Advertising Industry News
A collection of Advertising latest news, analysis and best practices from top business influencers and the world's most trustworthy sources.
Why The Future Of B2B Media Is Intelligence, Not Advertising
Simon Corbett is the Founder and CEO of The Jargon Group, a top UK PR agency with offices in the UK, Middle East and US. For decades, the commercial model for specialist B2B media was relatively straightforward. Publishers built an audience, sold…
Michigan Stadium will display advertisements for the first time in 99 years
Michigan Athletics will be displaying advertisements for Coca-Cola, Meijer and Google Gemini at the 99-year-old Michigan Stadium for the first time. The Leaders and Best Champion Partners Program, announced Wednesday, is described as a strategic…
Microsoft Advertising removes Max CPC from new standalone bidding campaigns
Microsoft Advertising will stop allowing advertisers to set Max CPC limits on new campaigns using several standalone automated bidding strategies starting Oct. 1, as the platform pushes advertisers toward conversion-based targets and other…
AI Transforms Indian SMB Advertising: Access To Streaming TV & Global Markets
Discover how artificial intelligence is revolutionising advertising for Indian small and medium businesses, enabling unprecedented access to streaming TV and global markets, and driving significant business growth. AI empowers 87% of Indian SMBs to…
Microsoft Advertising Rolling Out AI Max Fully
Microsoft Advertising is rolling out AI Max globally and to all advertisers. If you log in to your Microsoft Advertising account, you should be able to toggle on the AI Max setting for your search campaigns. AI Max helps improve your campaign's…
ROCKET MORTGAGE TO BE THE CLIENT PARTNER FOR AAF'S 2026-2027 NATIONAL STUDENT ADVERTISING COMPETITION
For more than 50 years, AAF has staged NSAC as a way to provide college students with the real world experience of creating a strategic advertising and marketing media campaign for a corporate client. Previous client partners have included AT&T…
Holiday Marketing 2026: What Shopper Data Says Advertisers Should Do Differently
More than one in four US holiday shoppers has already purchased a product recommended by an AI chatbot. The figure comes from a survey of more than 1,800 US adults planning holiday purchases, published by LocaliQ in August 2026. Independent…
Lineup Helps Advertisers Create and Book Ads in One System
Mounting an ad campaign continues to get simpler. Lineup, which provides media sales technology, said users of its Adpoint and Ad2order product will be able to create ads as well as book them in a single system through a partnership with alfamedia.
White House Congressional Liaison Heads for the Exit, Shares Insights Into Trump-Thune Dynamic
Someone who has played a major role in the many legislative accomplishments of the Trump 47 administration will be leaving. President Trump took to his Truth Social account on Thursday to announce that James Braid, who has served as the White…
What is soft saving? Here are the pros and cons of this finance trend
Live for today and worry less about tomorrow is the new lifestyle financial trend that's putting the “fun” back into savings funds. The soft-saving finance trend has become particularly popular among Generation Z, offering a more…
Midyear Marketing: Stop Reporting And Start Reallocating
Adam Ortman is CEO and founder of Kinetic319, a leading marketing agency rooted in cutting-edge strategy and consumer psychology. For years, I've watched marketers treat the middle of the year like a retrospective. The teams gather their…
Four Forces Making Audience Intelligence Essential To Modern Marketing
Paula Chiocchi, CEO, Outward Media, is a marketing data innovator who connects brands and agencies with verified B2B2C audiences at scale. Audience information now flows through nearly every system and function across the modern enterprise…
The Latest Conservative Cause Célèbre Is an Absolute Nightmare
Sign up for Executive Dysfunction, a newsletter that highlights one under-the-radar story each week about how Trump is changing the law—and how the law is pushing back. You'll also receive updates on the latest from Slate's Jurisprudence…
Oil Futures Fall on Likely Technical Correction
2347 GMT — Oil futures fall on a likely technical correction after the futures rose for a fifth consecutive session on Thursday. However, losses could be limited by lack of progress in U.S.- Iran talks to reopen the Strait of Hormuz.
Bessent battles markets (and the Fed)
US President Donald Trump and his Treasury secretary, Scott Bessent, have some problems. The first is that core inflation has accelerated from 3.3 per cent over the past 12 months to 3.8 per cent on a six-month annualised basis. While Trump has…
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