Advertising Industry News
A collection of Advertising latest news, analysis and best practices from top business influencers and the world's most trustworthy sources.
How AI Is Rewriting The Economics Of Streaming Advertising
For years, streaming advertising sold itself on abundance. More inventory. More targeting. More platforms. More viewers shifting from linear television into connected environments. The assumption was straightforward. If audiences were migrating to…
This New Meta 'Advertisement' Is Absolutely Brutal
Can't-miss innovations from the bleeding edge of science and tech Last week, we came across a cleverly subversive advertisement for Meta's controversial smart glasses, which overlaid socialite Kylie Jenner's face with one of the terrifying bug-eyed…
ChatGPT advertising arrives: Small businesses should not abandon Google just yet
The competition between artificial intelligence platforms and traditional search engines has entered a new phase. OpenAI has expanded ChatGPT's commercial capabilities by introducing conversion-focused advertising, enabling marketers to optimise…
Google rolls out AI content labels across its advertising platforms
Google is rolling out AI content labels across its advertising platforms, giving advertisers a new way to disclose when image and video assets have been generated or modified using AI. The update is designed to help advertisers comply with emerging…
What your internet provider, websites and advertisers see
Most people assume that if they are not posting on social media or sharing personal information online, they are staying relatively private. Unfortunately, that isn't how today's internet works. Every time you browse the web, multiple companies can…
Balancing Brand Equity and Innovation in Automotive Advertising
In this episode of Adspeak by ADWEEK, Jamie Warner sits down with Trent Thacker, senior director of market and customer research at Cox Automotive and currently senior director of industry intelligence, to explore how iconic brands like AutoTrader…
AI Slop Is Fooling Advertisers' Verification Tools
The future of brands gets decided here. Join the industry's top marketers at Brandweek for the ideas, insights, and connections shaping what's next. Get your ticket. AI-generated content—cheap, mass-produced pages built primarily to harvest…
Las Vegas tech firm awarded $719M in false advertising case
A judgment awarded to Las Vegas-based technology company Firy has grown to $719 million in its false advertising case against Papaya Gaming. Skillz Platform Inc., a skill-based gaming company and wholly owned subsidiary of Firy Inc., announced on…
Federal judge blocks Minnesota prediction market ban
“Specifically, it appears that whether the Minnesota statute is expressly preempted turns on whether the state law attempts to regulate trades in event contracts that qualify as ‘swaps' within the meaning of the CEA,” Menendez…
Quantinno Capital Management LP Boosts Holdings in Lamar Advertising Company $LAMR
Quantinno Capital Management LP raised its position in Lamar Advertising Company (NASDAQ:LAMR - Free Report) by 49.7% in the 1st quarter, according to the company in its most recent filing with the Securities and Exchange Commission (SEC). The firm…
This value predicts future quality of life. In Australia, it's tanking
Most Australians believe they live in a scientific powerhouse. They'd be wrong. Hundreds of scientists are sounding the alarm over our woefully unambitious level of investment in research and development, which has eroded over 15 years to the point…
Why The LLC Services Industry Shouldn't Overlook Coupons
Erik Pham is the Founder of Bizreport, a platform focused on small business services and insights. The competition surrounding the limited liability company (LLC) services market is growing quickly. As more Americans launch businesses, online…
Minnesota's first-in-the-nation law banning prediction markets is halted in federal court
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Nielsen launches AI-powered Ad Intel platform for media insights
Nielsen has introduced Ad Intel AI, an AI-powered platform designed to bring together advertising data from multiple sources into a single interface for marketers and media professionals. According to the company, the platform is intended to help…
JGB Futures Edge Higher Amid Mixed Signals
0010 GMT — JGB futures edge higher in early Tokyo trade amid mixed signals. On the one hand, the JGB market could be supported by overnight price gains in U.S. Treasurys, given both JGBs and Treasurys tend to move in tandem. On the other…
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