Digital Marketing Industry News
A collection of Digital Marketing latest news, analysis and best practices from top business influencers and the world's most trustworthy sources.
How AI Enables Marketers To Target Digital-Savvy Gen Z Customers
Wolfgang Sixl, VP Strategy, Analytics & Client Solutions, MCE Systems - Bridging Technology and Commercialization. How can we understand the mindset of Gen Z consumers? We can ask Freddie Mercury. He seemed to anticipate their desire for immediate…
A 'dream job': 20-something digital marketing expert likes the flexibility of running her own business, being an entrepreneur
Meet Karlie Cowell, one of Napa's up-and-coming young entrepreneurs. She started her company, The 87 Collection, a little over two years ago. The digital marketing and photography company provides services that include digital marketing, social…
Cliff Asness' AQR sees multiple hedge funds up double digits in 2025, beating the market
AQR Capital Management's Apex strategy rallied 11.4% in the first six months of the year, according to a person familiar with the fund's returns. AQR's long-short Delphi equity fund gained 11.6% net of fees in the first half of 2025, the person…
SBI bets on digital tools and tie-ups to sustain market leadership
SBI chairman C S Setty on Tuesday said the country's largest lender is betting on digital tools and strategic tie-ups for sustaining and growing its market leadership. 'By embracing digital tools, strategic partnerships, and data-driven growth, we…
Can AI Help You Make Lakhs from the Stock Market? Here's What We Found
Artificial Intelligence (AI) is no longer just a buzzword—it's becoming a key part of how shareholders trade their stocks. From spotting trends to automating trades, AI is helping investors make smarter, faster decisions in an increasingly…
Crisis At The Speed Of Social: Why Marketing And Communications Must Lead Together In Crisis And Governance
Toby Wong is a board director & global marketer breaking barriers. Supports Gold House, Collective Visibility & Disability Belongs. In my last Forbes article, I stated that chaos in today's communications landscape isn't dysfunction—it's…
Investors lose over N100bn as Nigerian stock market starts July red
The Nigerian stock market has kicked off July with a poor performance as major stocks laggard The negative trading was led by University Press Plc, SCOA Nigeria Plc, Thomas Wyatt Nigeria Plc, PZ Cussons Nigeria Plc, and Chams Holding Company Plc.
NIMS University Pioneers Industry-Integrated Education Under Visionary Leadership of Dr. Balvir S. Tomar
3 min read Last Updated: Jul 01 2025 | 5:35 PM IST At NIMS University, education is not merely about degrees—it's about preparing leaders for tomorrow's world. Under the visionary guidance of Dr. Balvir S. Tomar, Founder and Chancellor of…
Lululemon sues Costco, accuses wholesaler of selling knockoffs
Lululemon is suing Costco for manufacturing and selling clothing that looks like their own high-end athleisure at bargain basement prices. The Vancouver-headquartered fashion giant filed a 49-page lawsuit against the warehouse retailer in…
Swedbank to Buy Stabelo in $37 Million Mortgage-Market Bet
Swedbank AB agreed to buy digital mortgage credit firm Stabelo for an initial price of 350 million kronor ($37 million) to help bolster its home-loan business. The lender bought the Stockholm-based company from shareholders including Avanza and…
Apple must face penalties over NFC restrictions in Brazil
Apple's week is off to a rough start. First, Proton filed a class action lawsuit in the U.S. Almost simultaneously, a judge in New Jersey rejected Apple's attempt to dismiss a federal antitrust case. And on Monday night, things got a little worse:…
Google to enforce phone number verification for Message Assets in ads
Starting August 1st, Google Ads will expand its Unverified Phone Number policy to include message assets, in addition to existing requirements for call-only ads, call assets, and location assets. Why we care. Advertisers using message assets must…
Microsoft is consolidating TCPA/TROAS into Max Conversion and Max Conversion Values
Microsoft Advertising is retiring Target CPA and Target ROAS as standalone bidding strategies for new campaigns, effective August 4th. Advertisers will instead use Maximize Conversions or Maximize Conversion Value, with the option to set target…
Glidescale's Vision: Making Affiliate Marketing a Tool for Everyone
Victor Boechat de Carvalho didn't plan to build an affiliate marketing platform. At first, he just wanted to improve a system he saw as broken. As a university student dabbling in digital marketing, he noticed how much time and money were…
The Future of Digital Identity
gm. It's been a while. I missed you. Writing about different topics I'm interested in and doing research to solidify my understanding of different concepts and ideas is something I enjoyed a lot when I first joined the space in 2018. However, in…
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