Advertising Industry News
A collection of Advertising latest news, analysis and best practices from top business influencers and the world's most trustworthy sources.
Why The Old Digital Advertising Playbook Is Breaking
Richie McSweeney is a co-founder of Strike Digital, an award-winning eCommerce performance marketing agency for global brands. For more than a decade, the internet handed entrepreneurs a remarkable shortcut. A small company could launch a product…
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How exactly is advertising effectiveness measured?
The answer isn't simply the number of people who saw an ad, clicked on it or remembered it. Depending on the campaign objective, marketers may want to know whether advertising increased awareness, changed perceptions, generated consideration, drove…
Google Ads AI Dashboards start appearing in advertiser accounts
Google Ads' new AI-powered Dashboards are rolling out to some accounts, letting advertisers create visual performance reports with simple text prompts. Driving the news. AI Dashboards started appearing in some Google Ads accounts following Google's…
Best Workplaces for Innovators 2026: Advertising, marketing, and PR category winners
These eight companies stood out to Fast Company's Best Workplaces for Innovators 2026 judges for enabling employees to innovate with new technologies and effective processes. The integrated PR and marketing agency Autumn Communications, for…
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Sebamed tests ChatGPT advertising with WPP Media
Sebamed, marketed in India by USV, has partnered with WPP Media to test advertising on ChatGPT, placing its Gentle Facial Cleanser for oily and combination skin in AI-led skincare discovery. The activation is built around Sebamed's pH 5.5…
Google Ads Rolling Out AI Dashboards To Some Advertisers
Some advertisers are starting to see the new AI dashboards within Google Ads. As a reminder, Google showed off these Gemini-powered Google Ads dashboards last May and then in August said they would roll out soon and I guess now some advertisers are…
The Innovation Playbook: Mastercard, Newell Brands, and Uber Advertising Leaders on AI, Data, and Brand Growth
The future of brands gets decided here. Join the industry's top marketers at Brandweek for the ideas, insights, and connections shaping what's next. Get your ticket. What does it take to turn innovation into meaningful brand growth? In this live…
Advertisers Want More Brand Safety, Prompt-Matching, Incrementality Tracking From ChatGPT Ads
The future of brands gets decided here. Join the industry's top marketers at Brandweek for the ideas, insights, and connections shaping what's next. Get your ticket. For all the new bells and whistles that OpenAI has added to its ads business, some…
'Where's Karl?': Podcast falls silent as advertising deal ends
Karl Stefanovic's independent podcast has not uploaded any new content in more than two weeks, raising questions about the program's future as his main advertiser ended its contract with the former Today show host. The Karl Stefanovic Show has not…
6 Months Into ChatGPT Ads, Advertisers Still Don't Know What 'Good' Looks Like
ChatGPT Ads has changed quite a bit since OpenAI began testing ads in February. The platform now gives advertisers more ways to buy, optimize, and measure campaigns, with self-service access available across 52 countries to date. We also have…
Exclusive | Robinhood Strikes Deal With Crypto.com in Latest Prediction-Markets Push
Robinhood Markets agreed to add Crypto.com's yes-or-no contracts to its trading platform and take minority stakes in both the digital-currency exchange and its prediction-markets business. The two companies have been discussing ways to expand…
JGB Futures Edge Lower, Tracking Declines in U.S. Treasury Market
0009 GMT — JGB futures edge lower in early Tokyo trade, tracking overnight price declines in U.S. Treasury market. JGBs and Treasurys tend to move in tandem. JGB prices may also be weighed by ongoing rise in oil prices that typically leads…
Hemp ban would shut down 68% of US industry, report finds
“Given the high levels of potential business failures and relocations, the economic impact of the current hemp laws, if enacted is rather profound, a reduction of total industry wide revenues by $35.1-$41.3 billion, 29,523-36,744 fewer…
10 bold predictions for the 2026 Patriots
The 2026 Patriots season is about to begin. Expectations are high in Foxborough, especially after Mike Vrabel, Drake Maye, and the rest of a seemingly retooling Patriots roster made it all the way to Super Bowl LX this past winter. The road…
Industry calls for tougher penalties against forced shopping as licenses revoked
Hong Kong tourism industry figures have called for stronger measures to prevent forced shopping after two travel agencies and a tour guide had their licenses revoked by the Travel Industry Authority. SCROLL TO CONTINUE WITH CONTENT Sara Leung…
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