Advertising Industry News

A collection of Advertising latest news, analysis and best practices from top business influencers and the world's most trustworthy sources.

forbes.com - Prashanthi Kolluru - Council Post: Effective Lead Generation: Beyond Advertising Campaigns
Council Post: Effective Lead Generation: Beyond Advertising Campaigns
Forbes

Prashanthi Kolluru, Founder & CEO at KloudPortal | SaaS Product Marketing Strategist | Author 'Are you the next CEO?'| Tennis Player. As the founder and CEO of an agency specializing in B2B lead generation, I often encounter companies wondering why…

dailymail.co.uk - Alice Wade - Landlord blasted for advertising £1,350 box room in London flat
Landlord blasted for advertising £1,350 box room in London flat
Mail Online

A landlord in Hampstead Heath has been slammed for 'lodger' listing READ MORE: 'Entitled' couple slammed for advertising spare room in Battersea for £1,200-a-month - but demanding tenant to 'give them nights to themselves' A London landlord…

forbes.com - Brad Adgate - Study Finds Advertisers Benefit From TV Campaigns Using More CTV
Study Finds Advertisers Benefit From TV Campaigns Using More CTV
Forbes

Today, LG Ad Solutions released a study called The Efficiency Curve. In the study, LG which measures CTV and cross-screen advertising, was partnered with iSpot which measures cross-platform audiences. The purpose was to find the optimal ad spend…

adweek.com - Michael Kaminer - How Advertisers Can Tap a $175B Opportunity By Breaking Away from Walled Gardens
How Advertisers Can Tap a $175B Opportunity By Breaking Away from Walled Gardens
Adweek

The inaugural AI Trailblazers Power 100 awards is open! We're accepting nominees with a talent for driving AI innovation. Place nominations before Jan. 31. This post was created in partnership with Outbrain Consumers are wandering from…

nbcdfw.com - David Goins - Committee signals support for more Dallas police advertising outside of NTX
Committee signals support for more Dallas police advertising outside of NTX
NBC 5 Dallas-Fort Worth

A Dallas council committee on Tuesday signaled support for the Dallas Police Department to spend more on advertising in other Texas markets to help with recruitment of new officers. The comments came after Dallas PD presented its latest update on…

law360.com - Jason Gordon and Kayleigh Ristuben - 5 Advertising Law Trends To Watch In 2025
5 Advertising Law Trends To Watch In 2025
Law360

2024 was your typical blockbuster action movie, including an explosive beginning, a lull of uncertainty, and a conclusion that often came with a scratch of the head. The beat cops who... To view the full article, register now. Already a subscriber?

thenationonlineng.net - Chikodi Okereocha - Nigerian makes panel for advertising awards - The Nation Newspaper
Nigerian makes panel for advertising awards - The Nation Newspaper
The Nation Newspaper - Latest Nigeria news update

In what marks a significant milestone for the Nigerian advertising and marketing sector, creative marketing strategist in the advertising industry, Anietie Udoh, has been selected as part of the global jury team for the ninth edition of Native…

digiday.com - Digiday Awards - Financial Times, MiQ and Uber Advertising are 2024 Digiday Awards Europe finalists
Financial Times, MiQ and Uber Advertising are 2024 Digiday Awards Europe finalists
Digiday - The home of modern media and marketing

Finalists in the Best Ad Tech Platform category include MiQ, which addresses the complexities of modern TV advertising. Its proprietary TV Intelligence platform leverages the industry's largest and most diverse dataset, spanning more than 90…

thenationonlineng.net - Samuel Oamen - Anietie Udoh joins global jury panel for 9th Native Advertising Awards - The Nation Newspaper
Anietie Udoh joins global jury panel for 9th Native Advertising Awards - The Nation Newspaper
The Nation Newspaper - Latest Nigeria news update

Anietie Udoh, a renowned creative marketing strategist and trailblazer in Nigeria's advertising landscape, has been selected as part of the global jury team for the 9th edition of the prestigious Native Advertising Awards. This international panel…

tvtechnology.com - George Winslow - Survey: More Than Half of Netflix, Disney+, Max Subs Don't See Advertising
Survey: More Than Half of Netflix, Disney+, Max Subs Don't See Advertising
TV Tech

NEW YORK —A major new study from TVB shows that most Netflix, Disney+ and Max subscribers don't see advertising, while broadcast TV reaches 91% of streamers—including those who subscribe to ad-free platforms. In more specifically…

forbes.com - Expert PanelĀ® - Council Post: How To Leverage 17 Martech Trends Smart Brands Are Utilizing Right Now
Council Post: How To Leverage 17 Martech Trends Smart Brands Are Utilizing Right Now
Forbes

The rapid evolution of marketing technology—from AI-powered analytics to privacy-first advertising solutions—makes it increasingly difficult for brands to evaluate, integrate and extract value from new tools before they become…

bbc.co.uk - Kirk England - Tourism industry keen to bounce back says Visit Cornwall boss - BBC News
Tourism industry keen to bounce back says Visit Cornwall boss - BBC News
BBC

The head of Cornwall's tourism board says the industry is 'keen to bounce back in 2025' after a tough year in 2024. Jon Hyatt, chair of Visit Cornwall, said: 'There are obvious challenges, not least economic pressures but there's a real sense of…

bbc.co.uk - James Turner - Plan for new industrial site on Lincolnshire fens turned down - BBC News
Plan for new industrial site on Lincolnshire fens turned down - BBC News
BBC

Image source, Towermist Limited/Boston Borough Council Plans to build a new industrial site bordering two Lincolnshire villages have been rejected. Boston Borough Council has refused an application from Towermist to build a range of buildings on…

lifesight.io - Raunak Sinha - Marketing Intelligence Agents: Revolutionizing Insights, Recommendations, and Autonomous Actions
Marketing Intelligence Agents: Revolutionizing Insights, Recommendations, and Autonomous Actions
Lifesight

AI has already transformed marketing, with its use predominantly focused on content creation and automated ad buying tools like Performance Max (PMax) and Advantage+ Shopping Campaigns (ASC). However, when it comes to marketing analytics, the…

bbc.co.uk - Dalby future to be decided - gossip - BBC Sport
Dalby future to be decided - gossip - BBC Sport
BBC

Phil Parkinson has confirmed that Wrexham will decide whether to recall Sam Dalby from his successful loan spell at Dundee United in the coming days. (The Courier)…

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