Advertising Industry News
A collection of Advertising latest news, analysis and best practices from top business influencers and the world's most trustworthy sources.
Great Moments in American Advertising History
“USA250: The Story of the World's Greatest Economy” is a yearlong WSJ series examining America's first 250 years. Read more about it from Editor in Chief Emma Tucker. Advertising didn't start in the U.S. In fact, it goes back at least…
Netflix 1Q Profit Expected to Rise, Focus on Price Increases, Advertising -- Earnings Preview
NET INCOME: The streaming giant is expected to post a profit of $3.29 billion, or 76 cents a share, compared with $2.89 billion, or 66 cents a share, the year before, according to FactSet. REVENUE: The company is expected to report $12.18 billion…
New Dockyard wi-fi network to support digital advertising
99ab9de4-7ad7-4457-afe5-86688f0c635a Poised for invasion: Dockyard will welcome hundreds of thousands of cruise ship passengers over the next six months (Photograph by Jonathan Kent) As Bermuda prepares to welcome some 600,000 cruise ship…
Paramount Revenue Chief Teases Streaming Advertising and Tech Improvements, 'Complete Evolution' of Pluto
When Paramount Skydance makes its upfront pitch to advertisers in Los Angeles on Thursday evening, CEO David Ellison's “streaming convergence” project is expected to be front and center alongside its new and returning programming. By…
FTC Moves To Bar 'Brand Safety' Advertising Scheme Used To Censor Conservative Media
Several major advertising agencies have agreed not to enter into or enforce agreements that restrict other agencies' ability to do business with media publishers based on their news or political social commentary content, a group of federal and…
AI answer engine drives more effective advertising at Reach and Independent
Taboola's AI search engine is being used by up to one in six users on publisher websites that have rolled it out, the adtech company has said. Adverts next to Deeper Dive answers are now providing higher conversion rates than traditional website ad…
Town engager roles among the seasonal jobs being advertised at Beamish Museum
Fancy working within one of the towns at Beamish Museum? The open air museum, near Stanley in County Durham, has announced a range of seasonal job opportunities and is looking to recruit people for the year ahead. Among the roles available, are…
Prediction markets create forum for trading on non-public information
The rise in prediction markets and an email to White House staff have lawmakers weighing how to regulate prediction markets and prevent government officials from trading using nonpublic information. File Photo by Bonnie Cash/UPI Sen. Adam Schiff…
Viant Technology to Buy TVision, Pushing Advertisers From CPMs to Attention-Based TV Metrics
Viant Technology NASDAQ: DSP executives outlined plans to acquire television measurement provider TVision, positioning the deal as a way to move advertiser decision-making beyond traditional impression-based buying and toward…
Viant Technology Shares Rise on TVision Insights Acquisition
The connected TV advertising company's stock was up 11% to $11.28 in Wednesday morning trading. Shares are down 6.3% this year. Viant plans to integrate TVision's attention tracking data into its buying platform. It said Wednesday that the addition…
CATL market cap tops US$293 billion as shares surge on mining arm
Contemporary Amperex Technology (CATL), the world's largest producer of electric vehicle (EV) batteries, rallied after creating a subsidiary to manage its mining assets, signalling a deeper push into the energy storage business. Its Shenzhen-listed…
Industry Leaders Invited to Enter Procurement & Supply Chain LIVE: The Global Awards 2026
London, 16 April 2026 – BizClik Media are pleased to announce that entries are now open for Procurement & Supply Chain: The Global Awards, taking place on 8 September 2026 at JW Marriott Grosvenor House, London. The black-tie gala dinner…
Black market workarounds scale up for Claude as Anthropic tightens ID checks
US artificial intelligence start-up Anthropic's move to introduce real-name identity verification has triggered alarm in China, raising the prospect that access to its tools could be cut off entirely and prompting black-market vendors to scramble…
China fast-tracks hydrogen strategy to 'scale-up' phase to boost energy security
Amid heightening global anxieties over energy security fuelled by the escalating conflict in the Middle East, China's top energy regulator has pledged to accelerate the development of its hydrogen industry, hailing the fuel as a “strategic…
U.S. Industrial Production Fell in March
U.S. industrial production fell in March, according to data published by the Federal Reserve. Production fell by 0.5% last month, after increasing by an upwardly revised 0.7% in February. Analysts polled by The Wall Street Journal expected the…
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