Advertising Industry News
A collection of Advertising latest news, analysis and best practices from top business influencers and the world's most trustworthy sources.
For some publishers, agentic advertising is still a question of ROI
But privately, publishers aren't sold on its future. At least, not yet. “It would be very hard for me to go and seek investment from our leadership team for something that we don't know whether or not it's going to be of value to us,”…
Signs appear in window of former Next store advertising new 'fashion house
A 'fashion house' looks set to move into the former Next store in Middlesbrough town centre. Signs in the window of the unit on Linthorpe Road - announcing a new 'fashion house' is 'coming soon' - can be seen along with adverts for staff. It is…
Startups are betting on AI to predict the future
Several startups are betting that they can leverage artificial intelligence (AI) to make better forecasts than even the most specialised experts when it comes to topics as varied as stock market movements, the reopening of the Strait of Hormuz, or…
Tiktok chief: people are overestimating AI now but underestimating it in the future
Chew Shou Zi, TikTok chief executive, said human-AI collaboration is the near-term path, as AI already reshapes content creation, moderation, search and coding SCROLL TO CONTINUE WITH CONTENT Chew said the world may be overestimating artificial…
Barrasso predicts Guilfoyle inquiry amid reports of White House tension
Sen. John Barrasso (R-WY) said on Sunday he believes U.S. Ambassador to Greece Kimberly Guilfoyle will be investigated following a series of reports alleging ethics violations. While speaking with Margaret Brennan on Face the Nation, Barrasso was…
Tourism Industry urges direct tour bus access at new Huanggang Port
The tourism industry is pressing for improvements at the revamped Huanggang Port, with calls for tour buses to be allowed direct access to the checkpoint, according to Timothy Chui Ting-pong, executive director of the Tourism Association. SCROLL TO…
Gold Rises as Markets Weigh Oil Pullback
0032 GMT — Gold rises in early Asian trade, as markets weigh a pullback in oil prices. Softer energy prices could temper inflation concerns and ease pressure on yields, providing some support to gold, Infinox's Thadeu Dos Santos says in a…
Nifty Prediction Today - October 12, 2026: Nifty futures: Resistance holds
Nifty 50 began today's session with a gap-up at 22,593 versus last week's close of 22,520. The index is now hovering around 22,490, down 0.15 per cent. The advance/decline ratio stands at 30/20, showing a positive bias. Bajaj Auto (up 2.9 per cent)…
Merging WA unis is a good idea for Australia's economic future
Western Australia has an opportunity to undertake one of the most significant tertiary education reforms in its history, with implications extending well beyond universities to the state's economic competitiveness, research capability and long-term…
Apples v oranges: The private market tricks killing IPOs
We're constantly told the two biggest issues with tech and growth companies trying to list on the ASX are dual-class shares (banned) and fat remuneration packages not linked to performance (loathed). Firmus had neither – and yet its IPO plan…
The president of pretence: Why Trump's latest ceasefire 'trick' failed its first test
Ukraine is in dire need of a ceasefire after the grim escalation in Russian strikes on its civilians over the past few months. But it is highly unlikely to submit to a ceasefire on punitive terms. And Donald Trump is in no position to force it to…
What you need to know about the 'pilgra-merch' travel trend
Long gone are the days when your souvenirs were limited to whatever you could hastily grab from the airport gift store before rushing to your gate. Nowadays, buying something you can only get in that specific destination has become a key part of…
Piers Morgan refuses to hold anything back in latest Harry and Meghan attack
Piers Morgan launched a fresh attack on Harry and Meghan Piers Morgan didn't hold back as he launched his latest scathing attack on Prince Harry and Meghan Markle. People Magazine sparked fury online after claiming the Duke and Duchess of Sussex…
How Long Should a Small Business Run a Marketing Campaign?
You've found your audience. You've developed a winning marketing strategy. So how long do you let the campaign run? Jason Hunter, the Director of Sales for Circle City Broadcasting, says successful marketing requires consistency, intentional…
This product marketing expert talks AI food photos - and there's more at stake than you'd think
Your usual array of AI slop isn't just relegated to fake images of celebrities, altered historical figures, posters for films that don't exist and cats in a boxing pose. Unappealing AI-generated pictures also litter your favorite eating…
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