Marketing Industry News
A collection of Marketing latest news, analysis and best practices from top business influencers and the world's most trustworthy sources.
The Future Of B2B Marketing Is Experiential-And This Summer Proved It
Taylor Cheek-Mundy is Director of Marketing at CHAMP Titles and leads marketing for CHAMP, an award-winning national GovTech SaaS company. From Cannes Lions to major sporting and cultural moments, industry events and some of the summer's most…
Prediction markets at odds with US mood on gambling
Public acceptance of gambling has fallen among Americans, a shift best illustrated by the number of recent victories by states to curb the burgeoning industry of prediction markets, the practice of wagering on the outcomes of future events. Last…
From Fab To Token - The State Of The Market
Jordan Nanos: My name is Jordan. I work at SemiAnalysis. I'm on the technical staff. I primarily work on a project called ClusterMAX, which I'm going to talk about towards the end. The topic of the presentation is From Fab to Token. I'm going to…
Chinese robotics giant Unitree soars in stock market debut
The world's biggest humanoid robot maker Unitree Robotics made its stock market debut in Shanghai on Wednesday, with its shares soaring by more than 600%. In the highly anticipated initial public offering (IPO), the firm's shares opened at 1,100…
Protecting Data Shouldn't Mean Handcuffing Your Marketing Team
Shea Murtaugh is founder and CEO of Hoffmann Murtaugh, helping mid-market brands turn media chaos into strategic clarity. Most organizations don't have a data problem. They have a data access problem. As a marketing professional for the…
Mizuho markets head expects BOJ to raise rates soon, more often
Mizuho Financial Group expects the Bank of Japan to pick up the pace of interest-rate hikes, with the next one coming as soon as next month, as the weak yen and inflation prompt the central bank to act more quickly. Kenya Koshimizu, co-head of the…
Marketing Expertise Is More Transferable Than Many Employers Realize
Kimberly Osborne, a former governor's press secretary & reporter, is a marketing and communications pro with 25+ years experience. Marketing is one of the most transferable disciplines in business. In today's hiring landscape, organizations…
Creator marketing fails without the details
Every few months or so, creator marketing —brands partnering with creators to build credibility, reach new audiences, and drive action—goes through a familiar reset. A new tactic emerges, brands rush to adopt it, early results…
15 Ways To Leverage YouTube For More Effective Marketing
YouTube can do more for a communications strategy than simply host videos repurposed from other platforms. Unlike content designed for a quick burst of attention, YouTube videos can help businesses reach and engage new audiences long after they're…
How Pharma Marketing Can Evolve Beyond Audience Targeting
Kamya Elawadhi is Co-Founder and President at Doceree. For the better part of a decade, pharma marketing has pursued one goal above all others: Know the audience. Look-alike models were built on claims data. National provider identifier-level…
Highlights From KCON LA 2026: M Countdown, Night Market, And More
WANNA ONE on KCON LA 2026 M Countdown During Friday's M Countdown show, K-pop's celebrity-filled group, Wanna One, reunited at Crypto.com Arena after nine years (they last performed at KCON LA 2017). The group's members, who disbanded in 2019, have…
Where Judgment Ends & Advertising Begins: A Marketer's Guide To AI Ads
Ming (Albert) Zhu, CEO of KongfuSEO, a multi-lingual digital marketing agency in Australia with a decade of digital marketing experience. A client asked me something last month that I could not answer properly: If an AI assistant recommends a…
Chipmaker Selloff Helps Drag Down Markets
Another day of long-bond fears and a selloff in chipmakers sent stocks falling, firming this week up to be one of growing anxiety about inflation and US government debt. A closely watched gauge of semiconductor firms pitched downwards by 5.5% as…
Prospects for the housing market in the year ahead
“I think the market is slogging along … and I think what could get it charged up a little bit would be more supply and lower mortgage rates, but right now just, it's basically slogging along,” Dennis Shea, executive vice…
One of the housing market's biggest advantages is starting to disappear
When it comes to buying a house, cash is king—but that might be starting to change. In a new report, Realtor.com found that cash sales are finally on the decline after the pandemic-era boom created a flurry of buyers paying for homes…
Receive a Daily briefing on Marketing Industry News
Get Started