Advertising Industry News
A collection of Advertising latest news, analysis and best practices from top business influencers and the world's most trustworthy sources.
Traditional advertising is dead, says the marketer who cut Mastercard's ad budget by 70%
Raja Rajamannar, Mastercard's former chief marketing and communications officer, spent more than a decade overseeing marketing for one of the world's most recognizable brands. During his tenure as CMCO from 2013 to the start of 2026, he made a…
Samba TV Buys Bestever AI: 'The Future Of Advertising Is Not Just Automated, It Is Autonomous'
Data and measurement firm Samba TV has bought GenAI ads platform Bestever AI. Bestever's founder and CEO Apoorna Govind will become Director of Product at Samba, leading AI product strategy and overseeing the full Bestever team. The rationale for…
A volatile oil market is free advertising for everything Chinese
Yet China has also built the largest fleet of wind, solar, and hydro on the planet, with renewables now past 30 per cent of its electricity and climbing fast. That in-between mix gets treated in Washington as a transition stalled halfway, a…
Instacart Introduces New Shoppable Vertical Video Feed for Advertisers
'For more than a decade, people have come to Instacart for unmatched convenience, selection, and quality from their favorite grocers, and we've seen firsthand how much they love discovering new meal ideas and recipes along the way,' said Ali…
Media, tech and advertising elite return to Cannes Lions Festival
The media, tech and advertising elite are steering their mega-yachts toward the French seaside town of Cannes, where the industry's biggest names are set to wine, dine and hammer out deals worth millions. The rosé and champagne-fueled…
Disney Plans to Open ESPN Fan House to Help Advertisers Reach Sports Fans in New Ways
Disney wants to help advertisers reach more of the sports fans under its own roof. The entertainment giant this August will launch a new interactive hub called ESPN Fan House that aims to bring fans closer to the sports they enjoy — and make…
Dettol's controversial advertisement sparks boycott calls from Chinese netizens; company issues apology
Photo: a screenshot of the statement Dettol on Monday issued an apology statement regarding a controversial short drama advertisement accused of objectifying women and reinforcing outdated gender stereotypes that has triggered widespread public…
WPP Media launches initiative to develop AI standards for TV and video advertising
WPP Media is developing an AI-powered Buyer Agent for video advertising as part of a new Agentic Standards Initiative. The initiative aims to establish industry standards for how AI buyer and seller agents communicate and transact. WPP is working…
Out-of-Home advertising firms see renewed investor interest
Shares of listed companies in the domestic Out-of-Home (OOH) sector are witnessing a rally, driven by the potential growth in the sector. Two companies from this sector are listed on the SME exchange -- SIMCA Advertising and Bright Advertising have…
Samba acquires Bestever AI to accelerate autonomous advertising tools
Samba has acquired AI advertising platform Bestever AI as it accelerates development of autonomous advertising tools. Bestever founder and CEO Apoorva Govind is joining Samba as Director of Product and will lead the company's AI product strategy.
Walmart Rebrands Sam's Club Ad Program Amid Wider Advertising Shift
The retail giant on Monday (June 22) announced plans to align tools, tech and platforms across its U.S. and international Walmart Connect operations, as well as Sam's Club. As part of this shift, Walmart is rebranding the Sam's Club Member Access…
Reddit's advertising business is getting bigger. It's already booming.
(Timothy A. Clary/Getty Images) The platform will plow more money into its ad offerings as it cements itself as a “trove of human intelligence.” How do you expand an advertising business that's already grown almost 75% in the last…
The Insight Gap in AI Delusions
Source: Marwan Ahmed / Unsplash A parent watches their son fall into deeper discussions with a large language model. His son believes it is his life's work to develop a mathematical solution in metaphysics and eventually quits his job to dedicate…
Antonio Banderas and Alexia Putellas caught up in social media hidden advertising probe | Sur in English
According to the organisation, several cases remain unresolved and could ultimately result in sanctions of more than one million euros if serious breaches are confirmed. AUC said there was a high likelihood of sanctions because around 90 per cent…
Black Podcasting Is Having A Moment... That's Becoming A Trend
Here are many of the winners of the 2025 Black Podcasting Awards. Black Podcasting Awards (BPA) Executive Director Demetrius Bagley recently said in an interview, “Black podcasters have long understood that waiting for mainstream platforms…
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