Advertising Industry News
A collection of Advertising latest news, analysis and best practices from top business influencers and the world's most trustworthy sources.
South Korea to require advertisers to label AI-generated ads
SEOUL, South Korea -- South Korea will require advertisers to label their ads made with artificial intelligence technologies from next year as it seeks to curb a surge of deceptive promotions featuring fabricated experts or deep-faked celebrities…
Gov't Puts Forth Countermeasures against False, Exaggerated AI Advertising
The government has put forth a package to counter false and exaggerated advertisements utilizing artificial intelligence, including a labeling system and punitive damages. The package was announced on Wednesday at a national policy meeting presided…
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Network Advertising wins creative mandate for Bajaj Consumer Care
Network Advertising has secured the creative mandate for Bajaj Consumer Care's Coconut Oil, Amla and Gulabjal brands after a multi-agency evaluation. The remit includes strategy and creative communication across television, print and outdoor…
8 Promotional Vehicles That Took Advertising To The Extreme
Over the decades, many companies have rolled out vehicles as part of their marketing campaigns. It began as a quirky tactic used mostly by small businesses, but gradually morphed into a full-blown promotional frenzy by the final two decades of the…
South Korea to require advertisers to label AI-generated ads
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Hilarious fake beer advertisement introduces us to the 'most Gen X man' ever and it's perfect
Sometimes Gen-Xers just want to feel seen, something that doesn't always happen for us. So when a YouTube account called Null Parade created a Gen X–themed ad inspired by Dos Equis, many in this latchkey sandwich generation truly showed…
History of Advertising Trust launches archives for retired agency brands
Limited free articles a month Free email bulletins Register Now To receive full access to Campaign's content including: Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted reports…
Network Advertising bags creative duties for Bajaj Consumer Care's Coconut Oil, Amla, and Gulabjal brands
Under this mandate, Network Advertising will lead Strategy and Creative Communication across key mass-media platforms including TV, Print and OOH. The assignment is strategically significant as Bajaj prepares to strengthen its presence in coconut…
How customization, control and accountability are reshaping the way advertisers think about context
The industry is now entering a third phase, where brands expect more control, more extensibility into walled gardens and closer accountability to outcomes. Platform policies and industry frameworks provide a baseline, but they are too broad to…
Do AI agents have a place in programmatic advertising?
This article is part of a series covering our Programmatic Marketing Summit. More from the series → If programmatic advertising is already automated, then what's the point of integrating AI agents? That's the question I had on my mind…
Winklevoss Twins' Gemini Space Station Joins Prediction-Markets Race
The Winklevoss twins are entering into prediction markets. , a cryptocurrency company founded by Cameron and Tyler Winklevoss, said Wednesday that its affiliate Gemini Titan has received a designated contract market license. Copyright ©2025…
Fines for Dentsu Group over Tokyo Games bid-rigging finalized
Upholding lower court rulings, Japan's Supreme Court has ordered advertising giant Dentsu Group to pay a fine of ¥300 million over bid-rigging related to the Tokyo Olympics and Paralympics in 2021. The top court also backed lower court rulings…
Sean Wargo on Slow Growth, Tariff Impacts & Shifting Market Trends: 2025 Reflections
Editor's Note: This article featuring Apogee Insight's Sean Wargo and his 2025 reflections is part of Commercial Integrator's series that will run throughout the month of December. In this series, we'll highlight 2025 reflections from some of the…
Hannah Hidalgo on her game: 'I'm a dog!', can UConn go undefeated + new WNBA CBA insight
Hoops 360 host Caroline Fenton and women's basketball writer Cassandra Negley sit down with Notre Dame superstar Hannah Hidalgo for a deep dive into team chemistry, leadership, and handling big-time pressure. Hannah also shares her biggest…
How Agencies Prove Their Value In An In-House Marketing World
As more brands build in-house marketing capabilities and look for more flexible partnerships to enhance and extend those practice areas, agencies must demonstrate their value more intentionally. Beyond full-service strategies, tactical execution…
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