Advertising Industry News
A collection of Advertising latest news, analysis and best practices from top business influencers and the world's most trustworthy sources.
The AI-or-Not Debate Is Advertising's Most Pointless Argument
The most expensive finger in marketing belongs to a cartoon character in “Night in Color,” Dior's new animated holiday short. Last week, viewers noticed that character had one joint too many, along with some warped lettering and a…
CAA Wants to Create an AI-Generated Celebrity Advertising Machine
Celebrity ads are getting an AI makeover. Powerhouse ad agency Ogilvy announced on Monday that it's partnering with CAA to launch ECHO, an AI platform that allows marketers to whip up AI-generated ads featuring celebrities. The collaboration opens…
I've Had It' Host Unfazed As Advertisers Drop Out Amid Charlie Kirk Backlash
Jennifer Welch says her podcast isn't going anywhere... even as more advertisers head for the exits amid backlash over the hosts laughing at a joke about Charlie Kirk 's assassination. The “I've Had It” cohost tells TMZ... “We…
Pa. is taking aim at 'AI slop' in advertisements. Here's what that means
From Philly and the Pa. suburbs to South Jersey and Delaware, what would you like WHYY News to cover? Let us know! In the virtual world of Instagram, Djour Philly cloaks his identity with a pseudonym — and a Mexican wrestling mask —…
Ad Tech Briefing: Amazon's auction trial puts agentic advertising's trust problem in focus
According to the FTC, Amazon imposed surcharges of up to 50% on ordinary shopping days and 250% during major retail events, generating an additional $87 million during the 2022 holiday season. Amazon disputes the allegations, and the legal…
Reddit dangles seasonal ad credits but advertisers still want better proof it works all year round
After reviewing the incentives that Digiday had seen, Accuracast's group CEO Farhad Divecha said that incentives like this “do work to reignite dormant clients' interest to retry the platform.” However, following the decline in Google…
Lamar Advertising (NASDAQ:LAMR) Given New $161.00 Price Target at JPMorgan Chase & Co.
Lamar Advertising (NASDAQ:LAMR - Get Free Report) had its target price hoisted by equities researchers at JPMorgan Chase & Co. from $160.00 to $161.00 in a note issued to investors on Friday, Benzinga reports. The firm currently has a 'neutral'…
Which Brands Were Election Night's Biggest Advertisers?
Election night's focus is always on the voting results. But at the same time, there are a ton of eyeballs on the programs and networks covering elections – especially when there's a chance of a new party taking over Congress and/or the…
URA marks 25 years with major symposium on the future of urban renewal
Over 400 delegates gathered at the Hong Kong Convention and Exhibition Centre on Monday for a major symposium hosted by the Urban Renewal Authority (URA), aiming to chart a new course for urban renewal and create a high-quality, liveable Hong Kong.
The Next CEO Growth Strategy: Marketing To Humans And AI
Stuart D'Rozario is an award-winning strategist, creative, and founder of DRZP.ai (A 4A Best Small Agency). His new book is Agents & Humans. For the last 30 years, growth has largely been about winning the battle for human attention. We built…
The AI Measurement Gap: Why CMOs Need A New Marketing Scorecard
Prashant Puri, CEO & Co-Founder of AdLift (acquired), drives organic & performance marketing with content & data-driven strategies. Every marketing leader I speak to already knows the headline: Ranking first on Google no longer guarantees the…
Neoclouds going 'to zero': Eight wild market bets from UBS conference
Neoclouds will be worth nothing one day; oil at $US200 a barrel; gold will trump the US dollar; the US 10-year bond yield could reach 10 per cent. These were just some of the out-of-the-box predictions thrown around by a panel of market veterans at…
Financial Services Roundup: Market Talk
The latest Market Talks covering Financial Services. Exclusively on Dow Jones Newswires at 4:20 ET, 12:20 ET and 16:50 ET. 0758 GMT – UniCredit shares should perform well on Monday as the Italian bank reports solid third-quarter trends…
Auto & Transport Roundup: Market Talk
The latest Market Talks covering the Auto and Transport sector. Published exclusively on Dow Jones Newswires at 4:20 ET, 12:20 ET and 16:50 ET. 1412 GMT – BlackBerry's embedded software bet is gaining commercial ground in China. The Canadian…
HK ETF market ranks second in regional ownership, set for growth: BlackRock
Hong Kong's exchange-traded funds (ETFs) market has a strong foundation for growth, with the second-highest ETF ownership among the five Asia-Pacific markets surveyed, as retail investors are increasingly turning to such products to build long-term…
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