Advertising Industry News
A collection of Advertising latest news, analysis and best practices from top business influencers and the world's most trustworthy sources.
AI Turned Discovery Into A Lottery. Advertising Wins The Decision
Vibhor Kapoor is the Chief Business Officer at AdRoll, an AI-powered advertising technology company. For decades, the buyer journey has followed a path in which awareness led to consideration, consideration to intent and intent to purchase.
Web Push Advertising 2026: Market Trends, Challenges & Opportunities
This post was sponsored by Roller Ads. The opinions expressed in this article are the sponsor's own. Why did my Web Push CTR drop after Google's 2024 update? Are Web Push subscriber lists still worth building in 2026? How do I keep Web Push…
BBB Advertising Watchdog Refers Kalshi to Regulators Over Influencer Inquiry
The Better Business Bureau's (BBB) National Advertising Division (NAD) is referring prediction market platform Kalshi to regulatory authorities after the company declined to participate in an inquiry into its social media advertising practices…
Comcast Advertising incorporates purchase data from Affinity Solutions
Comcast Advertising has struck a deal with intelligence firm Affinity Solutions to bring the company's consumer purchase data into Comcast Advertising's Outcomes Plus (stylized as Outcomes+) advertising platform. Under the agreement, Affinity's…
UAE travellers question gap between advertised airfare deals, final booking prices
UAE travellers are increasingly questioning why the attractive “starting from” airfare and holiday package prices they see in advertisements often differ from the prices available when they are ready to book. Travel industry experts…
Comcast Advertising Adds Purchasing Data from Affinity Solutions
NEW YORK —Comcast Advertising has announced a deal with Affinity Solutions, a provider of consumer purchasing insights and analytics that will see Affinity's transaction data integrated into LENS, the AI-powered audience discovery engine…
Kroger to Pay $1.25 Million to Resolve False Advertising Lawsuit
Santa Barbara County District Attorney John Savrnoch has announced that The Kroger Company will pay $1.25 million to resolve a lawsuit filed in the Santa Barbara County Superior Court alleging violations of California's False Advertising and Unfair…
Rakuten TV: CTV advertisers looking beyond traditional pre-roll spots
Advertisers are shifting beyond traditional ad breaks as connected TV becomes central to media strategies across Europe, according to a new report from Rakuten TV. The report shows 100 percent of advertisers use or plan to use connected TV, with 70…
Rakuten TV research points to shift towards viewer-first CTV advertising
Connected TV advertising is entering a new phase of maturity across Europe, with brands increasingly focusing on attention, viewer experience and contextual relevance rather than simple reach metrics, according to new research from Rakuten TV…
Natixis Advisors LLC Lowers Stake in Lamar Advertising Company $LAMR
Natixis Advisors LLC cut its stake in Lamar Advertising Company (NASDAQ:LAMR - Free Report) by 16.4% during the fourth quarter, according to its most recent 13F filing with the Securities and Exchange Commission. The firm owned 49,961 shares of the…
Prediction market Kalshi bets on compliance to address insider trading concerns
Prediction market Kalshi said on Tuesday it will mandate employment disclosures for users trading on sensitive contracts and launch a whistleblower portal, steps aimed at aligning the platform with regulatory expectations for market integrity.
The Race To Connect Consumer Data May Be Missing The Real Signal
Why Demand DNA May Matter More Than Data Exhaust In The Age Of AI The advertising industry is making one of the largest technology bets in its history. Billions of dollars are being invested in identity graphs, clean rooms, customer data platforms…
Nineteen U.S. attorneys general voice concerns to F1, FIA over tobacco industry sponsorship
Attorneys general from 19 states and jurisdictions in the United States voiced concerns to Formula One and the FIA over tobacco industry sponsorship in the sport. The criticism was detailed in a letter sent by STOP — a network of academic…
Is colostrum the new collagen - or just yet another wellness trend?
Back in June 2022, Rosé from Blackpink posted her bag essentials to her Instagram Stories, and tucked in among them was Purcell's 24/7 Colostrum Ampoule Mist. Nobody made much of it at the time, but the product sold out shortly after.
Expanded 2026 World Cup sparks match-fixing fears on crypto prediction markets
As the 2026 World Cup prepares to kick off with an expanded format, experts are warning that illegal gambling syndicates are infiltrating cryptocurrency-based prediction markets. SCROLL TO CONTINUE WITH CONTENT These platforms are increasingly…
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