Digital Marketing Industry News
A collection of Digital Marketing latest news, analysis and best practices from top business influencers and the world's most trustworthy sources.
Unlocking Easter Creativity with xTool: Projects, FAQs, and Weekly Insights for Digital Marketers
As the vibrant hues of spring emerge, so too does the spirit of Easter, inspiring countless creative projects. For enthusiasts and entrepreneurs alike, xTool devices have become indispensable tools, transforming intricate ideas into tangible…
Signal Vs. Noise: Predicting Future Impact Of Content Marketing
This edited excerpt is from “B2B Content Marketing Strategy” by Devin Bramhall ©2025, and is reproduced and adapted with permission from Kogan Page Ltd. Marketing can contribute to company growth in many different ways: Net new…
5 Of The Best Side Hustle Ideas To Start In 2026
Man using laptop working on his side hustle at home. If you're looking to start a side hustle in 2026, you're not alone. Research from SurveyMonkey found that 37% of workers already have a side hustle and 35% are thinking about starting one.
The Rise Of Algorithmic Trading: How AI Is Reshaping Financial Markets
Algorithmic trading is no longer the exclusive domain of niche quantitative firms—it has become the backbone of modern financial markets. I am already seeing the significant impact AI-driven strategies are having on market dynamics. In 2024…
Why every AI search study tells a different story
Major SEO platforms, such as Ahrefs and Semrush, along with agencies like Seer Interactive and other leading companies, have released substantial studies that appear to offer definitive answers. But a closer look reveals something else entirely:…
The Founder Behind The Mission To Transform Outdoor Travel
An RV glows under fading twilight on the Beartooth Highway along the Wyoming and Montana border as clouds drift over the distant mountain range. Planning an outdoor trip has always required a little faith. Even in an age of satellite images and…
Why PPC tests in 2026 call for nuance, not winners
If you entered PPC 20 years ago, testing was scientific, comforting, and one of the biggest reasons to run paid search campaigns. We proudly talked about all the data we collected. You had Ad X and Ad Y. You waited. You declared a winner. You…
OpenAI hits pause on ChatGPT ads as CEO declares a 'code red
OpenAI CEO Sam Altman issued an all-hands “code red” to improve ChatGPT – a move that could delay the company's advertising plans – according to an internal memo obtained by The Wall Street Journal. Driving the news.
Black Friday 2025: More expensive, still engaging
Black Friday 2025 was a bit of a head-scratcher. Year on year, spend rose, impressions fell, but clicks and engagement stayed strong. Source: Optmyzr-connected Google Ads accounts (5,000+ ecommerce, 16,000 lead gen advertisers active both years).
Digital Asset Treasuries are crypto's latest hype - and maybe its next bubble
Digital Asset Treasury companies, known as DATs or DATCOs, have come under scrutiny amid the cryptocurrency market drop. DATs are companies that hold cryptocurrency and attempt to outperform the underlying asset through various strategies. But as…
Why Is Crypto Market Recovering?
The crypto market is showing signs of recovery after a period of consolidation. Over the past 24 hours, the market has risen by 1.49%, recovering slightly from a 20% drop seen throughout the month. Despite a rocky start to the month, the market…
Google adds Search Partners segment to PMAX reporting
Google launched a long-awaited update to Performance Max reporting, giving advertisers their first real look at how Search Partners contribute to PMAX performance. Driving the news. The update is now live in Google Ads, surfacing Search Partners…
Google pushes deeper into lifecycle targeting with new GA audience templates
Google is expanding its customer lifecycle capabilities in Google Analytics, launching new audience templates and dynamic remarketing features designed to make high-value targeting and re-engagement easier for advertisers. Driving the news. Google…
Benefits And Considerations For Your Healthcare Website Redesign
Ajay Prasad is the Founder of GMR Web Team, a full-service healthcare digital marketing agency focused on patient acquisition and retention. A professional digital presence is no longer optional; it is the foundation of patient engagement and…
Sea World helicopter crash pilot seen taking cocaine the night before, inquest told
A helicopter pilot involved in one of Australia's worst air disasters was seen taking cocaine at a party a day before the fatal crash, a coroner has heard. Ashley Jenkinson, 40 was among four people who died when his Sea World chopper collided…
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