Advertising Industry News
A collection of Advertising latest news, analysis and best practices from top business influencers and the world's most trustworthy sources.
Electronic Arts launches EA Advertising, a new way for brands to advertise 'directly into gameplay
Electronic Arts launched EA Advertising, a new way for brands to connect with fans through its games. Electronic Arts announced EA Advertising, a new way for brands to connect with fans through its portfolio of games, from stadium signs to custom…
EA rolls out Advertising platform to let companies market 'directly into gameplay'
US publishing giant Electronic Arts is launching EA Advertising, a new platform that allows brands to market directly to consumers via gameplay. The company says that this will be done through 'dynamic, real-time placements' such as stadium signage…
EA Announces Plans To Cram Far More Advertising Into Its Games
Electronic Arts has announced a new initiative to add more advertising to its games, expanding on its already commercial-packed sports division. Calling this initiative EA Advertising, the publisher declares their games “spaces” where…
EA Sports FC, Madden NFL Publisher Announces EA Advertising
There's a new announcement today from EA, but it's not a fresh Battlefield or Titanfall game. Instead, the publishing giant has announced EA Advertising — a platform designed to place brands directly into its portfolio of popular sports…
Say hello to EA Advertising, which will let your favourite brands 'integrate' ads to 'enhance' your experience
Almost exactly two years ago, EA CEO Andrew Wilson was asked in an earnings call about sticking ads in games. His response was, obviously, a yes: 'We have teams internally in the company right now looking at how we do very thoughtful…
Iran proved it can close the Strait of Hormuz, but the U.S. is advertising very loudly that the world's top superpower can at least punch open a hole
Regardless of a ceasefire deal that reopens the Strait of Hormuz, Iran's demonstrated ability to shut it down will continue to hang over the global economy, rendering the narrow waterway a contested space. But while the U.S. has failed to restore…
We're increasingly acting as consultants rather than just advertisers: Innocean COO
Innocean was born in 2005 in South Korea as a marketing and communications company of Hyundai Motor Group, but today the integrated agency with a presence in 23 countries has a growing portfolio of clients other than the auto major too. Santosh…
'Designed To Enhance, Not Disrupt': It Could Cost You As Little As $100,000 To Advertise In An EA Game
EA has officially unveiled its new EA Advertising service that connects brands with the publisher to make it easier to run advertising campaigns in-game. This will largely be focused on in-game billboards in titles like EA Sports FC. It's somewhat…
Security Directorate Support Unit in the Regions directs businesses not to use unlicensed influencers or advertisers
The Security Directorate Support Unit in the Regions, part of the Tripoli based Ministry of Interior, held a meeting today at its headquarters, which included several companies, shops, clinics and institutions working in the field of advertising…
Entropy Technologies LP Has $2.68 Million Position in Lamar Advertising Company $LAMR
Entropy Technologies LP raised its position in Lamar Advertising Company (NASDAQ:LAMR - Free Report) by 66.5% during the fourth quarter, according to the company in its most recent disclosure with the Securities & Exchange Commission. The…
Lamar Advertising Company $LAMR Shares Bought by Public Employees Retirement Association of Colorado
Public Employees Retirement Association of Colorado raised its holdings in Lamar Advertising Company (NASDAQ:LAMR - Free Report) by 27.1% in the fourth quarter, according to the company in its most recent filing with the Securities and Exchange…
Eurozone Industrial Production Picked Up Again in April
Eurozone industrial output rose again in April as factories rushed to meet orders placed by customers anxious to avoid price hikes and shortages stemming from the Middle East conflict. Industrial output rose 0.1% on month, compared with an upwardly…
Forbes Releases New Podcast, 'A Different Take,' Hosted By Marketing Leader Linda Boff
New Forbes podcast series unpacks the strategy, risks, and cultural impact behind the world's most talked-about marketing campaigns Season 1 examines one of the most closely watched marketing stories in recent years: Coca-Cola and the evolving role…
GTA 6 2027 delay rumours squashed by industry insider
GTA 6 still looks on track for a November 2026 release date. Although there is now less than six months to go until the release of GTA 6 on November 19, 2026, there's still every chance that it could get delayed until 2027. After all, this wouldn't…
Can Burnham Beat Reform? The By-Election That Could Decide Labour's Future
Andy Burnham wants to be Prime Minister; that much is hardly a secret. But before any of that becomes possible, he has to win a parliamentary by-election on 18 June — in a seat that, on the most recent evidence, Reform UK would take from…
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