Marketing Industry News
A collection of Marketing latest news, analysis and best practices from top business influencers and the world's most trustworthy sources.
Prediction markets open new front for U.S. election misinformation
The U.S. midterms are playing out against a controversial new scoreboard, as the nation votes in its first major elections since prediction markets went mainstream. With hundreds of millions of dollars on the line, experts are warning that the…
On Prediction Markets
There are lots of arguments about “prediction markets.” Some of the most important are about the opportunities they create for corruption and the general social ills tied to what is essentially gambling. But the one that perpetually…
Lula bucks prediction markets with Brazilian presidential win
Brazilian President Luiz Inácio Lula da Silva bucked prediction market odds with his unlikely win in the Brazilian presidential runoff election this weekend. On Sunday, Lula was rated an underdog in the election, as his odds were at 20.2…
This is how marketers can win in the age of AI
According to Ipsos, two-thirds of American marketers would fail a basic marketing test. The market research company's study found that most marketers couldn't answer even basic questions about the fundamentals of their own profession. Fully 40%…
'Prediction' Markets Were Comically Wrong About the Brazilian Election
Down in Brazil, Luiz Inácio Lula da Silva defeated Flávio Bolsonaro in a runoff election on Sunday to be re-elected as president, in a comeback that literally defied the odds — at least as they'd been set by buzzy prediction…
NBA partners with Kalshi, Polymarket as prediction markets face scrutiny
The NBA announced Monday it is partnering with prediction markets Kalshi and Polymarket, as multiple states have sued those companies in an attempt to establish their regulatory authority over them. The league said in a release it entered into a…
NBA enters prediction markets with Kalshi, Polymarket partnerships
The NBA on Monday named Kalshi and Polymarket its preferred prediction market exchanges, making it the latest sports league to enter the space. As part of the agreement, the exchanges will place limitations on what contracts are permissible in…
NBA strikes deals with prediction markets, with eye on integrity and regulations
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Opinion | Regulate Polls, Not Prediction Markets
Americans have been fascinated with forecasting elections since George Washington's time. For over a century they turned to predictions from betting markets, the largest one located just outside the New York Stock Exchange. While these markets were…
Israel election live: Markets predict stunning Netanyahu defeat despite Trump backing
Israelis will head to the polls on today to cast their vote to elect the Knesset, after three years of war waged in Gaza, Lebanon and Iran, which have plunged the Middle East into turmoil. Much of the election is centred around Benjamin Netanyahu…
NBA Reaches Deal With Prediction Markets Kalshi and Polymarket
The National Basketball Association reached a deal with Kalshi and Polymarket that designates the platforms as the league's preferred prediction market exchanges, in addition to announcing an information sharing agreement with the US Commodity…
2027: The Year Marketing Becomes The Operating System For Growth
Radoslav Nedelchev is Dentsu's Chief Client Officer for Central Europe and Germany, driving client growth and business transformation. By 2027, marketing's biggest transformation will happen inside the business—not inside the technology…
Five Initiatives Marketing Leaders Can Tackle To Win At AEO
Tyler Jordan, CEO, Jordan Digital Marketing. Answer engine optimization (AEO) is the marketing discipline that helps entities build a presence on LLMs like ChatGPT, Claude, AI Overview and the like. As the successor to search engine optimization…
ValuEngine Weekly Market Commentary
U.S. equity markets remained mixed this week, with weakness in growth-oriented sectors offset by continued strength in value, defensive, and energy-related stocks. Communication Services led the declines with a 4.36% drop, while Growth and…
The AI trade is driving global markets more than oil, Goldman Sachs says
Artificial intelligence has become such a powerful force in financial markets that semiconductor stocks are now doing more to explain movements across asset classes than oil prices, according to Goldman Sachs. 'Tech has become an increasingly…
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