Digital Marketing Industry News
A collection of Digital Marketing latest news, analysis and best practices from top business influencers and the world's most trustworthy sources.
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Digital Marketing: Your Complete Step-by-Step Learning Blueprint From Zero to Hero: A Realistic Journey Map Let me tell you something nobody else will: learning digital marketing isn't rocket science, but it's not a weekend hobby either. It's a…
Polymarket Joins the Golden Globes as Exclusive Prediction Market Partner
Polymarket, a leading prediction market platform, has entered into an exclusive partnership with the Golden Globe Awards, marking a first for the entertainment awards industry. The collaboration introduces live, data-driven information into the…
Generative Engine Optimization: How To Make Your Law Firm Visible In AI Answers
Digital marketing is one of those exciting-yet-frustrating fields in which any technique you master is virtually guaranteed to need an update as soon as you have gotten comfortable with it. The upside for those of us working in the industry is that…
Steph McGovern lands new BBC series 5 years after quitting for Channel 4
Steph McGovern has landed her third presenting role for the BBC with a brand new series in which amateur art lovers compete to become big time dealers. The former BBC Breakfast star quit the Corporation in 2019 and spent three years hosting Steph's…
Which one of the following is the largest industries today
The technology industry is currently the largest by global revenue, market capitalization, and innovation impact, driven by digital transformation and AI. Healthcare ranks second, growing rapidly due to aging populations and medical advancements…
Google launches A/B testing for Performance Max assets (Beta)
Advertisers can now compare two sets of assets while keeping “common assets” consistent across both versions. Tests can be set up from the Experiments page under the Assets sub-menu, allowing marketers to see which creative…
US Lawmaker Introduces Bill to Ban Politically-Related Prediction Bets
New York Representative Ritchie Torres, with the backing of more than 30 other Democrats in the House of Representatives, has introduced legislation following a Polymarket user netting $400,000 on a bet related to the removal of then-Venezuelan…
Anthony Higman shares a PPC redemption story
On episode 336 of PPC Live The Podcast, I speak to Anthony Higman, CEO of AdSquire. Anthony's career journey is a full-circle story: from starting in a law firm mailroom to running his own company with views over Philadelphia. His experiences…
Google AI Overviews are tested and removed based on engagement
Google shows AI Overviews in Search largely based on whether users engage with them — and removes them when they don't. That's according to Robby Stein, Google's VP of product for Search. In a CNN interview, Stein explained how Google tunes…
Google tests expanded video limits in Performance Max
Advertisers are spotting signs that Google is increasing the number of video assets allowed per Asset Group in Performance Max campaigns — from 5 videos to as many as 15. Why we care. Video is increasingly central to Performance Max…
Microsoft expands search themes in Performance Max to 50
Ahead of a slate of announcements coming next week, Microsoft Advertising says advertisers can now add up to 50 search themes to Performance Max campaigns — a significant increase from previous limits. Why we care. Search themes act as…
Freemasons come out of hiding in public recruitment drive
For centuries, their secretive rituals and mysterious handshakes have prompted whispers that, behind the scenes, they are the ones pulling the strings of power. But it seems that even the society accused of running the world sometimes needs a…
Prediction: This Artificial Intelligence (AI) Stock Is Going to Crush Palantir Once Again in 2026
Palantir Technologies (PLTR 0.19%) delivered another year of stellar returns in 2025, driven by an acceleration in its growth. The booming demand for Palantir's artificial intelligence (AI) software solutions, which are being used by both…
Rolls-Royce Shares Rise as Trump Defence Signals Force Markets to Rethink Risk
Markets do not move on numbers alone. They are driven by mood, power, and the signals emanating from the world's biggest capitals. On Thursday, that reality was on full display as defence stocks surged across Europe and Rolls-Royce shares gained…
GENIUS Act Sparks Clash as Banks Push to Limit Stablecoin Yields
The U.S. Senate's GENIUS Act is turning into a battleground over who controls returns on digital dollars. At the center of the debate is stablecoin yield, a feature that has helped crypto products compete directly with traditional bank deposits. As…
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