Digital Marketing Industry News
A collection of Digital Marketing latest news, analysis and best practices from top business influencers and the world's most trustworthy sources.
How to Build a Successful Automotive Digital Marketing Strategy
An automotive digital marketing strategy has become critically important for companies to survive in the market, because 95% of potential car buyers begin their research online. We're living in a time when traditional sales methods (showrooms…
Penske Media Sues Google Over Accusation of Digital Ad Market Manipulation
Penske Media Corp., the publisher of entertainment and culture brands including Rolling Stone, Variety and The Hollywood Reporter, sued Google on Monday, accusing the tech giant of illegally monopolizing the digital advertising market and depriving…
Search Marketing's Insight Gap: When Automation Replaces Understanding
Automation is a part of our daily lives in marketing. If you're in a leadership role or oversee it in some capacity, you're hearing about it from your team doing the day-to-day work, from those within your industry, or you're doing your own…
Industry Reacts to Market Structure Provisions on Stablecoin Rewards
As US senators prepare to mark up a major crypto market structure bill this week, industry leaders are weighing in on proposed changes that could shape whether stablecoin holders can earn interest and rewards. According to an amended draft of the…
Gov't move to limit crypto exchange ownership draws industry backlash
The country's cryptocurrency industry is pushing back against the government's plan to cap ownership stakes of major shareholders in domestic crypto exchanges, market watchers said Tuesday. This sets the stage for a political clash as main…
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PRable Global appoints Shivani Sharma as associate VP- PR & digital
PRable Global has appointed Shivani Sharma as associate vice president, public relations and digital marketing. She will be part of the firm's senior leadership team and will work across integrated communication and public affairs mandates. In her…
Korea communications chief urges Kobaco overhaul as ad market shifts online
Jan. 12 (Asia Today) -- Kim Jong-cheol, chairman of South Korea's broadcasting media and communications regulator, urged the Korea Broadcasting Advertising Corporation, known as Kobako to pursue budget efficiency and business restructuring as…
Job guide for young professionals seeking employment in 2026
The new year always presents an array of opportunities for individuals, whether in finance, education, or career advancement. For young professionals entering the job market, many seek roles that align with their qualifications and, preferably…
US Senate Unveils Crypto Market Structure Draft Bill
The US Senate Cynthia Lummis has unveiled a draft bill aimed at setting clear rules for the crypto market. The proposal is an amendment to H.R. 3633 and is titled the Digital Asset Market Clarity Act. The bill is expected to be marked up on January…
'Wicked' Leads U.K. Home Entertainment Market to Record $7.6 Billion in 2025
The U.K.'s home entertainment sector reached an all-time high of £5.7 billion ($7.6 billion) in 2025, marking a 10% increase year-over-year, according to new data released Tuesday by the British Association for Screen Entertainment in…
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Red Lemon India retains digital media mandate for Secret Temptation for the fifth consecutive year
In a strong reaffirmation of trust and long term partnership, Red Lemon India has once again secured the social media and digital marketing mandate for Secret Temptation, the iconic female fragrance brand from the McNROE Consumer Products Pvt Ltd…
Ram Kapoor Joins Carnegie Mellon as Associate Vice President for Marketing and Brand Strategy
Ram Kapoor has been named associate vice president (AVP) for marketing and brand strategy as part of the University Communications and Marketing (UCM) team at Carnegie Mellon University. Kapoor will officially join CMU on March 2. Kapoor comes to…
Building the future while running the now
Andrew Harris, chief sales and marketing officer, DCC Technologies. Digital transformation is often spoken about as if it is a switch you flip. In my experience, it is anything but. It is a balancing act. You have to evolve systems, culture and…
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Airtel appoints Shreyas Mehrotra as CMO and Head of Digital Sales, Airtel Business
Airtel has appointed Shreyas Mehrotra as chief marketing officer and head of digital sales for Airtel Business. In addition to this role, Mehrotra will continue to lead marketing for Nxtra by Airtel and Airtel Digital, now rebranded as Xtelify. He…
Nigeria Set to Pass Sweeping AI Rules for Digital Economy
Nigeria is set to pass a law that would place it among the first African countries to regulate artificial intelligence, tightening oversight of one of the continent's fastest-growing digital markets after years of largely unchecked expansion by…
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