Advertising Industry News

A collection of Advertising latest news, analysis and best practices from top business influencers and the world's most trustworthy sources.

wsj.com - Jef I. Richards - Great Moments in American Advertising History
Great Moments in American Advertising History
Wall Street Journal

“USA250: The Story of the World's Greatest Economy” is a yearlong WSJ series examining America's first 250 years. Read more about it from Editor in Chief Emma Tucker. Advertising didn't start in the U.S. In fact, it goes back at least…

marketwatch.com - Netflix 1Q Profit Expected to Rise, Focus on Price Increases, Advertising -- Earnings Preview
Netflix 1Q Profit Expected to Rise, Focus on Price Increases, Advertising -- Earnings Preview
MarketWatch

NET INCOME: The streaming giant is expected to post a profit of $3.29 billion, or 76 cents a share, compared with $2.89 billion, or 66 cents a share, the year before, according to FactSet. REVENUE: The company is expected to report $12.18 billion…

businessinsider.com - Lara O'Reilly - BeReal is on a charm offensive to bring creators onto its platform and connect them with advertisers
BeReal is on a charm offensive to bring creators onto its platform and connect them with advertisers
Business Insider

BeReal wants influencers to help chart its next era. The social media app, which prompts users to quickly snap a photo or video within a two-minute window each day, is starting to proactively pitch creators in the US to get verified on the platform…

phonearena.com - Anam Hamid - T-Mobile is restricting a heavily advertised and cherished benefit
T-Mobile is restricting a heavily advertised and cherished benefit
PhoneArena

T-Mobile long prided itself on customer perks, frequently anchoring its ad campaigns around these 'Un-carrier' benefits. Recently, however, the company has begun aggressively scaling back that value. The company has now started notifying customers…

dailycaller.com - Derek VanBuskirk - FTC Moves To Bar 'Brand Safety' Advertising Scheme Used To Censor Conservative Media
FTC Moves To Bar 'Brand Safety' Advertising Scheme Used To Censor Conservative Media
The Daily Caller

Several major advertising agencies have agreed not to enter into or enforce agreements that restrict other agencies' ability to do business with media publishers based on their news or political social commentary content, a group of federal and…

bgr.com - Talia Roepel - These 3 Electric Cars Fell 50 Miles Short Of Their Advertised Range In Consumer Reports' Tests
These 3 Electric Cars Fell 50 Miles Short Of Their Advertised Range In Consumer Reports' Tests
BGR

When purchasing an electric vehicle (EV), one decision maker may be the advertised range. That is, how far it can drive before the batteries need to be charged again. While you might think the advertised charging range is true and reliable, it…

chroniclelive.co.uk - Kristy Dawson - Town engager roles among the seasonal jobs being advertised at Beamish Museum
Town engager roles among the seasonal jobs being advertised at Beamish Museum
Chronicle Live

Fancy working within one of the towns at Beamish Museum? The open air museum, near Stanley in County Durham, has announced a range of seasonal job opportunities and is looking to recruit people for the year ahead. Among the roles available, are…

fourfourtwo.com - Chris Nee - Why just one of the 16 World Cup 2026 stadiums is allowed advertising after 18 months of FIFA talks
Why just one of the 16 World Cup 2026 stadiums is allowed advertising after 18 months of FIFA talks
FourFourTwo

The best features, fun and footballing quizzes, straight to your inbox every week. Unlock instant access to exclusive member features. Contact me with news and offers from other Future brands Receive email from us on behalf of our trusted partners…

marketwatch.com - Viant Technology Shares Rise on TVision Insights Acquisition
Viant Technology Shares Rise on TVision Insights Acquisition
MarketWatch

The connected TV advertising company's stock was up 11% to $11.28 in Wednesday morning trading. Shares are down 6.3% this year. Viant plans to integrate TVision's attention tracking data into its buying platform. It said Wednesday that the addition…

scmp.com - Jeffrey Wu - Opinion | US controls chips in the AI race, but China controls the scoreboard
Opinion | US controls chips in the AI race, but China controls the scoreboard
South China Morning Post

A quiet but consequential shift is reshaping the global artificial intelligence competition, and it has little to do with which country builds the most powerful model. Jensen Huang did not mean to describe a geopolitical strategy. But when Nvidia's…

scmp.com - Chloe Loung - Realistic, no edits required - why the Setlog app is trending in South Korea
Realistic, no edits required - why the Setlog app is trending in South Korea
South China Morning Post

Setlog is the latest mobile app that is taking South Korea by storm. Designed to be a real-time vlog app for small groups of friends to document their day together, the video and visual diary format has rapidly gained traction on social media.

thestandard.com.hk - The Standard 英文虎報 - China's vice commerce minister meets Ford executive, urges deeper market presence
China's vice commerce minister meets Ford executive, urges deeper market presence
The Standard

China's Vice Commerce Minister Li Chenggang met a senior Ford executive in Beijing this week, urging the U.S. automaker to deepen its presence in the Chinese market, according to a commerce ministry statement on Wednesday. SCROLL TO CONTINUE WITH…

scmp.com - Leopold Chen - Call to check tech trends when drafting policies after basketball betting U-turn
Call to check tech trends when drafting policies after basketball betting U-turn
South China Morning Post

Hong Kong authorities should consider the impact of technological developments when drafting policies, observers have said, noting the government's decision to halt plans for basketball betting reflected a lack of thorough discussion. Their remarks…

thestandard.com.hk - The Standard 英文虎報 - The unregulated gamble: why HK was right to halt basketball betting due to prediction market betting
The unregulated gamble: why HK was right to halt basketball betting due to prediction market betting
The Standard

As crypto-based prediction platforms explode in popularity, the government's cautious stance on basketball betting reflects a growing awareness of a dangerous regulatory void. SCROLL TO CONTINUE WITH CONTENT The decision by Hong Kong authorities to…

scmp.com - Lucy Quaggin - Trump will head to Beijing amid warming trend in sentiment about China at home
Trump will head to Beijing amid warming trend in sentiment about China at home
South China Morning Post

American views on China have softened ahead of a high-stakes summit between US President Donald Trump and his Chinese counterpart Xi Jinping in May, with positive sentiment nearly doubling since 2023, a survey by the Pew Research Centre has found.

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