Fitness Industry News
A collection of Fitness latest news, analysis and best practices from top business influencers and the world's most trustworthy sources.
When Your Cofounder Partnership No Longer Fits
For the cofounder who has outgrown the partnership, it feels tight. You notice yourself getting smaller in meetings. You wonder whether the partnership is worth it. Eventually you stop giving feedback, because what's the point, and the resentment…
Award-winning hospitality boss on how AI fits into the industry
An award-winning hospitality director says that she's been surprised how AI has impacted the industry, but that ignoring AI would be 'foolish as a business leader to ignore'. Jo de Sylva is a director of MacGregor's Hospitality, an award-winning…
Land O'Lakes CMO Reveals How To Sell Cultural Moments Fit For a Farm Co-op
When most people think of Land O'Lakes, they think of its butter. They don't think of the zoo. But as a farm-owned cooperative, the company actually has a broad footprint in agriculture. That includes, besides dairy products, data-driven tools to…
Ganni and Lululemon Blur the Lines Between Fashion and Fitness With an '80s-Inspired Collection
The fashion industry's fascination with activewear isn't slowing down. If anything, the gym has become another place for designer labels to flex their creative muscles. The latest pairing? Copenhagen fashion favorite Ganni and performance wear…
What Is a Cloud-Based Call Center, and Which Platform Fits?
Beyond telephony. Cloud-based call centers now combine voice, digital channels, customer data and AI assistance in one browser-based platform. Agentic shift. NiCE and Genesys have rebuilt their platforms around AI agents that complete tasks, and…
BAFFIN EXPANDS ICE CREW (STP) WITH NEW COLOURWAYS AND WOMEN'S FIT
FOLLOWING A SUCCESSFUL DEBUT, ICE CREW (STP) RETURNS WITH MORE OPTIONS FOR FIRST RESPONDERS HAMILTON, ON, Oct. 15, 2026 /CNW/ -- Canadian footwear brand Baffin expands the Hero Collection with new additions to ICE CREW (SAFETY TOE & PLATE)…
Megan Thee Stallion Turns Fitness Journey Into a Gymshark Bag
Megan Thee Stallion's dedication to transforming her body and prioritizing her health has officially landed her another major business opportunity. The Grammy winning rapper has been named Gymshark's first ever celebrity ambassador, marking the…
Xbox finally made a Nano controller that fits in your hoodie pocket
The Xbox controller is one of the best things ever put in a human hand and one of the worst things ever put in a backpack. Those big grips and that two-AA battery bay feel great on the couch and ridiculous on a train. 8BitDo worked out the pocket…
A quietly powerful fitness tracker finally helped me get back in tune with my body
When Fitbit first made its way on the scene in the early 2010s I couldn't get enough of the company's iconic wearables. My Fitbit Charge and Fitbit Flex helped me reach my daily exercise goals easily, serving as an important motivator on my fitness…
Ludacris Uses Disguises & Hotel Workouts To Stay Fit On Tour
Ludacris sometimes put on a disguise just to take a walk while touring. It lets him get outside without being recognized. The rapper explained in a new interview that long stretches in cars, on planes and in hotel rooms made fresh air a priority.
Woman files lawsuit after alleged privacy violation at Planet Fitness
A woman says she was secretly recorded while undressing in a private tanning room at Planet Fitness. Now, she's taking legal action. Frisco police say an Aubrey man is behind bars after allegedly recording the woman at the gym. The woman has filed…
'An instant fit': Why the Valkyries' Gabby Williams is the perfect Bay Area sports star
When Gabby Williams signed with the Valkyries, she wasn't looking to be a star. She was simply in search of a team that believed in her, and a place she could be herself. Amid the frenzy of Golden State's WNBA Finals preparations this week…
A woman is suing Planet Fitness operators after what police say they found
A North Texas woman has filed a lawsuit against the companies that own and operate a Planet Fitness location in Frisco after police determined she was secretly recorded while nude inside a private tanning room. The woman, identified in the lawsuit…
Roll The Tape: Why The Eagles' New Offense Is A Bad Fit For QB Jalen Hurts
The Philadelphia Eagles are struggling like never before with QB Jalen Hurts. The Denver Broncos' offense isn't any better. Former blue-chip wide receiver prospect Marvin Harrison Jr. has a new team. The New York Jets have a new star defender. Each…
Strava just got a major strength training upgrade, and it's starting to look like a proper fitness coaching app
Strava just launched an update introducing coach-designed strength workouts that users can follow and record directly in the app. Rolling out to subscribers over the next few weeks, the new experience combines guided exercise demonstrations with…
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