Marketing Industry News
A collection of Marketing latest news, analysis and best practices from top business influencers and the world's most trustworthy sources.
How Marketing Mix Modeling Is Making A Comeback
John Readman is the CEO of ASK BOSCO, an AI-powered marketing platform that brings all your marketing and e-commerce data into one place. As third-party cookies lose their grip on digital marketing and privacy regulations tighten, marketers haven't…
The Importance Of Photo And Video Shoots In Modern Marketing
Anthony Savino is the CEO of Benjamin Marc Corp., a web design and digital marketing agency in Long Island. A professional photo or video shoot can provide high-quality, custom visual assets essential for effective marketing. Whether you…
Why Offline Experiences Are Becoming A Powerful Marketing Activation
Alana Sandel is the Founder at Marketing For Wellness, where brand experiences are created under one core belief: Wellness is Everything. As AI automates more of our world, many people are seeking the one thing it cannot replicate: human…
Watch Markets: Bob Doll Says Stocks Are in a 'High-Risk Bull Market'
Bob Doll Says Stocks Are in a ‘High-Risk Bull Market' Bob Doll, CIO at Crossmark Global Investments, says his firm is trying to be “more reactionary than usual” in the current market environment and is looking to buy stocks…
How The RedMagic 11S Pro Smartphone Stands Out In A Crowded Market
With the launch of the RedMagic 11S Pro, Nubia is once more prioritizing its own schedule rather than the industry's. While the largest manufacturers stick to a predictable timetable, the niche gaming handsets from Nubia take a different path…
Why Big Brands Are Behind In Creator Marketing
Creator marketing is now a major channel that's growing faster than the broader advertising market, according to the IAB's 2025 Internet Advertising Revenue Report. Spending on creator advertising hit $37 billion in 2025 and is projected to reach…
How Long Will This Stock Market Momentum Last?
Last week marked eight straight weeks of gains for the S&P 500 Index (SPX). It's the 20th such winning streak for the index since 1950. The table below summarizes the SPX performance going forward after the other streaks. I've been doing this for…
Selling To Thrifty Consumers: How To Market To Gen-Z
Gen-Z is making brands rethink one of marketing's oldest assumptions: that consumers will always want more. A growing number of younger buyers are more thoughtful about waste, longevity and resale value in deciding whether a purchase deserves a…
Market expectations for rate hike haunt Warsh and GOP
A rate hike would also be a new problem for Republicans, especially if it came before the November elections. It would increase awareness of high-interest mortgages and car loans, adding to the miseries households are already experiencing, such as…
Job ad for shepherds goes viral in China exposing labor market strains
Chinese farm owner Zuo Xiaoyong was stunned to see his job ad for shepherds to work in the remote and rugged grasslands south of Mongolia become the day's top trending social media post. More than 700 people applied for the two positions, including…
How Accurate Are Prediction Markets, Anyway?
Millions of people are turning to prediction websites like Kalshi and Polymarket, but can they really be trusted to get things right? Bloomberg Businessweek senior writer Christopher Beam looked into it and discovered some surprises. Plus: Go…
China works on AI token futures market, sources say, in race with US
China is designing a futures market for AI tokens, sources familiar with the matter said, as the country potentially takes a different tack to US exchanges developing compute power futures to tap the rapidly growing appetite to hedge AI costs.
Gamification and memes lure young people to sports wagering apps, prediction markets
When Rory McIlroy won the Masters for the second year in a row, Kalshi shared a photo of him on Instagram with the words, “Wait he's goated.” When a video of NBA player Damian Lillard recovering from an injury circulated online…
Ferrari's polarizing new electric Luce is a bet on a huge untapped market
Ferrari's new electric car is off to a bad start in the court of public opinion. The Italian automaker might be more concerned about a market where electric vehicles reign supreme — China. Earlier this week, the internet — and…
Basic Materials Roundup: Market Talk
The latest Market Talks covering Basic Materials. Published exclusively on Dow Jones Newswires at 4:20 ET, 12:20 ET and 16:50 ET. 0232 GMT – A likely sharp on-quarter recovery in Petronas Chemicals' 2Q earnings could be a key potential…
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