Digital Marketing Industry News
A collection of Digital Marketing latest news, analysis and best practices from top business influencers and the world's most trustworthy sources.
State should reclaim its role, shape digital markets
Most Indians interact with digital markets shaped by sprawling digital ecosystems. These ecosystems, comprising infrastructure, data, software, and consumer-facing services, have not evolved organically; rather, they are strategically curated by…
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Team Pumpkin bags Touchstone LC's digital and performance marketing mandate
Touchstone LC has appointed Team Pumpkin to lead its digital and performance marketing efforts in India. The mandate covers paid media strategy, campaign execution, audience targeting and ROI optimisation as the learning solutions company looks to…
15 Emerging Agency Practices Poised To Become Industry Standards
Agencies are experimenting with new tools and processes that may seem specialized today but are rapidly shaping the future of the industry. As digital transformation continues to accelerate on a global scale, clients are coming to expect deeper…
18 Emerging Digital Nonprofit Trends To Watch
Nonprofit organizations have to keep a close eye on new developments and changing practices to stay ahead in a fast-moving industry. With digital technologies like social media and artificial intelligence transforming how nonprofits build…
Not Your Parents' Marketing: Here Are Today's Tricks Of The Trade
Nancy Marshall, The PR Maven has been in PR for 35 years. She talks about growing your audience with media relations & personal branding. In a world of technological disruption, no industry is immune to change—and rapid change at that. Take…
42 Experts Reveal Top Content Marketing Trends for 2026
If you thought 2026 might be the year marketing trends would include something other than AI, you're right. And wrong. Yes, everyone's still talking about AI. And almost everyone's using it (whether they admit it or not). But many experts see the…
Google facing a new antitrust probe in Europe over content it uses for AI
LONDON -- Google faces fresh antitrust scrutiny from European Union regulators, who opened an investigation Tuesday into the company's use of online content for its artificial intelligence models and services. The European Commission, which is the…
65% of AI chats have no commercial intent, new analysis finds
Most AI chats have no commercial intent, users usually ask short questions, and most conversations end after just two turns. Those findings come from a recent analysis by Dan Petrovic, director of AI SEO agency Dejan, who examined millions of…
Google Just Made Pixel Unbeatable-All Other Phones Left Behind
Pixel comes first — always. There's a disconnect at the heart of Android. It's the biggest risk to the long-term future of the world's most popular operating system. And it's about to get worse. Samsung is the most popular Android OEM…
How prediction markets raise insider trading and credit risks
Prediction markets like Kalshi and Polymarket are growing, generating billions of dollars in volume. But some observers are concerned about the ethical problems and potential credit risks posed by major prediction betting platforms. Last week…
SEBI can now direct to remove unlawful, unverified market related contents from digital space
The stock market regulator Securities & Exchange Board of India (SEBI) can ask a social media platform to take down any misleading or false securities related information posted by a finfluencer or any entity. The Finance Ministry has notified SEBI…
Google launches Data Manager API
Google is rolling out a new Data Manager API designed to help advertisers more easily connect their first-party data to Google's AI-powered ad tools — aiming to boost measurement, targeting and performance without the complexity of juggling…
EU Takes Credit for Apple and Google's Upcoming iPhone-Android Data Transfer Tools
The simplified smartphone switching Apple and Google are adopting is an example of how the Digital Markets Act (DMA) benefits users and developers, the European Commission said today. Apple and Google are making it easier for users to switch…
Google AI cites retailers 4% vs. ChatGPT at 36%: Data
Google cites retailers only 4% of the time, while ChatGPT does it 36% of the time. That 9x gap means shoppers on each platform get steered in very different ways, according to new BrightEdge data. Why we care. Millions of shoppers now turn to AI…
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MMTC-PAMP appoints Gaurav Nijhawan as Head of Marketing
MMTC-PAMP, has announced the appointment of Gaurav Nijhawan as the head of marketing. In his new role, Gaurav will oversee the integrated marketing function at MMTC-PAMP, including marketing & communications, brand building, customer experience and…
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