Advertising Industry News
A collection of Advertising latest news, analysis and best practices from top business influencers and the world's most trustworthy sources.
The Future of Advertising Is Predictive: How Deep Learning Is Transforming Marketing
The future of brands gets decided here. Join the industry's top marketers at Brandweek for the ideas, insights, and connections shaping what's next. Get your ticket. In this episode of Adspeak by ADWEEK, Jeremy Fain, co-founder and CEO of Cognitiv…
Advertising isn't the answer to Anthropic's hard questions
Anthropic's newest commercial begins with a sharp piano note, and what sounds like recordings of people asking tough questions of our current moment navigating artificial intelligence. “Can AI be trusted? Who's going to hit the brakes if we…
Interest in podcast advertising hits twelve year high
Podcasting has never been more interesting to advertising agencies and marketers, according to new research released by Westwood One. The study reveals that 76% of agencies and advertisers currently advertise in podcasts - a x5 increase in the last…
World Cup, Walled Gardens And The Future Of Local Sports Advertising
The World Cup may be the biggest event in global sports, but for local advertisers it's also one of the toughest places to buy media. Premium inventory is scarce, streaming is reshaping how rights are sold, and the next World Cup could look very…
Insights on Marketing's Future From the Adweek Press Hour
The future of brands gets decided here. Join the industry's top marketers at Brandweek for the ideas, insights, and connections shaping what's next. Get your ticket. What are the forces shaping the future of marketing? At Cannes Lions, ADWEEK…
'I used to see my tattoos as a barrier': Nairn woman features in Scotland-wide advertising campaign
A young professional making her way in the world of digital communications has become one of the faces of a national advertising campaign riffing on her love of tattoos. Etta-May Olley (26), who lives in Nairn, is active on social media both…
Super fixed the bond market, now equities are the problem
When Visy Industries and The Australian Financial Review first joined forces a decade ago to explore what could be done to encourage our superannuation funds to lend more money to local businesses, fixed income was playing second fiddle to…
IBM Loses $69 Billion of Market Value in One Day in Latest AI-Fueled Selloff
The SaaS-pocalypse has come for. Shares fell more than 25% Tuesday, the largest one-day drop on record after the company issued a rare profit warning, citing a shift in customer spending from software to artificial-intelligence hardware and memory…
A New Trend for GenZ: Cigarettes Are Back
Smoking used to be pretty much ubiquitous. In his World War II Army service, my Dad always said he thought at times that he was the only guy in the entire Army who didn't smoke. When they got their cigarette allotment - yes, that was a thing - Dad…
Youth urged to build AI skills to remain competitive in job market
Young people who fail to master artificial intelligence risk losing job opportunities to those who do, Secretary for Innovation, Technology and Industry Sun Dong warned on Tuesday. SCROLL TO CONTINUE WITH CONTENT Speaking at the kick-off ceremony…
The Ethanol Industry Is Starting to Hedge Its Political Bets
Most people, and most corporations, usually have a pretty good sense as to on which side their toast is buttered. That's inevitable, to some extent, of course. The ethanol industry is no exception, and it operates in an economy where the mandated…
The future holds endless possibilities, John Lee tells DSE candidates
Chief Executive John Lee Ka-chiu has encouraged Diploma of Secondary Education Examination candidates to stay confident, saying their future holds “endless possibilities” as results are set to be released on Wednesday. SCROLL TO…
Government broke healthcare. Instead of fixing it, it's blaming market solutions
That distinction matters because politicians often blame private business models for problems the government helped create. We see this in housing, energy, finance, and healthcare. Government restricts supply, subsidizes demand, writes complex…
Inflation Numbers Beat Predictions, Deliver Great News for Americans
The June inflation numbers just dropped, and they're delivering some great news. As our sister site Townhall reported, the numbers crushed it, coming in much better than expected. BREAKING: Inflation posting the biggest one-month drop since April…
US says it has completed its latest wave of strikes on Iran
The U.S. military said late on Monday its forces have completed their latest wave of strikes on Iran that the U.S. Central Command began earlier in the day at the direction of President Donald Trump. SCROLL TO CONTINUE WITH CONTENT 'During the…
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