Advertising Industry News
A collection of Advertising latest news, analysis and best practices from top business influencers and the world's most trustworthy sources.
Protests in Sec 15A after Noida Authority advertises scheme to set up 'religious site' in a park
3 min read Noida Make us preferred source on Google Several residents of Noida's Sector 15A protested on Sunday against the Noida Authority's “Scheme for Setting up Religious Places/ Sites” launched on February 5, 2026. A petition has…
The case for in-flight advertising for audience engagement and retargeting
The in-flight audience is also highly engaged, educated, more likely to have a high income, recall ads, etc. — enabling advertisers to reach their target audiences more effectively. While advertisers have long been able to know the number of…
DVB launches addressable advertising survey as SGAI deployments grow
The DVB Project has launched an industry survey to map how addressable advertising is being deployed across broadband streaming services, with findings expected to feed into future DVB standardisation work. The initiative targets broadcasters…
Top advertising agency WPP releases trove of confidential client data while fighting suit from ex-employee
WPP, one of the world's biggest advertising agencies, disclosed a stunning trove of apparently confidential client data in an attempt to defend itself against accusations of operating self-enriching rebate schemes, according to legal documents. In…
Future of TV Briefing: Netflix's in-house ad platform launch has led some advertisers to double spend
Netflix's move to take its ad platform in-house last year is paying off. Nearly a year after introducing its in-house ad platform called Netflix Ads Suite (NAS), the expanded targeting and measurement capabilities have led to increases in…
Lamar Advertising (NASDAQ:LAMR) Price Target Raised to $136.00 at Wells Fargo & Company
Lamar Advertising (NASDAQ:LAMR - Get Free Report) had its price objective lifted by equities researchers at Wells Fargo & Company from $121.00 to $136.00 in a report issued on Tuesday, Benzinga reports. The brokerage presently has an 'equal weight'…
IMF urges China to focus on consumption-led rebalancing, curb industrial policy
The International Monetary Fund (IMF) has called on China to make the shift to a consumption-led growth model an “overarching priority”, while urging the country to curb what it called “unwarranted industrial policy”…
Shenzhen dethrones Shanghai, Beijing as China's top industrial powerhouse: mayor
The southern Chinese metropolis of Shenzhen has handed in a glowing report card of technological and economic development, surpassing Shanghai and Beijing as the nation's largest manufacturing and exporting city while solidifying a lead in…
Exclusive | All eyes on latest Hong Kong investment darling HKIC
All eyes on Wednesday will be on how the government plans to give a big push to its latest investment darling, the Hong Kong Investment Corporation, its three-year-old vehicle that has yielded impressive early gains. Sources told the South China…
What Will Trump Say Next? Prediction-Market Traders Are Betting on It
Hunkered down in a dark room, Max Carozza watched riveted as President Trump gave a speech on the U.S. economy. “Hottest, hottest, come on,” Carozza pleaded to his screen. Then it came: “We're the hottest country anywhere in…
Nifty Bank Prediction Today - February 25, 2026: Nifty Bank futures: In a sideways trend
Nifty Bank index began today's session with a gap-up at 61,175 versus Tuesday's close of 61,047. It rose after opening and is now at 61,230, up 0.3 per cent. The advance-decline ratio stands at 10-4 now. Canara Bank (up 1.3 per cent) and ICICI Bank…
Smaller, faster, smarter: Chinese transistor ready for future AI chips
A team of Chinese scientists has unveiled the world's smallest and most energy-efficient transistor in a breakthrough poised to anchor the next generation of high-performance AI hardware. The researchers achieved the feat in ferroelectric…
10 years ago, Vroom Vroom predicted Charli xcx's - and pop music's - future
In Charli xcx 's catalogue, there is before SOPHIE and after SOPHIE. The starlet crafted some of her best mixtapes and songs with the enigmatic producer. Despite their chemistry, the 2016 EP Vroom Vroom is the only official project they…
Large industrial fire burns in Greenville
Large industrial fire burns in Greenville, South Carolina The cause of the fire is under investigation Updated: 7:36 AM EST Feb 25, 2026 Large industrial fire burns in Greenville, South Carolina The cause of the fire is under investigation Updated:…
Exclusive | Tech hub, aerospace industry set for major boost in Hong Kong budget: sources
Hong Kong's finance chief will earmark substantial funds for a new innovation hub near the border with mainland China and include incentives to attract more aerospace players to the city in his budget, government sources have said. Highlighting…
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