Advertising Industry News

A collection of Advertising latest news, analysis and best practices from top business influencers and the world's most trustworthy sources.

digiday.com - Krystal Scanlon - OpenAI is sharpening its focus on enterprise advertisers
OpenAI is sharpening its focus on enterprise advertisers
Digiday - The home of modern media and marketing

The role comes with a compensation package between $374,000 and $415,000 plus equity, according to the job posting. The successful candidate will also “shape the narratives that position OpenAI as a premium advertising platform for the…

digiday.com - Sara Guaglione - The IAB is developing a framework to tackle AI advertising measurement
The IAB is developing a framework to tackle AI advertising measurement
Digiday - The home of modern media and marketing

The IAB is working to “create a shared framework for measuring and crediting AI's role in conversions, especially when traditional signals are minimized,” according to Caroline Giegerich, vp of AI at the IAB. The IAB is exploring new…

forbes.com - Mary Kyriakidi - ​Stop Measuring Everything: What Actually Predicts Growth
​Stop Measuring Everything: What Actually Predicts Growth
Forbes

Mary Kyriakidi, Global Thought Leader at Kantar. CMOs today have more data available to them than any marketing generation before them, but that hasn't made the next move any easier to see. More data was supposed to mean better signal intelligence.

forbes.com - Adam Salacuse - The Smartest 2027 Marketing Budgets Will Focus On Reality
The Smartest 2027 Marketing Budgets Will Focus On Reality
Forbes

Adam Salacuse is Founder and CEO of experiential marketing agency ALT TERRAIN. ​In 2003, I founded my agency to do one thing: put brands on the street. Think wild posting crews working overnight, street teams handing products to strangers…

scmp.com - Advertising partner - Building the Future: How BTRi Is Positioning Hong Kong as the Global Gateway for Construction Innovation
Building the Future: How BTRi Is Positioning Hong Kong as the Global Gateway for Construction Innovation
South China Morning Post

Early results are already demonstrating the value of this approach. “BTRi's initiatives are estimated to have delivered HK$3.1 billion in annual cost savings for construction projects,” says Hon. A number of flagship initiatives…

scmp.com - Morning Studio editors - Hong Kong airport embraces future of travel with Terminal 2
Hong Kong airport embraces future of travel with Terminal 2
South China Morning Post

When Hong Kong International Airport (HKIA) opened in 1998 to replace its predecessor, the iconic Kai Tak Airport, the world was amazed by its engineering and architectural marvels. HKIA's construction transformed the geography of northern Lantau…

upi.com - Paul Godfrey - Shein to make $1.77B stock market debut in Hong Kong after years of delays
Shein to make $1.77B stock market debut in Hong Kong after years of delays
UPI

Aug. 24 (UPI) -- Chinese fast-fashion giant Shein announced plans Monday to raise $1.77 billion in its long-awaited IPO on the Hong Kong Stock Exchange. In a filing to the SEHK, Shein said it will offer nearly 280 million shares with a price range…

wsj.com - Energy & Utilities Roundup: Market Talk
Energy & Utilities Roundup: Market Talk
Wall Street Journal

The latest Market Talks covering Energy and Utilities. Published exclusively on Dow Jones Newswires at 4:20 ET, 12:20 ET and 16:50 ET. 0445 GMT – China Aviation Oil (Singapore) Corp. is likely to benefit from jet-fuel demand, UOB Kay Hian…

wsj.com - Financial Services Roundup: Market Talk
Financial Services Roundup: Market Talk
Wall Street Journal

The latest Market Talks covering Financial Services. Exclusively on Dow Jones Newswires at 4:20 ET, 12:20 ET and 16:50 ET. 0723 GMT – Aegon's January 2028 timetable to move its main stock market listing to the U.S. is likely to be positive…

wsj.com - Basic Materials Roundup: Market Talk
Basic Materials Roundup: Market Talk
Wall Street Journal

The latest Market Talks covering Basic Materials. Published exclusively on Dow Jones Newswires at 4:20 ET, 12:20 ET and 16:50 ET. 0803 GMT – Investors in Indonesia are likely shifting their attention to the Strategic Mineral and Commodity…

wsj.com - Tech, Media & Telecom Roundup: Market Talk
Tech, Media & Telecom Roundup: Market Talk
Wall Street Journal

The latest Market Talks covering Technology, Media and Telecom. Published exclusively on Dow Jones Newswires at 4:20 ET, 12:20 ET and 16:50 ET. 0800 GMT – Asian tech stocks are being tested by corporate actions and supply concerns, Tickmill…

wsj.com - Dow Jones Newswires Staff - Nasdaq Futures, Tech Stocks Slide as U.S.-Canada Trade War in Focus
Nasdaq Futures, Tech Stocks Slide as U.S.-Canada Trade War in Focus
Wall Street Journal

Nasdaq futures led U.S. equity indexes lower in early European trade, as global tech stocks weakened following equity and bond issues from the sector in Asia. With Alibaba planning to raise $10.2 billion for AI investment via a share placement and…

wsj.com - Amanda Lee - Inside Indonesia's Push to Boost Commodity Market Credibility
Inside Indonesia's Push to Boost Commodity Market Credibility
Wall Street Journal

When Indonesia first announced plans to integrate processes for the exports of key resources, it stoked concerns about state intervention that would disrupt the flow of commodities like coal and palm oil. Luke Mahony, the man tasked with overseeing…

jpost.com - NEVO SHAFIR/GLOBES/TNS - Amazon struggles to capture online retail market share in Israel
Amazon struggles to capture online retail market share in Israel
The Jerusalem Post

While Amazon goes from strength to strength worldwide, the US giant has struggled to gain a foothold in Israel in terms of online retail sales. Shop Analytics data in June 2026 shows that the three Chinese platforms AliExpress, Temu and Shein…

smh.com.au - Shane Wright - PM backs GST deal, leaves future taxpayers on the hook for billions
PM backs GST deal, leaves future taxpayers on the hook for billions
The Sydney Morning Herald

Anthony Albanese has promised to keep a special deal to protect Western Australia's share of the GST for as long as he is prime minister, reminding every other state that it was his government bankrolling an agreement that was on track to cost…

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