Marketing Industry News
A collection of Marketing latest news, analysis and best practices from top business influencers and the world's most trustworthy sources.
Enter new markets and embrace a distributed workforce to grow during a pandemic
Image Credits: Fiordaliso / Getty Images Many companies will not see the uncertainty of a global pandemic as the perfect moment to go international, but for others (particularly in healthcare, online communications, and workplace mobility) the…
The Housing Market Is Booming, But Millions of Americans Face Eviction
In late February, Jessica Bonner-Gomez, an elementary school speech-language pathologist, signed a yearlong lease for an apartment in Birmingham, Ala. She and her husband, a hospital nurse, thought it would be a temporary move. The couple had…
Tree market donates proceeds to local businesses, sells out of Christmas trees
After many Americans helped their local tree farms by buying real Christmas trees this year, one tree market in New Mexico is giving back. Chad and Dana Akenhead, of Corrales, New Mexico, decided to give away their Christmas trees in exchange for…
A popular stock-market indicator flashes red as Dow soars to records Friday
An often-cited measure of stock valuations, popularized by Warren Buffett, is affirming a growing fear on Wall Street: equity prices are richer than their fundamental underpinnings. The so-called “Buffett indicator” measures the…
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It sucks that Cyberpunk 2077's edgelord marketing worked so well
Cyberpunk 2077 has mastered parasocial advertising as only the best influencers can. The game's Twitter account swaps jokes with Elon Musk, and despite tech billionaire Musk fitting the clichéd description of many cyberpunk villains, both…
Charting the Global Economy: Chill Descends on U.S. Job Market
Resurgent coronavirus infections are putting a chill on U.S. job creation, manufacturing in China is gaining pace and the final stages of Brexit negotiations are complicating the U.K.'s recovery prospects. Here are some of the charts that appeared…
Marketing Myopia
You have 2 free articles left this month. You are reading your last free article for this month. Subscribe for unlimited access. Create an account to read 2 more. Sustained growth depends on how broadly you define your business—and how…
Majestic Beachfront Estate In The Bahamas Is On The Market For $32 Million
Christie's International Real Estate The pandemic has triggered a sharp increase in interest from urban dwellers seeking a quieter, slower lifestyle in other communities, states and even out of the country. But escaping to the suburbs or…
In search of a Head of Marketing!
Presearch is excited to announce that we are actively searching for another world-class marketer. This time it's to fill an incredibly influential new position — Head of Marketing. We'd love your help in spreading the word! Compensation is…
Labor Market Recovery Loses Steam In November
The Bureau of Labor Statistics just released its employment report for the month of November. Economists expected some slowing of recent gains, as the virus surges around the country, but the weakness was greater than expected. On the household…
End of Libor Jolts Multitrillion-Dollar Derivative Market Again
Trading activity explodes around June 2023 futures contract ISDA-hosted webinar provides spread-adjustment time frame The drip feed of news on the demise of the London interbank offered rate is causing some violent reactions in derivative markets…
CLOs Rally as Market Dodges the Worst of Virus Wrath
AAA spreads tighten to pre-pandemic levels as optimism surges It's a ‘credit picker's market,' according to DFG's Arora Some investors earlier this year feared that collateralized loan obligations could fail spectacularly in 2020, but money…
Cramer's week ahead: Next week may be difficult for the markets without stimulus progress
Published Fri, Dec 4 2020 6:45 PM EST 'If the Democrats and Republicans in Congress can make a stimulus deal over the weekend, this market can indeed keep running,' CNBC's Jim Cramer said. 'Without some progress in Washington, though, next week…
Marketers Need To Up AI Game: Q&A With Mercer's Hope Frank
by Steve Olenski, December 19, 2018 I never cease to be amazed by the sheer number of enormously smart and highly passionate business leaders I've been able to meet. You can add Hope Frank to that list. Without question one of the brightest minds…
Why You Should Not Worry About Timing The Stock Market
My wife keeps asking me: Should I invest in stocks now? She wants to know the best time to get into the market. I have no idea when the best time to invest in stocks is. I can't see into the future with any clarity and the market is this wild…
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