Digital Marketing Industry News
A collection of Digital Marketing latest news, analysis and best practices from top business influencers and the world's most trustworthy sources.
ARK and Kalshi Test Prediction Markets as a Research Tool
ARK will create custom event contracts to track macro trends, company metrics and scientific milestones. Early data suggests predictive value, but signal quality depends on liquidity and market structure. ARK Invest and prediction market platform…
How SEO maturity unlocked a 133x ROAS in medical device marketing
You know SEO improves traffic, authority, and trust. What we don't talk about enough is how a strong SEO foundation can help other channels, including PPC. This practical case study will show you how performance marketing scales in a…
ChatGPT ads are showing up - a lot
OpenAI have been pumping out the ads ads for free-tier ChatGPT users in the US for over a month now, and early testing suggests they're more frequent and more targeted than many users might expect. How often they appear. In a test of 500 questions…
Ilkka Oyj: Acquisition of own shares on 27 March 2026
Ilkka Oyj Stock Exchange Release 27 March 2026, at 07:00 p.m. EET Ilkka Oyj: Acquisition of own shares on 27 March 2026 Date27 March 2026 Exchange transactionBuy Share trading codeILKKA2 Amount, shares1,778 Average price/share (EUR)4.2231 Total…
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Lyxel&Flamingo and L&T Finance lead the charge at afaqs! Digies awards 2026
There are moments when an industry pauses and takes stock. Not loudly, not ceremonially, but with a quiet sense of recalibration. The afaqs! Digies Digital Awards and Conference 2026 felt like one such moment. Held on March 26 at T he Westin…
YouTube test replaces video titles with AI summaries
Google is testing AI-generated summaries in YouTube feeds, replacing video titles with auto-written synopses. Some YouTube users are seeing video titles replaced by AI-generated summaries in the Android app. Reports on Reddit showed title-less…
Google PMax gets new exclusions, expanded reporting features
Google is launching new Performance Max controls and reporting: audience exclusions, expanded reporting, and budget forecasting tools. What's new. Google announced a mix of “steering updates” and “actionable insights”…
Google released v23.2 of the Google Ads API
A new version of the Google Ads API is out, bringing a handful of targeted updates across video, app campaigns, and audience planning tools. A new VideoEnhancement resource that surfaces whether a video ad is Google-generated or advertiser-provided…
JustEat and Autotrader among 5 firms facing major probe into 'fake reviews
Popular delivery platform JustEat and car website Autotrader are among five firms being investigated as part of a probe into fake and misleading reviews. The Competition and Markets Authority (CMA) are also looking into Feefo, Dignity and Pasta…
Five firms including Autotrader and Just Eat investigated over fake review failings
The UK competition watchdog has launched investigations into five companies including Autotrader and Just Eat over concerns they have not done enough to tackle fake and misleading online reviews. The Competition and Markets Authority (CMA), which…
Google brings its Veo video generation model to Google Ads globally
Advertisers can now generate short videos directly inside Google Ads using Veo, Google's most advanced generative video model — no video production required. How it works. Upload up to three static images into Asset Studio and Veo generates…
Google adds seasonal creative theming to PMax asset groups
Refreshing creatives for every seasonal moment just got significantly faster — Google has quietly launched Asset Group Theming inside Performance Max, letting advertisers apply seasonal themes to existing asset groups without rebuilding from…
International music dominates Swiss recording market
After reaching a low point in 2015, the local music market grew steadily in the ten years that followed. The Swiss music market thus generated 4% more sales in 2025 compared to the previous year. This was announced by the industry association of…
ChatGPT hits $100 million in ad revenue and is opening self-serve access in April
Just six weeks after launching its ad pilot, OpenAI has hit a significant milestone — and the platform is still in its early stages of rollout. Over $100 million in annualized ad revenue, generated from less than 20% of eligible US free and…
2026 Internal Communications Trends: Four Strategies to Activate in Q2 - Ragan Communications
Internal Communications • Employee Communications • Executive Communications • HR Communications • Corporate Culture • Strategic Communications • Employee Engagement Congratulations, you've made it past Q1…
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