Marketing Industry News
A collection of Marketing latest news, analysis and best practices from top business influencers and the world's most trustworthy sources.
The Future Of B2B Marketing Is Experiential-And This Summer Proved It
Taylor Cheek-Mundy is Director of Marketing at CHAMP Titles and leads marketing for CHAMP, an award-winning national GovTech SaaS company. From Cannes Lions to major sporting and cultural moments, industry events and some of the summer's most…
From Fab To Token - The State Of The Market
Jordan Nanos: My name is Jordan. I work at SemiAnalysis. I'm on the technical staff. I primarily work on a project called ClusterMAX, which I'm going to talk about towards the end. The topic of the presentation is From Fab to Token. I'm going to…
Protecting Data Shouldn't Mean Handcuffing Your Marketing Team
Shea Murtaugh is founder and CEO of Hoffmann Murtaugh, helping mid-market brands turn media chaos into strategic clarity. Most organizations don't have a data problem. They have a data access problem. As a marketing professional for the…
Marketing Expertise Is More Transferable Than Many Employers Realize
Kimberly Osborne, a former governor's press secretary & reporter, is a marketing and communications pro with 25+ years experience. Marketing is one of the most transferable disciplines in business. In today's hiring landscape, organizations…
15 Ways To Leverage YouTube For More Effective Marketing
YouTube can do more for a communications strategy than simply host videos repurposed from other platforms. Unlike content designed for a quick burst of attention, YouTube videos can help businesses reach and engage new audiences long after they're…
How Pharma Marketing Can Evolve Beyond Audience Targeting
Kamya Elawadhi is Co-Founder and President at Doceree. For the better part of a decade, pharma marketing has pursued one goal above all others: Know the audience. Look-alike models were built on claims data. National provider identifier-level…
Highlights From KCON LA 2026: M Countdown, Night Market, And More
WANNA ONE on KCON LA 2026 M Countdown During Friday's M Countdown show, K-pop's celebrity-filled group, Wanna One, reunited at Crypto.com Arena after nine years (they last performed at KCON LA 2017). The group's members, who disbanded in 2019, have…
Where Judgment Ends & Advertising Begins: A Marketer's Guide To AI Ads
Ming (Albert) Zhu, CEO of KongfuSEO, a multi-lingual digital marketing agency in Australia with a decade of digital marketing experience. A client asked me something last month that I could not answer properly: If an AI assistant recommends a…
Prospects for the housing market in the year ahead
“I think the market is slogging along … and I think what could get it charged up a little bit would be more supply and lower mortgage rates, but right now just, it's basically slogging along,” Dennis Shea, executive vice…
One of the housing market's biggest advantages is starting to disappear
When it comes to buying a house, cash is king—but that might be starting to change. In a new report, Realtor.com found that cash sales are finally on the decline after the pandemic-era boom created a flurry of buyers paying for homes…
Market Drayton nature reserve fire believed to be arson
Shropshire Fire and Rescue Service A fire which ravaged about 20 sq m of a nature reserve was believed to have been started deliberately, a fire service said. The blaze at Walkmill Meadows Nature Reserve off Salisbury Hill View in Market Drayton…
The housing market is on track for its worst year since 2011. 3 predictions for what will happen next
Brace for one of the worst years the US housing market has seen in over a decade. That's according to Capital Economics, a macroeconomic research firm that says it expects a significant slowdown in the US housing sector that could last for several…
Private markets, once institutional-only, are opening to retail investors
“Private markets have long played an integral role in institutional portfolios,” says Bucaro, “[addressing] needs across the spectrum – downside protection, higher returns, volatility dampening and stable income. These…
Seeking nominations for the most innovative influencer marketers for brands in 2026
Business Insider is seeking nominations for the most innovative influencer marketers who work for brands. Submit your pitches through this form. Creator marketing has become a core part of the brand playbook as audiences shift from linear TV to…
Yoto Is Making A Mark In The $1.43 Billion Global Kids Audio Player Market
Yoto is capitalizing on the backlash to screens for children. Yoto, the audio platform that lets kids explore stories, music and learning, is expanding its footprint at Target Corp. and moving from the electronics aisle into Target's Play section…
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