Marketing Industry News
A collection of Marketing latest news, analysis and best practices from top business influencers and the world's most trustworthy sources.
The Cost Of Flying Blind In Influencer Marketing
By C200 member Jennifer Quigley-Jones What is influencer marketing actually delivering? The creator economy has grown into a multi-hundred-billion-dollar market, changing how brands reach consumers and influence purchasing decisions. It has already…
40% Of US Marketers Fail A Basic Marketing Test. Why This Matters.
Steps of education leading to success goal. Taking strategic steps towards graduation. A recent IPSOS study, run with Marketing Professor Mark Ritson, found that 40% of American marketers don't have a grasp of even the most basic concepts in their…
NFL asks prediction markets to refrain from offering 'objectionable bets'
The NFL sent a letter to prediction markets, like Kalshi and Polymarket, asking them to refrain from offering contracts on what the league calls “objectionable bets.” “As part of our ongoing engagement with the CFTC (Commodity…
How polling failures and other factors led to prediction markets
Though prediction markets have been legal in the U.S. for less than 18 months, they can't stop making news and making money. On prediction markets such as Kalshi and Polymarket, users can stake real money on just about anything, from the winner of…
Prediction Markets Vs. Sports Betting: High-Stakes D.C. Lobby Showdown
Mick Mulvaney, former Acting White House Chief of Staff during Trump's first Administration and former Congressman from South Carolina, is now the Executive Director of Gambling Is Not Investing (GINI), a coalition pushing back against the growth…
Organic' sculpture planned for Guernsey market plinth
John Fernandez Guernsey political reporter An artist is designing a sculpture for an empty plinth as part of an ambition to make Guernsey 'a world-class destination for sculpture'. James Capper, who is known for his projects which blend hydraulic…
Barclays Predicts Growing Treasury Market Will Need Bailouts
The Treasury market has been rendered structurally unstable by its explosive growth and is likely to require occasional “official interventions” to support its functioning, according to strategists at Barclays. The $31 trillion US…
Democrats press Trump admin on prediction markets
More than 40 Democratic lawmakers are pressing the Trump administration to provide guidance underscoring that federal employees cannot use nonpublic information to trade on prediction markets. Several well-timed wagers on recent events, such as the…
TomoCredit Revamps Marketing Claims, Emphasizes Coaching Instead Of Boosting Credit
TomoCredit's product descriptions no longer say the service provides a '10X credit boost' or 'all major bureau support.' Over the past two months, TomoCredit, a personal finance company that offers a subscription costing up to $1,000 a year, has…
Source: Feds probing prediction market bets that predicted US actions | CNN Politics
Federal prosecutors are looking at whether certain lucrative bets placed on prediction markets have violated insider trading laws, according to a source.
The market is sending a worrying signal about the economy | CNN Business
Good news: Oil traders are betting the Iran war will end fairly soon. Bad news: They're also betting the economic damage from the war could last for years.
Prediction-market odds of a white-collar job wipeout have tripled since Citrini's viral report
Citrini Research sent the stock market into a tailspin early this year — and the effects are still being felt. In early February, the market-research firm published a report on Substack entitled 'The Global Intelligence Crisis.' Framed as a…
Trump tariffs and 'TACO': Why markets stopped reacting
A market pattern born out of President Donald Trump's tariff fights has taken on a life of its own, shaping how investors respond to his policy threats and leaving him with a label that has proven harder to shake. The dynamic became known as the…
AI didn't break marketing. It exposed what wasn't working.
As marketing leaders, we don't wake up thinking about algorithms. We wake up thinking about growth. For CMOs, the job has always been the same: drive real business impact, improve ROI, and prove—repeatedly—that marketing is a growth…
Japan's top polluters face new rules as carbon market advances
Major companies in Japan face mandatory new rules on climate reporting under the next phase of the country's planned national emissions trading system. Reporting requirements begin in April for about 300 to 400 companies with annual Scope 1, or…
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