Digital Marketing Industry News

A collection of Digital Marketing latest news, analysis and best practices from top business influencers and the world's most trustworthy sources.

entrepreneur.com - Murali Nethi - 5 Sales and Marketing Trends for 2023 You Must Know
5 Sales and Marketing Trends for 2023 You Must Know
Entrepreneur

The world of sales and marketing is constantly changing, so staying on top of the latest trends is important. This article will look at five sales and marketing trends for 2023 that you need to be aware of. With the proper knowledge, you can…

socialbarrel.com - Firdaus - Does Your Business Need a Digital Marketing Agency?
Does Your Business Need a Digital Marketing Agency?
http://socialbarrel.com

Your business might sell high-quality products or offer top-notch services, but sales will not reach their potential if you do not advertise them. Developing an effective marketing strategy is challenging and requires lots of experience and trials…

deccanherald.com - Radwan Elhag Hamoud, helping people achieve their dreams with digital marketing
Radwan Elhag Hamoud, helping people achieve their dreams with digital marketing
Deccan Herald

Hailing from Syria, Radwan Elhag Hamoud is a famous entrepreneur and a digital marketer. He has inspired several people in the field. His work has been sought-after and it has now become a household name in the industry. His optimum utilization of…

theguardian.com - Geoff Dembicki - Google let Daily Wire advertise to climate crisis deniers, research shows
Google let Daily Wire advertise to climate crisis deniers, research shows
The Guardian

A media outlet founded by conservative influencer Ben Shapiro paid Google to advertise on search pages questioning whether the climate crisis is real, according to new research from a disinformation watchdog group. The Daily Wire bought ads on…

mediapost.com - Laurie Sullivan - Performance Agencies Skai, Tinuiti Release Data Showing Search, CTV Trends
Performance Agencies Skai, Tinuiti Release Data Showing Search, CTV Trends
MediaPost

by Laurie Sullivan @lauriesullivan, 34 minutes ago Skai, an omnichannel platform for performance marketing, and Tinuiti, a large independent performance marketing agency, released separate reports this week highlighting data and trends from Q4…

timebulletin.com - Brand Buzz - Harnessing the Power of Social Media APIs to Unlock Actionable Insights for Enhanced Digital Marketing Strategies
Harnessing the Power of Social Media APIs to Unlock Actionable Insights for Enhanced Digital Marketing Strategies
Time Bulletin

In today's digital world, data is at the heart of successful marketing strategies. Companies are leveraging the power of social media APIs to access valuable insights that can be used to improve their marketing strategies and drive more qualified…

searchengineland.com - Karina Sarango - The latest jobs in search marketing
The latest jobs in search marketing
Search Engine Land

Looking to take the next step in your next search marketing career? Below, you'll find the newest jobs at brands and agencies in SEO, PPC and digital marketing – as well as positions we've shared in previous weeks that are still open. Are…

mediapost.com - Ray Schultz - It Takes Two: Study Touts Direct Mail, But Adds That It Works Better With Email
It Takes Two: Study Touts Direct Mail, But Adds That It Works Better With Email
MediaPost

by Ray Schultz, Columnist, 70 minutes ago An imposing 74% of marketers agree that direct mail delivers the best RIO, response rate and conversion rates of all channels, according to 2023 The State of Direct Mail, a study by Lob, working with…

ft.com - Richard Waters - A legal victory over Google could yet dent Big Tech's armour
A legal victory over Google could yet dent Big Tech's armour
Financial Times

The US trustbusters and politicians only have themselves to blame for such a belated swing at a changing industry It is easy to view the US government's latest legal challenge to the power of Big Tech as a case of too little, too late. Years of…

cnbc.com - Lauren Feiner - The DOJ's antitrust case against Google is ambitious but risky
The DOJ's antitrust case against Google is ambitious but risky
CNBC

The Department of Justice's latest challenge to Google's tech empire is high risk with potentially high reward. If the agency gets its way, it would get a court to order a breakup of Google's digital advertising business and expand the boundaries…

socialmediatoday.com - Emma Wiltshire - Planning for 2023: What Social Media Marketers Need to Win in 2023
Planning for 2023: What Social Media Marketers Need to Win in 2023
Social Media Today

January is, for many, a month of reflection, goal-setting, strategizing and planning for the year ahead. In line with this, we've kicked off the new year with a series of articles covering the latest stats, tips and strategies to help social media…

nytimes.com - Madison Malone Kircher - OMG! What Will Happen When A.I. Makes BuzzFeed Quizzes?
OMG! What Will Happen When A.I. Makes BuzzFeed Quizzes?
The New York Times

If you read BuzzFeed between 2014 and 2019, chances are high that you took a quiz. You selected a picture of your favorite puppy, your ideal house and your favorite city, and BuzzFeed told you what Disney princess you were. The quizzes became…

marketingprofs.com - Drew McLellan - Three Ways to Help Women Join the Ranks of Agency Owners
Three Ways to Help Women Join the Ranks of Agency Owners
MarketingProfs

Over the past 100 years, women have made great strides in the business world. According to the Women's Business Enterprise National Council, women own 40% of all businesses. Unfortunately, the same can't be said for marketing agencies: Only 220 of…

thetokenizer.io - Architect Announces $5M Funding Round to Develop Trading Infrastructure for Global Digital Asset Markets
Architect Announces $5M Funding Round to Develop Trading Infrastructure for Global Digital Asset Markets
The Tokenizer

Architect Financial Technologies Inc. (“Architect”) just announced the closing of a $5M pre-product financing round to develop adaptable infrastructure products that enable institutions to trade across centralized and decentralized…

stripes.com - US sues Google over ad market in escalation of antitrust fight
US sues Google over ad market in escalation of antitrust fight
Stars and Stripes

The U.S. Justice Department and eight states sued Alphabet's Google, calling for the break up of the search giant's ad-technology business over alleged illegal monopolization of the digital advertising market. “Google abuses its monopoly…

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