Advertising Industry News
A collection of Advertising latest news, analysis and best practices from top business influencers and the world's most trustworthy sources.
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The Advertising Club refreshes brand identity
The Advertising Club (TAC) has unveiled a refreshed brand identity, marking a new phase in its long-standing journey as an industry body for advertising, marketing and media. The update builds on TAC's legacy while aligning it more closely with the…
X tries wooing advertisers by letting them reuse creatives made for other platforms
Elon Musk's X is making it easier for advertisers to bring their creative campaigns from other social sites to its platform. On Thursday, the company launched an expanded set of aspect ratio support for both image and video ads, which means…
Advertising giant WPP plans to cut £500m in costs under sweeping restructure
News from The City, market updates plus comment and analysis from our business desk I would like to be emailed about offers, event and updates from Evening Standard. Read our privacy notice. WPP has announced plans to make £500 million of…
Advertising giant WPP plans to cut £500m in costs under sweeping restructure
WPP has announced plans to make £500 million of cost savings that will involve cutting jobs and streamlining units as part of a sweeping restructure. The global advertising and communications company has unveiled the strategic plan, which it…
HBO Max Hit 131.6M Subs, NBA Exit Pinches Advertising As WBD Deal Drama Dominates Q4
HBO Max added subscribers and grew revenue. Warner Bros. Discovery media networks lost ground with advertising pinched year-on-year by the loss of the NBA in a mixed quarter. But it's the roiling M&A tide, with Paramount suddenly in a position to…
'Advertising reforms yielding positive result' - The Nation Newspaper
Nigeria 's advertising sector is growing, and Advertising Regulatory Council of Nigeria (ARCON) has research to prove it. In a statement, Director-General, Dr. Olalekan Fadolapo, pushed back against Advertisers Association of Nigeria (ADVAN)'s…
Why is Pinterest losing advertisers?
Pinterest is in a tough spot right now. Last week, the social media platform that acts like a digital vision board posted disappointing Q4 results and issued a weak outlook for Q1. The company posted $4.2 billion in full-year revenue for 2025 and…
Reddit has carved out an upper funnel niche for brand advertisers
“This year we have more clients either who have just launched [on Reddit], or are getting ready to launch, than we've ever seen before,” said Kira Henson, director of social and search at media agency Good Apple. Retailer JC Penney…
County Board advertises 2-cent increase to real estate tax rate
The Arlington County Board has voted to advertise a 2-cent increase to the real estate tax rate, slightly higher than the rate proposed in this year's budget draft. If enacted in its entirety, the jump would increase the county's tax rate to $1.053…
VAB: Premium streamers outperform YouTube in advertising effectiveness
The Video Advertising Bureau said premium CTV platforms outperform YouTube in co-viewing, attention and session length, citing a year-long study of 22 services. Premium video delivered 33 percent higher co-viewing and sessions averaging 1 hour and…
Advertising giant WPP plans to cut £500m in costs under sweeping restructure
The global advertising and communications company has unveiled the strategic plan, which it thinks will take several years to complete. Chief executive Cindy Rose said the recent “underperformance” of the company had been driven by…
Fungi-Nail Co. Says False Advertising Class Action Must Fail
Arcadia Consumer Healthcare Inc. on Tuesday urged a North Carolina federal judge to toss once and for all a proposed class action alleging that its Fungi-Nail product is falsely marketed as... To view the full article, register now. Already a…
Truecaller partners AnyMind Group to expand advertising footprint across MENA, Southeast Asia - The Nation Newspaper
Truecaller, the leading global communications platform, has announced a strategic reseller partnership with AnyMind Group, a Business-Process-as-a-Service company for marketing, e-commerce, and digital transformation to accelerate the growth of its…
Centersquare Investment Management LLC Reduces Holdings in Lamar Advertising Company $LAMR
Centersquare Investment Management LLC lowered its position in shares of Lamar Advertising Company (NASDAQ:LAMR - Free Report) by 2.9% during the third quarter, according to its most recent Form 13F filing with the SEC. The institutional investor…
The tyranny of advertising
Not quite 18 months ago, Sam Altman said that OpenAI putting ads in ChatGPT was definitely certainly probably not a good idea. “Ads plus AI is sort of uniquely unsettling to me,” he said at a Harvard event in October 2024. “I…
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