Digital Marketing Industry News
A collection of Digital Marketing latest news, analysis and best practices from top business influencers and the world's most trustworthy sources.
7 Digital Marketing Trends to Watch for in 2026
This audio is auto-generated. Please let us know if you have feedback. It's the end of the first week back in the office. So how are we all feeling? Over the past week, I've outlined a range of considerations for social media marketing planning in…
7 Digital Marketing Trend Predictions for 2026
It's the end of the first week back in the office. So how are we all feeling? Over the past week, I've outlined a range of considerations for social media marketing planning in 2026, looking at the rise of AI, the impact of algorithms, and the AR…
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IndiGo appoints Deepti Sampat as VP marketing and digital
Deepti Sampat has taken on the role of vice president, Marketing and Digital at IndiGo. She joined the airline in December 2025 and is based in Gurugram. Before joining IndiGo, Sampat served as vice president Marketing at Air India for over a year.
Stand With Crypto: Primary Goal for 2026 is Crypto Market Structure
In a year in which the United States will hold elections that could upset the balance of power in Congress, a cryptocurrency advocacy organization backed by Coinbase said its first priority is to “help get federal digital asset market…
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Alchemist Marketing Solutions Group acquires Brand Triton
Alchemist Marketing Solutions Group has acquired Triton Communications, a legacy Indian advertising agency founded in 1991. The acquisition marks Alchemist's entry into new sectors beyond its core focus areas. Alchemist, which has operated for over…
How the Women's Super League found an unlikely market in Japan: 'Let's embrace this'
A few weeks into the season, Everton's chief marketing and digital officer, Aaron Duckmanton, received an email from a colleague with links to YouTube and TikTok accounts called ‘Japarton /ジャパートン'.
Google's John Mueller on SEO vs. GEO: Focus on audience behavior
Google Search Advocate John Mueller responded to a Reddit user who asked whether SEO is still “enough,” or if marketers now need to think about generative engine optimization (GEO). Mueller's answer was simple: labels matter less than…
Dow Jones signs deal with Polymarket to add prediction data across outlets
Jan 7 (Reuters) - News Corp's Dow Jones said on Wednesday it had signed an exclusive deal with Polymarket to bring real-time prediction market data to its outlets including The Wall Street Journal, Barron's and MarketWatch.
This corner of the tech-stock market is loved by both day traders and big-money investors
Retail and institutional investors don't often see eye-to-eye, but there's an investment idea both groups are bullish on in 2026. A survey conducted by Mizuho of 300 retail investors and 45 institutional investors shows that both cohorts have fresh…
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Castrol India appoints V Kaushik Vedula as Vice President-Marketing
Castrol India, the automotive and industrial lubricants company, has announced the appointment of V Kaushik Vedula as vice president-marketing, effective February 2, 2026. Kaushik will join the management committee and lead the integrated marketing…
French president condemns US for 'turning away from allies'
The presidents of France and Germany have sharply condemned US foreign policy under Donald Trump, saying respectively that Washington was “breaking free from international rules” and the world risked turning into a “robber's…
Google Ads API tightens conversion data rules
The Google Ads API will no longer accept new adopters of session attributes or IP address data in conversion imports starting Feb. 2nd. Developers who already use these fields can continue for now, but Google is steering everyone toward the Data…
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LS Digital Group appoints Ganesh Kotian as AVP
LS Digital has appointed Ganesh Kotian as AVP, where he will be responsible for driving business development initiatives and strengthening client partnerships across key accounts. In his new role, Ganesh will focus on enabling growth through…
BlackRock Buys $1.027B in Bitcoin and Ethereum Despite Market Volatility
The world's largest asset manager has injected over $1.027b into the digital asset market, aggressively increasing its holdings in Bitcoin and Ethereum as institutional confidence surges in 2026. BlackRock, the New York-based financial behemoth…
Macron accuses US of 'turning away' from allies
French President Emmanuel Macron said on Thursday that the United States was 'breaking free from international rules' and 'gradually turning away' from some of its allies. Macron delivered his annual speech to French ambassadors at the Elysee…
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