Advertising Industry News
A collection of Advertising latest news, analysis and best practices from top business influencers and the world's most trustworthy sources.
A super PAC trying to influence the Maine Senate election seems to have advertised to the wrong Portland
In most cases, confusing Portland, Maine, with Portland, Oregon, might be seen as an innocent faux pas. But in the case of political actors ahead of an election, it can be a costly—and frankly comedic—blunder. A recent attack ad…
/afaqs/media/media_files/2026/10/12/full-funnel-ad-2026-10-12-23-50-31.png)
59% of advertisers view retail media as full-funnel channel: Amazon Ads-MMA-WPP playbook
Spending more on advertising does not necessarily mean getting more out of it. In fact, some of India's biggest digital advertisers are still struggling to connect brand-building investments with measurable business outcomes, raising questions…
United Reorganizes Advertising Business To Prioritize Starlink and Other Tech Investments
United Airlines is making a major change to its two-year-old advertising business. The airline has reorganized its advertising network, Kinective Media, to focus on the company's technology investments such as seat-back screens and Starlink…
'Unfair and deceptive': Taco Bell sued over cult-favorite menu item as plaintiff claims false advertising
A New Yorker filed a class-action lawsuit against Taco Bell, accusing the fast-food chain of falsely advertising its fillings. Frank Siragusa was lured to the Bell to “live mas” last September by images of the brand's Mexican Pizza.
Ad Tech Briefing: Zeta goes big as Apple casts a shadow over Advertising Week
On AWNY's opening day, Zeta announced an agreement to acquire Senso, an AI-engineering company whose technology already supports its generative engine optimization offering, and said bringing the technology and team in-house will help customers…
The Hotel Industry's Lesson For Grocers: Own The Digital Aisle
Bagrat Safarian is the CEO of Local Express. The modern grocery landscape is defined by a striking paradox. According to recent polling, roughly two-thirds of Americans find groceries to be unaffordable, and shoppers are heavily scrutinizing their…
17 Ways B2B Brands Can Make Holiday Influencer Marketing Memorable
Holiday marketing can give B2B brands a chance to show a more human side, but just another seasonal promotion may struggle to stand out. The right influencers can help brands break through the year-end noise by bringing trusted voices, fresh…
Nasdaq Futures Fall as Global AI Selloff Intensifies
Nasdaq futures fell sharply as a selloff in artificial-intelligence stocks intensified amid heightened fears of Chinese competition, while a fall in oil prices and safe-haven demand provided some relief for Treasury yields. Asian AI stocks cratered…
Entering the New World of Marketing With LLMs
This post was created in partnership with Integral Ad Science Conversational AI is quickly opening up a new world for marketers, with opportunities in audience reach and targeting. But the rapid pace of marketing in large language models (LLMs)…
The real backbone of Australia's energy future
For two days in late June, a cold and almost windless system dropped across south-eastern Australia. Heaters ran high, wind farms idled, and on the evening of June 21, South Australia's grid-scale batteries discharged nearly everything they had to…
Melrose Industries Says GKN Aerospace Reaches $125 Million Settlement in Chemicals Case
Melrose Industries said its GKN Aerospace unit reached a $125 million settlement with authorities in California relating to a chemicals case, and that it expects to restart operations at the site this quarter. The case relates to an incident in May…
Taxi industry urges review of queue ticket requirement at new Huanggang Port
The taxi industry has warned that the queue number system at the revamped Huanggang Port could discourage drivers, calling on the government to review the arrangement as the port officially opened on Monday. SCROLL TO CONTINUE WITH CONTENT Speaking…
Gold Falls as Markets Focus on U.S. Data
0017 GMT — Gold falls in early Asian trade. Investors are mainly in a wait-and-see mode ahead of major U.S. bank earnings and inflation data this week, says Peter A. Grant, vice president and senior metals strategist at Zaner Metals in a…
Fuel security can't be left to global markets
This month, G7 nations agreed to release as much as 100 million barrels of diesel and crude oil from emergency stockpiles to ease the fuel price spike. When the world's largest economies are forced to raid their strategic reserves to keep their…
Hong Kong's value goes beyond red-hot IPO market: Paul Chan
Hong Kong serves as a significant platform for enterprises to access international capital, but the city's value goes beyond its red-hot initial public offering market, Financial Secretary Paul Chan Mo-po said on Tuesday, citing the city's…
Receive a Daily briefing on Advertising Industry News
Get Started