Digital Marketing Industry News
A collection of Digital Marketing latest news, analysis and best practices from top business influencers and the world's most trustworthy sources.
TikTok launches AI-powered ad options for entertainment marketers
TikTok is giving entertainment marketers in Europe new tools to reach audiences with precision, leveraging AI to drive engagement and conversions for streaming and ticketed content. What's happening. TikTok is introducing two new ad types for…
Prediction Markets Working Group Will Support Push For Regulatory Clarity
Blockchain advocacy group The Digital Chamber has launched a new unit focused on supporting prediction markets and helping gain regulatory clarity for the sector in the US. In an announcement via X on Tuesday, The Digital Chamber unveiled the…
Specificity (OTCID: SPTY) Launches Strategic Expansion into $600B Home Services Market with Proprietary Human-Only, Intent-Driven Advertising Platform
Specificity (OTCID:SPTY), a full-service advertising agency powered by proprietary AI-driven fraud prevention and real-time intent technology, today announced its strategic expansion into the U.S. home services sector – a market exceeding…
CFTC Chair Doubles Down on Defending Prediction Markets
Michael Selig, who chairs the US Commodity Futures Trading Commission under President Donald Trump, announced the agency would be responding to what he called an “onslaught of state-led litigation” against prediction market platforms.
Google shifts Lookalike to AI signals in Demand Gen
A core targeting lever in Google Demand Gen campaigns is changing. Starting March 2026, Lookalike audiences will act as optimization signals — not hard constraints — potentially widening reach and leaning more heavily on automation to…
What customers love (and hate) about marketing emails
Add DMNews to your Google News feed. This post was significantly updated in 2026 to reflect new information. An archived version from 2014 is available for reference here. Tension: Email remains consumers' preferred marketing channel while…
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Why Gen Z is turning to the stock market instead of buying homes
Just because many members of Gen Z can't afford homes doesn't mean they aren't investing in their futures. More and more people under 40 are choosing to invest in stocks rather than property, according to new data from the JPMorgan Chase Institute.
Google Ads adds beta data source integrations to conversion settings
Google Ads is rolling out a beta feature that lets advertisers connect external data sources directly inside conversion action settings, tightening the link between first-party data and campaign measurement. How it works. A new section in…
Airbnb says traffic from AI chatbots converts better than Google
Traffic from AI chatbots converts at a higher rate than traffic from Google, according to Airbnb CEO Brian Chesky. He shared this tidbit on the company's Q4 2025 earnings call: “And what we see is that traffic that comes from chatbots…
XRP Price Prediction: What Could 1,000 XRP Be Worth by the End of 2026?
XRP is trading near $1.50. That means 1,000 XRP tokens are currently worth about $1,500. After a sharp correction over the past year, many investors are now asking a simple question: What could that same 1,000 XRP be worth by the end of 2026? The…
Meta adds Manus AI tools into Ads Manager
Meta Platforms is embedding newly acquired AI agent tech directly into Ads Manager, giving advertisers built-in automation tools for research and reporting as the company looks to show faster returns on its AI investments. What's happening. Some…
12 Content Marketing Conferences to Attend in 2026
Content marketer @ Ahrefs. I've been in digital marketing for the past 6 years and have spoken at some of the industry's largest conferences in Asia (TIECon and Digital Marketing Skill Share.) I also write about my curiosities on my Substack. Sign…
4 Pillars To Turn Your 'Sticky-Taped' Tech Stack Into a Modern Publishing Engine
This post was sponsored by WP Engine. The opinions expressed in this article are the sponsor's own. In the race for audience attention, digital marketers at media companies often have one hand tied behind their backs. The mission is clear: drive…
Stop Chasing Huge Markets - Go to a Micro-Niche Instead
Narrowing your customer focus to a hyper-specific group can position you as the leading authority and greatly reduce the competition. Micro-niche businesses foster deeper customer connections through personalized communication, enhancing loyalty…
Chatbots Are the New Influencers Brands Must Woo
Listen to this article · 6:34 min Learn more In late 2024, Stacy Simpson, the chief marketing officer of Athenahealth, a health care software and services provider, started asking artificial intelligence chatbots like ChatGPT about her…
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