Digital Marketing Industry News
A collection of Digital Marketing latest news, analysis and best practices from top business influencers and the world's most trustworthy sources.
How digital marketing agencies are adapting to AI search
AI search platforms like ChatGPT, Perplexity, Gemini, and Google's AI Overviews are reshaping how people discover information. Digital marketing agencies feel the impact firsthand and must adapt quickly. They need to keep their services relevant…
Digital Marketing Accelerator: Today's essential strategies
Digital marketing strategies can shift overnight. New platforms, evolving customer behaviors, and rapid advances in AI continue to reshape how organizations connect with their audiences. For marketers, staying effective increasingly requires…
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Birla Opus sees early signs of digital buying in Indian paints market
In a category where trust is built over decades and repainting cycles stretch from three to five years, breaking through entrenched consumer behaviour is no small task. Yet, within just a year and a half of advertising, Birla Opus claims to have…
Enterprise Content and Marketing Trends: Insights for 2026
Most of my career, I've heard smaller companies wistfully say: “If only we were bigger.” Bigger budgets. Bigger teams. Bigger tech stacks. Bigger everything. There's this almost fairy-tale belief that once you cross some mythical…
Same URL in AI Overviews and blue links counts as one Google Search Console impression
If the same URL appears in both a Google AI Overview and the classic 10 blue links, Google Search Console counts it as a single impression, not two. That clarification comes directly from Google's John Mueller. The background. Mark Williams-Cook…
EMP METALS ANNOUNCES LISTING ON FRANKFURT EXCHANGE, GRANT OF STOCK OPTIONS AND MARKETING AGREEMENTS
VANCOUVER, BC, Jan. 20, 2026 /CNW/ - EMP Metals Corp. (CSE: EMPS) (OTCQB: EMPPF) (FSE: 9ST) ('EMP Metals' or the 'Company') is pleased to announce that the Company's common shares have been accepted for listing on the Frankfurt Stock Exchange (FSE)…
OpenAI moves on ChatGPT ads with impression-based launch
OpenAI is preparing to launch impression-based ads inside ChatGPT as early as February, marking a faster-than-expected step into advertising. What's happening. According to a report, OpenAI is already testing ads with select advertisers and plans…
Music Industry Moves: Universal Music and NetEase Announce Multi-Year Licensing Deal for China
Universal Music Group and NetEase Cloud Music, a leading music streaming service provider in China, have announced a strategic multi-year license agreement for UMG's world-leading music catalog of artists and recordings across NetEase Cloud Music's…
Google rules out ads in Gemini - for now
Google DeepMind CEO Demis Hassabis says Gemini won't get ads — at least for now — as Google prioritizes trust and core assistant quality over monetization. What's new. Speaking at the World Economic Forum in Davos, Hassabis said…
Organic search traffic is down 2.5% YoY, new data shows
Organic search traffic is down just 2.5% year over year — nowhere near the 25% to 60% drops often cited in industry commentary. That's one big takeaway from a new large-scale analysis by Graphite using Similarweb data from more than 40,000…
75% of ChatGPT users rely on 'keywords' for local services: New data
There's a common assumption across the SEO industry that people no longer search for local services the way they once did. As tools like ChatGPT become more common starting points, that assumption often takes the form of keyword-style searches…
Google Shopping API cutoff looms, putting ad delivery at risk
Google Shopping API migration deadlines are approaching, and advertisers who don't act risk disrupted Shopping and Performance Max campaigns. What's happening. Google is sunsetting older API versions and pushing all merchants toward the Merchant…
A CEO at 18 and Deciding Not to Go to College: Why Influencer Marketing Strategist Henry Young is Betting on Himself
We've all heard the stories of tech innovators like Mark Zuckerberg, who have decided to drop out of college and go it alone with a great idea and a lot of gumption. It is, however, not often that we hear stories about young entrepreneurs who have…
Indie Film Producer and Distributor Subtext Launches Ahead of Sundance (EXCLUSIVE)
Subtext, a new distribution company for independent film, is launching as this year's edition of the Sundance Film Festival gets ready to kick off this week. The company is founded by industry veterans Danielle DiGiacomo, Brian Levy and Teddy…
Nexxa.ai raises $9M to streamline the world's industrial backbone with AI
Nexxa.ai Inc. announced today that it has raised $9 million in seed funding led by Construct Capital, with significant participation from a16z and existing investors, to help heavy industry engineers modernize their software stack. Launched in…
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