Advertising Industry News
A collection of Advertising latest news, analysis and best practices from top business influencers and the world's most trustworthy sources.
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The curious case of advertising on India's Got Latent
In most corners of advertising, sponsors pay good money to ensure their brands are presented in the best possible light. On India's Got Latent, sponsors pay good money and then watch themselves become the punchline. That is not necessarily a…
Versant raises 2026 outlook on strength of platforms segment and advertising momentum
Versant, Comcast's recently spun out portfolio of pay TV networks and digital properties like Fandango, reported second-quarter earnings before the bell on Thursday. The company lifted its full-year 2026 revenue and adjusted EBITDA guidance due to…
Microsoft Advertising adds excluded content terms for Audience Ads
Microsoft Advertising is rolling out Excluded content terms, a new brand safety control that lets advertisers stop Audience Ads from appearing alongside specific page titles. The feature gives marketers another way to protect brand reputation…
Viagra could do more than advertised as study reveals surprising health superpower
Viagra could do more than give men a boost in the bedroom, as new research suggests it may have benefits for cancer patients. The prescription medication, which is manufactured and distributed by Viatris, is commonly used to treat erectile…
CAT certifies £5 billion Google search advertising claim
Google loses bid to force businesses to opt into £5 billion search advertising claim as UK tribunal clears proceedings to continue on an opt-out basis. The Competition Appeal Tribunal has certified a £5 billion collective action against…
Microsoft Advertising Adds AI Visibility Insights, PMax Testing, And Creative Preview Updates
Microsoft Advertising introduced its first monthly product newsletter on LinkedIn this week. It brings together several features announced over the past few months while introducing new capabilities across AI reporting, Performance Max testing, and…
Disney's ABC, ESPN sell out advertising inventory for Super Bowl LXI
The Walt Disney Company has sold all of its available advertising inventory on traditional networks ABC and ESPN for Super Bowl LXI, which will take place next February, executives told investors during a conference call on Wednesday. The sellout…
Sinclair revenue rises 7 percent during Q2 as political advertising surges
Q2 Total revenue: $840 million (+7% year-over) Media revenue: $833 million (+7%) Distribution revenue: $444 million (+2%) Core advertising revenue: $308 million (-3%) Political advertising revenue: $59 million (+883% from Q2 2025; +9% from Q2 2022)…
Are your Android apps secretly sharing your location with advertisers? Some developers are accidentally leaving on this critical data-invading setting when using third-party SDKs
Some Android apps contain invasive data-gathering SDKs that gather location data without user consent Location data is then sold to advertisers, or purchased by law enforcement for targeting and tracking US citizens Developers, regulators, and…
Advertising America's Weakness in Wartime Is Betrayal Par Excellence - Ya Libnan
Illustration- When America advertises the gaps in its defenses, its enemy receives the intelligence—and American troops face the consequences. The servicemen and women stationed in harm's way deserve protection, preparation and responsible…
UK Tribunal Rejects Google Bid to Block $6.7 Billion Advertiser Class Action
yesSubscribe to our daily newsletter, PYMNTS Today. By completing this form, you agree to receive marketing communications from PYMNTS and to the sharing of your information with our sponsor, if applicable, in accordance with our Privacy Policy and…
Hamlin Capital Management LLC Reduces Position in Lamar Advertising Company $LAMR
Hamlin Capital Management LLC reduced its position in shares of Lamar Advertising Company (NASDAQ:LAMR - Free Report) by 2.9% during the 2nd quarter, according to its most recent 13F filing with the Securities & Exchange Commission. The firm owned…
Marketing In The AI Age: The Human Advantage Has Never Mattered More
Niki Hall, Chief Market Officer at Supio. Across marketing organizations, AI is helping teams write faster, analyze more data, uncover customer insights and streamline workflows that once consumed hours. From what I'm seeing in the industry, most…
Scientists are certain a wayward SpaceX rocket slammed into the moon as predicted
CAPE CANAVERAL, Fla. (AP) — A SpaceX rocket that launched a pair of lunar landers slammed into the moon as predicted on Wednesday after drifting off course for the past year, scientists reported. Although no one observed the actual 5,400-mph…
Meet Rasharn Agyemang, the fashion industry veteran tied to Boring Not Com
The Instagram page @boringnotcom has entertained fashion enthusiasts over the past two years with snarky criticisms of high fashion. The account, with around 61,000 followers, predicted Jonathan Anderson's departure from Loewe in November 2024…
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