Advertising Industry News
A collection of Advertising latest news, analysis and best practices from top business influencers and the world's most trustworthy sources.
The Mirror Trap of Hybrid Advertisement
For decades, psychology has examined the forces that drive human decision-making: impulse, motivation, cognitive load, emotional state, and the social cues that nudge us toward one behavior over another. What has changed, quietly, rapidly, and…
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AdCounty Media launches OpsisAds, a mobile-first advertising platform
AdCounty Media has introduced OpsisAds, a mobile-focused advertising platform designed to help brands acquire users, optimise revenue and scale globally. The platform is built on people-based digital marketing and combines AI-driven optimisation…
Advertising's next 'big thing' will be smaller than you imagine
Sign up for our email featuring expert insight and funding opportunities for entrepreneurs and SMEs I would like to be emailed about offers, event and updates from Evening Standard. Read our privacy notice. Unless you're in the glossy, perfectly…
ASCI launches AdWise to boost advertising literacy among school children across India
It has already covered more than 1,14,000 students across seven states and 240 schools. It is designed to equip school children with the critical thinking skills needed to identify, question and evaluate advertising messages in an increasingly…
'Is this even legal?': Samsung smart fridge advertisement allegedly sends woman into a psychotic episode
A Redditor described a tech mishap that spiraled into a medical emergency for their sister. They turned to the r/LegalAdviceUK subreddit to ask for help. “My schizophrenic sister hospitalised herself because she [thought] she was having a…
Uber is turning trip and takeout data into insights for marketers
Uber wants advertisers to level up their marketing by tapping into data on the millions of rides and deliveries its users order every day. The ride-hailing giant is announcing the launch of a new insights platform called Uber Intelligence on…
Isle of Man construction industry worried by minimum wage rise - BBC News
The construction industry on the Isle of Man has warned against the 'scale and pace' of a new rise in the minimum wage, which would see employees earn £13.46 an hour. Construction Isle of Man, the body which represents the island's workforce…
From AI to Bitcoin: These five trends will dominate markets in 2026
, register or subscribe to save articles for later. Add articles to your saved list and come back to them any time. Five key trends are likely to dominate investment markets in 2026, including gold and silver prices retaining their strength, while…
AEO: The New B2B Insights Lens That Will Define Your 2026 GTM Strategy
Lora Kratchounova, Founder and Principal of Scratch Marketing + Media. If you're still debating whether answer engine optimization (AEO) belongs in your go-to-market strategy, you are already behind the curve. From January to May 2025, website…
Telco industry accused of Triple Zero death 'cover-up'
Senators have accused the telecoms industry of a cover-up after it emerged that a second person may have died when their Samsung phone failed to connect to Triple Zero. Tuesday's revelation of the suspected death linked to an out-of-date phone in a…
Is there a future for carbon capture and storage in Scotland? - BBC News
It's long been seen as a vital technological solution to dealing with our hard-to-tackle greenhouse gas emissions. But a catalogue of issues have led some academics to believe the Acorn carbon capture, usage and storage (CCUS) project in…
CI/NSCA State of the Industry Survey Examines Revenue Trends, Opportunity Areas
Editor's Note: This article on the State of the Industry Survey was originally published on Sep. 20, 2024. Since then, we updated it on Dec. 8, 2025. Commercial Integrator, in conjunction with the NSCA, is focused on ways to provide insightful…
Uber will start selling trip and takeout data to marketers
Uber will begin selling customer data to marketers, according to a report by Business Insider. The company's ad division just launched a new insights platform called Uber Intelligence that's tasked with hoovering up and selling trip and delivery…
Editorial | Investment body adds to coffers and clarity on Hong Kong's long-term future
The Hong Kong government's new investment outfit has had a good start. The Hong Kong Investment Corporation (HKIC) earned HK$2.34 billion (US$300.7 million) in investment income and posted HK$2.25 billion in operating income in its first year of…
Uber will let marketers target ads based on users' trip and takeout data
Uber will begin offering customer data to marketers through a new insights platform called Uber Intelligence. The data will technically be anonymous, via the use of a platform called LiveRamp. This will 'let advertisers securely combine their…
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