Advertising Industry News
A collection of Advertising latest news, analysis and best practices from top business influencers and the world's most trustworthy sources.
Amazon Advertisers Can Now Target Shoppers That Buy Elsewhere
Advertisers can now target display and video ads to Amazon users who also shop at Walmart, Dollar General, Kroger, Walgreens, Sephora. This capability comes from an integration that data firm Attain has with Amazon's ad buying tool Amazon Ads DVA+.
Levi's stop-motion masterpiece is a lesson in Christmas advertising
Last year, it seemed that some of the biggest brands had declared the death of the opulent, magical holiday advert. AI slop would do, they decided. Coca-Cola's AI Christmas ad was one of the most controversial, while McDonald's pulled its festive…
Mediaocean integrates Prisma with Microsoft Advertising
Mediaocean has integrated its Prisma Direct platform with Microsoft Advertising, allowing advertisers to manage search campaigns through existing media buying systems. The integration automates campaign orders, performance reporting, invoicing and…
Roku launches AI-powered advertising optimization tools
Roku has introduced a new advertising optimization platform that uses machine learning to help marketers target specific consumer actions and expand household reach across its streaming television ecosystem. The platform, called Roku Outcomes…
Man 'who raped woman advertised for sex by husband said snoring was role-play
A man accused of raping a woman whose husband had posted 'f*** my wife' ads online has told a court he heard her snoring but believed it to be part of a 'role-playing' scenario. Philip Young has already pleaded guilty to multiple charges of…
Here are the questions on advertisers' minds after the DoorDash-Instacart deal
“In the short term, I don't expect this to meaningfully disrupt the retail media landscape. But longer term, the potential is significant,” said Nik Hengel, vp of analytics at New Engen digital marketing agency. The deal still has to…
McDonald's Hong Kong marks 50th anniversary with nearly 200 industry awards
Since launching its 50th anniversary celebrations in 2025, McDonald's Hong Kong has won nearly 200 awards in local and international industry awards, spanning brand, advertising creativity, marketing, media, public relations and communications.
Prediction markets get Democratic win right, with a few surprises
Prediction markets got the big picture right in the US midterm elections, although a few races delivered surprises as Democrats seized control of the Senate and House of Representatives. SCROLL TO CONTINUE WITH CONTENT With more than US$1.48…
Ad industry dealmaking is heating up. M&A pros think these 9 companies could be the next big buyers.
It's shopping season in the advertising industry, and I'm not just talking about the holidays. After a somewhat sleepy period, the M&A market is stirring back to life, with strategic buyers loading up their carts. In the past couple of weeks alone…
The Prediction-Market Bettors Who Turned Election Night Into a Real-Time Casino
By Election Day, Thomas Morrow had bet about $1,200 on prediction markets that Republicans would win their races—excited to have a way to put his money where his mouth was. “It's a wonderful opportunity to prove very clearly that I…
Ron DeSantis Surges in Prediction Markets As 2028 Presidential Contender
Prediction markets made an interesting shift in the aftermath of the 2026 midterm elections. Websites like Kalshi and Polymarket cut Vice President JD Vance's chances of securing the Republican presidential nomination while elevating Florida Gov.
Vance believes in MAGA future, and future of MAGA is him
Washington: JD Vance blaming the Republicans' midterm rout on the Iran war was surprising not because of the substance, but because we are so unfamiliar with anyone in this administration saying openly that Donald Trump got it wrong. That was…
(Video) Rats swarm around rubbish bins outside Kwun Tong industrial building
A video circulating online shows more than 10 rats moving around rubbish bins outside East Sun Industrial Centre in Kwun Tong, the latest in a series of rodent sightings across Hong Kong. SCROLL TO CONTINUE WITH CONTENT The 32-second clip, filmed…
Right Resources puts 3km NSW tungsten trend in spotlight
Right Resources has unearthed a promising tungsten exploration opportunity at its Moonlight prospect, part of the company's Blue project near Tumbarumba in southern New South Wales, after mapping a mineralised structural corridor stretching more…
Market, momentum: how the CE's dual-city mission aligns HK with China's unified market strategy
Chief Executive John Lee Ka-chiu's high-profile, four-day official delegation to Beijing and Shanghai marks a decisive strategic push to align Hong Kong's economic trajectory with China's core national blueprint: the construction of a unified…
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