Marketing Industry News
A collection of Marketing latest news, analysis and best practices from top business influencers and the world's most trustworthy sources.
LyondellBasell Industries N.V. Cl A stock rises Wednesday, outperforms market
Shares of LyondellBasell Industries N.V. Cl A LYB advanced 1.81% to $43.76 Wednesday, on what proved to be an all-around dismal trading session for the stock market, with the S&P 500 Index SPX falling 1.16% to 6,721.43 and Dow Jones Industrial…
Coinbase Is Latest to Join Prediction-Markets Frenzy
The company has struck a partnership with prediction-markets specialist Kalshi that will allow Coinbase investors to trade on the outcomes of sports games, elections and economic indicators, using the yes-or-no bets that have come to define…
How Marketing Can Be Authentic In The Age Of AI
With just eight days until Christmas, we know that regardless of how much people are spending this year, they're using more AI to do it. Back in September, Salesforce predicted that $263 billion of holiday spending could come through AI-assisted…
Could Be At Start Of Prediction Market Supercycle: Tenev
Robinhood rolls out updates to its AI assistant and prediction market offerings. Robinhood CEO Vlad Tenev calls prediction markets a disruptive new market structure that can be applied to many scenarios and says the company may be at “the…
Coinbase Announces Entry Into Prediction Markets, Stock Trading
Coinbase Global Inc. has announced its entry into prediction markets and equities trading. The biggest crypto exchange in the US said Wednesday it's starting to roll out both services, which will be made available to all eligible users in the US in…
NIO Inc. ADR falls Wednesday, underperforms market
The NIO Inc. ADR NIO slid 3.38% to $4.86 Wednesday, on what proved to be an all-around rough trading session for the stock market, with the NASDAQ Composite Index COMP falling 1.81% to 22,693.32 and Dow Jones Industrial Average DJIA falling 0.47%…
Ocugen Inc. stock falls Wednesday, underperforms market
Shares of Ocugen Inc. OCGN slipped 4.73% to $1.41 Wednesday, on what proved to be an all-around rough trading session for the stock market, with the S&P 500 Index SPX falling 1.16% to 6,721.43 and Dow Jones Industrial Average DJIA falling 0.47% to…
3 Lessons From Some Of The Biggest Marketing Mishaps Of 2025
NEW YORK, NEW YORK - AUGUST 01: Billboards of actress Sydney Sweeney is seen outside of an American Eagle store on August 01, 2025 in New York City. American Eagle's recent denim ad campaign featuring Sweeney has drawn backlash for language and…
Get In on Businessweek's Prediction Market for 2026
Prediction markets such as Polymarket and Kalshi let bettors wager on everything—wars, elections, Elon Musk 's weekly X posts. As pollsters falter and sports gambling rules ease under President Donald Trump, these platforms have emerged as…
Nintendo Co. Ltd. ADR falls Wednesday, underperforms market
The Nintendo Co. Ltd. ADR NTDOY slid 2.81% to $17.65 Wednesday, on what proved to be an all-around poor trading session for the stock market, with the NASDAQ Composite Index COMP falling 1.81% to 22,693.32 and Dow Jones Industrial Average DJIA…
Kosmos Energy Ltd. stock falls Wednesday, underperforms market
Shares of Kosmos Energy Ltd. KOS slid 5.02% to $0.92 Wednesday, on what proved to be an all-around rough trading session for the stock market, with the NASDAQ Composite Index COMP falling 1.81% to 22,693.32 and Dow Jones Industrial Average DJIA…
The New Private Credit Vehicle Trying To Finance A $2.9T Market
ForbesWomen Editor Maggie McGrath interviews Neha Govindraj, the founder and CEO of Bonside, a platform that allows brick and mortar business owners access to novel private credit vehicle, built specifically for the types of businesses they…
AstraZeneca PLC ADR falls Wednesday, still outperforms market
The AstraZeneca PLC ADR AZN slipped 1.63% to $89.86 Wednesday, on what proved to be an all-around poor trading session for the stock market, with the NASDAQ Composite Index COMP falling 1.81% to 22,693.32 and Dow Jones Industrial Average DJIA…
Amentum Holdings Inc. stock falls Wednesday, underperforms market
Shares of Amentum Holdings Inc. AMTM slid 1.58% to $28.67 Wednesday, on what proved to be an all-around dismal trading session for the stock market, with the S&P 500 Index SPX falling 1.16% to 6,721.43 and Dow Jones Industrial Average DJIA falling…
Otis Worldwide Corp. stock rises Wednesday, outperforms market
Shares of Otis Worldwide Corp. OTIS advanced 1.18% to $89.00 Wednesday, on what proved to be an all-around dismal trading session for the stock market, with the S&P 500 Index SPX falling 1.16% to 6,721.43 and Dow Jones Industrial Average DJIA…
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