Marketing Industry News
A collection of Marketing latest news, analysis and best practices from top business influencers and the world's most trustworthy sources.
Why The Marketing Department Is About To Disappear
Richard Freisberg, CTO, All My Sons. Has built, scaled and exited multiple companies. Writes on tech trends shaping how businesses operate. Walk into any outdoor retailer's website looking for a tent, and you'll see the same formula: aluminum poles…
On prediction markets, let's take it to court
It's not lost on me why critics equate prediction markets with gambling. Anyone over 18 can use them, and that means you'll have get-rich-quick types on there trading recklessly and losing money. Risk is a tricky thing. I've lost money in the…
Is Your Marketing Agency Counting On You Never Checking The Math?
Angelica Kopec is a Business Strategist, Founder of premium marketing and tech agency She Knows Business Global Agency by Angelica Kopec. I'm about to say something that will probably get me uninvited from at least two high-profile industry dinners…
The Housing Market's Hidden Risk: Mortgage Buydowns As A Threat To The Industry (BATS:ITB)
Housing affordability has sharply deteriorated, with median income well below what's needed for the median home price. Rising interest rates and increased use of mortgage buydowns, especially temporary ones, pose mounting risks for both consumers…
Being chronically online is part of the job description for this top influencer marketer
Sophia Sesto has a trick up her sleeve for influencer marketing: staying chronically online. Her role — vice president of culture for the buzzy prebiotic soda brand Poppi — requires her to be tuned in to popular culture. To spot…
Early Marketing Due Diligence Reveals Growth Potential In PE Targets
James Fratzke, Founding Partner at Fratzke, a strategic agency that helps mid-market and enterprise brands spark growth. Early-stage marketing due diligence can give private equity firms a clearer view of a target company's growth potential before…
Apple makes another push into the smart home market with HomeView
Apple is taking a big swing at the smart home market. The company on Tuesday unveiled its long-rumored smart home hub, dubbed HomeView, that can act as a central control point for smart home devices, be used for FaceTime calls, playing music…
How to invest in the hot commodities market without trying to outsmart professional traders
Commodities are having a moment, and headlines will tell you why: the impact of the wars in Iran and Ukraine-Russia on energy markets, the AI boom's reliance on a wide range of rare earth minerals, and long-term inflation and sovereign debt…
Bond Market Extends Tentative Recovery
The bond market continues to show signs of calming down after its punishing September selloff. Treasury yields, which move inversely to bond prices, generally fell on Tuesday, with yields on longer-term bonds leading the declines. The yield on the…
Heating oil market to be better regulated under plans to help households
News from the City, market updates plus comment and analysis from our business desk I would like to be emailed about offers, event and updates from Evening Standard. Read our privacy notice. The heating oil market is to be better regulated under…
Chaos in Korea's market is sending shockwaves through US chip stocks
South Korea's stock market has once again descended into chaos. Chip stocks are feeling the pain as investors took in a round of heavy selling in Korea's KOSPI, a stock index that has become heavily exposed to the fortunes of the AI trade. The…
Northampton ice rink not returning to Market Square at Christmas
An ice rink will not be returning to a town as part of its festive activities after it made its inaugural appearance last winter, a council has confirmed. West Northamptonshire Council said after listening to 'feedback' it had taken a 'different…
Bank Earnings Look Strong, But Markets Shrug
This is an edition of the Markets P.M. newsletter, a recap of the day's most important markets moves, delivered after the closing bell. If you're not subscribed, sign up here. Bank earnings looked strong—with some caveats. JPMorgan Chase…
CrowdStrike: The Market Is Pricing In Perfection (NASDAQ:CRWD)
CrowdStrike Holdings is rated SELL due to significant overvaluation despite robust ARR and revenue growth. AI-driven demand and the Falcon Flex model are powering broad-based product adoption, but AIDR remains a small ARR contributor. CRWD's…
How Law Firms Can Do A Better Job Of Building Their Marketing Around Client Needs
Here's how to re-think your marketing to attract prospective clients: Here's a simple exercise: Pull your last 20 to 30 clients and look at why they initially contacted you. What were they worried about? What did they want to…
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