Advertising Industry News
A collection of Advertising latest news, analysis and best practices from top business influencers and the world's most trustworthy sources.
The Psychological Origins of Fear-Based Advertising
When I was an undergraduate at Johns Hopkins University, I heard the story about how John B. Watson, a psychologist who is considered the father of the classical conditioning strand of American behaviorism (a term that he coined), was fired from a…
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Zee5 launches advertiser platform ZAP powered by Saptharushi
Zee5 has launched Zee5 Audience Platform (ZAP), an advertiser platform powered by Saptharushi, a privacy-first audience intelligence and federated data collaboration company. The platform combines Zee5's viewing and engagement data with consented…
How to Use Social Media Data to Advertise Your Small Business
As the data revolution continues among social media companies, small business owners should stay on top of the latest developments. Max McCoy, a paid media specialist with Circulus Digital Media, says changes to social media platforms, particularly…
Why are blatant advertising threads allowed to stand?
Please or to access all these features Join our Innovation Panel to try new features early and help make Mumsnet better. Grumpyoldpersonwithcats · Today 13:55 I have reported two threads on the Christmas board because a new MN account is…
After the Smartphone: What Adello's Event Showed About Foldables, AI Agents and the Future of Mobile Advertising
Five days before the event, Apple's first foldable went on sale. The iPhone Duo starts at $1,999 and launched on 23 October. It has a compact outer screen and a large inner screen. Both are much wider than a regular iPhone screen. Mobile…
The Ad Industry's Antidote to AI: Pencils, Clay and Stop-Motion
Artificial intelligence has upended the advertising industry, pressuring agencies and production companies to cut prices, restructure operations and slash jobs. But a surprising winner has emerged amid the drive for AI efficiency: studios that…
Do Celebrities Endorsing Prediction Markets Not Have Enough Money Already?
Prediction markets have been on an advertising blitz for much of 2026, but Polymarket reached a new extreme with a campaign that got underway in September. In a single 60-second ad, LeBron James arrives at the company's headquarters and finds…
Prediction market punters go door to door hunting a midterm edge
New York | In the weeks leading up to the US midterms, a small group of prediction market traders took field trips to Maine and Los Angeles, then reconvened online to pore over polls and early voter data out of Brazil, Israel and Texas. They were…
The Mega-Rich Backlash Has Claimed Its Latest Victim. I Never Thought It Would Be Her.
Sign up for the Slatest to get the most insightful analysis, criticism, and advice out there, delivered to your inbox daily. Followers of Martha Stewart—specifically her personal Instagram account @marthastewart48 —were treated to a…
Mark Green, Droga5 global CEO and The Monkey Co-Founder, Dies at 53
Mark Green, global CEO of Droga5 and co-founder of Australian agency The Monkeys, died last Saturday in New York City of a “sudden and unexpected” heart attack, according to a company statement. He was 53. “Mark made an…
18 Assumptions About B2B Content Marketers Need To Rethink
B2B marketers have long relied on familiar strategies for creating content, generating leads and reaching decision-makers. But as buyer expectations evolve and AI changes how people discover information, some of those established approaches may no…
Police bust illegal gambling, vice and cigarette operations in Sham Shui Po industrial units, 14 arrested
Police and Customs conducted a joint operation codenamed 'BLAZING ZONE' in Sham Shui Po from October 27 to November 2, raiding multiple industrial building units and smashing two suspected illegal gambling dens, a suspected illicit cigarette…
Oil Falls as Market Tracks Mideast Developments
0000 GMT — Oil prices are lower in early Asian trade as the market tracks developments in the Middle East. America's Gulf allies are steeling themselves for a U.S. bombardment of Iran while the Trump administration and Arab mediators are…
Your CFO Isn't Against Marketing; Your Plan Just Can't Be Ranked
Alexis Anderson is VP of Strategy, Research & Insights at Outcomes Rocket, driving growth for medtech and healthtech companies. Right now, one of the marketing teams we partner with is having a remarkable year. Their work is winning industry awards…
Only Fools and Horses fans astonished by chilling prediction about November 2026
Fans of classic British sitcom Only Fools and Horses have been left astonished after a clip emerged from a legendary episode making a prediction about how the world would look 30 years later - on this exact date. The show's 1996 Christmas special…
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