Advertising Industry News
A collection of Advertising latest news, analysis and best practices from top business influencers and the world's most trustworthy sources.
Should Drug Companies Be Advertising to Consumers?
Tamar Abrams had a lousy couple of years in 2022 and '23. Both her parents died; a relationship ended; she retired from communications consulting. She moved from Arlington, Va., to Warren, R.I., where she knew all of two people. “I was kind…
Tom Snyder: When ads come to AI, advertisers gain closer access to our minds
In my last column, I explored the idea that software as a product may be giving way to software as something generated on demand. As generative systems become capable of building tools tailored to individual businesses and workflows, the economic…
Product advertised as 'Irish made' but shipped from China among complaints upheld by watchdog
A PRODUCT WHICH was advertised as “Irish made” but shipped from China was among 15 adverts found to be in breach of standards in the latest complaints bulletin. The Advertising Standards Authority (ASA) today released its latest…
AdCP vs. IAB Tech Lab: Inside programmatic advertising's agentic AI standards showdown
Programmatic advertising is going through yet another period of transformation. This time from the era of web-based automation to the era of agentic AI-powered automation. Except there seem to be two competing philosophies for how AI agents and…
NFL Scores 'Halo Effect' For Advertisers, TVision Study Finds
Super Bowl LX might not have been the most impressive game in what was otherwise a remarkable National Football League season, but new data show that the NFL remains a sound investment for advertisers because commercials shown in-game have a…
Surging prediction markets face legal backlash in US: 'Lines have been blurred'
State lawmakers and gaming regulators across the US are escalating their fight against prediction markets, arguing that the fast-growing platforms are “basically gambling but with another name”. At least 20 federal lawsuits have been…
Opinion | States Encroach on Prediction Markets
The Commodity Futures Trading Commission for decades has overseen regulation of prediction markets—or event contracts, as we refer to them—that help market participants hedge risk, aggregate information and test hypotheses about…
Benfica vs Real Madrid preview, predictions, betting tips and latest odds
BENFICA and Jose Mourinho welcome Real Madrid on Tuesday, just three weeks after beating the Spanish giants to book this Champions League play-off spot! SunSport betting experts have previewed the contest and selected the best bets, tips and…
Former commercial building in Pittsfield is now a $325K industrial-style home for someone to 'love
It's hard to miss the giant mural emblazoned with the word “Love” on the side of 17-19 Linden Street in Pittsfield. Pull into the driveway to the right of the building, and you'll spot the popular mural by artist Mike Carty. The…
Future of popular ITV show in doubt after latest series delayed for second time
It's the last of the big singing TV contests on the small screen and has spawned a string of chart stars. But I understand the future of The Voice is now in doubt and ITV bosses have opted to delay the upcoming 14th series for the second time. Your…
Russia, Ukraine talk down prospects for latest peace talks in Geneva
Feb. 17 (UPI) -- A third round of U.S.-brokered peace negotiations between Russia and Ukraine were due to get underway in Switzerland on Tuesday with low expectations of any meaningful progress amid ongoing Russian strikes and Ukrainian…
How China's GigaDevice and Montage earned a place in the memory chip market
Chinese memory firms GigaDevice Semiconductor and Montage Technology have emerged as new heavyweights in the domestic semiconductor industry, as these companies founded by US-returned Chinese engineers capitalise on the global memory supercycle.
Opinion | How the BNP's Bangladesh election victory will shape policy trends
On February 12, Bangladesh held its first official general election since the fall of the Sheikh Hasina government. Compared with previous elections marred by violence and turmoil, this one was relatively calm. Although there were scattered…
Trump predicts Iran nuclear deal, warns of 'consequences' ahead of talks
US President Donald Trump has said he will be “indirectly” involved in talks between Iran and the US over Tehran's nuclear programme set to begin on Tuesday in Geneva. “I'll be involved in those talks, indirectly. And…
When will Jayson Tatum return for Celtics? Bill Simmons makes his prediction.
Jayson Tatum's return to the parquet floor appears to be imminent, especially when reading the tea leaves involving NBC's upcoming broadcast of a Celtics' primetime bout against the 76ers next month. While the Celtics' superstar forward has…
Receive a Daily briefing on Advertising Industry News
Get Started