Marketing Industry News
A collection of Marketing latest news, analysis and best practices from top business influencers and the world's most trustworthy sources.
The Problem With 'Campaign Thinking' In Marketing
Anand Sankara Narayanan is the CMO at Finance House Group, UAE, leading marketing at the intersection of culture, customers & growth. In 2024, a report from Deloitte, Duke University's Fuqua School of Business and the American Marketing Association…
Technology Evolves, But People Remain The Priority In Marketing
Ajay Gupta founded Stirista in 2009. As CEO, he oversees the data-driven performance marketing solutions provider's global growth. No matter how much technology evolves, marketing will always come down to reaching a real person. Platforms change…
LyondellBasell Industries N.V. Cl A stock rises Wednesday, outperforms market
Shares of LyondellBasell Industries N.V. Cl A LYB rose 3.90% to $60.49 Wednesday, on what proved to be an all-around dismal trading session for the stock market, with the S&P 500 Index SPX falling 1.52% to 7,316.15 and Dow Jones Industrial Average…
WPP slips Thursday, underperforms market
Shares of WPP PLC WPP slipped 6.93% to £3.00 Thursday, on what proved to be an all-around rough trading session for the stock market, with the FTSE 100 Index UKX falling 0.10% to 10,897.27. WPP PLC closed 27.33% below its 52-week high of…
IMI advances Thursday, outperforms market
Shares of IMI PLC IMI advanced 3.01% to £29.46 Thursday, on what proved to be an all-around poor trading session for the stock market, with the FTSE 100 Index UKX falling 0.10% to 10,897.27. IMI PLC closed 4.23% short of its 52-week high of…
Halma rises Thursday, outperforms market
Halma PLC HLMA shares rose 4.81% to £35.74 Thursday, on what proved to be an all-around rough trading session for the stock market, with the FTSE 100 Index UKX falling 0.10% to 10,897.27. Halma PLC closed 27.09% below its 52-week high of…
AstraZeneca slides Thursday, underperforms market
Shares of AstraZeneca PLC AZN shed 3.15% to £127.20 Thursday, on what proved to be an all-around poor trading session for the stock market, with the FTSE 100 Index UKX falling 0.10% to 10,897.27. AstraZeneca PLC closed 19.15% below its…
Antofagasta advances Thursday, outperforms market
Shares of Antofagasta PLC ANTO rallied 4.37% to £37.04 Thursday, on what proved to be an all-around rough trading session for the stock market, with the FTSE 100 Index UKX falling 0.10% to 10,897.27. Antofagasta PLC closed 17.23% short of its…
Prudential climbs Thursday, outperforms market
Shares of Prudential PLC PRU rallied 3.51% to £11.35 Thursday, on what proved to be an all-around rough trading session for the stock market, with the FTSE 100 Index UKX falling 0.10% to 10,897.27. Prudential PLC closed 8.32% below its…
Barclays rises Thursday, outperforms market
Shares of Barclays PLC BARC rallied 3.74% to £5.11 Thursday, on what proved to be an all-around poor trading session for the stock market, with the FTSE 100 Index UKX falling 0.10% to 10,897.27. Barclays PLC closed 7.80% below its 52-week…
Rightmove slips Thursday, underperforms market
Rightmove PLC RMV shares slid 6.37% to £4.57 Thursday, on what proved to be an all-around dismal trading session for the stock market, with the FTSE 100 Index UKX falling 0.10% to 10,897.27. Rightmove PLC closed 44.76% below its 52-week high…
Unilever slides Thursday, underperforms market
Shares of Unilever PLC ULVR dropped 2.73% to £48.50 Thursday, on what proved to be an all-around poor trading session for the stock market, with the FTSE 100 Index UKX falling 0.10% to 10,897.27. Unilever PLC closed 12.49% short of its…
The Most Valuable Dataset In Finance Isn't Market Data-It's Behavior
Sanghita Dey, founder of SolusFinance, is building behavioral intelligence systems to improve decision-making in financial markets. Every wave of financial innovation began when a new category of information became measurable at scale: Market data…
The New Rule Of Influencer Marketing: Community Over Reach
Sergi Cerrato is a Spanish lawyer and CEO of MCR-Agency, a leading gaming influencer marketing firm. Not too long ago, I found myself reviewing the performance of two influencer campaigns that couldn't have been more different. The first looked…
Microsoft tells employees not to use prediction markets if they have inside information
Microsoft wants its employees to know that it considers prediction markets to fall under its insider trading policy. In a filing with the Securities and Exchange Commission, Microsoft included an updated copy of its 'General Insider Trading…
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