Advertising Industry News
A collection of Advertising latest news, analysis and best practices from top business influencers and the world's most trustworthy sources.
The Mirror Trap of Hybrid Advertisement
For decades, psychology has examined the forces that drive human decision-making: impulse, motivation, cognitive load, emotional state, and the social cues that nudge us toward one behavior over another. What has changed, quietly, rapidly, and…
Advertising's next 'big thing' will be smaller than you imagine
Sign up for our email featuring expert insight and funding opportunities for entrepreneurs and SMEs I would like to be emailed about offers, event and updates from Evening Standard. Read our privacy notice. Unless you're in the glossy, perfectly…
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Driving reputation and ROI on social: A smarter path for advertisers
As Q4 peaks, Indian social feeds cascade with cultural signals, shopping triggers, and viral moments that move faster than a swipe. AI-assisted movie poster designs, influencer drops, unboxing moments, and familiar memes—'just looking like a…
'Is this even legal?': Samsung smart fridge advertisement allegedly sends woman into a psychotic episode
A Redditor described a tech mishap that spiraled into a medical emergency for their sister. They turned to the r/LegalAdviceUK subreddit to ask for help. “My schizophrenic sister hospitalised herself because she [thought] she was having a…
Melbourne home sellers pocket $170,000 premium after advertising reserve price
Elsewhere, a “pretty standard” family home in Mitcham sold under the hammer for $1,365,000 in a marathon 75-minute auction. The four-bedroom home at 55 Orient Avenue was listed by Jellis Craig Whitehorse with a price guide of $1…
How Criteo is turning LLMs into its next big advertising channel
The company, historically associated with ad retargeting, is attempting to reposition itself for an AI-driven commerce era, and its latest demos suggest the company now sees large language models — not just retailers or demand-side platforms…
Uber is turning trip and takeout data into insights for marketers
Uber wants advertisers to level up their marketing by tapping into data on the millions of rides and deliveries its users order every day. The ride-hailing giant is announcing the launch of a new insights platform called Uber Intelligence on…
AEO: The New B2B Insights Lens That Will Define Your 2026 GTM Strategy
Lora Kratchounova, Founder and Principal of Scratch Marketing + Media. If you're still debating whether answer engine optimization (AEO) belongs in your go-to-market strategy, you are already behind the curve. From January to May 2025, website…
CI/NSCA State of the Industry Survey Examines Revenue Trends, Opportunity Areas
Editor's Note: This article on the State of the Industry Survey was originally published on Sep. 20, 2024. Since then, we updated it on Dec. 8, 2025. Commercial Integrator, in conjunction with the NSCA, is focused on ways to provide insightful…
Uber will start selling trip and takeout data to marketers
Uber will begin selling customer data to marketers, according to a report by Business Insider. The company's ad division just launched a new insights platform called Uber Intelligence that's tasked with hoovering up and selling trip and delivery…
Nimrod aircraft future uncertain due to Coventry Airport closure - BBC News
Image source, Nimrod Preservation Society An RAF vintage aircraft preservation group said it was looking for another airfield for its Nimrod plane after Coventry Airport announced its closure. The Nimrod XV232 is a preserved maritime patrol plane…
How the 'build your own' Slate EV could change the future of cars
The article below is an excerpt from The Independent's DriveSmart newsletter. To get the latest motoring insights from EV editor Steve Fowler delivered straight to your inbox, simply enter your email address in the box above. Each edition offers…
German Industrial Output Accelerates Again
Industrial production in Europe's largest economy continued to accelerate in October, surpassing expectations as the sector awaits large-scale government investment. Output jumped 1.8% on month, Germany's statistics agency Destatis said Monday…
Revisiting our bold Patriots preseason predictions at bye week
With four games left on their regular-season docket, Mike Vrabel and the 2025 Patriots have already exceeded plenty of expectations so far this fall. Even the most optimistic Patriots fans were predicting plenty of growing pains in what was…
Market Field School locked down due to 'erratic' man outside - BBC News
A school was locked down after a man was seen 'behaving erratically' near its grounds, police said. Market Field School in Elmstead Market, near Colchester, raised the alarm on Monday morning. In a letter to parents, seen by the BBC, head teacher…
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