Advertising Industry News
A collection of Advertising latest news, analysis and best practices from top business influencers and the world's most trustworthy sources.
Avadi police arrest three for duping people with fake forex trading advertisements
The Cyber Crime Wing of Avadi City Police arrested three youngsters for allegedly collecting ₹40,000 each from around 40 people by advertising forex trading courses on Instagram and using videos showing purported profits to lure them into…
Advertising like Sydney Sweeney's Novig campaign teach women to see themselves as objects
In a recent advertisement for Novig, a U.S. sports prediction market and trading platform, actor Sydney Sweeney appears nearly nude, using sports equipment as props to cover various parts of her body. The visual plays on the campaign's tagline…
The CMO's Next Evolution: From Marketing Leader To Architect Of The Revenue Engine
Vlada Grebenykova CMO | Enterprise GTM & Commercial Growth | Building Repeatable Revenue Engines for Technically Complex Scale-ups For years, the CMO's mandate was relatively clear: build the brand, generate demand, create pipeline and…
Bilt's CMO is betting big on marketing that's hard to measure
Bilt CMO Zoe Oz thinks traditional advertising is losing its power. Her alternative? Turning customers into willing brand ambassadors. The fintech loyalty platform is investing heavily in entertainment, live experiences, and covetable merchandise…
These Students Thought They Were Making an Investment in Their Future. They Spent Everything They Had. Then the Worst Happened.
This story about cybersecurity training was produced by the Hechinger Report, a nonprofit, independent news organization focused on inequality and innovation in education. Sign up for the Hechinger newsletter. Looking back, there were a lot of…
Citi and Changing Young Lives Foundation Equip Youth for an AI-Powered Future Through Job Hunter Challenge
Citi and the Changing Young Lives Foundation hosted the grand finale and award presentation ceremony of the Job Hunter Challenge 2026. Supported by the Citi Foundation's Global Innovation Challenge, the youth employability program is designed to…
Stock Futures Tick Higher, Treasurys Strengthen Ahead of Inflation Data
U.S. stock futures nudged higher and Treasury yields slipped as investors positioned ahead of key inflation data Wednesday. Consumer-price inflation data for September will help shape investor expectations for the Federal Reserve's next policy…
Energy & Utilities Roundup: Market Talk
The latest Market Talks covering Energy and Utilities. Published exclusively on Dow Jones Newswires at 4:20 ET, 12:20 ET and 16:50 ET. 0529 GMT – Iberdrola's third-quarter EPS should grow by around 6% on year due to a strong performance…
Health Care Roundup: Market Talk
The latest Market Talks covering the Health Care sector. Published exclusively on Dow Jones Newswires at 4:20 ET, 12:20 ET and 16:50 ET. 0559 GMT – Cochlear's scale, established clinic relationships and large recipient base should limit any…
Being chronically online is part of the job description for this top influencer marketer
Sophia Sesto has a trick up her sleeve for influencer marketing: staying chronically online. Her role — vice president of culture for the buzzy prebiotic soda brand Poppi — requires her to be tuned in to popular culture. To spot…
Fed Governor Cook's lawyer denounces Trump's latest attempt to remove her
Federal Reserve Governor Lisa Cook's lawyer questioned the objectivity of a White House probe into allegations she committed mortgage fraud, according to a letter seen by Reuters on Tuesday, challenging President Donald Trump's latest attempt to…
Gothic getaways, un-adulting and trip snacking: Travel trends to know
‘Tis the season. No, not that season – there are still 11 weeks until Christmas. Not Halloween, either, or even Gilmore Girls-rewatch time. We're of course referring to the glorious season when all the industry trends reports are…
Sydney Sweeney doubles down with latest Novig ad: Tiana Lowe Doescher
Washington Examiner economics columnist Tiana Lowe Doescher praised actress Sydney Sweeney, for being able to ‘stick it' to critics of her provocative ad with an encore. “Instead of responding with a groveling apology, Sydney Sweeney…
AI Security Should Learn From Industrial Functional Safety
Gregory Shahnovsky is CEO of Modcon Systems, specializing in process analytics and AI-driven optimization for complex industrial operations. Artificial intelligence is moving rapidly from the information domain into the operational world. Until…
No reprieve in the bond market as yields head to 6pc
Rate strategists warn that there is more pain to come from the bond market as record debt issuance, excessive government spending and stubborn inflation could push 10-year bond yields to 6 per cent. The 10-year rate – which is trading above…
Receive a Daily briefing on Advertising Industry News
Get Started