Marketing Industry News

A collection of Marketing latest news, analysis and best practices from top business influencers and the world's most trustworthy sources.

forbes.com - Yevhen Parokhod - Strategic Partnership Trends In The UAE Car Rental Market
Strategic Partnership Trends In The UAE Car Rental Market
Forbes

Yevhen Parokhod is the founder of Renty.ae. Over the past years, the UAE car rental industry has developed into a multilayered ecosystem that combine collaboration, operational efficiency and smart capital deployment. This market, driven by global…

gizmodo.com - Ellyn Lapointe - Wagering on Wildfires? There's a New Prediction Market for That
Wagering on Wildfires? There's a New Prediction Market for That
Gizmodo | The Future Is Here

As a series of raging wildfires erupted across Los Angeles in January 2025, destroying thousands of homes and killing hundreds, gamblers were eager to cash in. By mid-month, Polymarket bets on the spread, duration, and political fallout of the…

forbes.com - Expert Panel - How To Eliminate Marketing's Biggest Workflow Bottlenecks
How To Eliminate Marketing's Biggest Workflow Bottlenecks
Forbes

Even the strongest marketing and communications strategies can lose momentum when inefficient processes get in the way. From lengthy approval chains and siloed decision-making to outdated reporting systems and unclear ownership, workflow…

businessinsider.com - Aditi Bharade - Kalshi CEO says insider trading is harder to catch in the stock market than in prediction markets
Kalshi CEO says insider trading is harder to catch in the stock market than in prediction markets
Business Insider

Kalshi's CEO said insider trading poses a bigger threat to the stock market than to prediction markets. In an interview with lawyer Max Raskin, published in the Washington Post on Sunday, Kalshi CEO Tarek Mansour talked about the biggest criticism…

forbes.com - Nathan Goldman - Prediction Markets Hit $24B A Month. Now US States Are Fighting Back
Prediction Markets Hit $24B A Month. Now US States Are Fighting Back
Forbes

Monthly trading volume on prediction markets has exploded from less than $5 billion in September 2025 to about $24 billion in April 2026, according to the Pew Research Center. This nearly fivefold increase compares favorably with legalized U.S.

marketwatch.com - MarketWatch Automation - ITV climbs Wednesday, outperforms market
ITV climbs Wednesday, outperforms market
MarketWatch

ITV PLC ITV shares rallied 1.74% to 82.00 British pence Wednesday, on what proved to be an all-around rough trading session for the stock market, with the FTSE 100 Index UKX falling 0.18% to 10,478.34. ITV PLC closed 7.76% short of its 52-week high…

marketwatch.com - MarketWatch Automation - Prudential rallies Wednesday, outperforms market
Prudential rallies Wednesday, outperforms market
MarketWatch

Shares of Prudential PLC PRU rose 3.69% to £10.40 Wednesday, on what proved to be an all-around dismal trading session for the stock market, with the FTSE 100 Index UKX falling 0.18% to 10,478.34. Prudential PLC closed 15.99% below its…

marketwatch.com - MarketWatch Automation - Diageo slips Wednesday, underperforms market
Diageo slips Wednesday, underperforms market
MarketWatch

Diageo PLC DGE shares dropped 2.56% to £14.84 Wednesday, on what proved to be an all-around rough trading session for the stock market, with the FTSE 100 Index UKX falling 0.18% to 10,478.34. Diageo PLC closed 30.74% below its 52-week high of…

marketwatch.com - MarketWatch Automation - Barclays rises Wednesday, outperforms market
Barclays rises Wednesday, outperforms market
MarketWatch

Barclays PLC BARC shares rose 1.66% to £5.15 Wednesday, on what proved to be an all-around dismal trading session for the stock market, with the FTSE 100 Index UKX falling 0.18% to 10,478.34. Barclays PLC closed 7.06% below its 52-week high…

marketwatch.com - MarketWatch Automation - AstraZeneca falls Wednesday, underperforms market
AstraZeneca falls Wednesday, underperforms market
MarketWatch

Shares of AstraZeneca PLC AZN slid 1.74% to £138.54 Wednesday, on what proved to be an all-around rough trading session for the stock market, with the FTSE 100 Index UKX falling 0.18% to 10,478.34. AstraZeneca PLC closed 11.94% short of its…

forbes.com - Lauren Newman - What Affiliate Marketers Have Known For Decades
What Affiliate Marketers Have Known For Decades
Forbes

Lauren Newman is CRO at Button, an AI-powered commerce platform optimizing creator and affiliate marketing performance. ​For those of us who've spent our careers in affiliate and performance commerce, it raises a simple question: What took…

marketwatch.com - MarketWatch Automation - WPP advances Wednesday, outperforms market
WPP advances Wednesday, outperforms market
MarketWatch

WPP PLC WPP shares advanced 3.69% to £2.45 Wednesday, on what proved to be an all-around dismal trading session for the stock market, with the FTSE 100 Index UKX falling 0.18% to 10,478.34. WPP PLC closed 54.49% short of its 52-week high of…

marketwatch.com - MarketWatch Automation - Rightmove rises Wednesday, outperforms market
Rightmove rises Wednesday, outperforms market
MarketWatch

Rightmove PLC RMV shares rallied 5.41% to £4.62 Wednesday, on what proved to be an all-around dismal trading session for the stock market, with the FTSE 100 Index UKX falling 0.18% to 10,478.34. Rightmove PLC closed 44.15% short of its…

marketwatch.com - MarketWatch Automation - Fresnillo climbs Wednesday, outperforms market
Fresnillo climbs Wednesday, outperforms market
MarketWatch

Fresnillo PLC FRES shares rallied 1.93% to £27.94 Wednesday, on what proved to be an all-around rough trading session for the stock market, with the FTSE 100 Index UKX falling 0.18% to 10,478.34. Fresnillo PLC closed 37.52% short of its…

marketwatch.com - MarketWatch Automation - Pearson rallies Wednesday, outperforms market
Pearson rallies Wednesday, outperforms market
MarketWatch

Shares of Pearson PLC PSON rose 3.34% to £12.36 Wednesday, on what proved to be an all-around poor trading session for the stock market, with the FTSE 100 Index UKX falling 0.18% to 10,478.34. Pearson PLC hit a new 52-week high, surpassing…

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