Advertising Industry News

A collection of Advertising latest news, analysis and best practices from top business influencers and the world's most trustworthy sources.

forbes.com - David Prosser - How Pencil Aims To Automate The Secret Sauce Of Advertising
How Pencil Aims To Automate The Secret Sauce Of Advertising
Forbes

Is Mad Men's Don Draper turning in his grave? The creative process of the advertising industry might be one of the last places you would expect to find an artificial intelligence tool now replacing a traditional approach, but the entrepreneurs…

mediapost.com - Laurie Sullivan - Next Generation Of Advertising, Data Collaboration Looks Very Different
Next Generation Of Advertising, Data Collaboration Looks Very Different
MediaPost

by Laurie Sullivan, Staff Writer @lauriesullivan, 27 minutes ago The challenge for brand and media owners to better understand and successfully collaborate will rely heavily on data as companies continue to struggle with the elimination of support…

breitbart.com - Report: Google and Facebook Made a 'Secret Deal' to Dominate Online Advertising
Report: Google and Facebook Made a 'Secret Deal' to Dominate Online Advertising
Breitbart

The New York Times recently outlined the inner workings of a secret deal between Facebook and Google that allowed the companies to jointly dominate the online advertising market. In an article titled “Behind a Secret Deal Between Google and…

businessinsider.com - Lauren Johnson - Business Insider's top advertising and media stories for January 19
Business Insider's top advertising and media stories for January 19
Business Insider

Hi! Welcome to the Insider Advertising daily for January 19. I'm Lauren Johnson, a senior advertising reporter at Business Insider. Subscribe here to get this newsletter in your inbox every weekday. Send me feedback or tips at. Today's news: Mobile…

aljazeera.com - Turkey slaps advertising ban on Twitter with new social media law
Turkey slaps advertising ban on Twitter with new social media law
Al Jazeera

Turkey has hit Twitter, Pinterest and Periscope with advertising bans after they failed to follow Facebook and appoint a local representative to take down contentious posts under a new media law published on Tuesday. Under the law, which critics…

dailymaverick.co.za - Georgina Crouth - Business Maverick: The digital advertising rip-off
Business Maverick: The digital advertising rip-off
Daily Maverick

Programmatic marketing might be viewed as a spray-and-pray exercise, but advertising has such a pervasive wastage and fraud problem that it is eating chunks out of marketing budgets and skewing performance results – as Uber recently…

phonearena.com - Alan Friedman - NYT: Google, Facebook's secret deal to control online advertising is revealed
NYT: Google, Facebook's secret deal to control online advertising is revealed
PhoneArena

The New York Times reported on Sunday about a secret 'sweetheart' deal extended to Facebook by Google that would have helped the pair maintain a hold on the profitable world of online advertising. It all started four years ago when Facebook…

abs-cbn.com - DASH lets small businesses advertise on ABS-CBN online network
DASH lets small businesses advertise on ABS-CBN online network
ABS-CBN.COM

MANILA - Small businesses, even the emerging home-based enterprises, can easily advertise across ABS-CBN's online network for as low as P500. ABS-CBN's DASH -- stands for Digital Advertising Self-Serve Hub -- is a do-it-yourself (DIY) advertising…

adage.com - Cinema ad seller Screenvision taps Redbox to boost advertising capabilities
Cinema ad seller Screenvision taps Redbox to boost advertising capabilities
Ad Age

With all fronts of the movie business in turmoil due to the ongoing pandemic, Redbox, the DVD rental kiosk business that has recently ventured into the ad-supported streaming space, has teamed up with cinema ad seller Screenvision Media to bolster…

startribune.com - Turkey slaps advertising ban on Twitter, Pinterest
Turkey slaps advertising ban on Twitter, Pinterest
Star Tribune

ANKARA, Turkey — Turkey on Tuesday slapped advertising bans on Twitter, Periscope and Pinterest over their non-compliance with a controversial new law that requires social media platforms to appoint legal representatives in the country. The…

comicbook.com - Cameron Bonomolo - Marvel's WandaVision Merchandise Includes a Strucker Watch Advertised in the Show
Marvel's WandaVision Merchandise Includes a Strucker Watch Advertised in the Show
Comicbook.com

WandaVision viewers can 'Hail Hydra' right on time with their very own Strucker Watch as seen on TV. In Episode 2 of WandaVision, the first original series from Marvel Studios, the black-and-white sitcom cuts to commercial to advertise a must-have…

wsj.com - Ellen Byron - Top 10 Global Consumer Trends for 2021
Top 10 Global Consumer Trends for 2021
Wall Street Journal

Many of the new habits consumers formed during the coronavirus pandemic are here to stay, market researcher Euromonitor International predicts. In 2021 consumers will be demanding, anxious, and creative in dealing with change, Euromonitor forecasts…

theglobeandmail.com - MARY GOODERHAM - ETFs for investors who believe the WFH trend will carry on after the pandemic
ETFs for investors who believe the WFH trend will carry on after the pandemic
The Globe and Mail

The remote-working boom brought by the COVID-19 pandemic created a new investment theme in 2020: exchange-traded funds offering a portfolio of stocks expected to benefit from the work-from-home (WFH) trend. While some feel valuations for these ETFs…

forbes.com - Joseph DeAcetis - The Future Of Fashion: Apparel And Luxury Brand Marketing In Post-Corona Times
The Future Of Fashion: Apparel And Luxury Brand Marketing In Post-Corona Times
Forbes

Let's face it, the fashion industry has been hit hard by the effects of the coronavirus pandemic; since there was a shift in consumer sentiment, people now tend to focus on buying necessary items. According to Boston Consulting Group, revenue…

martechseries.com - Globe Newswire - CloudCommerce Goes Live with Artificial Intelligence (AI) Advertising Venture
CloudCommerce Goes Live with Artificial Intelligence (AI) Advertising Venture
MarTech Series

CloudCommerce, Inc., a leading provider of digital advertising solutions, announced that it has officially launched aiAdvertising, Inc., its wholly owned subsidiary focused on using artificial intelligence (AI) to enhance its successful SWARM…

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