Advertising Industry News
A collection of Advertising latest news, analysis and best practices from top business influencers and the world's most trustworthy sources.
Outdoor advertising puts on united display
PETALING JAYA: Malaysia's out-of-home (OOH) advertising industry reaffirmed its status and relevance as a high-impact, audience-centric medium by coming together in an industry-wide showcase for International Out-of-Home Week 2026 (IOOHW 2026). The…
Women in Advertising Are Closing Every Gap They Can. The Pay Gap Persists Anyway
Social Media Week: SMW returns to NYC April 14 to 16, bringing together the people behind the feed to define what works now in social and content. Secure your spot today. A new study examining pay in the U.S. advertising industry finds that women…
'Free advertising for Winnipeg:' stars put spotlight on city
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Broadcast Audience Research Council and Nielsen launch cross-media advertising measurement solution
Broadcast Audience Research Council (BARC) India, and Nielsen, a global player in audience measurement, data and analytics, on Monday (March 9, 2026) announced their collaboration to provide a unified and comprehensive measurement of both digital…
FG, 25 states adopt unified gaming advertising framework - The Nation Newspaper
The Advertising Regulatory Council of Nigeria (ARCON) and regulators from 25 federating states have agreed to adopt a unified advertising framework aimed at restructuring the country's gaming industry and curbing illegal operators. The agreement…
Vendor Insight Report: AWS recognized for AI investment, operational expertise, and customer commitment
When we speak to public sector and regulated industry customers in Europe, they consistently highlight a common challenge: balancing cloud adoption with stringent regulatory requirements for data residency and operational independence. Many feel…
China's chip industry seeks more state support for AI dominance
Representatives of China's semiconductor industry are calling for stronger state backing in artificial intelligence chips and critical materials, aiming to fast-track core technology breakthroughs. During last week's “two sessions”…
Hoppers' collab in Fortnite is so popular, they're calling it an industry plant
Pixar's Hoppers hit theaters this weekend, but thanks to a Fortnite collab, Tom Lizard was already trending online after taking over the gaming community. Fans first fell in love with Tom Lizard after the end credits of Pixar's Elio last summer.
Futures market points to negative open for U.S. stocks as oil tops US$100 a barrel
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Weaponise EU market against China or face manufacturing collapse: official think tank
The European Union has been urged to weaponise its giant market to draw concessions from China, whose economic fragility is making it increasingly reliant on rich export markets. A new report from the European Union Institute for Security Studies…
'Severe': why China's grip on critical minerals still hits US supply chains
American companies are grappling with a shortage of critical minerals used in daily operations despite China easing some of its export controls, according to industry insiders. After Beijing and Washington agreed to a so-called trade truce last…
Ottawa says it will spend up to $94.5M to improve jobs data in key industries
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Auto & Transport Roundup: Market Talk
The latest Market Talks covering the Auto and Transport sector. Published exclusively on Dow Jones Newswires at 4:20 ET, 12:20 ET and 16:50 ET. 0734 GMT – Cuts to oil production due to the Middle East conflict aren't likely to structurally…
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BARC India and Nielsen collaborate to launch BARC | Nielsen ONE Ads
In a first-of-its-kind move for the Indian advertising ecosystem, BARC India and Nielsen have announced the launch of BARC | Nielsen ONE Ads. This will provide a comprehensive, unified measurement of both digital and linear advertising, addressing…
Washington Predicted Trump Would Endorse Cornyn. Washington Predicts Lots of Things.
The smart set in Washington has been waiting for Donald Trump to endorse John Cornyn in the Texas Senate race the way a group of meteorologists waits for rain that they themselves predicted. They were quite certain it would arrive. They were only…
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