Marketing Industry News
A collection of Marketing latest news, analysis and best practices from top business influencers and the world's most trustworthy sources.
Women In Private Markets And An Industry Late To The Conversation
Nili Sangani serves as SVP and Board Member at Encore Enterprises, an alternatives holding company, where she guides capital strategy. One thing that rankles me about some of the Great Wealth Transfer coverage is the implicit messaging that women…
'It's such a massively underserved market in the gaming industry' - The creators of Dressmaker on why more games should be aimed at women
You may have seen enthusiastic posts about Dressmaker doing the rounds on social media. It's yet another example of an indie game blowing up on Steam, seemingly out of nowhere: Video Game Insights estimates that Dressmaker has sold over 482,000…
How Agentic Commerce Will Transform Marketing
Geoff Robins, Vice President of Product and Marketing, Tradable Bits. The next customers marketers need to understand may not be human. As AI agents begin searching and buying on consumers' behalf, marketers will need to influence not only people…
Chocolate industry turns to financial markets to pay for cocoa
Ghana is the world's second-largest producer of cocoa. It is also the top source of beans for manufacturing Swiss chocolates. However, instead of benefiting from the record high cocoa prices in the last couple of years, Ghana's cocoa industry has…
Higher Ed Marketing Gets A Failing Grade
Ellis Verdi, president of DeVito/Verdi. Higher education has always been held up as the igniter of the American Dream. The ideals of a nation. The reward for those who have worked hard to nurture their brain in seeking a rewarding and…
Wipro climbs Thursday, underperforms market
Wipro Ltd. 507685 shares rose 2.32% to 198.25 Indian rupees Thursday, on what proved to be an all-around favorable trading session for the stock market, with the BSE SENSEX Index 1 rising 2.60% to 79,310.01. Wipro Ltd. closed 27.42% short of its…
Using Prediction Markets To Inform Business Decisions
Pravesh Mansharamani is the CEO & Co-Founder of Totalis, a structured products layer for prediction markets. Prediction markets have attracted attention. A prediction market lets people trade on whether an event will happen, and the price is read…
Prediction markets foresaw Democratic dominance in midterms elections
A dominant performance by Democrats in this week's midterm elections created a political earthquake, shifting the balance of power in Washington, D.C. and offering a clear view of voter frustration with President Trump and his party. But most of…
What American Companies Miss When They Overlook Smaller Markets
Blazo Gjorev is founder and CEO of Gjorev Holding, active in finance, mobility, logistics and construction in the US and North Macedonia. I am Macedonian, and for more than 20 years, I have worked between the United States and my home…
Bharti Airtel slides Thursday, underperforms market
Shares of Bharti Airtel Ltd. 532454 inched down 0.19% to 2,062.05 Indian rupees Thursday, on what proved to be an all-around favorable trading session for the stock market, with the BSE SENSEX Index 1 rising 2.60% to 79,310.01. Bharti Airtel Ltd.
ICICI Bank climbs Thursday, outperforms market
Shares of ICICI Bank Ltd. 532174 rallied 5.29% to 1,499.30 Indian rupees Thursday, on what proved to be an all-around positive trading session for the stock market, with the BSE SENSEX Index 1 rising 2.60% to 79,310.01. ICICI Bank Ltd. hit a new…
Nestle India advances Thursday, underperforms market
Nestle India Ltd. 500790 shares advanced 1.26% to 1,254.00 Indian rupees Thursday, on what proved to be an all-around favorable trading session for the stock market, with the BSE SENSEX Index 1 rising 2.60% to 79,310.01. Nestle India Ltd. closed…
Mahindra & Mahindra advances Thursday, outperforms market
Mahindra & Mahindra Ltd. 500520 shares rallied 5.15% to 3,104.00 Indian rupees Thursday, on what proved to be an all-around favorable trading session for the stock market, with the BSE SENSEX Index 1 rising 2.60% to 79,310.01. Mahindra & Mahindra…
Bajaj Finserv rallies Thursday, outperforms market
Bajaj Finserv Ltd. 532978 shares rose 4.66% to 1,836.70 Indian rupees Thursday, on what proved to be an all-around favorable trading session for the stock market, with the BSE SENSEX Index 1 rising 2.60% to 79,310.01. Bajaj Finserv Ltd. closed…
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