Advertising Industry News
A collection of Advertising latest news, analysis and best practices from top business influencers and the world's most trustworthy sources.
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CTV moves from experiment to essential in video advertising playbooks
Attention is becoming the scarcest currency in advertising. Not reach, not impressions. Attention. And increasingly, that attention is migrating to the largest screen in the room. At the 10th edition of afaqs! Digies Digital Awards and Conference…
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TRP blackout during election season: How advertisers are navigating without ratings
On April 23, West Bengal and Tamil Nadu recorded strong voter turnout in their state elections. These events usually translate into record viewership in news consumption as well. Newsrooms would normally be quick to convert such spikes into a…
Las Vegas gaming company awarded $420M verdict in false advertising trial
Las Vegas skill-based gaming company Skillz was awarded a $420 million jury verdict against Papaya Gaming for false advertising. The April 23 verdict is the largest award under the Lanham Act, which allows companies to pursue civil cases for…
Love on the Spectrum cast's real careers revealed from design to advertising
ALTHOUGH much of the cast of Love on the Spectrum has become household names since their TV debuts, many have successful careers outside the show. The Netflix series released its fourth season earlier this month, featuring new and returning stars…
Roku Taps Consumer Data From Best Buy, Instacart, Others in 'Roku Curate' Offer to Advertisers
Roku wants to give advertisers new ways of determining whether their commercials are really helping to spur purchases and other kinds of valuable customer behavior. The company, which helps consumers stream many of their favorite programs, on…
Radial Entertainment Names Matt Katrosar Exec VP, Global Advertising & Partnerships
Radial Entertainment has appointed Matt Katrosar as its new Executive VP of Global Advertising and Partnerships. Katrosar comes to Radial from Fremantle, where he served as Senior VP of Global Ad Sales and Strategy. In his newly created role…
Final Fantasy 7 Fans Spot Sephiroth in Unexpected Advertisement
Sephiroth, the legendary big bad from Final Fantasy 7, is moving from the world of video games into the surprising market of adult beverages via a new collaboration between Square Enix and beverage giant Asahi. This new and unexpected marketing…
Nielsen launches Predictive Sales Lift for advertising campaigns
Nielsen launched Predictive Sales Lift to forecast revenue impact from advertising campaigns. The tool provides an always-on measurement layer, offering faster and more cost-effective insights than traditional studies. Initial rollout targets U.S.
Labour unions were major third-party advertisers behind Alberta's anti-separatist petition
Two of Alberta's biggest unions advertised in favour of a petition to keep the province in Canada, with the labour groups spending more than 40 times those of the organizations who backed Alberta's pro-separatist effort, according to a provincial…
PayPal Debuts Tool To Help Advertisers ID Customers
“The digital advertising industry has long struggled with a foundational identity problem,” the company said in a Monday (April 27) news release. PayPal cited data showing that only 21% of brands, agencies and publishers feel very…
Pinterest Makes a Major Push into CTV Advertising
Pinterest has launched a new push into CTV advertising with the launch of tvScientific by Pinterest, which allows, for the first time, advertisers to reach Pinterest's exclusive audiences on the biggest screen in the house, the connected TV. The…
Advertisers are flying blind on ChatGPT ads - Adthena wants to change that
“We know with a high degree of confidence these budgets will come from search somewhere, we've had people say that on a customer advisory bureau,” Fletcher said. “So the best place to start is with your mature Google Ads…
Predator got 12-year-old girl to advertise herself for sex with price list
A depraved online predator got a vulnerable young girl to advertise herself for sex while exploiting and abusing her online. The girl, who has autism and is from Newcastle, was just 12 when stranger Stephen McLean started communicating with…
What Is Digital Marketing? Types, Strategies And Best Practices
Digital marketing is so ubiquitous now that it may as well be called simply “marketing.” Nearly every business needs an online presence to reach its audience. Digital marketing refers to any form of marketing for your business online…
Labor tensions raise risks to South Korea supply chains
April 27 (Asia Today) -- Rising labor tensions in South Korea's key industries are raising concerns about potential disruptions to global supply chains, with officials warning that strikes could have far-reaching economic consequences. Unions at…
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