Advertising Industry News
A collection of Advertising latest news, analysis and best practices from top business influencers and the world's most trustworthy sources.
InMobi's MobileAction Deal Boosts Agentic Commerce And Global Advertising
Glance is InMobi's consumer agentic commerce platform. Naveen Tewari, CEO of InMobi Group, has been a busy man. He deployed for Fossil InMobi Ad Experiences, an enhanced full-funnel solution through Glance, InMobi's consumer agentic commerce…
MrBeast teases a new membership program at an invite-only advertiser event
MrBeast is planning a membership program as the world's biggest social media star looks beyond YouTube to build a diversified entertainment company. Beast Industries executives shared the news Tuesday at an invite-only breakfast for brand and ad…
Trump's Golden Dome Projected to Cost $1.2 Trillion and May Not Work as Advertised
President Donald Trump's proposed “ Golden Dome ” missile defense system could cost as much as $1.2 trillion over two decades, according to a new estimate from the Congressional Budget Office, far exceeding the $175 billion price tag…
TelevisaUnivision Makes a Super Bowl Play for Advertisers at Upfront
Cannes Lions is where the biggest ideas take center stage. Join ADWEEK for must-see conversations, top industry leaders, and the moments everyone will be talking about. TelevisaUnivision is going to the Super Bowl. Heading into its May 12 upfront…
Upfront 2026: Amazon is doubling down on YA content with a 'Fourth Wing' series. Advertisers are preparing to feast
Amazon can deliver anything—including, increasingly, eyeballs to advertisers. And now, its upcoming slate of content, including an adaptation of the best-selling novel Fourth Wing and a list of young adult content, is sure to have…
Social Media Advertising Drives Online Advertising Growth as Market Hits $640B
Social media advertising revenue is projected to rise at a compound annual growth rate (CAGR) of 12% over the next five years, reaching $640 billion by the end of 2030, according to Omdia's Social Media Advertising Market Landscape 2026 report, its…
WWE Clash In Italy: Date, Time And Card Preview And Predictions
JACKSONVILLE, FLORIDA - MAY 8: Cody Rhodes speaks during SmackDown at VyStar Veterans Memorial Arena on May 8, 2026 in Jacksonville, Florida. (Photo by Rich Freeda/WWE via Getty Images) WWE's first ever premium live event in Italy is set for May…
Google Ads adds Gemini-powered dashboards for real-time insights
Google is bringing Gemini into Google Ads dashboards, aiming to make data analysis more interactive, visual and accessible. What's happening. Google Ads is rolling out a new Dashboards feature that lets advertisers explore performance data using…
NBCU Leans On Legacy For Upfront: Is This The Future For TV?
The prestigious NBC Studios at 30 Rockefeller Plaza, New York, NY. It is the home of the famous Tonight Show with Jimmy Fallon. Photographed on 04/30/2024. “Our legacy is in trouble.” “Our legacy – what is it?”…
Explore art's future at Hong Kong's Affordable Art Fair this May
Hong Kong's whirlwind art month may have wrapped in March, but after a welcome pause in April, the city's cultural calendar is already gearing up again. For anyone who previously left empty-handed, the Affordable Art Fair Hong Kong (AAF) offers a…
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Building a more predictable, digital-led media business
The entertainment industry has always moved with a degree of unpredictability. Even the most thoughtfully developed content can be backed by strong experience, audience understanding, and the right release plan, yet its actual journey can unfold in…
Where is Skibs the Kid now? 'Hong Kong Kids' rapper on viral hit and future
The last time I sat down with Lucas “Skibs the Kid” Scibetta, in the summer of 2013, he was an 18-year-old, backwards-baseball-cap-wearing rapper and fresh Hong Kong International School graduate, still riding high on the success of…
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Goafest 2026 bets on client voices as ad industry seeks growth reset
India's biggest advertising festival returns to Goa this week with a notable shift in the room. Goafest 2026 is seeing a sharp spike in client participation this year, with senior marketing leaders from more than 50 companies expected at the…
When Cofounder Relationships Break, It's Not the Market
There's a moment most cofounders recognize in hindsight but rarely catch in real time. It's not the blowup in the board meeting, or the equity dispute. It's earlier—something so small and insignificant, it's easily overlooked. A question…
Govt unveils sweeping reforms after Wang Fuk Court fire inquiry exposes deep industry failures
The Independent Committee in relation to the Wang Fuk Court fire has concluded its fourth round of hearings, exposing deeply rooted negligence and systemic failures across the building maintenance industry. In response to the glaring safety gaps…
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