Marketing Industry News
A collection of Marketing latest news, analysis and best practices from top business influencers and the world's most trustworthy sources.
On the Market: Industrial in Bloomington, Burnsville
This holiday week brings an eclectic mix of core and suburban properties for On the Market. We begin with a multi-building commercial site in Bloomington, then swing by a spacious light industrial offering in Burnsville before finishing up with a…
Strategic Partnership Trends In The UAE Car Rental Market
Yevhen Parokhod is the founder of Renty.ae. Over the past years, the UAE car rental industry has developed into a multilayered ecosystem that combine collaboration, operational efficiency and smart capital deployment. This market, driven by global…
Watch FX Markets: Yen's Sharp Gain Unlikely a Market Movement, Natixis Says
Yen's Sharp Gain Unlikely a Market Movement, Natixis Says Alicia Garcia Herrero, chief APAC economist at Natixis, says that Japan may already have intervened in currency markets after the yen strengthened sharply against the dollar on Thursday.
Wagering on Wildfires? There's a New Prediction Market for That
As a series of raging wildfires erupted across Los Angeles in January 2025, destroying thousands of homes and killing hundreds, gamblers were eager to cash in. By mid-month, Polymarket bets on the spread, duration, and political fallout of the…
Bloomberg Businessweek Daily: Questioning Prediction Markets
Carol Massar and Tim Stenovec bring together the latest news from the world of business and finance and the interesting stories of global technology, politics, economics and more by harnessing the power of Bloomberg Businessweek reporters and…
How To Eliminate Marketing's Biggest Workflow Bottlenecks
Even the strongest marketing and communications strategies can lose momentum when inefficient processes get in the way. From lengthy approval chains and siloed decision-making to outdated reporting systems and unclear ownership, workflow…
Prediction Markets Hit $24B A Month. Now US States Are Fighting Back
Monthly trading volume on prediction markets has exploded from less than $5 billion in September 2025 to about $24 billion in April 2026, according to the Pew Research Center. This nearly fivefold increase compares favorably with legalized U.S.
ITV climbs Wednesday, outperforms market
ITV PLC ITV shares rallied 1.74% to 82.00 British pence Wednesday, on what proved to be an all-around rough trading session for the stock market, with the FTSE 100 Index UKX falling 0.18% to 10,478.34. ITV PLC closed 7.76% short of its 52-week high…
Prudential rallies Wednesday, outperforms market
Shares of Prudential PLC PRU rose 3.69% to £10.40 Wednesday, on what proved to be an all-around dismal trading session for the stock market, with the FTSE 100 Index UKX falling 0.18% to 10,478.34. Prudential PLC closed 15.99% below its…
Diageo slips Wednesday, underperforms market
Diageo PLC DGE shares dropped 2.56% to £14.84 Wednesday, on what proved to be an all-around rough trading session for the stock market, with the FTSE 100 Index UKX falling 0.18% to 10,478.34. Diageo PLC closed 30.74% below its 52-week high of…
Barclays rises Wednesday, outperforms market
Barclays PLC BARC shares rose 1.66% to £5.15 Wednesday, on what proved to be an all-around dismal trading session for the stock market, with the FTSE 100 Index UKX falling 0.18% to 10,478.34. Barclays PLC closed 7.06% below its 52-week high…
AstraZeneca falls Wednesday, underperforms market
Shares of AstraZeneca PLC AZN slid 1.74% to £138.54 Wednesday, on what proved to be an all-around rough trading session for the stock market, with the FTSE 100 Index UKX falling 0.18% to 10,478.34. AstraZeneca PLC closed 11.94% short of its…
What Affiliate Marketers Have Known For Decades
Lauren Newman is CRO at Button, an AI-powered commerce platform optimizing creator and affiliate marketing performance. For those of us who've spent our careers in affiliate and performance commerce, it raises a simple question: What took…
AI Spending Is Boosting Bank Stocks, Not Hurting Bond Markets
Wall Street is helping finance a multitrillion-dollar AI buildout that is reshaping more than just the technology sector. Wall Street is finding out just how deep its pockets really are. Goldman Sachs estimates hyperscalers such as Microsoft…
WPP advances Wednesday, outperforms market
WPP PLC WPP shares advanced 3.69% to £2.45 Wednesday, on what proved to be an all-around dismal trading session for the stock market, with the FTSE 100 Index UKX falling 0.18% to 10,478.34. WPP PLC closed 54.49% short of its 52-week high of…
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