Advertising Industry News
A collection of Advertising latest news, analysis and best practices from top business influencers and the world's most trustworthy sources.
The next big addition to T-Life app sounds an awful lot like targeted advertising
T-Mobile has outlined future plans for the T-Life app in an official blog post. The carrier says it'll offer “richer account profiles and interest-based preferences” to deliver personalized benefits and experiences. We've asked…
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Retail media to become an $8.1 billion advertising business in India by 2031: MPA
India's retail media market is set to reach $8.1 billion by 2031, emerging as one of the country's fastest-growing advertising segments and reshaping how brands allocate marketing budgets, according to a new report by Media Partners Asia (MPA). The…
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Advertiser demand fills over 95% of ZEE's inventory for World Cup KO stage
Zee Entertainment Enterprises Ltd. ('Z') has recorded strong advertiser momentum for the FIFA World Cup 2026, with over 95% of its premium advertising inventory already committed across its digital platform, Zee 5 and linear sports portfolio, as…
Are podcast advertisers missing a trick?
Triton Digital has released data from its Demos+ platform, highlighting a missed opportunity between podcast audiences and ad-buyers. Its data shows that Black and Asian American listeners are significantly more likely than most to purchase life…
John Ternus Should Reverse Apple's Slide Down the Advertising Slippery Slope
In September 2014, in the wake of a series of hacks that stole private photos from the iCloud accounts of multiple celebrities, Tim Cook wrote an open letter to customers that was published at apple.com/privacy. Apple seemingly no longer hosts a…
Opinion: Shaping the future of trusted audio advertising
Radiocentre's new Head of Advertising Clearance, Jo Verrill, writes about trust in advertising as she settles in to her new role. This week marks a new chapter for me as I take up the role of Head of Advertising Clearance at Radiocentre. I am…
Legal tide turns for Kim Soo-hyun as advertiser cuts damages claim as court urges settlement
Actor Kim Soo-hyun's legal battle with one of his advertisers has taken an unexpected turn, raising questions about whether the shift could influence other similar lawsuits. A Korean court has recommended that outdoor brand Eider and Kim reach a…
Dead by Daylight, Control, and Other Games Are Helping Advertise Assassin's Creed Black Flag Resynced
For whatever reason, a bunch of video game companies are helping advertise Assassin's Creed Black Flag Resynced. The social accounts for Control, Dead by Daylight, and various gaming hardware companies such as SteelSeries have had their accounts…
A new meaning to air con: UK advertising regulator warns not to fall for fake AI-generated ads for air conditioners 'developed by NASA engineers'
Ads for fake air conditioners are plaguing Facebook and YouTube These appliances promise high performance features and claim to be ground-breaking UK advertising regulator warns you should be sceptical and report them The UK is having its share of…
Wall Street banks rule on staff betting on prediction markets, sources say
Wall Street banks have added rules on prediction-market betting to their employee codes of conduct, with some barring employees from bets on contracts linked to financial markets and political events, according to three sources…
Should You Buy The Meta Stock Dip Or Trust The Market's Fear?
The Instagram logo is displayed on a smartphone screen placed on a reflective surface onto which the Muse Image presentation webpage is projected, in Creteil, France, on July 9, 2026. Meta announces the launch of Muse Image, its first proprietary…
How Industry Self-Regulation Can Help Businesses Earn Trust
Eric Reicin, President & CEO of BBB National Programs, a nonprofit organization dedicated to a more accountable, trustworthy marketplace. Trust has become one of the most valuable assets in business and one of the easiest to lose. Consumers…
What Universal Kids Resort Reveals About The Future Of The Experience Economy
Universal Frisco was always designed as a smaller-scale destination for young families rather than another Epic Universe. The conversation it sparked wasn't simply about what was built, but about the growing gap between expectation, social media…
Future of Marketing Briefing: The ad industry's next mediapalooza is loading
2026 is the opening act for that moment. Coca-Cola's global media, data and technology business is in play. Microsoft has already moved its media dollars. So have Adidas, IBM, Dyson, Estée Lauder, Heineken, Honda Europe, Jaguar Land Rover…
Industry players welcome relaunch of NCDEX Black Pepper Futures, call for strict regulations
Industry stakeholders have largely welcomed the NCDEX Ltd's decision to relaunch the Black Pepper Futures with which the SEBI-regulated stock exchange expects to revive “a pricing mechanism that had been absent from India's commodity markets…
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