Basketball Industry News
A collection of Basketball latest news, analysis and best practices from top business influencers and the world's most trustworthy sources.
A beautiful day of basketball is upon us, plus Leinart Pulse Poll results
The Pulse Newsletter 📣 | This is The Athletic' s daily sports newsletter. Sign up here to receive The Pulse directly in your inbox. Good morning! Make a basket “on purpose” today. Coming up: 🏀 It 🗳️ Your…
How two LIU basketball superfans built a March Madness phenomenon with 'Fins Up'
Before “Fins Up” became a viral sensation and before LIU became an NCAA Tournament team, two basketball fans with zero connection to the Brooklyn-based university attended a random game in January 2023. At the time, the LIU Sharks…
McDonald's 'Meal Ticket' Basketball Documentary Offers Path for Marketers With Stories Too Big for Commercials
McDonald's, famous for serving hamburgers, fries and other fast-food staples, on Thursday is dishing out something else: history. The chain, one of America's best-known corporations, on Thursday will see the release on Amazon Prime Video of…
Duke women's basketball coach Kara Lawson needed a player to lead her team. She found that person in Dorchester's Taina Mair.
Taina Mair was in a bit of slump — at least by her lofty standards — in the two weeks before the Atlantic Coast Conference tournament. Before Duke left for Duluth, Ga., coach Kara Lawson pulled Mair aside and gave her a dose of the…
Syracuse men's basketball coaching search is turning into a disaster
The Syracuse men's basketball coaching search is a pulpy mess. A once-proud program seemingly is struggling to lure top candidates in a development that would have once been considered unthinkable. Saint Louis coach Josh Schertz agreed to a…
Women's NCAA Tournament predictions: College basketball experts reveal their teams to target for your bracket
If you're a college basketball fan, it's the most wonderful time of the year. Upsets, comebacks, buzzer-beaters -- March has it all. That chaos can make it tough to fill out your bracket, as any sense of predictability seems to be thrown out the…
Duke Basketball: How Many Brackets Will Bust If They Lose?
On Thursday, March 19, Duke basketball was trailing the Siena Saints, and it caused a bit of a stir in the bracket world. It's quite ironic that the Duke Blue Devils were going up against the Siena Saints. So, what happens if the Saints beat the…
Fantasy Basketball Impact of these 3 Future Landing Spots for LeBron James
As the NBA offseason approaches, the rumors continue to swirl that LeBron James' time with the Lakers is coming to an end. As fans wonder whether he will retire, his status remains unknown. The thought is that James is more likely than not to…
Incredible talent': Minnesota women power postseason basketball
From the Gophers' starting lineup to the mighty Cobbers of Concordia, a remarkable Minnesota talent pipeline is fueling March Madness at every level. The NCAA Division II Central Region women's basketball championship game was well underway when…
Alabama Basketball NCAA Tournament Tampa Practice Report
TAMPA, Fla.–– Alabama basketball held an open practice inside Benchmark International Arena in Tampa, Florida on Thursday afternoon for about 40 minutes. The team held its official practices on the campus of USF, but Thursday provided…
Inside Vanderbilt Basketball's Celebration of Round of 64 Win Over McNeese
OKLAHOMA CITY—As the media entered Vanderbilt's locker room in the back tunnel of PayCom Arena and two Vanderbilt players followed Mark Byington outside of the locker room to the press conference, they took a moment to embrace what they'd…
College basketball expert predicts an early NCAA Tournament exit from Kentucky
There doesn't seem to be a whole lot of belief in this Kentucky team. It is probably safe to say that Santa Clara taking down Kentucky might very well be the most common upset pick in brackets so far this year. Just about every analyst seems…
March Madness Odds 2026: Favorites to Win NCAA Men's Basketball
The 2026 March Madness Bracket is here, and after closing out the regular season with a 29-2 record, Duke is the No. 1 seed and betting favorite in the latest March Madness and college basketball odds. With March Madness kicking off today, here's…
Alabama Basketball Players Recount Favorite NCAA Tournament Memories
TAMPA, Fla. -- Alabama basketball kicks off its sixth straight NCAA Tournament on Friday with a matchup against the Hofstra Pride. The Crimson Tide is fresh off a Final Four and Elite 8 run in the last two seasons and hopeful to make more memories…
March Madness 2026 bracket: NCAA Tournament picks, top predictions from college basketball model
Superstars can emerge during March Madness 2026, and the 2026 NCAA Tournament bracket has as much star power as any edition of the Big Dance in recent years. Headlined by Duke's Cameron Boozer, multiple freshmen are capable of leading their teams…
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