Advertising Industry News
A collection of Advertising latest news, analysis and best practices from top business influencers and the world's most trustworthy sources.
Pharma's obesity campaigns juggle awareness and advertising
• Pharmaceutical firms such as Eli Lilly are running obesity awareness campaigns in countries including Switzerland. • Regulators are investigating if these campaigns breach bans on advertising prescription-only medicines to the…
It's well past time to ban pharmaceutical advertisements
Each year, pharmaceutical companies spend billions of dollars advertising prescription drugs on television while many Americans struggle to afford the medications they need to stay healthy. These ads are impossible to miss. They run during the…
S4 Capital cuts jobs as Sorrell predicts 'fewer people' in advertising
S4 Capital has cut a further 150 jobs this year, amid warnings from Sir Martin Sorrell that AI will leave the advertising industry employing “fewer people” in the years ahead. The London-listed marketing group said its workforce has…
EDO launches AI-powered campaign optimization platform for convergent TV advertising
EDO has launched Ad EnGage Optimize to help advertisers improve TV campaign performance in real time. The platform uses historical data to optimize frequency, creative rotation, targeting and media planning across linear and streaming. EDO says up…
Snap bets on 'attention economy' as brands rethink digital advertising playbook
As Gen Z consumers reshape content consumption and shopping habits, advertisers are moving beyond impressions and clicks towards deeper engagement metrics, says Snap India MD. The era of measuring digital advertising success through reach…
Prediction Markets Are Learning From the Addiction Industry
If you believe the multibillion-dollar firms behind “prediction markets” and the individuals who are handsomely paid to promote them, two things are absolutely clear: These exchanges are not gambling, and they certainly don't prey…
Snapchat Strengthens Position as a Leading Platform for Brand Growth in India, Witnessing 10X Advertiser Growth
Snapchat today announced strong advertiser momentum in India, with the number of advertisers on the platform growing 10x over the past two years while the number of advertisers spending across all four quarters has tripled. This growth has been…
Marketers Rethink Measurement As AI Reshapes The Data Landscape
A shift is underway in marketing measurement, accelerated by the collapse of the deterministic model and the rise of AI-powered ad platforms. Deterministic models, built on cookies, click tracking and last-touch attribution, underpinned digital…
Bybit Launches P2P Verified Advertiser Growth Program Offering Up to 400 USDT in Bi-Weekly Rewards
Dubai, UAE, June 4th, 2026, Chainwire Bybit, the world's second-largest cryptocurrency exchange by trading volume, has launched the Bybit P2P Verified Advertiser Growth Program, a long-term initiative designed to support new and upgrading merchants…
'Lowest point': Thai shrimp industry reels from Malaysia import ban
Thailand 's shrimp industry is reeling from the latest blow to its once market-dominant business after Malaysia this week suspended imports from its northern neighbour, triggering fresh despair from a sector whose revenue has nosedived in the 15…
'Nonsense': Scott Farquhar AI claims mauled by music industry
The music industry has slammed Scott Farquhar for saying there's no way AI models could be trained in Australia within existing copyright laws, arguing that 80 per cent of recorded music could be licensed with four deals, and the publishing…
Why China is defending industrial subsidies against 'one-sided' OECD report
China has rejected a recent OECD report that said its firms receive far higher government subsidies than international peers, calling the findings “one-sided and arbitrary” at a time when EU concerns over Beijing's industrial policy…
Sustainability LIVE unveils first 2026 London Summit panel: The Future of Net Zero Automotive
London, 04 June 2026 – Sustainability LIVE: The London Summit 2026 has announced its first panel discussion, focusing on the automotive sector's transition to net zero. Taking place on 8-9 September 2026 at the QEII Centre, London, the event…
'Distorted views': why China is clamping down on 'lowbrow' micro dramas
China's booming micro-drama sector is facing intensifying regulatory scrutiny, as Beijing launches a two-month campaign to crack down on “harmful, lowbrow and pirated” content in the industry. The National Radio and Television…
US Democrats Push for FTC Investigation Into Prediction Markets
Nine Democratic lawmakers in the US House of Representatives have called on the Federal Trade Commission to launch a probe into how prediction markets are advertising to customers compared to how they present themselves to regulators. In a…
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