Advertising Industry News
A collection of Advertising latest news, analysis and best practices from top business influencers and the world's most trustworthy sources.
Alibaba Selling High-Powered Laser Guns Advertised as 'Obstacle Removers'
Can't-miss innovations from the bleeding edge of science and tech As the world's de facto portal to the Chinese industrial machine, Alibaba probably doesn't get as much credit as it should. With hundreds of thousands of sellers looking to supply…
Julie Bowen, Ty Burrell Find Advertisers Crave a 'Modern Family' Approach to Commercials
Advertisers keep counting on Julie Bowen and Ty Burrell to reach out from “ Modern Family ” to yours. The duo, currently featured in a non-traditional marketing pitch from pharma giant GSK, have reunited to make consumers more aware…
Rupert Murdoch's Irish radio group reports advertising revenue fall
The company behind Dublin radio stations Q102 and FM104, plus LMFM and Cork's 96FM, has reported a fall in advertising revenue for its last financial year. Onic Audio, which is ultimately owned by Rupert Murdoch's News Corporation, had net…
The Xperia 1 VIII may be thicker than Sony has advertised it to be
If you thought that the abysmal sales are the only issue with Sony's flagship smartphones, you may be wrong. After the AI Camera Assistant controversy, the Xperia 1 VIII may hold another surprise. On its website, Sony says its latest flagship is…
Global expands YouTube advertising sales offering
Global will now directly sell advertising across its YouTube video network for the first time. The move gives advertisers access to video campaigns around Global podcast brands including The News Agents, My Therapist Ghosted Me and Up To Speed…
X Expands Creator Economy Push With New AI Advertising Tool | Metaverse Post
X has launched Creator Connect, an AI-powered tool that matches brands with creators using xAI technology, expanding the platform's push into creator monetization and advertising. Social media platform X has introduced Creator Connect, a new…
Kids digital safety concerns collide with prediction market debate
The growing popularity of prediction markets has caught the attention of kids online safety advocates in Congress and gambling researchers, putting pressure on the industry to explain what they are doing to prevent minors and those younger than 21…
Prediction market 'watchdog' launches six-figure ad campaign ahead of Senate hearing
A group that says its mission is to serve as a prediction market “watchdog” is launching a six-figure ad buy focused on digital and billboards this week in the Washington, D.C., media market, timed to coincide with a Senate Commerce…
Can Jetour's human touch outshine AI in the evolving travel industry?
On an April evening, the Happy Valley Suites at the Hong Kong Football Club buzzed with an unusual energy. Professionals and retirees mingled over dinner, swapping stories not of stock portfolios or property prices but of Antarctic expeditions…
Energy & Utilities Roundup: Market Talk
The latest Market Talks covering Energy and Utilities. Published exclusively on Dow Jones Newswires at 4:20 ET, 12:20 ET and 16:50 ET. 0005 GMT – Oil falls in early trade amid easing supply-disruption concerns. President Trump said he will…
Russian hiker becomes Japan's latest bear attack victim as a new record looms
A Russian hiker was seriously injured in the mountainous west of Tokyo on Sunday morning, raising fears that Japan could be heading for another record year of human-bear encounters. Police said a bear attacked the man as he was hiking along a…
An Inconvenient Movie: Al Gore's 20 Years of Failed Predictions
It's tempting to say that the worst hoax of the 21st century was the COVID hysteria that did so much damage to the United States and the world. A virus that is no more dangerous than a bad flu season was used to upend the world, destroying lives…
AI workers are the future, chief technologist at Amazon Web Services says
Artificial intelligence has moved beyond hype to become a fundamental business necessity, and the real competitive edge now lies in AI agents and AI workers – systems that can independently handle complex, end-to-end tasks, said Olivier…
Gas giant warns Labor on risk of 'Argentina-style' industry collapse
One of Australia's largest gas producers warns the Albanese government risks replicating failures that led to the decline of the industry in Argentina if it curbs gas exports too aggressively and kills off investment in future domestic sources of…
Global Bond Markets Stabilize Though Inflation Fears Remain
The dollar strengthened and global bond markets stabilized after President Trump said he called off a plan to attack Iran, though markets remained cautious as inflation concerns continue to weigh on sentiment. Brent crude oil edged back above $110…
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