Advertising Industry News
A collection of Advertising latest news, analysis and best practices from top business influencers and the world's most trustworthy sources.
Verizon Wireless sues T-Mobile, alleges false advertising
NEW YORK, Feb 4 (Reuters) - Verizon Wireless sued T-Mobile on Wednesday, accusing its largest rival of false advertising and causing irreparable harm by promising consumers more than $1,000 of annual savings if they switch…
Why Google's Performance Max advice often fails new advertisers
One of the biggest reasons new advertisers end up in underperforming Performance Max campaigns is simple: they followed Google's advice. Google Ads reps are often well-meaning and, in many cases, genuinely helpful at a surface level. But it's…
Sportsbooks Tweaking Approaches to Super Bowl Advertising
Sportsbooks are changing their approach to advertising ahead of Super Bowl Sunday, the most popular day of television nearly every year. FanDuel and BetMGM will not advertise their brand during the Super Bowl. Fanatics Sportsbook will show its…
These Secret Phone Codes Unlock Hidden Features Apple and Google Don't Advertise
For almost as long as personal computers have existed, coders have created backdoors in programs (or sometimes just fun little Easter eggs) that can only be accessed with a special 'key.' The tradition continues in the mobile age. You can use many…
Fox Says It's Reaching Advertising Highs, But Rising Sports Costs Loom
$5.18 billion—Fox revenue for fiscal second quarter, a $104 million increase. 1%—Ad revenue increase due to higher sports and news pricing, Tubi growth, and MLB postseason, despite a difficult comparison to a record political cycle…
Flag on the Play: How the Super Bowl Breaks All the Advertising Rules
Everything is bigger at the Super Bowl, including the price tags. In 2026, that's up to $10 million for a 30-second ad. Ten. Million. Dollars. And advertisers couldn't get enough. NBC sold out five months early—the fastest sellout in Super…
Fox Corporation reports strong quarter, boosted by advertising and cable growth
Fox Corporation on Wednesday reported its second-quarter earnings that beat analysts' estimates amid growth in advertising revenue from the company's news networks and sports programming. The company reported $5.18 billion in revenue for the second…
Verizon Wireless sues T-Mobile, alleges false advertising
NEW YORK, Feb 4: Verizon Wireless sued T-Mobile on Wednesday, accusing its largest rival of false advertising and causing irreparable harm by promising consumers more than $1,000 of annual savings if they switch cellphone carriers. According to a…
The jingles we still hum: Iconic Indian advertisements
Fox Sees 2% Jump in Revenue to $5 Billion Thanks to Strong Advertising
Fox Corporation reported a 2% jump in revenue its second quarter earnings for 2026 on Tuesday morning before the market opened. This was driven by a 4% increase in distribution revenue, thanks to 5% growth in the cable network programming segment…
Samsung and Virgin Atlantic trial ITV's new advertising format for Six Nations
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The Console Wars, As Told By '90s Nintendo And Sega Advertisements
It's no accident that the United States government is co-opting Halo and Pokémon imagery to promote U.S. Immigration and Customs Enforcement. The industry has been building to this moment for decades, as companies built an aesthetic of…
If you've ever wanted AI-generated Kratos to advertise games to you (for some reason), I've got great news about Sony's latest baffling patent: 'LLM-based generative podcasts for gamers'
Keep up to date with the most important stories and the best deals, as picked by the PC Gamer team. Contact me with news and offers from other Future brands Receive email from us on behalf of our trusted partners or sponsors By submitting your…
Google Profit Jumps 30 Percent on A.I. Gains
After early stumbles in artificial intelligence, Google is on a roll. Its A.I. system, Gemini, has leapfrogged rivals. The technology has begun boosting YouTube viewership through its recommendations, and increasing search traffic by giving users…
Can prediction markets beat analysts this earnings season?
Prediction markets are, perhaps, the final frontier of gambling. Want to bet on Taylor Swift releasing an album this year, Ayatollah Ali Khamenei being ousted as supreme leader of Iran by the end of July or that Puerto Rican rapper Bad Bunny will…
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