Marketing Industry News
A collection of Marketing latest news, analysis and best practices from top business influencers and the world's most trustworthy sources.
MLB teams keep striking partnerships with prediction markets: What happens next?
You can't predict baseball — but that's never stopped anyone from trying. The bond between the sport and prediction markets has tightened over the last month, with seven different major-league teams formalizing sponsorships with a prediction…
Why a chorus of market pros is criticizing the Treasury's plan to tame the bond market
Treasury Secretary Scott Bessent's plan to calm the US bond market isn't going over well with some veteran market watchers. Last week he said the US Treasury could double its purchases of long-dated bonds to $4 billion, while CNBC reported that it…
Why Traditional Marketing Isn't Enough To Grow A Business
Kal, CEO of Crestpoint Companies, is an experienced entrepreneur, consultant & coach who's passionate about helping people get results. I've never believed marketing can save a bad business. Every business I've built started with a real…
New plans for future of Pudsey Market after consultation
What is a market town without a market? That is a question that some people in Pudsey have been mulling. The town, which nestles between Leeds and Bradford, grew prosperous on the wool trade and was reportedly the most polluted place in Britain at…
The Best Travel Marketing On The Internet Is A Dusty Reddit Thread
Cody Chomiak, VP of Marketing at Travel Manitoba, leads the brand's marketing and its move into AI-driven discovery. Two old fishermen argue over whether Gangler's, Baker's Narrows or Kississing is the best lodge in northern Manitoba. A father…
Brand Activations: A Powerful Marketing Tool When Done Right
Diana Sabb—Founder & CEO of Create Something Amazing, with 15+ years of global event expertise. Let me start by telling you what a brand activation is not. It is not a booth or a branded hashtag on a step-and-repeat. It is not a gifting…
Judging Barrett, unpredictable prediction markets, define the 'W
Antle compares Barrett to Justice Sandra Day O'Connor, the first woman on the court and a Republican appointee who often frustrated conservatives, and asks whether today's Right really wants a principled constitutionalist — or simply…
What Reddit's ChatGPT citations collapse means for marketers
The SEO community is in a frenzy over recent data suggesting that ChatGPT has abruptly stopped citing Reddit in its answers nearly as often. For CMOs who have put time into cracking Reddit, the trend might not be as dire as it sounds. AI visibility…
Radial's Acquisition Reshapes The Brain Medicine Market
Radial announced the acquisition of Mindful Health Solutions' management services organization (MSO), creating a combined network of 27 clinics and over 100 clinicians across seven states that specialize in bringing emerging treatments to patients…
I'm a marketer who fell into the 'empire-building' trap. Now I know a bigger head count doesn't mean better marketing.
This as-told-to essay is based on a conversation with Colin Piper, CMO of BuildOps, an AI platform for commercial contractors. Prior to that, he spent more than 10 years at Autodesk, eventually leading a large marketing team for its construction…
The London stock market dodged a bullet with Shein | Nils Pratley
In a parallel world, we might now be preparing for the arrival on the London stock market of Shein, the giant Chinese-founded fast-fashion retailer. Or it could have happened already. The possibility of a London flotation was a running story during…
The Question CEOs Should Ask Before Spending Another Marketing Dollar
Raji, Founder, The Executive Standard. Executive marketing, communications, and brand leader behind growth at emerging AI and SaaS companies Every executive team eventually reaches the same moment: Marketing reports strong performance…
Dollar and bond markets 'on edge' ahead of Jackson Hole as Bessent's market intervention piles pressure on Warsh
Global economic leaders and experts will gather in Jackson Hole, Wyoming, this week for the Federal Reserve Bank of Kansas City's annual economic policy symposium. Bank of America labeled the conference a 'key risk event' for financial markets. It…
How Mid-Market Advisory Firms Can Win Against Big Names In Audit
Prathamesh Bhingarde is Founder & CEO of Percipere and Founder of FUTUROOT, writing on AI, process intelligence and C-suite strategy. A controller at a big manufacturer recently shared with me that her Big Four auditor presented a live…
Netflix' Latest Marketing Mash-Up Pairs Stella Artois With 'The Gentlemen'
Netflix has what looks to be a great show set to launch, but you can't see the program on its flagship streaming service. The company plans to take over the history Marlborough Pub in London between September 3 and September 5, when it will outfit…
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