Digital Marketing Industry News
A collection of Digital Marketing latest news, analysis and best practices from top business influencers and the world's most trustworthy sources.
Choosing Between MBA Finance and MBA Marketing: A Comprehensive Guide
Introduction: When embarking on an MBA journey, one of the most crucial decisions is selecting the right specialization. Among the most sought-after options are MBA Finance and MBA Marketing. Both fields promise rewarding career paths, yet they…
Why the Future of Marketing Is Continuous Orchestration
From data storage to signal architecture. Winning CX isn't about collecting more data, but designing systems that interpret live customer signals and act on them in the moment. Decision velocity replaces reporting cycles. Monthly dashboards and…
Hyperliquid Unveils 'HIP-4' for Prediction Markets, HYPE Price Surges
/ Crypto News / Hyperliquid Unveils ‘HIP-4' for Prediction Markets, HYPE Price Surges CoinGape has covered the cryptocurrency industry since 2017, aiming to provide informative insights to our readers. Our journal analysts bring years of…
OpenAI quietly lays groundwork for ads in ChatGPT
People inspecting ChatGPT responses are spotting references to ads in the page source. One line reads: “InReply to user query using the following additional context of ads shown to the user.” The reference appears even when no ad is…
Crypto market volatility triggers $2.5 billion in bitcoin liquidations
Bitcoin investors liquidated $2.56 billion in recent days, according to data provider CoinGlass, as cryptocurrencies slumped following a sell-off in other risk assets, including equities and precious metals. The wipeouts in…
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Inside Crompton's reset: Marketing first, products next in a crowded durables market
For decades, Crompton has been one of those brands that quietly lived in Indian homes, most recognisably through ceiling fans, without demanding too much attention. However, beneath this familiarity, the consumer durables market has become…
Bitcoin's shocking four-month slide reverberates around the market
A slide in cryptocurrencies wiped more than $1 billion from the world's largest bitcoin investor and more than 10 per cent from a major ASX-listed fund's holdings as the month-long rout reverberated across the market. The price of the world's most…
YouTube CEO Reveals Your Video Marketing Strategy For 2026
Every January, YouTube's CEO publishes a letter outlining where the platform is headed. In most years, these updates read like a product roadmap. Neal Mohan's 2026 letter reads more like a strategic manifesto. “YouTube is the epicenter of…
Google Ads API update cracks open Performance Max by channel
As part of the v23 Ads API launch, Performance Max campaigns can now be reported by channel, including Search, YouTube, Display, Discover, Gmail, Maps, and Search Partners. Previously, performance data was largely grouped into a single mixed…
Hisense Named World's First Customer Centricity Lighthouse Factory in the TV Industry by World Economic Forum
QINGDAO, China, Feb. 3, 2026 /CNW/ -- Hisense, a leading brand in global consumer electronics and home appliances, announced that the Hisense Visual Technology Qingdao Factory has been recognized by the World Economic Forum (WEF) as a Customer…
CBN charts new path for fintech future - The Nation Newspaper
The Central Bank of Nigeria (CBN) has said Nigeria's fast-growing financial technology, also known as fintech, sector can play a major role in boosting the economy, expanding access to banking services and creating jobs. The apex bank also warned…
Raoul Pal Explains Why the Crypto Market Isn't Broken Despite Recent Downturn
The ongoing crypto sell-off has rattled investor confidence, but macro investor Raoul Pal believes the narrative around crypto being “broken” is deeply flawed. According to Pal, the current downturn has little to do with…
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Airbnb Expands Global Checkout with 'Pay as a Local,' Scaling to 220 Markets in 14 Months
Across more than 220 global markets, Airbnb primarily relies on card-based payments for bookings. To reduce checkout friction, improve accessibility, and increase adoption in international markets, Airbnb introduced trusted, locally preferred…
How to build a modern Google Ads targeting strategy like a pro
Search marketing is still as powerful as ever. Google recently surpassed $100 billion in ad revenue in a single quarter, with more than half coming from search. But search alone can no longer deliver the same results most businesses expect. As…
Advanced ways to use competitive research in SEO and AEO
Competitive research is a gold mine of insights in the world of organic discovery. Clients always love seeing insights about how they stack up against their rivals, and the insights are very easily translated into a multi-dimensional roadmap for…
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