Marketing Industry News

A collection of Marketing latest news, analysis and best practices from top business influencers and the world's most trustworthy sources.

bloomberg.com - Suzanne Lynch - EU Revamps Carbon Market in Boost for Industry
EU Revamps Carbon Market in Boost for Industry
Bloomberg

Welcome to the Brussels Edition. I'm Suzanne Lynch, Bloomberg's Brussels bureau chief, bringing you the latest from the EU each weekday. Make sure you're signed up. Brussels unveiled its long-awaited overhaul of the Emissions Trading System today…

marketwatch.com - MarketWatch Automation - LyondellBasell Industries N.V. Cl A stock rises Friday, outperforms market
LyondellBasell Industries N.V. Cl A stock rises Friday, outperforms market
MarketWatch

Shares of LyondellBasell Industries N.V. Cl A LYB rallied 2.37% to $59.17 Friday, on what proved to be an all-around dismal trading session for the stock market, with the S&P 500 Index SPX falling 1.01% to 7,457.69 and Dow Jones Industrial Average…

newsweek.com - James Roberts - AI and cultural insight are changing marketing
AI and cultural insight are changing marketing
Newsweek

Artificial intelligence is transforming how companies create, market and communicate with customers, yet experts say technology alone will not determine which businesses succeed. Research found that 88 percent of organizations report using AI in at…

forbes.com - Karl Moore - How A Marketing Experiment Became A Global Gum Brand
How A Marketing Experiment Became A Global Gum Brand
Forbes

From a marketing experiment to a global brand: Jay Klein built The PUR Company into an aspartame-free gum business sold in more than 50 countries. Jay Klein was 27 when he decided to sell chewing gum to a stranger. He didn't know how gum was…

marketwatch.com - MarketWatch Automation - GSK falls Friday, underperforms market
GSK falls Friday, underperforms market
MarketWatch

Shares of GSK PLC GSK shed 2.02% to £19.17 Friday, on what proved to be an all-around positive trading session for the stock market, with the FTSE 100 Index UKX rising 0.27% to 10,600.37. GSK PLC closed 16.02% below its 52-week high of…

marketwatch.com - MarketWatch Automation - Mondi advances Friday, outperforms market
Mondi advances Friday, outperforms market
MarketWatch

Mondi PLC MNDI shares advanced 1.90% to £7.52 Friday, on what proved to be an all-around favorable trading session for the stock market, with the FTSE 100 Index UKX rising 0.27% to 10,600.37. Mondi PLC closed 37.98% short of its 52-week high…

marketwatch.com - MarketWatch Automation - SEGRO rallies Friday, outperforms market
SEGRO rallies Friday, outperforms market
MarketWatch

SEGRO PLC SGRO shares rose 1.52% to £8.97 Friday, on what proved to be an all-around favorable trading session for the stock market, with the FTSE 100 Index UKX rising 0.27% to 10,600.37. SEGRO PLC hit a new 52-week high, surpassing its…

marketwatch.com - MarketWatch Automation - Kingfisher rallies Friday, outperforms market
Kingfisher rallies Friday, outperforms market
MarketWatch

Shares of Kingfisher PLC KGF advanced 2.39% to £3.04 Friday, on what proved to be an all-around positive trading session for the stock market, with the FTSE 100 Index UKX rising 0.27% to 10,600.37. Kingfisher PLC closed 18.29% below its…

marketwatch.com - MarketWatch Automation - Barclays slips Friday, underperforms market
Barclays slips Friday, underperforms market
MarketWatch

Barclays PLC BARC shares slid 1.54% to £5.17 Friday, on what proved to be an all-around favorable trading session for the stock market, with the FTSE 100 Index UKX rising 0.27% to 10,600.37. Barclays PLC closed 6.75% short of its 52-week high…

forbes.com - Andrea Aker - What Businesses Get Wrong About Entering New Markets
What Businesses Get Wrong About Entering New Markets
Forbes

Andrea Aker is CEO of Aker Ink PR & Marketing, a full-service agency that helps companies increase awareness, thought leadership and leads. Expansion is the dream for many business leaders who have conquered their local markets. A well-known brand…

marketwatch.com - MarketWatch Automation - Nokia Corp. ADR falls Friday, underperforms market
Nokia Corp. ADR falls Friday, underperforms market
MarketWatch

The Nokia Corp. ADR NOK slid 2.50% to $10.12 Friday, on what proved to be an all-around dismal trading session for the stock market, with the NASDAQ Composite Index COMP falling 1.40% to 25,520.24 and Dow Jones Industrial Average DJIA falling 0.77%…

forbes.com - Michelle Douglas - Marketing Procurement Is Changing: What Agencies Need To Know
Marketing Procurement Is Changing: What Agencies Need To Know
Forbes

Michelle Douglas is a founder at Shophouse, an independent creative agency transforming brands, digital ecosystems, and retail experiences. ​It wasn't that long ago when agencies encountered procurement executives during contract…

marketwatch.com - MarketWatch Automation - LondonMetric Property rises Friday, outperforms market
LondonMetric Property rises Friday, outperforms market
MarketWatch

LondonMetric Property PLC LMP shares rose 1.95% to £1.93 Friday, on what proved to be an all-around favorable trading session for the stock market, with the FTSE 100 Index UKX rising 0.27% to 10,600.37. LondonMetric Property PLC closed 10.68%…

marketwatch.com - MarketWatch Automation - Imperial Brands climbs Friday, outperforms market
Imperial Brands climbs Friday, outperforms market
MarketWatch

Imperial Brands PLC IMB shares rallied 2.32% to £28.70 Friday, on what proved to be an all-around favorable trading session for the stock market, with the FTSE 100 Index UKX rising 0.27% to 10,600.37. Imperial Brands PLC closed 20.98% short…

marketwatch.com - MarketWatch Automation - Unite Group advances Friday, outperforms market
Unite Group advances Friday, outperforms market
MarketWatch

Shares of Unite Group PLC UTG rose 1.99% to £5.38 Friday, on what proved to be an all-around positive trading session for the stock market, with the FTSE 100 Index UKX rising 0.27% to 10,600.37. Unite Group PLC closed 33.85% short of its…

Receive a Daily briefing on Marketing Industry News

Get Started