Advertising Industry News

A collection of Advertising latest news, analysis and best practices from top business influencers and the world's most trustworthy sources.

afaqs.com - afaqs! news bureau - The Advertising Club refreshes brand identity
The Advertising Club refreshes brand identity
afaqs!

The Advertising Club (TAC) has unveiled a refreshed brand identity, marking a new phase in its long-standing journey as an industry body for advertising, marketing and media. The update builds on TAC's legacy while aligning it more closely with the…

techcrunch.com - Sarah Perez - X tries wooing advertisers by letting them reuse creatives made for other platforms
X tries wooing advertisers by letting them reuse creatives made for other platforms
TechCrunch

Elon Musk's X is making it easier for advertisers to bring their creative campaigns from other social sites to its platform. On Thursday, the company launched an expanded set of aspect ratio support for both image and video ads, which means…

standard.co.uk - Anna Wise - Advertising giant WPP plans to cut £500m in costs under sweeping restructure
Advertising giant WPP plans to cut £500m in costs under sweeping restructure
Evening Standard

News from The City, market updates plus comment and analysis from our business desk I would like to be emailed about offers, event and updates from Evening Standard. Read our privacy notice. WPP has announced plans to make £500 million of…

independent.co.uk - Anna Wise - Advertising giant WPP plans to cut £500m in costs under sweeping restructure
Advertising giant WPP plans to cut £500m in costs under sweeping restructure
The Independent

WPP has announced plans to make £500 million of cost savings that will involve cutting jobs and streamlining units as part of a sweeping restructure. The global advertising and communications company has unveiled the strategic plan, which it…

deadline.com - Jill Goldsmith - HBO Max Hit 131.6M Subs, NBA Exit Pinches Advertising As WBD Deal Drama Dominates Q4
HBO Max Hit 131.6M Subs, NBA Exit Pinches Advertising As WBD Deal Drama Dominates Q4
Deadline

HBO Max added subscribers and grew revenue. Warner Bros. Discovery media networks lost ground with advertising pinched year-on-year by the loss of the NBA in a mixed quarter. But it's the roiling M&A tide, with Paramount suddenly in a position to…

thenationonlineng.net - Our Reporter - 'Advertising reforms yielding positive result' - The Nation Newspaper
'Advertising reforms yielding positive result' - The Nation Newspaper
The Nation Newspaper - Latest Nigeria news update

Nigeria 's advertising sector is growing, and Advertising Regulatory Council of Nigeria (ARCON) has research to prove it. In a statement, Director-General, Dr. Olalekan Fadolapo, pushed back against Advertisers Association of Nigeria (ADVAN)'s…

retailbrew.com - Vidhi Choudhary - Why is Pinterest losing advertisers?
Why is Pinterest losing advertisers?
Retail Brew

Pinterest is in a tough spot right now. Last week, the social media platform that acts like a digital vision board posted disappointing Q4 results and issued a weak outlook for Q1. The company posted $4.2 billion in full-year revenue for 2025 and…

digiday.com - Sam Bradley - Reddit has carved out an upper funnel niche for brand advertisers
Reddit has carved out an upper funnel niche for brand advertisers
Digiday - The home of modern media and marketing

“This year we have more clients either who have just launched [on Reddit], or are getting ready to launch, than we've ever seen before,” said Kira Henson, director of social and search at media agency Good Apple. Retailer JC Penney…

arlnow.com - Scott McCaffrey - County Board advertises 2-cent increase to real estate tax rate
County Board advertises 2-cent increase to real estate tax rate
ARLnow

The Arlington County Board has voted to advertise a 2-cent increase to the real estate tax rate, slightly higher than the rate proposed in this year's budget draft. If enacted in its entirety, the jump would increase the county's tax rate to $1.053…

thedesk.net - Matthew Keys - VAB: Premium streamers outperform YouTube in advertising effectiveness
VAB: Premium streamers outperform YouTube in advertising effectiveness
TheDesk.net

The Video Advertising Bureau said premium CTV platforms outperform YouTube in co-viewing, attention and session length, citing a year-long study of 22 services. Premium video delivered 33 percent higher co-viewing and sessions averaging 1 hour and…

dorsetecho.co.uk - PA News Agency - Advertising giant WPP plans to cut £500m in costs under sweeping restructure
Advertising giant WPP plans to cut £500m in costs under sweeping restructure
Dorset Echo

The global advertising and communications company has unveiled the strategic plan, which it thinks will take several years to complete. Chief executive Cindy Rose said the recent “underperformance” of the company had been driven by…

law360.com - Emily Field - Fungi-Nail Co. Says False Advertising Class Action Must Fail
Fungi-Nail Co. Says False Advertising Class Action Must Fail
Law360

Arcadia Consumer Healthcare Inc. on Tuesday urged a North Carolina federal judge to toss once and for all a proposed class action alleging that its Fungi-Nail product is falsely marketed as... To view the full article, register now. Already a…

thenationonlineng.net - Gboyega Alaka - Truecaller partners AnyMind Group to expand advertising footprint across MENA, Southeast Asia - The Nation Newspaper
Truecaller partners AnyMind Group to expand advertising footprint across MENA, Southeast Asia - The Nation Newspaper
The Nation Newspaper - Latest Nigeria news update

Truecaller, the leading global communications platform, has announced a strategic reseller partnership with AnyMind Group, a Business-Process-as-a-Service company for marketing, e-commerce, and digital transformation to accelerate the growth of its…

marketbeat.com - Centersquare Investment Management LLC Reduces Holdings in Lamar Advertising Company $LAMR
Centersquare Investment Management LLC Reduces Holdings in Lamar Advertising Company $LAMR
MarketBeat

Centersquare Investment Management LLC lowered its position in shares of Lamar Advertising Company (NASDAQ:LAMR - Free Report) by 2.9% during the third quarter, according to its most recent Form 13F filing with the SEC. The institutional investor…

bobbie.net - The tyranny of advertising
The tyranny of advertising
Start here

Not quite 18 months ago, Sam Altman said that OpenAI putting ads in ChatGPT was definitely certainly probably not a good idea. “Ads plus AI is sort of uniquely unsettling to me,” he said at a Harvard event in October 2024. “I…

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