Advertising Industry News
A collection of Advertising latest news, analysis and best practices from top business influencers and the world's most trustworthy sources.
AdGood Provides Affordable CTV Advertising For Nonprofits
There are some ideas that make perfect sense once your hear about them for the first time. That's certainly the case with AdGood, a company that takes excess Connected TV (CTV) ad space and provides it to non-profits at a steep discount. The…
Influencer marketing isn't an experiment anymore as companies expand their creator advertising budgets
Long before “link in bio” became one of advertising's most valuable calls to action, brands relied on television commercials to sell everything. Whether it was a toy demonstrated by laughing children, a luxury fragrance sold through…
How Second-Half Goals Drove Advertising Peak at the World Cup
France's convincing 2026 FIFA World Cup win against Morocco revealed a lot about how in-match play affects audience trends, and their knock-on effect on the advertising potential of major sports. The French side was threatening throughout as it…
Shuswap society says fraudulent emails offering advertising opportunities with Salmon Arm farmers market
Residents browse goods for sale at the Downtown Salmon Arm Farmers' Market Shuswap Food Action Society is warning local businesses about fraudulent emails offering advertising opportunities using the Downtown Salmon Arm Farmers Market branding. In…
Exclusive | Prediction-Markets Race Heats Up as Robinhood and Crypto.com Hold Talks
Markets might have found another dance partner in the prediction-markets business. The company is in talks with digital-currency exchange Crypto.com to expand the brokerage firm's foothold in prediction markets, according to people familiar with…
The Future Ad Agency: How AI Is Shifting The Agency-Client Partnership
David Brown is the founder and President at Mindshape. He is a senior advisor on brand, AI advertising integration and growth strategies. Here is my prediction: Agencies that treat AI as a production add-on will be outpaced by the clients…
Why Great Marketers Can Become Exceptional Campaign Managers
Maria Alonso, award-winning marketing strategist & industry disruptor, redefining advertising w/bold campaigns & iconic brands | Fortune 206 When I attended campaign training at Yale this year, I expected to learn politics. What I didn't…
MassDOT unveils new renderings of the future Sagamore Bridge
Another summer Friday, another backup at the Sagamore Bridge. But while traffic may not be moving, plans for its replacement are. During a design public hearing Thursday, MassDOT released new renderings showing what the future $2 billion bridge…
Here are the latest Red Sox rumors with 10 days until the trade deadline
The Boston Red Sox ' improbable, thrilling win streak ended at 15 games on Wednesday night. If the team continues to play even somewhat close to the level they did over that stretch through the rest of the regular season, a second-straight playoff…
Hospital CMO: Perhaps The Hardest Marketing Job On Earth
Ellis Verdi, president of DeVito/Verdi. How's this for a job description? “C-level marketing executive who will be entrusted with burnishing the reputation of a highly regarded, well-known nonprofit institution.” Sounds like a great…
Industry and D.C. Are Racing Ahead on Psychedelics. They Should Let Science Lead.
'You shall know the truth, and the truth shall make you mad.' —Aldous Huxley In the span of three months, psychedelic medicine crossed two important thresholds. In April, President Donald Trump signed an executive order making it federal…
Help! This 'Trend' in Party Planning Made Me Miss My Friend's Bachelor Party. I'm So Annoyed.
Our advice columnists have heard it all over the years—so we're diving into the Dear Prudence archives to share classic letters with our readers. Submit your own questions to Prudie here. About a month ago, I received a text message about an…
Household income exclusions spotted in Performance Max campaigns
Google appears to be rolling out household income exclusions for Performance Max campaigns, giving advertisers a level of audience control that hasn't previously been available in PMax. If the feature is widely released, it would allow advertisers…
Maryland election chief seeks probe of prediction markets
Updated: 5:44 PM EDT Jul 24, 2026 Editorial Standards ⓘ Kalshi pushes back as Maryland election chief seeks investigation into election prediction markets Updated: 5:44 PM EDT Jul 24, 2026 Editorial Standards ⓘ BALTIMORE —…
China shoots itself in ASEAN foot with latest Philippines skirmish
In an absurd perversion of history and geography, China claims the South China Sea as its own private swimming pool. In 2016, an international arbitration court utterly rejected these claims. But Beijing's gall remains unbowed. Today, infuriated by…
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