Advertising Industry News
A collection of Advertising latest news, analysis and best practices from top business influencers and the world's most trustworthy sources.
Google doubles down on AI Max pitch to wary advertisers
Google is circulating a revamped 26-page pitch deck for AI Max, its AI-powered ad suite for search campaigns, after an earlier version left advertisers more confused than convinced. How it works. AI Max matches ads to relevant searches (even those…
How to Effectively Advertise Makeup Products?
Effectively advertising makeup products requires a multi-faceted approach that blends data-driven insights with creative execution, focusing on showcasing genuine results and fostering authentic engagement with your target audience. Success hinges…
FDA targets drug marketing, advertising with slew of warning letters
While it is not uncommon for pharmaceutical and biotechnology companies to receive warnings letters from the FDA for various reasons, the issuing of around 100 letters recently could be the clearest indication yet that the agency under Commissioner…
Lowe's to pay over $1M to settle false advertising, overcharging lawsuit
California The civil complaint claims that Lowe's unlawfully charged customers prices higher than their lowest advertised or posted price throughout California. SAN DIEGO — Lowe's, one of the nation's largest big-box home improvement chains…
FDA Takes Aim at Hims & Hers, Weight-Loss Drugs in New Advertising Blitz
For the first time, federal health officials are taking aim at telehealth companies promoting unofficial versions of prescription drugs -- including popular weight-loss medications -- as part of the Trump administration's crackdown on…
Best Buy unveils 'takeover packages' to boost in-store advertising opportunities
Best Buy is all set to offer brands a new way to engage with shoppers across its physical stores in the US. At its first-ever Best Buy Ads Showcase—held virtually as part of its “We Got Next” event on Tuesday—the…
FDA Takes Aim at Telehealth Companies, Weight Loss Drugs in New Advertising Blitz
WASHINGTON (AP) — For the first time, federal health officials are taking aim at telehealth companies promoting unofficial versions of prescription drugs — including popular weight loss medications — as part of the Trump…
The Changing Role Of A Marketing Executive
Barbara Puszkiewicz-Cimino is a digital marketing and MarTech strategist with a passion for leveraging technology to drive business growth. As a leader, who do I need to be in today's world? Of the many hats leaders need to wear in the marketing…
'Zero Billion-Dollar Markets': Inside Foundation Capital's Strategy To Back Ideas Before They're Industries
Foundation Capital is betting big on markets that don't yet exist. In March, the 30-year-old venture firm closed a new $600 million fund to back technical founders at the earliest stages — often before there's even a product — with a…
Opinion | How China's green energy edge puts it in position to shape the future
A century ago, Winston Churchill's decision to pivot the Royal Navy from coal to oil defined British maritime supremacy. At present, whether nations invest in emerging energy technologies or double down on conventional ones could define who…
Fed Faces No Good Options as Labor Market Wobbles While Inflation Firms
For the Federal Reserve, there are no good options. Its chair, Jerome H. Powell, made that clear on Wednesday, shortly after the central bank cut interest rates for the first time this year. “There are no risk-free paths now,” said…
Macroscope | The worst of China's deflation scare is now over
Is China emerging from deflation? It might seem preposterous to ask such a question judging by the latest batch of grim economic data. Last month, consumer prices slipped back into negative territory, having contracted in annualised terms for five…
Campaigners aiming to secure Felixstowe Palace Cinema's future - BBC News
Image source, Richard Daniel/BBC A campaign group is attempting to rally a town to secure the future of an 87-year-old cinema. The Palace Cinema on Crescent Road in Felixstowe, Suffolk, was put up for sale in June as the current owner looks to…
Birmingham Christmas market recruitment begins - BBC News
The countdown is on for the return of Birmingham's Frankfurt Christmas market, with recruitment for jobs now under way. Birmingham City Council confirmed the festive highlight would return to the heart of the city on 1 November and run for seven…
Date for Christmas market and ice rink in Leeds revealed - BBC News
Image source, Leeds City Council The date for the opening of this year's Christmas Market and outdoor ice rink in Leeds city centre has been announced. Leeds City Council confirmed the popular festive attraction would return to City Square along…
Receive a Daily briefing on Advertising Industry News
Get Started