with Wyldfyre, the world's first standalone prediction market dedicated to wildfire risk. Even…
Customers react to closure of cockroach-hit market
People in Sheffield have spoken of their disappointment at not being able to shop at the city's popular Moor Market after its temporary closure due to cockroaches. Sheffield City Council, which owns the market, shut its doors on Friday after the…
How Process Mining Companies Can Better Serve The Middle Market
Prathamesh is Founder & CEO of Percipere and Founder of FUTUROOT, writing on AI, process intelligence and C-suite strategy. Globally, the mid-market is a formidable economic force and a critical frontier for process mining companies. In the…
Why Is The Market Pricing So Much Chaos Into Microsoft Stock?
A photo taken on May 7, 2026 shows the letters AI for Artificial Intelligence on a laptop screen (top) next to the logo of the Microsoft's Copilot chatbot application on a smartphone screen in Frankfurt am Main, western Germany. (Photo by Kirill…
Why Capital Without Context Fails In Emerging Markets
Amer Al Ahbabi is a serial entrepreneur, global board member and CEO at Vertix Holdings based in the UAE. Every year, significant pools of capital enter emerging markets armed with sophisticated financial models, credentialed teams and competitive…
What The $15 Billion Menopause Market Doesn't Count
Source: PwC, 'From Margin To Mainstream: The Future Of Women's Health,' March 2026. Adapted. PwC Deals Strategy practice that advises companies on mergers, acquisitions, divestitures, and private equity transactions.' PwC put a number on the…
Starbucks Korea marketing debacle is far from over
If Starbucks Korea believes that a compulsory history lesson would draw a line under a marketing fiasco that has dented both reputation and business, it should think again. Last month's debacle, broadly perceived as mocking the victims of a brutal…
How To Lighten A Nonprofit Director's Load: 18 Marketing Investments
Executive directors of nonprofits are among the most overstretched of leaders in any sector, routinely carrying the full weight of fundraising, donor relations and public presence on their own. When marketing is treated as an organizational…
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