Advertising Industry News
A collection of Advertising latest news, analysis and best practices from top business influencers and the world's most trustworthy sources.
The advertising industry knows a fifth of its impressions are fake and keeps buying anyway
Tension: Advertisers keep pouring billions into digital campaigns while accepting that a staggering share of impressions reach bots, not people. Noise: Industry benchmarks and vanity metrics create the illusion of reach, masking the reality that…
Jade Song on her novel, advertising & burnt offerings
SINGAPORE – New York-based author Jade Song's sophomore novel, I Love You Don't Die, draws from her seven years in advertising for its depressed advertising copywriter protagonist Vicky. But asked how accurate it was with regard to her stint…
Netflix (NASDAQ: NFLX) Stock Attracts Bullish Analyst Attention as Advertising Business Reaches 250 Million Monthly Viewers
Netflix (NASDAQ: NFLX) is generating renewed bullish momentum on Wall Street following its fourth annual advertising upfront, with multiple major banks reiterating buy ratings even as the stock has pulled back from earlier highs in 2026. Canaccord…
John Lennon: The Last Interview' Undercuts Insights With AI Frills
Just when you think you can't tolerate another Beatles documentary, along comes one that you truly might not be able to tolerate. With John Lennon: The Last Interview, premiering here at the Cannes Film Festival, Steven Soderbergh covers some…
'Retrofuturism': 103 Future Predictions From Past Generations That Were Either A Hit Or A Miss (New Pics)
The future is fascinating. It's mysterious and exciting, and because we can't know for certain what's coming, it provides endless possibilities. Even when it looks bleak, you can choose to be optimistic and believe that good things are coming. And…
Iran unveils plan to charge FEES to use Strait in latest blow to ceasefire
IRAN has unveiled plans to impose fees on ships passing through the Strait of Hormuz – further straining the fragile ceasefire with the US. This comes after president Donald Trump boldly insisted the US does not need any help reopening the…
Inside Kate & William's Gen Z makeover & how it'll save the Royals in the future
TAKE a quick glance at Prince and Princess of Wales' Instagram and you see Wills on a tandem bike with Greg James and Kate serving apple crumble in Borough Market. Just this week, Kate got stuck into making clay on her solo Italian trip –…
Disgusting striking teachers are acting like kids & jeopardising pupils' futures
MESSING around with the Bunsen burner in chemistry, being told to shut up in history and being caught smoking on school grounds was a rite of passage for many kids when I was a teenager. Even if you got detention for being workshy, there was a…
Macroscope | Global stock markets are bubbling along on unjustified optimism
As economist Paul Sheard noted in his book The Power of Money, money is created not only by the fiat of governments or central banks but also by commercial banks. Relatively few people are aware of this fact, but fewer still realise that stock…
Fears for 'sad and lonely' Kate Ferdinand's future in Dubai after tragedy
PLASTERING a huge smile on her face, Kate Ferdinand hit the stage with her husband, Rio, for a high-impact workout this week as they launched their latest business venture at a top hotel in Dubai. It was a huge step for the couple who have had a…
Buyers flock to SHKP project in New Territories as home market outlook brightens
Hundreds of prospective buyers gravitated to a Sun Hung Kai Properties' (SHKP's) project in the New Territories on Saturday, keen to view the 121 flats on offer in a fresh sign that Hong Kong's home market is on a sustained upwards cycle despite…
Analogue 3D's latest update lets you save whenever you want
Analogue is adding a bit of 'modern convenience' to its contemporary remake of the Nintendo 64 with its latest update. In the 1.3.0 version of Analogue's 3DOS, players get the ability to quicksave whenever they want thanks to the company's…
Chelsea star told he has no future at club minutes before FA Cup final
CHELSEA'S Nicholas Jackson is set to return to the Premier League after spending the season with Bayern Munich. Prior to the final home game of the season, Bayern took a moment to celebrate the players who would not be returning next season. Your…
M&S' new rewards scheme is saving shoppers on trending fashion - here's how
MARKS & Spencer's highly popular rewards scheme has been revamped. The new Sparks loyalty programme offers a more personalised experience, real money rewards, and an easy-to-use digital wallet. Your info will be used in accordance with our Privacy…
Copper, AI and the vibe: BHP becomes the market's new CBA
BHP chairman Ross McEwan has the golden touch. Having simplified National Australia Bank's story, stayed just long enough for his big investors to want more and rolled that goodwill straight into BHP's chairmanship, he's hosting chief executive…
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