Digital Marketing Industry News
A collection of Digital Marketing latest news, analysis and best practices from top business influencers and the world's most trustworthy sources.
Digital marketing eats 25% of your budget and you still can't explain what it does
Add DMNews to your Google News feed. Tension: Companies pour massive resources into digital marketing while executives struggle to articulate what value they actually receive in return. Noise: The industry's obsession with vanity metrics and…
Trifork Digital Health expands into new markets with engagements in Canada and Germany
Trifork Digital Health expands into new markets with engagements in Canada and Germany Aarhus, Denmark – March 31, 2026 Trifork Digital Health is expanding its international presence with new advisory engagements in Canada and Germany. The…
Gen Digital Inc. stock rises Tuesday, still underperforms market
Shares of Gen Digital Inc. GEN rose 2.78% to $18.83 Tuesday, on what proved to be an all-around favorable trading session for the stock market, with the S&P 500 Index SPX rising 2.91% to 6,528.52 and the Dow Jones Industrial Average DJIA rising…
The Cost Of Flying Blind In Influencer Marketing
By C200 member Jennifer Quigley-Jones What is influencer marketing actually delivering? The creator economy has grown into a multi-hundred-billion-dollar market, changing how brands reach consumers and influence purchasing decisions. It has already…
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X's global marketing head Angela Zepeda steps down
Angela Zepeda has stepped down as head of global marketing at X. The update was reflected on her LinkedIn profile, indicating her departure in February 2026. Zepeda joined the company in September 2024, taking on a role that had remained vacant…
NBCU Television Chairman Pearlena Igbokwe and Apple Services VP Oliver Schusser Join Variety's Entertainment Marketing Summit
Variety has announced additional speakers for the 2026 Entertainment Marketing Summit, presented by Deloitte, on April 22 in Los Angeles. Speakers will include NBCU Television Chairman Pearlena Igbokwe ; Apple's VP of Music, TV, Sports, Podcasts…
Texas Lt. Gov. Lists Crypto, Prediction Markets in Charges to Senate
Dan Patrick, Lieutenant Governor and President of the Senate in Texas, has included a study of prediction markets and crypto and blockchain as part of legislative priorities for the state's next legislative session, scheduled to begin in January.
Ilkka Oyj: Acquisition of own shares on 31 March 2026
Ilkka Oyj Stock Exchange Release 31 March 2026, at 07:00 p.m. EEST Ilkka Oyj: Acquisition of own shares on 31 March 2026 Date31 March 2026 Exchange transactionBuy Share trading codeILKKA2 Amount, shares1,229 Average price/share (EUR)4.2054 Total…
AI search engines cite Reddit, YouTube, and LinkedIn most: Study
Reddit ranks as the most-cited domain in AI-generated answers, followed by YouTube and LinkedIn, based on a new analysis of 30 million sources by Peec AI, an AI search analytics tool. The findings. Reddit was the most-cited source across ChatGPT…
Inside Gaming: Poll shows most Americans believe sports betting on prediction markets is gambling
Kalshi is under a temporary restraining order that prohibits the prediction market from operating in Nevada, and a recent poll shows that Americans feel strongly that prediction platforms should comply with state gaming regulations. New polling…
Google Gemini may tailor AI answers based on query tone: Report
A newly published, unverified report claims Google's Gemini AI is instructed to mirror user tone and validate emotions in its responses. Why we care. If accurate, AI-generated search responses may vary based on how a query is phrased — not…
MPs call for 'booming' influencer industry to be officially recognised
A cross-party group of MPs, backed by YouTube, is urging the government to officially recognise the burgeoning online creator economy, which they describe as 'stubbornly invisible'. The All-Party Parliamentary Group (APPG) for Digital Creators…
59% of SEO jobs are now senior-level roles: Study
SEO hiring is shifting toward senior, strategy-led roles as AI reshapes search and expands the scope of the job. A new Semrush analysis of 3,900 listings shows companies now prioritize leadership, experimentation, and cross-channel visibility over…
Decision made over future of town bank
A in Newark town centre can now be turned into new apartments after approval by the council. Property developer Kirby Homes applied to Newark and Sherwood District Council back in November 2025 to turn the former TSB bank in the town's Castle Gate…
YouTube adds AI creator matching and ad formats to its partnerships platform
YouTube used its NewFront presentation to unveil a significant upgrade to its Creator Partnerships platform, adding Gemini-powered creator matching, stronger measurement tools, and new ways to run creator content as paid ads. Why we care.
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