Beverage Industry News
A collection of Beverage latest news, analysis and best practices from top business influencers and the world's most trustworthy sources.
How will McDonald's affect the beverage market?
McDonald's new beverages might not be bad news for existing drink concepts. | Image courtesy of McDonald's. McDonald's will officially begin its beverage push starting next month, with a selection of Refreshers and dirty sodas and, later this year…
The billion dollar beverage opportunity
Non-alcoholic beer, wine, and spirits have surpassed $1 billion in US off-premise sales, with the category growing rapidly-non-alcoholic beer leads the market, while wine and spirits and canned cocktails follow with smaller but significant growth.
Functional beverages: The 5 overarching trends defining the next generation of drinks
Functional beverages are evolving beyond hydration to address multiple health and lifestyle needs, including protein, gut health, energy, and mental wellness. But the next generation of drinks will be shaped by macro consumer trends.
New beverage launches: Patrón, Nestlé, Starbucks, prebiotic soda and more…
A round-up of the latest beverage launches across soft drinks, coffee and alcohol, including functional sodas, iced coffee innovations, premium dairy and craft spirits, highlighting key trends shaping growth in the global drinks market.
Tim Hortons raises a cup for Canada's NHL and NBA Playoff-bound teams with limited-edition hot beverage cups
Tim Hortons is rallying local guests behind the Edmonton Oilers, Montreal Canadiens, Ottawa Senators, and Toronto Raptors with limited-edition large hot beverage cups in each market to celebrate the Playoffs kicking off. TORONTO, April 17, 2026…
Gatorade switches to plant-based dyes in MAHA win
Gatorade beverages are switching from artificial food coloring to plant-based dyes this year, marking a win for the Make America Healthy Again movement, which has sounded the alarm about the health effects of synthetic chemical dyes. PepsiCo…
Beyond Meat Just Launched a New Beverage Line. Should You Buy BYND Stock Here?
Beyond Meat (BYND) shares ripped higher on April 17 after the company announced an expansive distribution agreement with Big Geyser for its new functional beverage line, Beyond Immerse™. The subsequent rally drove BYND above its 100-day…
Monster Beverage Corporation $MNST Shares Acquired by Mirae Asset Global Investments Co. Ltd.
Mirae Asset Global Investments Co. Ltd. increased its stake in shares of Monster Beverage Corporation (NASDAQ:MNST - Free Report) by 15.0% during the 4th quarter, according to the company in its most recent Form 13F filing with the Securities &…
Craft beer industry sees record-setting declines in 2025
The craft beer market continued its historic decline in 2025, but the brewers in Arizona may be less tapped out than their counterparts in other states, per an industry group. Why it matters: The persistent downward trend is startling the…
Pepsico, Inc. (PEP) Stock Forecasts
PepsiCo, founded in 1898, produces and sells food, snacks, and beverages around the world. The company's brands include Lay's, Santitas, Ruffles, Doritos, Tostitos, Cheetos, Quaker Oatmeal, and Rice-A-Roni; its beverage portfolio includes Pepsi…
Where Will Green Thumb Industries Stock Be in 5 Years?
Over the past five years, Green Thumb Industries (GTBIF +0.53%) has lost significant market value, with its shares dropping over 70%. Like most of its peers, it has faced a range of challenges, including the sector's tough-to-navigate regulatory…
Brewdog leaves £20m in unpaid bills to UK businesses
Scottish beer giant Brewdog has left £20m in unpaid bills to hundreds of UK businesses following its collapse last month. These range from coffee shops, bakeries and laundry services, to lawyers, councils and holiday parks. A report by…
Why the future of marijuana legalization remains hazy despite high public support
(The Conversation is an independent and nonprofit source of news, analysis and commentary from academic experts.) (THE CONVERSATION) Thousands of Americans will soon gather to celebrate April 20 – or “4/20” – the most…
Drinking dries up amid tough US economy
Alcohol consumption might be in decline due to a cocktail of reasons, so to speak. There are affordability issues keeping people from splurging at their favorite bars, particularly as the economy slackens in President Donald Trump's second term…
EPA Highlights Plan to Push for Greater Water Reuse by Utilities, Energy Sector
The U.S. Environmental Protection Agency signaled its strong support for water reuse with a new initiative announced April 15. The Water Reuse Action Plan 2.0 expands on an initiative begun in 2020. The plan is not a regulation, but more a…
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