Advertising Industry News
A collection of Advertising latest news, analysis and best practices from top business influencers and the world's most trustworthy sources.
The most innovative advertising and marketing companies of 2026
In some ways, the attention game for brands is only getting tougher. The increased pace of the cultural cycle and the tidal wave of slop hitting our feeds have added a layer of suspicion to any brand work. Is it real? How do you know? These are…
The future rarely shows up as advertised
Exactly 17 years ago, I moved to New York City to become head of strategy at Jack Morton Worldwide's “most important” office. Most important because of its place in the agency's global network and because it had just been flattened by…
AppLovin (APP) Growth Driven by AI-Powered Advertising Platform
AppLovin Corporation (NASDAQ: APP) ranks among the best high profit margin stocks to buy. Following an investor meeting on March 10, William Blair reiterated its Outperform rating on AppLovin Corporation (NASDAQ:APP). The company's management…
TikTok's plan to reimagine video advertising
TikTok on Tuesday introduced a slew of new ad products designed to help brands tell higher-impact stories, beyond what they could do on traditional television or standard mobile video ads. Why it matters: TikTok's huge reach has made it a must-buy…
ShopLiftr Closes Off-Site Advertising's Campaign Performance Gap
ShopLiftr, the off-site performance engine for CPG brands and retailers, released campaign results today showing what happens when that gap is closed. Most platforms optimize ad delivery after an impression is served. ShopLiftr starts upstream…
Disillusioned voters back truth in political advertising reform
New research shows Australians do not believe the political system is keeping pace with the threat posed by misinformation, undue influence and political self-interest. More than half of people say they do not feel represented or heard by their…
Hearst promotes Christopher Martinez to VP, Advanced Advertising
Hearst Television has promoted Christopher Martinez to the newly created role of Vice President, Advanced Advertising, expanding his responsibilities across digital product development and ad technology strategy as the company continues to grow its…
Advertising Week Europe boss: humans still run the show in the age of AI
As Advertising Week Europe kicks off, the conversation isn't about replacing human talent, but about recalibration, says Ruth Mortimer We've all read the headlines, the hyperbolic predictions and the confident declarations that everything is about…
Christopher Martinez Promoted to VP, Advanced Advertising, at Hearst Television
NEW YORK —Christopher Martinez, who joined Hearst Television in 2021 as OTT director of sales, has been promoted to the newly created role of vice president, advanced advertising. He will continue to report to Jonathan Sumber, Hearst…
Roku partners with Google on identity, measurement capabilities for advertisers
Roku is partnering with Google as a launch partner for its Confidential Publisher Match identity solution in Display & Video 360. The integration enables secure, privacy-focused data matching to improve ad targeting and campaign measurement on Roku…
Pensionfund PDN Acquires New Shares in Lamar Advertising Company $LAMR
Pensionfund PDN acquired a new position in shares of Lamar Advertising Company (NASDAQ:LAMR - Free Report) during the fourth quarter, according to the company in its most recent Form 13F filing with the Securities and Exchange Commission. The…
Realtor agrees to pay $20K over false advertising of Shuswap properties
A B.C. realtor has agreed to pay his profession's regulator $20,000 for misleading advertising of a series of rural properties on the shores of Shuswap Lake. Lester Twarog entered a consent order agreement with the B.C. Financial Services Authority…
Global Markets Falter as Hopes of Quick End to War Dim
Treasury yields edged higher and U.S. stock futures fell as investors struggled to find direction amid a glut of conflicting signals. President Trump's comments heralding constructive talks with Iran buoyed markets Monday, but hopes dimmed after…
Xi Jinping pushes Xiongan to embrace science to build 'city of the future'
In a trip to Xiongan New Area, Chinese President Xi Jinping has called for the area to be transformed into an innovation hub to spark high-quality development in a project intended to take pressure off China's capital, Beijing. It was the…
Why the Iran war could be a 'game-changer' for EVs - and China's car industry
Surging oil prices driven by the US-Israel war on Iran could accelerate the global adoption of electric vehicles – a sector that helped China overtake Japan to become the world's largest seller of automobiles last year. “The closure…
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