Advertising Industry News
A collection of Advertising latest news, analysis and best practices from top business influencers and the world's most trustworthy sources.
Cannes Lions and Possible Sales Show Advertising Optimism
Last chance to save 35% on Mediaweek ! Join ADWEEK this October 29–30 in New York City to discover the media tools and strategies driving success for media buyers, sellers, creators and enthusiasts. Two of the largest conferences in the…
BrandMatch reshaping advertising with AI customization
BrandMatch, an innovative AI-driven advertising platform, is revolutionizing the advertising industry by interpreting ad briefs and customizing content for various audience sectors. Renowned Global Chief Advertising Officer Joy Robins recognizes…
How Google's cookie test unraveled-and where advertisers go from here
Advertisers are second-guessing some of Google's moves after it scrapped its plan this week to kill cookies and rebuild the entire ad tech ecosystem without the third-party trackers. Google had been racing to launch Privacy Sandbox, the new ad…
BrandMatch reshapes audience targeting in advertising
BrandMatch, a groundbreaking gen-AI tool, is reinventing advertising tactics for a leading publisher with over 10 million subscribers. Its unique algorithm seamlessly meshes brand profiles with the right stories and targeted audiences, boosting…
New York Times employs BrandMatch for enhanced advertising
The New York Times recently began using BrandMatch, an advanced AI technology system, to enhance its advertising capabilities. This technology is designed to improve ad performance by coordinating campaign messages with relevant articles and target…
Pfizer announces leadership change, boosts focus on advertising
Pfizer, the pharmaceutical giant, recently announced a significant transition in its leadership panel. Drew Panayiotou, the company's global chief marketing officer, is readying for his exit. Stepping into his shoes is Susan Rienow, who currently…
'Less self-indulgent': Oatly's CEO says advertising will refocus on 'substance'
Marketing Week's weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation to public perceptions. The hotel chain is the latest brand to announce it's appointing a chief marketing officer for the…
New Edinburgh restaurant leaves locals tickled with ingenious movie-themed advertising posters
A NEW Edinburgh restaurant has left locals tickled with its ingenious movie-themed advertising posters. Giovanni ‘Gio' Pia, owner of Gio's Delivered, is set to open his latest business venture on the busy Slateford Road. Gearing up for…
Diamond Sports Group Bankruptcy Throws Wrench Into MLB RSN Viewership Trends
For the past two seasons, determining the overall viewership trends on the regional sports networks that support Major League Baseball has been chaotic due to the ongoing Diamond Sports Group (DSG) bankruptcy. In March of 2023, DSG, which runs the…
Here's the latest on the presidential race.
|Here's the latest on the presidential race. https://www.nytimes.com/2024/07/26/us/politics/heres-the-latest-on-the-presidential-race.html On the eve of the two-week anniversary of his attempted assassination, former President Donald J. Trump…
Gold and Silver Prices Rebound on Global Market Trends
Published 18:15 IST, July 26th 2024 Gold and Silver Prices Rebound on Global Market Trends Gold and Silver Prices Rebound on Global Market Trends | Image: Freepik Listen to this article 3 min read…
South Korean resort island looks to become home to space industry
JEJU ISLAND, South Korea, July 26 (UPI) -- Late last year, South Korea launched a solid-fuel rocket from a floating barge a little more than 2 miles off the southern coast of Jeju, rattling windows on the resort island as it soared into space where…
TikTok is betting its future on e-commerce. Should it?
Luckily for TikTok, Shop's intrusion isn't driving users away. But the questions remain: Should TikTok bet its future on shopping, and will it make enough money from Shop to justify its overbearing presence in the app? From conversations with…
'Disastrous' Russian birth rate putting country's future at risk, Kremlin says
A personalised news feed of stories that matter to you ‘Anyone with many children is a hero', a spokesman says, as an ageing population and outflow of men due to the Ukraine war pose challenges The Kremlin said on Friday that it was…
Council Post: Stop Worrying About Never Reaching The Modern Marketing Destination
Gustavo Amorim is CMO of global master data management solution provider Stibo Systems, which empowers companies through data transparency. Nowadays, it's simply unacceptable not to be modern in business. It feels like there's a direct association…
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