Advertising Industry News
A collection of Advertising latest news, analysis and best practices from top business influencers and the world's most trustworthy sources.
Google Clarifies Smart Bidding Update After Advertiser Concerns
Google is clarifying its Smart Bidding update after advertisers questioned how budget-limited campaigns will behave beginning August 17. The original announcement around Smart Bidding changes was June 22. The update essentially changes how Target…
As AI reshapes advertising and marketing, six South-east Asian groups form alliance
SINGAPORE – Six of South-east Asia's leading advertising and marketing associations have joined forces to help the industry keep pace with the rapid rise of AI, launching a regional alliance to strengthen talent, share expertise, and deepen…
Advertisers look for advantage in Sky's ITV deal
During ITV's investor call held July 6, brands were barely mentioned, despite the fact that the combined businesses will control roughly £3.9 billion in ad revenue, almost half (44%) of the U.K.'s annual TV ad spend. Instead, the emphasis was…
Buc-ee's sidewalk sign advertises job that pays up to $275,000 - with 'no experience necessary'
You may want to throw out that college degree because the famous bronze beaver is shelling out big bucks to work at the gas station. In a post on X that recently went viral, a sign was set outside of a Buc-ee's location showing the range of…
Advertisers Score With Huge World Cup Audiences
A record number of people are tuning into the World Cup and getting to see an exciting brand of soccer, with legends like Lionel Messi and Kylian Mbappé putting balls into the net. That big audience is also seeing some commercials that score…
How To Build Employee Advocacy On Social Media: Leadership Insights
Employee advocacy has become a bigger part of the marketing mix at many companies as social platforms continue to reward real people over polished brand accounts. At the same time, audiences have gotten much better at spotting posts that feel…
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Are marketers confusing always-on with always relevant?
The rise of digital platforms, creator ecosystems and always-on consumer engagement has fundamentally changed how brands communicate. Yet one assumption continues to be challenged: has the age of the traditional campaign come to an end? That…
Luxshare Precision Industry leads lukewarm IPO debuts in Hong Kong
Shares of Luxshare Precision Industry (2475) led losses among IPO debutants in Hong Kong on Thursday, after the Chinese electronics maker raised HK$24.27 billion ($3.10 billion) in the city's biggest listing so far this year. SCROLL TO CONTINUE…
Energy & Utilities Roundup: Market Talk
The latest Market Talks covering Energy and Utilities. Published exclusively on Dow Jones Newswires at 4:20 ET, 12:20 ET and 16:50 ET. 0807 GMT – British energy major Shell should deliver exceptional second-quarter cash flow, which could…
Beware before investing in South Korea's KOSPI market
The South Korean stock market, the KOSPI, is not an investment-grade asset, even though the country is home to two of the world's premier technology companies: SK Hynix and Samsung. The simple truth is that the Korea Composite Stock Price Index is…
Two changes would mean future telco outages don't dial up the outrage
You have reached your maximum number of saved items. Remove items from your saved list to add more. Australia's telecommunications system is facing a crisis of confidence. It is a system and a sector that this week failed our nation, the…
South Korean shipbuilders race for floating data centers
July 8 (Asia Today) -- HD Hyundai and Samsung Heavy Industries are moving to secure early positions in the emerging market for floating data centers, a new type of offshore infrastructure drawing attention as artificial intelligence drives demand…
Auto & Transport Roundup: Market Talk
The latest Market Talks covering the Auto and Transport sector. Published exclusively on Dow Jones Newswires at 4:20 ET, 12:20 ET and 16:50 ET. 0752 GMT – Jet2's shares remain undervalued relative to European airline peers, despite the…
Financial Services Roundup: Market Talk
The latest Market Talks covering Financial Services. Exclusively on Dow Jones Newswires at 4:20 ET, 12:20 ET and 16:50 ET. 0755 GMT – The Bank of Japan is likely to remain on track to raise interest rates again in October, given the outcome…
EU curbs on Chinese components risk halting renewables rollout in poorer countries, industry warns
A ban on EU funding for Chinese-made inverters — a critical clean energy component — could slow or even halt the rollout of solar and wind projects in poorer European countries that rely on public money, companies and investors…
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