Marketing Industry News
A collection of Marketing latest news, analysis and best practices from top business influencers and the world's most trustworthy sources.
Trump wades into GOP fight over prediction markets
The Commodity Futures Trading Commission (CFTC) has brought cases against more than half a dozen states over their efforts to rein in prediction markets since April, arguing it has exclusive jurisdiction to regulate the sites. But many Republicans…
How Gen Z's Consumer Behavior Collapsed The Marketing Funnel
Gen Z's consumer behavior is collapsing the traditional funnel. Traditional marketing centers on the funnel: at the top, awareness; in the middle, consideration; at the bottom, purchase. It's a linear, predictable, and controllable approach. You…
Why Donald Trump Cares About Prediction Markets
In recent months, higher prices and sagging consumer sentiment have caused the U.S. economy to slow on an over-all basis. But one industry is growing at an astronomical rate: online prediction markets, where millions of Americans wager on almost…
Kalshi's CEO Wants To Turn Every Question Into A Market
Photo by Kristian Tuxen Ladegaard Berg/NurPhoto via Getty Images The U.S.-regulated exchange, now valued at $22 billion, is built on a simple idea: that prices can do what experts and pundits often cannot. For Tarek Mansour, the appeal of markets…
Instead Of A Marketing Funnel, Build A Community Of Educated Customers
William DeCourcy is the Chief Lead Generation Officer at AmeriLife. Most marketing funnels operate like traps: constricting, pressurized, designed for the 'squeeze.' For example, during the annual enrollment period, I watched insurance commercials…
Major-Questions Doctrine Could Shift Focus Back To Sports Gambling In Prediction Market Cases
(Photo by Andrew Harnik/Getty Images) The divided early results in the sports prediction market lawsuits—with States prevailing on the vast majority of early rulings (15 out of 19) before the recent backslide (i.e., losses in Tennessee…
How Global Fintech Ecosystems Are Expanding Market Access
Harry Temkin is Chief Digital Officer at DriveWealth, a leading financial technology platform providing brokerage as a service. Modern financial history tells us that investing hasn't been truly open to everyone. Far from it. For centuries…
How To Build Your First 100 Fans, According To Music Marketing Experts
CHIBA, JAPAN - JULY 2: Japanese fans party at 'Live 8 Japan' at Makuhari Messe on July 2, 2005 in Chiba, east of Tokyo, Japan. The free concert is one of ten simultaneous international gigs including Philadelphia, Berlin, Rome, Paris, Barrie…
The Kraków branch opens the door to the Polish market
GEVORKYAN is strengthening its activities on the Polish market, where the Kraków branch Gevorkyan Force Defence Poland (G-FD) is bringing new business opportunities. A local presence in Poland creates space for GEVORKYAN in the defence…
Trump wades into GOP fight over prediction market regulation
President Trump is throwing his weight behind an effort to block state restrictions on prediction markets, as federal and state regulators vie for authority over the platforms in a legal dispute that has divided the GOP. The Commodity Futures…
AI giant Anthropic plans to list on US stock market
Kali Hays Technology reporter, San Francisco AI giant Anthropic has said it plans to become a public company in the US. The company behind the popular chatbot Claude said on Monday it had filed confidential paperwork with the US Securities and…
Wintermute Becomes Latest Market Maker to Enter Prediction Markets
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Nvidia enters Windows PC market, taking on Intel and AMD
Nvidia is entering the Windows PC market with a new chip aimed at loosening the stranglehold of Intel technology in that arena and modernizing the machines for the artificial intelligence era. Starting this fall, Nvidia's new RTX Spark Superchip…
Oil Holds Gains, US Futures Slip on War Confusion: Markets Wrap
US equity futures edged lower and oil held gains as Washington struggled to get efforts toward an Iran peace deal back on track. S&P 500 contracts slipped in early Asian trading after US benchmarks closed at record highs in New York on Monday. West…
McKinsey frames AI 2.0; Positionless Marketing delivers it
Archilochus, the ancient Greek poet, wrote a line that has traveled through 28 centuries and now belongs to every Navy SEAL training manual and leadership keynote: We don't rise to the level of our expectations. We fall to the level of our…
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