Advertising Industry News

A collection of Advertising latest news, analysis and best practices from top business influencers and the world's most trustworthy sources.

theglobeandmail.com - Brett Bundale - Canadian companies stick to advertising plans for Tokyo Olympics despite COVID-19 concerns
Canadian companies stick to advertising plans for Tokyo Olympics despite COVID-19 concerns
The Globe and Mail

Images are unavailable offline. Masked athletes, empty venues, no fans: an Olympics like no other has launched in Tokyo but for Canadian advertisers, it's largely business as usual. Canadian companies are sticking with plans to promote their brands…

mediapost.com - Lauren Beerling - Why Losing Targeting Is A Good Thing For Advertisers
Why Losing Targeting Is A Good Thing For Advertisers
MediaPost

by Lauren Beerling, April 14, 2021 Major players in advertising continue to make announcements about the loss of data. There's the death of the keyword, removal of tried-and-true match types, increased privacy restrictions, loss of audience…

thedrum.com - Julie Eddleman - As travel makes a comeback, here's what advertisers must keep in mind
As travel makes a comeback, here's what advertisers must keep in mind
The Drum

The disruption caused by Covid-19 last year forced many brands to shift priorities and either cut back or pause a large percentage of their digital media buys. This was especially true in the hospitality and travel sectors, where US digital travel…

techcrunch.com - Sarah Perez - Jack Dorsey says bitcoin will be a big part of Twitter's future
Jack Dorsey says bitcoin will be a big part of Twitter's future
TechCrunch

Image Credits: George / Getty Images Twitter CEO Jack Dorsey confirmed to investors that bitcoin will be a “big part” of the company's future, as he sees opportunities to integrate the cryptocurrency into existing Twitter products and…

siliconangle.com - Duncan Riley - Twitter shares up as advertising growth delivers strong earnings
Twitter shares up as advertising growth delivers strong earnings
SiliconANGLE

Shares in Twitter Inc. were up in after-hours trading today after the microblogging company beat analyst expectations off the back of strong advertising growth. For the quarter ending June 30, Twitter reported revenue of $1.19 billion, up 74% from…

techcrunch.com - Ingrid Lunden - After going public via a SPAC, Taboola acquires e-commerce marketing network Connexity for $800M
After going public via a SPAC, Taboola acquires e-commerce marketing network Connexity for $800M
TechCrunch

Taboola, the company that operates a popular grid-based advertising and content recommendation network across media properties, today announced an acquisition to expand its reach further into e-commerce, its first big move since going public in…

wsj.com - Mike Colias - Electric-Vehicle Sales Growth Outpaces Broader Auto Industry
Electric-Vehicle Sales Growth Outpaces Broader Auto Industry
Wall Street Journal

The auto industry's push into electric vehicles has gained traction this year with sales of these models growing at a faster clip than the broader U.S. car business. While still a sliver of the overall market, sales of plug-in vehicles more than…

wsj.com - Amrith Ramkumar - Grills Are the Latest Fad in a Scorching IPO Market
Grills Are the Latest Fad in a Scorching IPO Market
Wall Street Journal

The searing market for newly public companies has a new obsession: grills. Two leading sellers of outdoor grills and grilling accessories, Weber and Traeger, both filed paperwork for initial public offerings earlier this month, while online…

irishtimes.com - Hannah Murphy - Twitter harvests fruits of advertising revamp
Twitter harvests fruits of advertising revamp
The Irish Times

Twitter's revamp of its advertising offering bore fruit in the second quarter as it reported a sharp jump in revenue and signalled plans to build out its ecommerce capabilities. In a letter to shareholders, Twitter cited “revenue product…

forbes.com - Brad Adgate - Prominent Agencies And Marketers Are Ramping Up Their Ad Commitment To Minority-Owned Media
Prominent Agencies And Marketers Are Ramping Up Their Ad Commitment To Minority-Owned Media
Forbes

The killing of George Floyd and the subsequent protests has triggered a call to action in the advertising industry to invest a greater amount of their budgets to minority owned media companies. As a result, every prominent media holding group…

bloomberg.com - This Quarter's Digital Advertising Growth Rates Not Sustainable: Nicole Perrin
This Quarter's Digital Advertising Growth Rates Not Sustainable: Nicole Perrin
Bloomberg

Twitter reported second-quarter sales that topped analysts' estimates, and gave a forecast for the current quarter that exceeded expectations. Nicole Perrin, eMarketer principal analyst at Insider Intelligence, talks with Bloomberg's Caroline Hyde…

adweek.com - Lisa Lacy - OOH Ad Platform Receives $30 Million in Series B Funding From Lamar Advertising
OOH Ad Platform Receives $30 Million in Series B Funding From Lamar Advertising
Adweek

In another sign the out-of-home advertising market is returning to pre-pandemic levels, Vistar Media, an automated platform for digital ads, received $30 million in Series B funding from Lamar Advertising Company, an outdoor advertising firm that…

theglobeandmail.com - Unknown - Five TSX dividend growth stocks still trading at reasonable prices. Plus, what the market's most reliable indicator of future returns is signalling now
Five TSX dividend growth stocks still trading at reasonable prices. Plus, what the market's most reliable indicator of future returns is signalling now
The Globe and Mail

Interested in some reasonably priced inflation protection for your portfolio? Dividend growth stocks are worth a look. Despite huge gains for stocks in the past 12 months, there are some blue-chip dividend payers trading in mid-July at levels that…

igamingbusiness.com - Unibet fined over illegal gambling advertising in New South Wales | Marketing & affiliates
Unibet fined over illegal gambling advertising in New South Wales | Marketing & affiliates
iGaming Business

Gambling operator Unibet has been fined AUD$48,000 (£25,712/€30,065/US$35,388) by Liquor & Gaming New South Wales after being convicted of posting three illegal gambling adverts in the Australian state. The offences relate to Unibet…

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