Advertising Industry News
A collection of Advertising latest news, analysis and best practices from top business influencers and the world's most trustworthy sources.
Three-quarters of Australia's new cars use more fuel than advertised lab rating, testing shows
Another 10 cars have failed to live up to fuel efficiency promises when tested in the real world, adding to Australia's difficulties in reducing emissions from transport. The Australian Automobile Association's latest test confirmed 76% of new…
Evil drug dealer advertised girl, 15, for sex - 'swapped for fentanyl'
The girl was advertised for sex, officials say Two men have been jailed after a 15-year-old was trafficked and swapped for drugs. Jamal Howard, 52, was arrested in August 2024. He and his co-defendant, Renaldo Rojas, 27, were indicted on June 11…
'Advertising reforms yielding positive result' - The Nation Newspaper
Nigeria 's advertising sector is growing, and Advertising Regulatory Council of Nigeria (ARCON) has research to prove it. In a statement, Director-General, Dr. Olalekan Fadolapo, pushed back against Advertisers Association of Nigeria (ADVAN)'s…
Reddit has carved out an upper funnel niche for brand advertisers
“This year we have more clients either who have just launched [on Reddit], or are getting ready to launch, than we've ever seen before,” said Kira Henson, director of social and search at media agency Good Apple. Retailer JC Penney…
VAB: Premium streamers outperform YouTube in advertising effectiveness
The Video Advertising Bureau said premium CTV platforms outperform YouTube in co-viewing, attention and session length, citing a year-long study of 22 services. Premium video delivered 33 percent higher co-viewing and sessions averaging 1 hour and…
Fungi-Nail Co. Says False Advertising Class Action Must Fail
Arcadia Consumer Healthcare Inc. on Tuesday urged a North Carolina federal judge to toss once and for all a proposed class action alleging that its Fungi-Nail product is falsely marketed as... To view the full article, register now. Already a…
DVB launches addressable advertising survey as SGAI deployments grow
The DVB Project has launched an industry survey to map how addressable advertising is being deployed across broadband streaming services, with findings expected to feed into future DVB standardisation work. The initiative targets broadcasters…
The tyranny of advertising
Not quite 18 months ago, Sam Altman said that OpenAI putting ads in ChatGPT was definitely certainly probably not a good idea. “Ads plus AI is sort of uniquely unsettling to me,” he said at a Harvard event in October 2024. “I…
Resident Evil Requiem's Strangest Bit Of Advertising Features Umbrella Corporation Suing Cup Noodle
Game over, Nissin. Capcom's got your number. Well, not really. But still. In the best Cup Noodle gaming collaboration since Final Fantasy XV's—and yeah, there have been a lot of 'em—Resident Evil's fictional, outright evil, Umbrella…
Cambodia's Hun Manet admits scam hubs aided property but denies state profit
Cambodia 's Prime Minister Hun Manet said on Wednesday that scam centres were destroying his country's economy and giving the nation a bad name – pushing back on allegations of government connivance. The nation has emerged as a hotspot for…
Opinion | The true cost of Panama's port seizure lies in lost predictability
There are few assets on earth as strategically sensitive as the ports flanking the Panama Canal. They sit at the hinge of global trade, where container ships glide between oceans and geopolitics moves just beneath the surface. That is why Panama's…
Mike Vrabel on AJ Brown, Stefon Diggs' future and Patriots' free agency approach
Patriots coach Mike Vrabel spoke to the media on Wednesday at the NFL Scouting combine in Indianapolis, touching on a range of subjects including the team's approach to the upcoming free agency period. The Patriots are still working through the…
Police launch probe into 'School Wars' TikTok trend
Has YOUR child been called to School Wars via social media? Email eleanor.harding@dailymail.co.uk Police have launched a special operation after multiple ‘schools wars' were advertised on TikTok to begin in London this Friday. Scotland Yard…
Nifty Prediction Today - February 26, 2026: Nifty futures: Intraday trend unclear, stay out
Nifty 50 began today's session with a gap-up at 25,556 compared to yesterday's close of 25,483. It is now trading at 25,550, up 0.25 per cent. The advance/decline ratio stands at 30/20, showing a bullish bias. Tech Mahindra (up 1.9 per cent) is the…
The AI Megacycle: Five Forces Reshaping The Venture Market In 2026
The AI boom isn't cooling off in 2026 — it's accelerating. SOPA Images/LightRocket via Getty Images After two years of intense capital deployment, experimentation and hype, the venture ecosystem is entering a new phase: one defined not by…
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