Digital Marketing Industry News
A collection of Digital Marketing latest news, analysis and best practices from top business influencers and the world's most trustworthy sources.
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JioBlackRock Investment Advisers appoints Yatin Sharma as head of digital marketing
JioBlackRock Investment Advisers, the 50:50 joint venture between Jio Financial Services and BlackRock, has appointed Yatin Sharma as head of digital marketing. In his new role, Sharma will lead the company's digital marketing function as it…
Using AI to Win the Digital Marketing Race
That's one reason HVAC contractors might want to stop rolling their eyes at artificial intelligence. Because whether we like it or not, AI is changing how customers search for contractors, how quickly they expect a response, and who ultimately gets…
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Five healthcare marketing trends that will define 2026 in India
India's healthcare market is experiencing unprecedented growth, but the real story isn't the size—it's how dramatically consumer behaviour is shifting. Here are five trends reshaping how healthcare brands must connect with Indian audiences…
Industry networking platform MeetToMatch acquired by 1SP Agency
International marketing agency 1SP Agency has acquired matchmaking platform MeetToMatch. No value has been put on the deal, which the company says will strengthen its capabilities in areas such as data-driven networking and event technology.
In Season Four, 'Industry' Evolves While Still Playing to Its Strengths
Ahead of its season four premiere, I spent the entire week watching all three seasons of HBO's Industry for the first time. It's the perfect cross between Succession and Euphoria (if it was well written and every single character was sexually…
Data-Intelligence Delivered A Win For The 2025 Football Draft
After years of bidding, the Green Bay Packers and Discover Green Bay —alongside PMI Entertainment Group —secured one of the most coveted events in sports: the 2025 NFL Draft. Passion and persistence powered the effort. But the true…
Stablecoin Market Cap Hits New Peak as Broader Crypto Market Struggles
The global stablecoin market surged to a new all-time high this week, surpassing $311 billion in total supply, even as broader crypto markets struggle under sharp price declines and heavy liquidations. According to data from DeFiLlama, the…
Full list of UK companies working four day weeks as 53 new firms join
MORE than 50 organisations employing over 1,400 workers moved to a four-day working week in 2025, according to new figures. The 4 Day Week Foundation said the total number of workers on a four-day week is now more than 6,000 at 253 accredited…
Google outlines risks of exposing its search index, rankings, and live results
Google's head of Search warned a federal court that forcing the company to share its search index, ranking data, and live results with competitors would cause “immediate and irreparable harm” to Google, its users, and the open web.
Google: Forced syndication would permanently expose its ad systems
Google is asking a federal judge to pause enforcement of DOJ antitrust remedies, arguing that mandatory search and ad syndication would expose its proprietary technology and harm advertisers. The argument appears in a new affidavit from Jesse…
Google adds cross-campaign testing with new Mix Experiments beta
Google is rolling out Campaign Mix Experiments (beta), a new testing framework that lets advertisers experiment across multiple campaign types, budgets, and settings within a single, unified experiment. Advertisers can create up to five experiment…
Google's Demand Gen gets more shoppable - and more measurable
Google is pushing more Demand Gen features (boosting shoppable and travel ads) into general availability, expanding its role as a full-funnel performance channel that blends discovery, video, and commerce across YouTube and Google surfaces.
What the Agentic Web Means for Brands
OpenAI's recent launch of Atlas marks a pivotal moment for digital marketing, and for the evolution of the internet itself. Atlas showcases the rise of the agentic web, an internet in which AI completes tasks on users' behalf and actively…
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What 75 SEO thought leaders reveal about volatility in the GEO debate [Research]
The SEO versus GEO debate has dominated industry discourse over the past year. New acronyms appear weekly, sentiment swings quickly, and even trusted voices often contradict positions they held just months earlier. That volatility isn't happening…
Building The World Through Technology At Caterpillar
Caterpillar earth moving equipment is displayed at Patten Industries in Elmhurst, Illinois. Caterpillar has long been synonymous with the machines that build, mine and power the world. With $64.8 billion in revenue in 2024, the company operates in…
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