Advertising Industry News
A collection of Advertising latest news, analysis and best practices from top business influencers and the world's most trustworthy sources.
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NDTV Profit launches marketing & advertising show The Hook
NDTV Profit has launched The Hook, a new show focused on advertising, marketing, creators, culture and the changing business of attention. The show will be hosted by Alex Mathew and Aayush Ailawadi, and will examine campaigns, brand strategies…
Why Performance Has Become The New Currency In Advertising
Getty Images - Narumon Bowonkitwanchai As AI accelerates execution, reshapes discovery, and fragments customer journeys across channels, marketers are redefining success around measurable outcomes, making performance the central currency of modern…
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AI emerges as advertising's next big growth engine: Redseer
Redseer has released a new report examining how artificial intelligence is emerging as a key growth driver for the advertising industry, as brands, platforms and publishers adapt to a rapidly evolving digital ecosystem. According to the report…
We now know Elon Musk's aggressive approach to advertisers hasn't sparked a major revenue rebound for X
Elon Musk's attempts to win over advertisers have yet to spark a major recovery in ad revenue for X. In 2025, ad revenue for X (formerly Twitter) reached $1.8 billion, up around 7% from 2024. That said, revenue was down 21% from 2023 and about 59%…
The 'billionaire tax' will be much higher than advertised
When is a 5% tax not 5%? When imposed by a poorly drafted ballot measure. California's proposed wealth tax would already be the world's highest wealth tax by a substantial margin –– but 5% could be a dramatic understatement. Through a…
OUTFRONT Launches Inaugural Advertising & Experiential Program at Historic Los Angeles Union Station
Los Angeles Union Station has 14.8 million annual passenger activity/movements across Metrolink, Metro Rail, Amtrak, buses, and regional transit services, making it a premier addition to OUTFRONT's national transit portfolio. The new offering…
Future of Marketing Briefing: Agentic advertising is closer than you think and further than you hope
From his vantage point — Nvidia sits inside the infrastructure of the major open internet advertising platforms — the technical capability is there. The bigger hurdle is fiduciary. Any system making autonomous financial decisions…
WPP Plc Share Price Jumps 3.24% as Advertising Group Signals Strategic Progress
WPP plc (LSE: WPP) closed Thursday at 283.75p, up 3.24%, as the global advertising and communications group saw strong buying interest amid signs of improving organic growth momentum. WPP is the world's largest advertising holding company by…
Illinois to require hidden 'junk fees' included in advertised price
(The Center Square) – In most cases when a person makes a purchase, such as on hotels, concert tickets and more, it could soon be illegal for merchants to advertise a product's price without including surcharges and fees in that price…
Omdia: Big Tech companies to dominate connected TV advertising market by 2030
Global connected TV (CTV) advertising revenue is on pace to nearly double over the next five years, with Google, Amazon and Netflix expected to control half of the market by the end of the decade, according to new research from Omdia. The forecast…
Why young men are drawn to prediction markets
Mitchell Labiak Business reporter Cameron George is living the dream. Back in 2019, he was stacking shelves in Walmart, but the 26-year-old has since become a full-time crypto trader and content creator. His social media presence is filled with…
More than a market: building Hong Kong's commodities future | FHKI Industry Connect | Ms Clara Chan, FHKI Executive Deputy Chairman
Commodities trading represents a vital opportunity for Hong Kong's economic development. Backed by the Chinese mainland – the world's largest supplier and consumer of non-ferrous metals – and supported by national strategies, the…
Becky Lynch Comments On WWE Advertising Changes To Her SNME Match
There's been some confusion over Becky Lynch's match at this week's 'Saturday Night's Main Event' show. During 'Raw', Sol Ruca challenged her to a match and said she'd snatch her soul again and snatch her Intercontinental Championship. Lynch agreed…
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Goafest 2026 honours Prasoon Joshi on Prasar Bharati appointment
India's advertising, media and communications industry felicitated Prasoon Joshi at Goafest 2026 following his appointment as chairman of Prasar Bharati, in addition to his role at Omnicom. Joshi has been associated with Indian advertising and…
Minnesota law banning prediction markets creates victimless crime
Last October, Minnesota state Sen. Matt Klein (D–Mendota Heights) wagered $50 on the prediction market Kalshi that he would win his congressional primary this August. After Kalshi flagged the bet, Klein was fined $539.85 and received a…
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