Advertising Industry News
A collection of Advertising latest news, analysis and best practices from top business influencers and the world's most trustworthy sources.
/afaqs/media/media_files/2026/01/18/ucid-main-2026-01-18-21-18-40.png)
Community-based advertising: The next advantage for niche brands
Why the brands that will endure aren't built on reach — but on shared belief. For decades, advertising believed that scale created trust. The logic was simple: if enough people saw you, eventually some would believe you. Here, belief has…
Avocados From Mexico turns to AI to advertise around the Super Bowl instead of a TV buy
This year's Prediction Pit will feature personalized sports and live game predictions as well as guacamole recipes, helmed by actor Rob Riggle as a realistic AI avatar. The Prediction Pit is built on a predictive AI system in which results can…
'Turns out having your game be free on Epic is great advertising for Steam sales': New Blood chief says Blood West sold 'like 200% more' the day it was a freebie on EGS
If Steam's big draw is the seasonal sale with an avalanche of ludicrous discounts, the Epic Games Store's big draw is the freebie. Games are free to keep on the platform so often that the folks at PC Gamer maintain a living list with the latest…
Tred Avon Family Wealth LLC Invests $1 Million in Lamar Advertising Company $LAMR
Tred Avon Family Wealth LLC acquired a new position in Lamar Advertising Company (NASDAQ:LAMR - Free Report) during the third quarter, according to the company in its most recent Form 13F filing with the Securities and Exchange Commission (SEC).
Industry' Just Aired a Masterpiece Homage to Gothic Horror
This article discusses, in detail, the events of Industry Season 4, Episode 2. Industry creators Mickey Down and Konrad Kay have, over the course of four seasons, upgraded their HBO drama about young finance employees in London from smart soap to…
Most Singaporeans not upbeat on future of next generation: survey
Just under a third of Singapore residents in a recent survey by global communication firm Edelman believe that the next generation would be better off than the current one – a drop of 11 percentage points from last year's findings. The…
Grocer hoping to be 'catalyst' for Derby's Market Hall - BBC News
The latest stall holder to open at Derby's Market Hall has said he hopes to be a 'catalyst' in boosting footfall at the venue. The newly refurbished hall reopened in May last year after undergoing a £35m makeover but was criticised for…
Nifty Bank Prediction Today - January 19, 2026: Nifty Bank futures: Uncertain intraday trend
Nifty Bank index began today's session flat at 60,093 versus Friday's close of 60,095. It fell after opening and is now hovering around 59,730, down 0.6 per cent. The advance-decline ratio stands at 8-6 even as the index is in the red. Since major…
Beverley businesses see pros and cons to Saturday Market revamp - BBC News
Image source, BBC / Jasmine Lowe A business fears five months of roadworks in a popular marketplace could affect trade – but hopes it will be worth it in the long run. Work is due to start later on improvements to parking areas and…
Year of the Horse 2026 predictions for Rabbits, from career to romance
From auspicious horse-themed phrases and couplets to whether your luck is in, check out our Year of the Horse 2026 series to discover all you need to know about the coming Lunar New Year. What does the coming Year of the Horse 2026 have in store…
Trowbridge car park reopens amidst questions over its future - BBC News
A 50-year-old multi-storey car park reopened over the weekend after repairs to make it safe - at the same time, there is a political fight over its future. A covenant legally agreed on in the 1970s requires the council covering Trowbridge…
Taiwan has just sold out TSMC and half its chips industry to the US
Fifty Shades of Grey is one of the most tediously boring films I have ever watched. But I do admit being mildly amused watching the young Dakota Johnson being “punished”, and then having to say thank you. I am reminded of the erotic…
Elliott Reiterates Opposition to Revised Offer for Toyota Industries
Elliott Investment Management reiterated its opposition to a revised tender offer for Toyota Industries, saying the deal substantially undervalues the Japanese forklift maker and a stand-alone plan offers a path to a much higher valuation. The U.S.
Cardi B, Patriots troll ESPN after New England defied expert predictions in playoff win
The ESPN panelists on Friday's episode of “NFL Live” seemed to know in real time that they had made a mistake by uniformly picking the Texans against the Patriots in their prediction roundup prior to the divisional-round playoff game.
Australian Open: Djokovic launches latest bid for record 25th grand slam title
Novak Djokovic launches his latest bid to win a record 25th grand slam crown while title contenders Coco Gauff and Iga Swiatek are also in action at the Australian Open on Monday. A bumper second day at Melbourne Park sees three-time finalist…
Receive a Daily briefing on Advertising Industry News
Get Started