Beer Industry News
A collection of Beer latest news, analysis and best practices from top business influencers and the world's most trustworthy sources.
Justin Herbert, Madison Beer pack on the PDA during Chargers' joint practice with 49ers
Justin Herbert spent Tuesday afternoon trying to escape the San Francisco 49ers' ferocious pass rush. But after the joint practice, the Los Angeles Chargers quarterback had a considerably more pleasant hand to hold. Herbert and his fiancée…
Liquid Death and Garage Beer Urge Americans to Send Their Pee to Data Centers
Liquid Death and Garage Beer have teamed up to help AI data centers cool down without guzzling the millions of gallons of water they typically require. Their solution? Human pee. The collaborative campaign, “We Want Your Pee,”…
KC lost six breweries. The beer isn't what people miss.
Kansas City has lost several breweries, bars and pubs in recent years, leaving fewer places for socialization. Why it matters: Americans are drinking less for good reasons, but bars and taprooms do more than just pour booze — they provide…
Rosie O'Donnell floored by couple's seven-word comment in Irish beer garden
Rosie O'Donnell has offered a glimpse into her new life in Ireland - describing the moment she was left stunned by a couple's comment in a beer garden. The American chat show host was born in New York in 1962 to an Irish immigrant father from…
Desperados drops 'freeze-fit' festival jacket with 'frozen beer technology
Iconic drinks brand Desperados has joined forces with renowned designer Paolina Russo to craft the ultimate festival jacket, the Freeze-Fit: a limited-edition festival jacket powered by Desperados Freeze, the brand's latest liquid innovation that…
Jason Kelce Is Demanding Your Urine in Bizarre Garage Beer Song: 'We Need Lots of Pee'
If you've ever wanted to share your bodily fluids with Jason Kelce, urine luck. The former Philadelphia Eagles center is asking fans to send in their pee to help cool AI data centers in a bizarre campaign between his Garage Beer brand and beverage…
Omaha pizza shop boycotts beer distribution during strike
Updated: 7:01 PM CDT Aug 18, 2026 Editorial Standards ⓘ Premier-Midwest, Teamsters strike sees 'a little movement'; Some boycotting distributor Updated: 7:01 PM CDT Aug 18, 2026 Editorial Standards ⓘ OMAHA, Neb. — There's…
![totalprosports.com - Orlando Silva - Jason Kelce's Bizarre New Beer Ad Has Him Peeing In A Cup - And It's Going Viral [VIDEO]](https://www.totalprosports.com/wp-content/uploads/2026/08/jason-kelce.jpg)
Jason Kelce's Bizarre New Beer Ad Has Him Peeing In A Cup - And It's Going Viral [VIDEO]
Former NFL superstar Jason Kelce just delivered one of the wildest ad campaigns of the year. The former Eagles star teams up with Liquid Death and his own Garage Beer brand. They want Americans to send their urine to AI data centers. The campaign…
Cafe Valera, Beer Garden Coming To Humboldt Park Boathouse, But No Opening Date Set
HUMBOLDT PARK — The Humboldt Park Boathouse is undergoing a minor upgrade for a new cafe that could bring more foot traffic and increased visibility for the underused space. The concession application for the boathouse cafe, which will be…
Bashing AI data centers makes its way into brand marketing with new Jason Kelce ad
Bashing AI data centers is all the rage, and brands are cashing in. 'AI data centers waste millions of gallons of water,' former NFL player Jason Kelce says as he appears to pee into a jar in a new ad for his beer brand, Garage Beer, and the canned…
Jason Kelce Marketing Stunt Makes Hilarious Demand For Fans To Send Him This Liquid
Jason Kelce has a bizzare ask for fans -- their urine. The Super Bowl champion went viral for his new marketing stunt supporting his Garage Beer brand and Liquid Death, that asks fans to send in their pee to help cool AI data centers. Kelce…
Why Do People Love Canned Cocktails?
Once upon a time, being offered a cocktail in a can would have seemed like an insult. Cocktails were supposed to be shaken, stirred, garnished, and served in an appropriate glass. A can was reserved for cheaper drinks on the go, such as beer, soda…
Why Jason Kelce is Asking for Pee in New Song
Watch: Jason Kelce Rates Travis Kelce's Singing After Taylor Swift Wedding Jason Kelce just can't hold this request in anymore. Especially as the former Philadelphia Eagle's center and his and brother Travis Kelce 's beer company Garage Beer has…
I stopped drinking on vacation in Nicaragua with my family. It took time to get used to being social again.
I remember my last drink clearly. It was New Year's Eve, just over two and a half years ago. My family was on vacation in San Juan del Sur, Nicaragua, and we were on the beach in the middle of the afternoon. My daughter was 9, my son was 7, and…
Washington declared US manufacturing dead. Trump's USMCA revived it
As the agreement comes up for review, Trump is right to insist that Canada and Mexico continue meeting those commitments and that the agreement evolves to serve U.S. workers even better. The results are already evident. Sixteen of the 21 key…
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