Digital Marketing Industry News
A collection of Digital Marketing latest news, analysis and best practices from top business influencers and the world's most trustworthy sources.
Everything can be a bet now - the rise and risks of prediction markets
Yes or no? It's a simple question that now drives more than US$13 billion (£9.7 billion) a month on prediction markets – companies like Polymarket, PredictIt and Kalshi. These firms run digital platforms that use blockchain technology…
Romantasy author becomes 'blockbuster standard' as hit series tops book charts
If you have stepped into a bookstore or scrolled through your social media feed lately you have likely encountered the shimmering gold foil and intricately sprayed edges of the latest romantasy blockbuster. Led by global sensation Rebecca Yarros…
Exclusive-Google to test changes to search results, source says as EU fine looms
BRUSSELS, Feb 25 (Reuters) - Alphabet's Google is poised to start testing changes to its search results to give rivals more prominence, a person with direct knowledge of the matter said on Wednesday, seeking to avoid an EU…
Anthropic clarifies how Claude bots crawl sites and how to block them
Anthropic updated its crawler documentation this week, clarifying how its Claude bots access websites and how you can block them. Anthropic's document explains what each bot does, how it affects AI training and search visibility, and how to opt out…
Tefal Pan-Maker Groupe SEB to Cut 7% of Jobs, Citing AI Gains
The company, which employed around 31,000 people at the end of 2024, said that its new rebound plan would affect up to 2,100 roles globally. Around 1,400 of these positions would be in Europe, and 500 roles would potentially be reduced on a…
New £400,000 grant scheme to support Wolverhampton businesses
A new £400,000 grant scheme is being launched to support Wolverhampton high street businesses with improvements. The Vibrant High Streets grants programme is aimed at supporting small and independent retailers and businesses in the city…
OpenAI COO says ChatGPT ad rollout will be 'iterative'
OpenAI started introducing ads to free and Go-tier users of ChatGPT in the U.S., marking a significant shift in its monetization strategy — and drawing scrutiny from competitors. What's happening. After signaling plans last month, OpenAI…
How Google Discover qualifies, ranks, and filters content: Research
Google Discover runs on a structured, multi-stage pipeline with hard publisher blocks, strict image requirements, freshness decay, and heavy experimentation shaping what users see, according to new SDK-level research by Metehan Yesilyurt. Why we…
Football 'has eaten almost every sport' due to digital dominance, says podcast chief
Football “has eaten almost every sport worldwide” thanks to its dominance of TV and digital markets, according to the head of the leading podcast production company Goalhanger. Tony Pastor, CEO of the studio behind the Rest is…
Why Strategy's STRC Draws Focus in Private Credit Market Stress
Credit market stress in the US is intensifying with the US Business Development Companies Index (MVBDC) sinking to a multi-year low. Analysts warn that mounting pressure in private credit markets could trigger a broader market sell-off, raising…
Best money market account rates today, February 25, 2026 (secure up to 4.01% APY)
Find out which banks are offering the best money market account rates right now. As interest rates continue to fall following the Fed's recent rate cuts, it's more important than ever to ensure you're earning a competitive rate on your savings. One…
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Kuku TV named 'Best New Short Drama App' at Sensor Tower APAC Awards 2025
Kuku TV has been named “Best NewShort Drama App” at the prestigious Sensor Tower APAC Awards 2025, recognising the platform's exceptional performance in the rapidly growing short drama category. According to the citation accompanying…
The Science-Based Marketing Approach That Doubled My Revenue
Direct mail is back: Print works differently — and better — in our brains. Research shows that physical materials improve recall and comprehension. Direct mail also requires less and creates stronger emotional responses than digital…
Can agencies fix the AI disconnect between the C-suite and marketing teams? Boathouse is trying to
Which explains why agencies continue to beef up their AI smarts — as a means of helping to guide their clients through the morass of knowledge, strategy and technology to implement gen AI. In the latest example of that, Digiday has learned…
Google to change budget pacing for campaigns using ad scheduling
Google is rolling out a significant update to how average daily budgets pace in campaigns that use ad scheduling — and it could materially change monthly spend totals. What's happening. Starting March 1, 2026, Google Ads will begin…
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