Advertising Industry News

Canadian companies stick to advertising plans for Tokyo Olympics despite COVID-19 concerns

Images are unavailable offline. Masked athletes, empty venues, no fans: an Olympics like no other has launched in Tokyo but for Canadian advertisers, it's largely business as usual. Canadian companies are sticking with plans to promote their brands…

Why Losing Targeting Is A Good Thing For Advertisers

by Lauren Beerling, April 14, 2021 Major players in advertising continue to make announcements about the loss of data. There's the death of the keyword, removal of tried-and-true match types, increased privacy restrictions, loss of audience…

As travel makes a comeback, here's what advertisers must keep in mind

The disruption caused by Covid-19 last year forced many brands to shift priorities and either cut back or pause a large percentage of their digital media buys. This was especially true in the hospitality and travel sectors, where US digital travel…

Jack Dorsey says bitcoin will be a big part of Twitter's future

Image Credits: George / Getty Images Twitter CEO Jack Dorsey confirmed to investors that bitcoin will be a “big part” of the company's future, as he sees opportunities to integrate the cryptocurrency into existing Twitter products and…

Twitter shares up as advertising growth delivers strong earnings

Shares in Twitter Inc. were up in after-hours trading today after the microblogging company beat analyst expectations off the back of strong advertising growth. For the quarter ending June 30, Twitter reported revenue of $1.19 billion, up 74% from…

After going public via a SPAC, Taboola acquires e-commerce marketing network Connexity for $800M

Taboola, the company that operates a popular grid-based advertising and content recommendation network across media properties, today announced an acquisition to expand its reach further into e-commerce, its first big move since going public in…

Electric-Vehicle Sales Growth Outpaces Broader Auto Industry

The auto industry's push into electric vehicles has gained traction this year with sales of these models growing at a faster clip than the broader U.S. car business. While still a sliver of the overall market, sales of plug-in vehicles more than…

Grills Are the Latest Fad in a Scorching IPO Market

The searing market for newly public companies has a new obsession: grills. Two leading sellers of outdoor grills and grilling accessories, Weber and Traeger, both filed paperwork for initial public offerings earlier this month, while online…

Twitter harvests fruits of advertising revamp

Twitter's revamp of its advertising offering bore fruit in the second quarter as it reported a sharp jump in revenue and signalled plans to build out its ecommerce capabilities. In a letter to shareholders, Twitter cited “revenue product…

Prominent Agencies And Marketers Are Ramping Up Their Ad Commitment To Minority-Owned Media

The killing of George Floyd and the subsequent protests has triggered a call to action in the advertising industry to invest a greater amount of their budgets to minority owned media companies. As a result, every prominent media holding group…

This Quarter's Digital Advertising Growth Rates Not Sustainable: Nicole Perrin

Twitter reported second-quarter sales that topped analysts' estimates, and gave a forecast for the current quarter that exceeded expectations. Nicole Perrin, eMarketer principal analyst at Insider Intelligence, talks with Bloomberg's Caroline Hyde…

OOH Ad Platform Receives $30 Million in Series B Funding From Lamar Advertising

In another sign the out-of-home advertising market is returning to pre-pandemic levels, Vistar Media, an automated platform for digital ads, received $30 million in Series B funding from Lamar Advertising Company, an outdoor advertising firm that…

Five TSX dividend growth stocks still trading at reasonable prices. Plus, what the market's most reliable indicator of future returns is signalling now

Interested in some reasonably priced inflation protection for your portfolio? Dividend growth stocks are worth a look. Despite huge gains for stocks in the past 12 months, there are some blue-chip dividend payers trading in mid-July at levels that…

Lil Nas X's 'Industry Baby' Music Video Released Chaos On Twitter, And The Reactions Range From Sweet To Hilarious

Unibet fined over illegal gambling advertising in New South Wales | Marketing & affiliates

Gambling operator Unibet has been fined AUD$48,000 (£25,712/€30,065/US$35,388) by Liquor & Gaming New South Wales after being convicted of posting three illegal gambling adverts in the Australian state. The offences relate to Unibet…