Advertising Industry News
A collection of Advertising latest news, analysis and best practices from top business influencers and the world's most trustworthy sources.
Snapchat brings AI-powered conversational advertising to its app
Snapchat announced on Tuesday that it's rolling out “AI Sponsored Snaps,” which will allow users to interact directly with brands' AI agents. Sponsored Snaps are the ads placed directly into the app's main Chat tab. Until now, users…
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Shoppable, immersive, interactive: What actually drives action in video advertising?
The promise of modern video advertising is simple, almost seductive. Collapse the journey. Remove the lag. Turn a moment of attention into immediate action. But as brands experiment with interactive, shoppable and immersive formats, the reality is…
Private equity lobs $750m bid for outdoor advertising giant oOh!media
After an ownership change at QMS Media, it is the No.1 outdoor advertising player's turn for a bid. Private equity giant Pacific Equity Partners has lobbed a $747 million non-binding indicative offer to acquire ASX-listed outdoor advertising…
Pinterest Video Advertising 2026: What Drives Sales
Pinterest is the strangest social platform to write about. It isn't quite social — most users don't follow people, don't post comments, don't chase virality. It isn't quite a search engine — though more than 8 out of 10 weekly users…
Subscriptions, advertising surpass product sales for Amazon Australia
Amazon Australia is generating more revenue in Australia through subscriptions and advertising than it is through product sales in its retail arm, according to its latest earnings figures. It marks a shift in operations for the e-commerce giant…
Walmart's expanded data offering to agencies and advertisers gets closer to self-serve
The API offers up what it calls “non-media, omnichannel signals” that help advertisers understand activity across Walmart's online and in-store commerce independent of ad activation. The insights include near real-time updates on…
WRU advertise three coaching jobs as candidates for top roles become clearer
The Welsh Rugby Union have advertised three coaching jobs to complete Steve Tandy's staff ahead of the summer. Tandy has been working with just a couple of full-time staff since taking over from Warren Gatland last year, with attack coach Matt…
Can media companies ever claw back advertising revenue from big tech?
For years, publishers have told themselves some version of the same story: if they could improve targeting, automate more of their ad sales, and make inventory easier to buy at scale, they might begin reclaiming some of the advertising dollars that…
Data Centre LIVE Launches Industrial AI Strategies Panel
London, 28 April 2026 – Data Centre LIVE: The London Summit explores how industrial AI is transforming hyperscale operations when it returns to Exhibition White City on 20-21 May 2026. As AI infrastructure booms and data centre operators…
Face serum advert banned over misleading 'five years younger' claim
An advert for a £49 face serum has been banned over misleading claims that it made users look up to five years younger. The billboard poster claimed the Eucerin Hyaluron-Filler Epigenetic Serum was 'clinically proven' following a study of 160…
10 Movies that Predicted the Future
The future is now! Now is a scary place to be! Climate change, economic woes, global instability, the world is looking more and more like what dystopian sci-fi thinkers said it would. While George Orwell and Aldous Huxley made some scarily accurate…
Chinese industrial robot maker Inovance joins Hong Kong IPO queue
Chinese industrial robot maker Shenzhen Inovance Technology submitted an initial public offering (IPO) application in Hong Kong on Tuesday, joining a wave of mainland tech firms seeking capital from international investors. Founded in 2003…
The Great Wave sale highlights Hong Kong's art market resilience
Taking the temperature of the Hong Kong art market is rarely straightforward. While aggregate sales suggest cooling momentum, the resilience of blue-chip works – including the recent high-profile sale of The Great Wave off Kanagawa –…
Pair of Hong Kong luxury homes sells for US$41m as market sizzles
A wave of demand from mainland Chinese buyers is restoring liquidity to Hong Kong's trophy home market, enabling owners who have held onto pricey assets for many years to lock in gains. Among them, mainland property tycoon Zhao Zhijun sold two…
Panic in India as entire airline industry 'on brink of collapse'
The country's premier industry body has warned the sector is under 'extreme stress' The Federation of Indian Airlines (FIA) has pleaded for urgent assistance from the Ministry of Civil Aviation, stating that current jet fuel pricing is causing…
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