Advertising Industry News
A collection of Advertising latest news, analysis and best practices from top business influencers and the world's most trustworthy sources.
Amazon Is Leveraging Its Sports Rights in Pursuit of Advertising Domination
Amazon has quietly built an advertising juggernaut, and Prime Video is at the heart of that growth. The tech giant reported $17.1 billion in advertising revenue in Q1 (that's more revenue than Warner Bros. Discovery and Paramount combined), with…
The Peculiar Car Advertising Trend That Shows No Cars - The Autopian
You might think that the one crucial element in an advertisement about a car is that you should, you know, show the car. The thing you're actually talking about. The thing you're trying to sell. Incredibly, this doesn't seem to be entirely true.
LinkedIn Amazon Ads deal means advertisers can use your personal data for targeted ads on streaming platforms
Amazon DSP marketers can run personalized campaigns with data from LinkedIn LinkedIn CTV Ads are more effective than other CTV and linear TV ads Amazon Ads and LinkedIn revenues are climbing LinkedIn has made programmatic buying for CTV Ads…
How China's sharper tech edge forces South Korea to rethink old industrial ties
China's rapid technological gains and aggressive pricing are making it increasingly difficult for South Korean firms to find profitable areas of industrial synergy with their Chinese counterparts, according to experts. Speakers at a recent forum in…
China 'full-time children' re-enter job market, hope to ease future challenges
Three years after some Chinese youngsters chose to become “full-time children”, some said it was not a cure-all for their plight in China's tense job market. The title “full-time children” went viral in 2023 in China…
Future-proofing: how longevity medicine is reshaping health prospects
By 2060, old-age to work-age ratios will double and 20 per cent of the population will be aged 65 or older, according to OECD predictions. The prospect of fewer young people to care for increasing numbers of elderly in their retirement makes…
Veteran politician Jeffrey Lam to lead Hung Shui Kiu industrial park operator
The Hong Kong government has appointed veteran politician Jeffrey Lam Kin-fung to chair the board of directors of the Hung Shui Kiu Industry Park Company – the first entity established to accelerate the development of the Northern Metropolis…
Rare earth strategy provides 'opportunities for Africa' as US counters China
The US is shifting strategy to fund local African processing and mining infrastructure after recognising it cannot yet process the critical minerals it is racing to secure from the continent to counter China. Tom Haslett, managing director of…
Samsung expands robotics team in future growth push
May 8 (Asia Today) -- Samsung Electronics is expanding staffing for its Future Robotics Office as the company accelerates investment in robotics, one of its designated next-generation growth businesses. The device experience division accepted…
2 bike-sharing apps vie for Hong Kong riders amid industry's erratic development
Over the past year, retired economist Thomas Yuen Wai-kee has used shared bikes operated by Locobike and Helloride a few times each month to go on leisure rides in Hong Kong. So far the 62-year-old, a former assistant economics professor with Hong…
Tim Ayres seizes control of Investor Front Door from Treasury
Industry Ministry Tim Ayres will consolidate his influence over shaping the economy by taking Labor's red tape concierge service away from Treasurer Jim Chalmers' department following frustrations over the slow rollout of the policy. Chalmers first…
Elderly security guard killed by reversing truck in Kwai Chung industrial accident
A 73-year-old security guard who chose to remain in the workforce after surviving cancer was tragically killed on Friday when a reversing truck struck him at an industrial building in Kwai Chung. SCROLL TO CONTINUE WITH CONTENT The fatal incident…
Hong Kong prepares for gold futures trading: will the fourth time be the charm?
To break a curse of repeated failures to launch gold futures trading, bourse operator Hong Kong Exchanges and Clearing (HKEX) should extend its trading hours and the government should offer tax incentives and establish clearing and storage…
Latest US-China rivalry combines undersea dominance with a race to riches
US President Donald Trump's landmark visit to China comes as the Iran war disrupts global energy supplies, fuels economic uncertainty and adds fresh strain to Washington-Beijing ties. In the second part of a series examining how rivalry…
Death in Paradise star Don Gilet gives rare insight into romance with co-star
Don Gilet is in a co-star romance with another Death in Paradise actor Death in Paradise star Don Gilet has been dating one of his co-stars since 2018 – and gave a rare insight into their romance during an appearance on This Morning earlier…
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