Digital Marketing Industry News
A collection of Digital Marketing latest news, analysis and best practices from top business influencers and the world's most trustworthy sources.
Council Post: How To Combine SEO With PPC To Achieve Greater Digital Marketing Success
Founder at M16 Marketing and a Forbes Agency Council member, Don is a leading marketing technologist on a mission to create success stories. getty Are you struggling to choose between search engine optimization (SEO) and pay-per-click (PPC)…
Crypto's Great Reset: How Digital Asset Investors Will Recover From The Market's $1 Trillion Meltdown
Crypto's history has been defined by five resets. The first came in 2014 when what was basically the only bitcoin exchange in the world, Mt. Gox, imploded following a nearly half-billion-dollar hack. The second, in 2016, was The DAO hack, when an…
E-Commerce Shift Could Boost Digital Advertising Market By 2026
Americans appear to be shifting how they spend their time and money. In 2021, e-commerce accounted for nearly 14% of total retail sales, up from 11% in 2019. Despite losing share, however, the physical retail footprint in the US remains large. In…
Crypto industry wields its influence in Washington after pouring over $30 million into campaigns
U.S. Rep. Ritchie Torres saw two fundraising events organized by crypto-heavy investors after writing an industry friendly op-ed. Over $30 million has been invested into campaigns by crypto executives since the start of the 2020 election cycle.
Cannes in Cairns: The View From Two New Digital Marketers - B&T
Reshika Pillay (left in main photo), junior SEO manager and Ruchi Deshmukh (right), sales executive at digital marketing agency Tug Sydney, made their marketing conference debut at this week's Cannes in Cairns. Here they share some of their…
Inbound Marketing Definition And Explanations - Digital Marketing
Also note that the practice of inbound marketing requires precision and good organization. This will allow you to establish yourself quickly in the market. Explanations and definition of inbound marketing. Inbound marketing is an essential…
Music Streaming and The EU Digital Single Market Copyright Directive
Readers may have followed the IPKat reports on the UK Music Streaming Inquiry, which focused on musicians and performers' remuneration from streaming, or lack thereof, amongst other things. However, this conversation is not solely a national…
China pledges support to tech companies after market rout
Beijing's top economic official holds meetings with executives and industry experts on Tuesday Receive free Technology sector updates We'll send you a myFT Daily Digest email rounding up the latest Technology sector news every morning. China's top…
6 Marketing Metrics Every Business Should Track
Businesses can't improve what they don't know needs to be improved — nor can they double down on what works if they don't know what is actually working. Data reveals both and answers the most critical questions to help a business grow. The…
Commissioner Kristin Johnson to sponsor CFTC Market Risk Advisory Committee
United States Commodity Futures Trading Commission (CFTC) commissioner Kristin N. Johnson was named the sponsor of the agency's Market Risk Advisory Committee (MRAC) on Tuesday. She replaced CFTC chair Rostin Behnam in that role. Johnson was…
U.S. Rep. Madison Cawthorn lags behind competitors in ad spending heading into primary
Rep. Madison Cawthorn, R-N.C. has seen his campaign spend no money on local broadcast television ads and has lagged behind many of his chief rivals in cable TV investments during the primary fight for his congressional seat. Cawthorn has been…
DiamondXtra Season14: Access Bank to splash N270m and Free Digital Marketing Training for 14,000 Customers
LAGOS – DiamondXtra, the customer-centric interest yielding hybrid account by Access Bank which allows customers win different prizes in transparent draws across the country, is offering N270 million in prizes in the Season 14 edition to its…
Diving Into Digital Marketing - Hotel Interactive
By Dennis Nessler | May 17, 2022 A more targeted approach focused on the customer experience, increased utilization of video and fully transparent websites were among the key themes emphasized by a handful of hospitality executives as the most…
Top 10 Digital Marketing Tools For Small Businesses
The importance of digital marketing tools for businesses of all sizes is widely recognized in this day and age. For instance, SEO has become a requisite for most successful businesses given that 68% of all online experiences begin with a search…
Tips To Scale Your Done For You Digital Marketing Agency: Improve Your Marketing Services
If you're done for you digital marketing agency looking to scale your business, you're in the right place. This blog post will discuss tips that will help improve your marketing services and help you reach more customers. By following these tips…
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