Digital Marketing Industry News
A collection of Digital Marketing latest news, analysis and best practices from top business influencers and the world's most trustworthy sources.
Is Bitcoin Digital Gold Or Fool's Gold? The Market's Still Deciding (BTC-USD)
Bitcoin is back in the headlines after the world's largest cryptocurrency tumbled sharply on Thursday, briefly slipping below $61,000. The drop marks a decline of more than 50% from its October peak, when it surged past $126,000 to a record high.
Secure Digital Markets Completes $1 Million Lightning Network Transaction With Kraken
Institutional trading desk SDM achieves largest recorded Lightning Network payment, demonstrating the potential for near-instant, low-cost…
Anti-Obesity Drugs Market to Reach US$195.99 Billion by 2036 as GLP-1 Therapies Drive a Structural Shift in Weight Management
Expanding clinical use, improved efficacy, and wider recognition of obesity as a chronic disease underpin sustained 'double-digit' market growth London, UK – 6 February 2026 –The global anti-obesity drugs market is estimated at…
Google Ads adds a diagnostics hub for data connections
Google Ads rolled out a data source diagnostics feature inside Data Manager that helps advertisers monitor the health of their data connections. The tool flags issues tied to offline conversions, CRM imports, and tagging mismatches. How it works. A…
DeFi Technologies and Valour Partner with MERGE to Host DeFi Technologies Insights Symposium in São Paulo
DeFi Technologies and Valour have partnered with MERGE and will host the DeFi Technologies Insights Symposium in São Paulo on March 16, 2026, as part of one of Latin America's leading crypto/fintech conferences. The São Paulo program…
Feline Culture Holdings Files for IPO
The Cayman Islands holding company said it will sell 4.3 million units at $4 to $4.50 apiece, according to a filing with the Securities and Exchange Commission on Friday. The company has also granted underwriters a 30-day option to purchase up to…
Report: Free markets key to Arizona's data center industry
(The Center Square) - Arizona needs to pursue free market solutions to remain a leader in the data center industry, according to a new report. The Goldwater Institute presented that conclusion when it released a report titled “Data Centers:…
Amanda Farley talks broken pixels and calm leadership
On episode 340 of PPC Live The Podcast, I speak to Amanda Farley, CMO of Aimclear and a multi-award-winning marketing leader, brings a mix of honesty and expertise to the PPC Live conversation. A self-described T-shaped marketer, she combines deep…
How PR teams can measure real impact with SEO, PPC, and GEO
PR measurement often breaks down in practice. Limited budgets, no dedicated analytics staff, siloed teams, and competing priorities make it difficult to connect media outreach to real outcomes. That's where collaboration with SEO, PPC, and digital…
Performance Max built-in A/B testing for creative assets spotted
Google is rolling out a beta feature that lets advertisers run structured A/B tests on creative assets within a single Performance Max asset group. Advertisers can split traffic between two asset sets and measure performance in a controlled…
Fifty face job losses as Norwich company Atlas SEO closes
More than 50 jobs are at risk at an internet marketing company that is closing. Staff at Atlas SEO, based at the Union Building on Rose Lane in Norwich, were told at a meeting on Thursday. The closure comes less than two years since the company was…
Bitcoin Slides to 16-Month Low Near $60,000 as Crypto Market Contracts
Bitcoin, the largest cryptocurrency by market value, slid sharply this week and tested support near $60,000, reaching its lowest trading levels since October 2024 before stabilising around $64,000–$65,000 in Friday sessions. The retreat…
Why Bitcoin's Latest Sell-Off Echoes The 2022 Crypto Winter
Bitcoin has recently experienced a sharp freefall in the past 48 hours, scaring retail investors and raising serious concerns over its future viability. Though its price has improved slightly on Friday, traders are bracing themselves for the next…
Crypto-Hoarding Firms Pose Fresh Threat to Market After Selloff
Crypto-hoarding treasury companies, which helped turbocharge a digital-asset rally in last year's first nine months, are now at risk of sparking market contagion as selling pressure mounts. Publicly traded digital-asset treasuries, or DATs, have…
2025 IPv4 Market Report: A Year of Price Correction and Growing Participation
The IPv4 market in 2025 saw steady prices, rising leasing activity, and platform innovation. IPv4.Global played a central role in shaping and documenting these evolving market dynamics. The year 2025 marked a period of meaningful recalibration in…
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