Marketing Industry News

Global markets were already fragile. Big AI bets could break them.

Financial markets are struggling under the weight of wars, soaring sovereign debt and trade tensions, with signs of trouble showing across the world — from the selloff in Japanese and French bonds to plunging emerging-market currencies. Now…

Why Most Marketing Leaders Are Managing Channels, Not the Business

Ask a marketing leader how last quarter went. You will get an answer built around channels. Search CPL fell 12%. Meta ROAS held at 3.8x. However, the review never says whether the business is in better shape. At Nians, a Marketing technology agency…

18 Assumptions About B2B Content Marketers Need To Rethink

B2B marketers have long relied on familiar strategies for creating content, generating leads and reaching decision-makers. But as buyer expectations evolve and AI changes how people discover information, some of those established approaches may no…

China market regulator to encourage Hong Kong listings

Lessons From Leading A Marketing Agency Through AI Transformation

Robert Burko is CEO of Elite Digital, a digital marketing agency focused on modern marketing operations. Adopting the technology was the straightforward part. Helping an entire organization become comfortable with it required much more thought. I…

​Why Companies That Leverage AI Tools In Marketing Without Redesigning The Work Are Automating Burnout ​

Alexandre Crazover is the founder and CEO of 87seconds. Many workplace conversations ​about AI focus on how it can improve productivity. But I believe we're now entering a phase where we need to ask what happens when productivity itself…

What's Moving Markets Today?

Middle East diplomacy: Brent crude futures were down around 7.5% at midday after reports that President Trump may favor diplomacy over renewed strikes on Iran, and that Iran's government is willing to engage. That helped send industrial and…

Ahead of Midterms, Oil Markets Were Voting for War

To get John Authers' newsletter delivered directly to your inbox, sign up here. The oil market staged a dramatic reversal on Monday. Brent crude tumbled by 11.4%, its biggest fall in six months. Two questions arise. First, what news could have…

Markets predicted Trump's 2024 win. They're on the sidelines now

This time two years ago, global markets were telling us what the polls were loath to call: Donald Trump was about to defy predictions and storm home against Kamala Harris to become US president for the second time. Bitcoin surged to…

Your CFO Isn't Against Marketing; Your Plan Just Can't Be Ranked

Alexis Anderson is VP of Strategy, Research & Insights at Outcomes Rocket, driving growth for medtech and healthtech companies. Right now, one of the marketing teams we partner with is having a remarkable year. Their work is winning industry awards…

China's AI trade has crashed. Now Beijing is trying to stop the stock market slide.

China is stepping up efforts to shore up its stock market after a sharp reversal in the AI trade sent technology stocks tumbling. On Monday, Beijing announced a new round of central bank swap operations to support stocks, saying 31 securities firms…

Agency Brief in the Age of AI: What Marketers Should Stop Paying For

Ask a marketer what they pay for their agency. You will hear a list of outputs: posts, films, resizes, reports, decks. Rarely will you hear a list of problems solved. Over 15 years as a marketing leader across automotive, FMCG, lifestyle and now…

Politics And The Markets 11/3/26

This is the forum for daily political discussion on Seeking Alpha. A new version is published every market day. Please don't leave political comments on other articles or posts on the site. The comments below are not regulated with the same rigor…

Oil Falls as Market Tracks Mideast Developments

0000 GMT — Oil prices are lower in early Asian trade as the market tracks developments in the Middle East. America's Gulf allies are steeling themselves for a U.S. bombardment of Iran while the Trump administration and Arab mediators are…

The 36-Month CMO: How To Build Marketing That Outlasts Its Leader

Rob Robinson, CMO of HaystackID, is a technologist, journalist, and marketer with experience serving cyber, data, and legal tech companies. ​U.S. CMOs now in the seat have held it for a median of three years, 15 months less than sitting…