Advertising Industry News
A collection of Advertising latest news, analysis and best practices from top business influencers and the world's most trustworthy sources.
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CTV moves from experiment to essential in video advertising playbooks
Attention is becoming the scarcest currency in advertising. Not reach, not impressions. Attention. And increasingly, that attention is migrating to the largest screen in the room. At the 10th edition of afaqs! Digies Digital Awards and Conference…
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TRP blackout during election season: How advertisers are navigating without ratings
On April 23, West Bengal and Tamil Nadu recorded strong voter turnout in their state elections. These events usually translate into record viewership in news consumption as well. Newsrooms would normally be quick to convert such spikes into a…
Subscriptions, advertising surpass product sales for Amazon Australia
Amazon Australia is generating more revenue in Australia through subscriptions and advertising than it is through product sales in its retail arm, according to its latest earnings figures. It marks a shift in operations for the e-commerce giant…
Las Vegas gaming company awarded $420M verdict in false advertising trial
Las Vegas skill-based gaming company Skillz was awarded a $420 million jury verdict against Papaya Gaming for false advertising. The April 23 verdict is the largest award under the Lanham Act, which allows companies to pursue civil cases for…
Love on the Spectrum cast's real careers revealed from design to advertising
ALTHOUGH much of the cast of Love on the Spectrum has become household names since their TV debuts, many have successful careers outside the show. The Netflix series released its fourth season earlier this month, featuring new and returning stars…
Final Fantasy 7 Fans Spot Sephiroth in Unexpected Advertisement
Sephiroth, the legendary big bad from Final Fantasy 7, is moving from the world of video games into the surprising market of adult beverages via a new collaboration between Square Enix and beverage giant Asahi. This new and unexpected marketing…
Nielsen launches Predictive Sales Lift for advertising campaigns
Nielsen launched Predictive Sales Lift to forecast revenue impact from advertising campaigns. The tool provides an always-on measurement layer, offering faster and more cost-effective insights than traditional studies. Initial rollout targets U.S.
Walmart's expanded data offering to agencies and advertisers gets closer to self-serve
The API offers up what it calls “non-media, omnichannel signals” that help advertisers understand activity across Walmart's online and in-store commerce independent of ad activation. The insights include near real-time updates on…
WRU advertise three coaching jobs as candidates for top roles become clearer
The Welsh Rugby Union have advertised three coaching jobs to complete Steve Tandy's staff ahead of the summer. Tandy has been working with just a couple of full-time staff since taking over from Warren Gatland last year, with attack coach Matt…
Labour unions were major third-party advertisers behind Alberta's anti-separatist petition
Two of Alberta's biggest unions advertised in favour of a petition to keep the province in Canada, with the labour groups spending more than 40 times those of the organizations who backed Alberta's pro-separatist effort, according to a provincial…
PayPal Debuts Tool To Help Advertisers ID Customers
“The digital advertising industry has long struggled with a foundational identity problem,” the company said in a Monday (April 27) news release. PayPal cited data showing that only 21% of brands, agencies and publishers feel very…
Pinterest Makes a Major Push into CTV Advertising
Pinterest has launched a new push into CTV advertising with the launch of tvScientific by Pinterest, which allows, for the first time, advertisers to reach Pinterest's exclusive audiences on the biggest screen in the house, the connected TV. The…
Predator got 12-year-old girl to advertise herself for sex with price list
A depraved online predator got a vulnerable young girl to advertise herself for sex while exploiting and abusing her online. The girl, who has autism and is from Newcastle, was just 12 when stranger Stephen McLean started communicating with…
Lamar Advertising Company $LAMR Shares Sold by Teacher Retirement System of Texas
Teacher Retirement System of Texas lessened its stake in Lamar Advertising Company (NASDAQ:LAMR - Free Report) by 21.3% in the 4th quarter, according to its most recent filing with the SEC. The firm owned 28,099 shares of the real estate investment…
Chinese industrial robot maker Inovance joins Hong Kong IPO queue
Chinese industrial robot maker Shenzhen Inovance Technology submitted an initial public offering (IPO) application in Hong Kong on Tuesday, joining a wave of mainland tech firms seeking capital from international investors. Founded in 2003…
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