Beer Industry News
A collection of Beer latest news, analysis and best practices from top business influencers and the world's most trustworthy sources.
Liquid Death and Garage Beer Urge Americans to Send Their Pee to Data Centers
Liquid Death and Garage Beer have teamed up to help AI data centers cool down without guzzling the millions of gallons of water they typically require. Their solution? Human pee. The collaborative campaign, “We Want Your Pee,”…
KC lost six breweries. The beer isn't what people miss.
Kansas City has lost several breweries, bars and pubs in recent years, leaving fewer places for socialization. Why it matters: Americans are drinking less for good reasons, but bars and taprooms do more than just pour booze — they provide…
Rosie O'Donnell floored by couple's seven-word comment in Irish beer garden
Rosie O'Donnell has offered a glimpse into her new life in Ireland - describing the moment she was left stunned by a couple's comment in a beer garden. The American chat show host was born in New York in 1962 to an Irish immigrant father from…
Desperados drops 'freeze-fit' festival jacket with 'frozen beer technology
Iconic drinks brand Desperados has joined forces with renowned designer Paolina Russo to craft the ultimate festival jacket, the Freeze-Fit: a limited-edition festival jacket powered by Desperados Freeze, the brand's latest liquid innovation that…
Jason Kelce Is Demanding Your Urine in Bizarre Garage Beer Song: 'We Need Lots of Pee'
If you've ever wanted to share your bodily fluids with Jason Kelce, urine luck. The former Philadelphia Eagles center is asking fans to send in their pee to help cool AI data centers in a bizarre campaign between his Garage Beer brand and beverage…
![totalprosports.com - Orlando Silva - Jason Kelce's Bizarre New Beer Ad Has Him Peeing In A Cup - And It's Going Viral [VIDEO]](https://www.totalprosports.com/wp-content/uploads/2026/08/jason-kelce.jpg)
Jason Kelce's Bizarre New Beer Ad Has Him Peeing In A Cup - And It's Going Viral [VIDEO]
Former NFL superstar Jason Kelce just delivered one of the wildest ad campaigns of the year. The former Eagles star teams up with Liquid Death and his own Garage Beer brand. They want Americans to send their urine to AI data centers. The campaign…
Cafe Valera, Beer Garden Coming To Humboldt Park Boathouse, But No Opening Date Set
HUMBOLDT PARK — The Humboldt Park Boathouse is undergoing a minor upgrade for a new cafe that could bring more foot traffic and increased visibility for the underused space. The concession application for the boathouse cafe, which will be…
Why Jason Kelce is Asking for Pee in New Song
Watch: Jason Kelce Rates Travis Kelce's Singing After Taylor Swift Wedding Jason Kelce just can't hold this request in anymore. Especially as the former Philadelphia Eagle's center and his and brother Travis Kelce 's beer company Garage Beer has…
Why Do People Love Canned Cocktails?
Once upon a time, being offered a cocktail in a can would have seemed like an insult. Cocktails were supposed to be shaken, stirred, garnished, and served in an appropriate glass. A can was reserved for cheaper drinks on the go, such as beer, soda…
I stopped drinking on vacation in Nicaragua with my family. It took time to get used to being social again.
I remember my last drink clearly. It was New Year's Eve, just over two and a half years ago. My family was on vacation in San Juan del Sur, Nicaragua, and we were on the beach in the middle of the afternoon. My daughter was 9, my son was 7, and…
Washington declared US manufacturing dead. Trump's USMCA revived it
As the agreement comes up for review, Trump is right to insist that Canada and Mexico continue meeting those commitments and that the agreement evolves to serve U.S. workers even better. The results are already evident. Sixteen of the 21 key…
Jeff Hiller on the Wild Experience of Being on Both 'Pluribus' and 'Widow's Bay
The hardest-working supporting player on Apple TV this year is clearly Jeff Hiller. He's already an Emmy winner for his work on HBO's Somebody Somewhere, but he came to even wider recognition by popping up on two of TV's most recent genre…
Grocery price inflation slows sharply as hot weather drives 'picky bits' sales
News from the City, market updates plus comment and analysis from our business desk I would like to be emailed about offers, event and updates from Evening Standard. Read our privacy notice. Grocery price inflation has fallen back sharply to its…
The 2026 Rolling Stone Spirit Awards
From smoky whiskies aged across the pond to beers brewed with rock ‘n' roll DNA, these are the coolest spirits we sampled this year. From smoky whiskies aged across the pond to beers brewed with rock ‘n' roll DNA, these are the…
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'We Need Your Pee': You Know Hatred For Data Centers Is Bad When Two Companies And An NFL Legend Team Up To Lampoon Them
The hatred for data centers is pretty bad when beverage companies team up with famous NFL players to mock them. Liquid Death, which makes canned water, Garage Beer, and NFL legend Jason Kelce, have launched a new ad campaign spoofing the amount of…
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