Advertising Industry News

A collection of Advertising latest news, analysis and best practices from top business influencers and the world's most trustworthy sources.

abc.net.au - Monty Jacka - Embattled salmon industry launches advertising blitz amid calls to shut down
Embattled salmon industry launches advertising blitz amid calls to shut down
Australian Broadcasting Corporation

Salmon Tasmania has launched an advertising campaign featuring the stories of workers in and adjacent to the fish farming industry. It comes after data showed more than 9,000 tonnes of farmed salmon died in the state across the first three months…

theguardian.com - Dan Jervis-Bardy - Gas companies spending millions on Australian advertising blitz to fight export tax, inquiry told
Gas companies spending millions on Australian advertising blitz to fight export tax, inquiry told
The Guardian

The gas giants are mounting a multi-million dollar advertising campaign to fight against a new export tax, prompting Labor MP Ed Husic to accuse the industry of “defending the indefensible”. Shell Australia is among half-a-dozen oil…

forbes.com - Jordan P. Kelley - Why The Smartest Brands Are Funding Microdramas Instead Of Advertising Around Them
Why The Smartest Brands Are Funding Microdramas Instead Of Advertising Around Them
Forbes

Every emerging format has a moment when the industry stops asking whether it is real and starts asking how to position within it. For vertical microdramas, serialized stories engineered for a phone screen and built in episodes of sixty to ninety…

seroundtable.com - Barry Schwartz - Microsoft Advertising Released New AI Features
Microsoft Advertising Released New AI Features
Search Engine Roundtable

Microsoft Advertising has announced the launch of several new AI features and upgrades across the ad platform. This is to 'To help businesses succeed across all three eras of the human, LLM, and agentic web,' Microsoft wrote. (1) Copilot Checkout…

hollywoodreporter.com - Caitlin Huston - YouTube Partners With SiriusXM on Audio Advertising For Podcasts and More
YouTube Partners With SiriusXM on Audio Advertising For Podcasts and More
The Hollywood Reporter

SiriusXM is teaming up with YouTube as the most popular podcasting platform looks for better ad measurement services across audio. In a rare pact, SiriusXM will be the exclusive advertising partner for YouTube audio-first inventory in the U.S.

variety.com - Todd Spangler - YouTube Inks Deal Making SiriusXM Exclusive Audio Advertising Rep in U.S.
YouTube Inks Deal Making SiriusXM Exclusive Audio Advertising Rep in U.S.
Variety

Google and YouTube sell billions in advertising every month. But now they're partnering with SiriusXM to handle a specific bucket of inventory: audio ads that run against YouTube content like podcasts, talk shows and music. SiriusXM struck a deal…

prweb.com - Culture Hive Media Group - Culture Hive Media Group Introduces Cultural Relevance Score™ to Help Brands Measure What Makes Advertising Resonate
Culture Hive Media Group Introduces Cultural Relevance Score™ to Help Brands Measure What Makes Advertising Resonate
PRWeb

Culture Hive is built to change that, giving brands a score that measures how culturally relevant their ads are and whether the media placements they are buying are the right fit for that specific audience. 'Every group of people has a shared…

deadline.com - Dade Hayes - Media And Tech Veteran Dawn Ostroff Joins Board Of AI Advertising Firm Moloco
Media And Tech Veteran Dawn Ostroff Joins Board Of AI Advertising Firm Moloco
Deadline

Dawn Ostroff, a former top exec at Spotify, Condé Nast Entertainment and The CW, has joined the board of directors of AI advertising firm Moloco. Founded in 2013, Moloco operates an AI-native ad platform that enables advertisers to reach…

bgr.com - Alvin Wanjala - These 13 EVs Exceeded Their Advertised Range In Consumer Reports' Tests
These 13 EVs Exceeded Their Advertised Range In Consumer Reports' Tests
BGR

Range is an important consideration when buying an electric vehicle (EV). If you like to take long trips on the weekend, you need an EV that can drive as long as possible on a single charge. Fortunately, EV range has improved in the last few years…

dailystar.co.uk - Adam Cailler - UK landlords advertising 'Muslim only' rentals breach equality laws
UK landlords advertising 'Muslim only' rentals breach equality laws
Daily Star

Landlords throughout London and the south-east have been discovered unlawfully promoting properties solely for Muslim tenants, in apparent violation of equality laws. Advertisements exposed across platforms including Facebook, Gumtree and Telegram…

thejournal.ie - Diarmuid Pepper - Two-thirds of websites investigated by advertising watchdog breached code by promoting botox
Two-thirds of websites investigated by advertising watchdog breached code by promoting botox
TheJournal.ie

TWO-THIRDS OF websites investigated by the Advertising Standards Authority (ASA) were found to have potential breaches of prescription-only medicine advertising rules. The ASA, which promotes the highest standards of marketing communications…

marketbeat.com - Ruffer LLP Buys Shares of 239,820 Lamar Advertising Company $LAMR
Ruffer LLP Buys Shares of 239,820 Lamar Advertising Company $LAMR
MarketBeat

Ruffer LLP bought a new stake in Lamar Advertising Company (NASDAQ:LAMR - Free Report) during the 4th quarter, according to the company in its most recent Form 13F filing with the Securities & Exchange Commission. The institutional investor bought…

marketbeat.com - Lamar Advertising Company $LAMR Stock Position Raised by M&T Bank Corp
Lamar Advertising Company $LAMR Stock Position Raised by M&T Bank Corp
MarketBeat

M&T Bank Corp lifted its position in Lamar Advertising Company (NASDAQ:LAMR - Free Report) by 12,278.7% in the 4th quarter, according to the company in its most recent filing with the SEC. The institutional investor owned 1,147,876 shares of the…

slate.com - Rebecca Onion - No One Could've Predicted Trump's Latest Controversy. Except for One TV Show.
No One Could've Predicted Trump's Latest Controversy. Except for One TV Show.
Slate

Last Sunday night, President Trump did something shocking, even for him: He posted an A.I.-generated image that plausibly depicted him as Jesus, mantled in red and hovering over a sick person, light beaming forth from each hand, surrounded by…

forbes.com - Ron Shevlin - Prediction Markets' Billion Dollar Crackdown: New York Sues Coinbase And Gemini
Prediction Markets' Billion Dollar Crackdown: New York Sues Coinbase And Gemini
Forbes

A Kalshi advertisement at a bus stop in Washington, DC, US, on Thursday, March 19, 2026. The rapid expansion of prediction markets is facing increasingly aggressive pushback from state officials pursuing a sprawling patchwork of lawsuits and…

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