Marketing Industry News

A collection of Marketing latest news, analysis and best practices from top business influencers and the world's most trustworthy sources.

businessinsider.com - Dan Whateley - How TikTok is changing the music industry: marketing, discovery
How TikTok is changing the music industry: marketing, discovery
Business Insider

TikTok has become a go-to platform for discovering new music. Record labels, music marketers, artists, and other creators are all flooding the app with songs. Here's a full breakdown of Insider's recent coverage on TikTok's impact on the music…

nytimes.com - Steven Kurutz - Burned by Hot Housing Market, Some Buyers Back Off
Burned by Hot Housing Market, Some Buyers Back Off
The New York Times

The first house was in Midvale, Utah — a three-bedroom, just over 2,100 square feet, listed for $479,000. Rob Ettaro and his girlfriend, Kaliana Veros, who had moved from western New York to Salt Lake City, drawn by career opportunities and…

reuters.com - Ant-backed Zomato soars in India market debut, valued at $12 billion
Ant-backed Zomato soars in India market debut, valued at $12 billion
Reuters

BENGALURU, July 23 (Reuters) - In the first stock market listing of an Indian startup valued at more than $1 billion, shares of food delivery firm Zomato Ltd (ZOMT.NS) opened at a 52.6% premium to their offer price on Friday, gaining a market…

techcrunch.com - Ingrid Lunden - After going public via a SPAC, Taboola acquires e-commerce marketing network Connexity for $800M
After going public via a SPAC, Taboola acquires e-commerce marketing network Connexity for $800M
TechCrunch

Taboola, the company that operates a popular grid-based advertising and content recommendation network across media properties, today announced an acquisition to expand its reach further into e-commerce, its first big move since going public in…

wsj.com - Amrith Ramkumar - Grills Are the Latest Fad in a Scorching IPO Market
Grills Are the Latest Fad in a Scorching IPO Market
Wall Street Journal

The searing market for newly public companies has a new obsession: grills. Two leading sellers of outdoor grills and grilling accessories, Weber and Traeger, both filed paperwork for initial public offerings earlier this month, while online…

venturebeat.com - Dean Takahashi - Niko Partners: Asia is 54% of the $1B global esports market
Niko Partners: Asia is 54% of the $1B global esports market
VentureBeat

All the sessions from Transform 2021 are available on-demand now. Watch now. The Asia esports market is more than 54% of the $1 billion dollar global esports market, according to market researcher Niko Partners. Asia is the world's largest and most…

techcrunch.com - Emma Betuel - Shares of protein discovery platform Absci pop in market debut
Shares of protein discovery platform Absci pop in market debut
TechCrunch

Image Credits: CHRISTOPH BURGSTEDT/SCIENCE PHOTO LIBRARY / Getty Images Absci Corp., a Vancouver company behind a multi-faceted drug development platform, went public on Thursday. It's another sign of snowballing interest in new approaches to drug…

cnn.com - By Peter Valdes-Dapena, CNN Business  - The scorching hot used car market may finally be cooling off
The scorching hot used car market may finally be cooling off
CNN

(CNN) For months, used car prices have been soaring at an unprecedented rate. That has led to some strange situations, like people selling used pickup trucks for more than they bought them for a year ago and even cars with more than 100,000 miles…

telegraph.co.uk - Matthew Lynn - The EU's typically misguided red tape is killing stock markets
The EU's typically misguided red tape is killing stock markets
The Telegraph

It would make coverage of companies more honest. It would improve transparency. And investors would have more protection from some of the unscrupulous hucksters who often make a more than handsome living on the stock exchange. The EU's 2018 reforms…

businessinsider.com - Theron Mohamed - Rich Dad Poor Dad' author says prepare for 'terrifying' market crash
Rich Dad Poor Dad' author says prepare for 'terrifying' market crash
Business Insider

Robert Kiyosaki warned investors not to assume the bull market will continue for years. The 'Rich Dad Poor Dad' author cautioned asset prices could plummet without warning. Kiyosaki said that booms are fun and exciting, while crashes are…

cointelegraph.com - Kevin Chou - Bull or bear market, creators are diving headfirst into crypto
Bull or bear market, creators are diving headfirst into crypto
Cointelegraph

After an astronomical bull run into the beginning of this year that was followed by an abrupt halt and 50% drop since April, crypto markets are at a fork in the road right now. Where they go next could inform us about how market conditions impact…

forbes.com - Holly Eve - For A Winning Digital Marketing Strategy, Do These Five Things
For A Winning Digital Marketing Strategy, Do These Five Things
Forbes

Growing an e-commerce business can be summed up in two words—digital marketing. Companies are placing their ads where eyeballs are: Instagram, Facebook, YouTube, TikTok, Pinterest and other platforms. Brands that have effective social media…

espn.com - Andrea Adelson - ACC looks to prioritize football in marketing
ACC looks to prioritize football in marketing
ESPN

CHARLOTTE, N.C. -- ACC commissioner Jim Phillips has made it his goal to make football more of a priority across the conference, a shift that puts a more aggressive emphasis on branding, marketing and television exposure in addition to future plans…

bizjournals.com - Ashley Fahey - Entitlement process, land constraints seen as key obstacles in nation's booming industrial market - Birmingham Business Journal
Entitlement process, land constraints seen as key obstacles in nation's booming industrial market - Birmingham Business Journal
The Business Journals

– Real Estate Editor, The Business Journals, Land constraints and entitlements have been identified as some of the biggest challenges within the booming industrial market. A recent survey by commercial real estate firm Jones Lange Lasalle…

ocregister.com - Jeff Lazerson - Will lenders refund fees paid for a market downturn that never materialized?
Will lenders refund fees paid for a market downturn that never materialized?
Orange County Register

Chino Hills resident Rick Serpa paid an extra $2,000 when he refinanced his mortgage last April to help cover costs for a pandemic-induced market downturn. But the downturn never materialized. Now Serpa is wondering how to apply for his refund.

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