Advertising Industry News

A collection of Advertising latest news, analysis and best practices from top business influencers and the world's most trustworthy sources.

medium.com - Enrique Dans - Programmatic advertising, or spying on an industrial scale
Programmatic advertising, or spying on an industrial scale
Medium

A timely report by the Irish Council for Civil Liberties, entitled “ The Biggest Data Breach ” (pdf), looks at programmatic advertising and real-time bidding, detailing how, hundreds of times a day (on average about 747 in the United…

9to5mac.com - Your online behavior and location is shared with advertisers 747 times a day - report
Your online behavior and location is shared with advertisers 747 times a day - report
9to5mac

Ad tech companies share your online behavior and location with advertisers an average of 747 times a day in the US, and 376 times a day in Europe, according to a report by a civil liberties group. It describes the practice as the biggest privacy…

businessinsider.com - Lindsay Rittenhouse - Gary Vaynerchuk is expanding his advertising empire into the barter business
Gary Vaynerchuk is expanding his advertising empire into the barter business
Business Insider

Serial entrepreneur Gary Vaynerchuk is getting into the ad barter business with a new agency called Tingley Lane Trading. It'll be part of Vaynerchuk's ad holding company, VaynerX. His pitch is that it'll give clients access to high-quality ad…

mediapost.com - Laurie Sullivan - YouTube Upfront Intros Ad Frequency-Capping At Brandcast, Ramps Up Options For Advertisers
YouTube Upfront Intros Ad Frequency-Capping At Brandcast, Ramps Up Options For Advertisers
MediaPost

by Laurie Sullivan @lauriesullivan, 30 minutes ago At YouTube's Brandcast presentation for brands and agencies, the focus turned to the video platform's creators, its scale across internet TVs, and a new solution that will allow advertisers to set…

adweek.com - Kyle O'Brien - Woo Agency Continues its Advertising Mentorship, Teaming with Supergoop!
Woo Agency Continues its Advertising Mentorship, Teaming with Supergoop!
Adweek

When Valerie Moizel, founder, CEO and CCO of the Woo agency in Los Angeles, received a piece of internal feedback on her agency's lack of diversity in 2020, she lamented the lack of resumes she was receiving from minority candidates. She was…

seekingalpha.com - ARK Investment Management - E-Commerce Shift Could Boost Digital Advertising Market By 2026
E-Commerce Shift Could Boost Digital Advertising Market By 2026
SeekingAlpha

Americans appear to be shifting how they spend their time and money. In 2021, e-commerce accounted for nearly 14% of total retail sales, up from 11% in 2019. Despite losing share, however, the physical retail footprint in the US remains large. In…

vice.com - Data Marketplace Selling Info About Who Uses Period Tracking Apps - VICE
Data Marketplace Selling Info About Who Uses Period Tracking Apps - VICE
Vice Media

Hacking. Disinformation. Surveillance. CYBER is Motherboard's podcast and reporting on the dark underbelly of the internet. A data marketplace called Narrative, which lets anyone sign up and purchase information related to the users of specific…

jacobsmedia.com - Fred Jacobs - In Search Of: The 'Best In Class' Advertising Model
In Search Of: The 'Best In Class' Advertising Model
Jacobs Media Strategies

In yesterday's post, we took on the difficult topic of AM/FM radio's basement position among 15 media platforms, rated by marketers throughout the globe in a new Nielsen study. These rankings were frankly demoralizing and disheartening – but…

allaccess.com - Jacobs Media Looks At The Search For 'Best In Class' Advertising
Jacobs Media Looks At The Search For 'Best In Class' Advertising
All Access

JACOBS MEDIA Pres. FRED JACOBS' latest blog takes a look at research being done to find 'Best In Class' advertising -- what, where and how much advertising viewers and listeners are willing to tolerate. With streaming services diving into research…

wsj.com - Suzanne Vranica - WSJ News Exclusive | Disney Vows to Show Very Few Commercials on Ad-Supported Disney+
WSJ News Exclusive | Disney Vows to Show Very Few Commercials on Ad-Supported Disney+
Wall Street Journal

Walt Disney Co. is taking a less-is-more approach to selling commercials on its Disney+ streaming service. Disney+ will carry about four minutes of commercials an hour on the ad-supported version of the platform set to launch later this year…

nytimes.com - Tiffany Hsu - All Those Celebrities Pushing Crypto Are Not So Vocal Now
All Those Celebrities Pushing Crypto Are Not So Vocal Now
The New York Times

In the latest commercial from the virtual currency exchange Crypto.com, titled “Bravery Is a Process,” the star basketball player Joel Embiid walks through Philadelphia while Bill Self, his former college coach, lends the narration.

computing.co.uk - Europeans users' data shared with advertisers 376 times per day
Europeans users' data shared with advertisers 376 times per day
http://www.computing.co.uk

Data about an average European internet user, including their geolocation and what they are reading online, is shared with advertisers and data broking firms 376 times per day, according to the latest report by the Irish Council of Civil Liberties…

wsj.com - Stock Futures Edge Up Ahead of Retail Sales Data
Stock Futures Edge Up Ahead of Retail Sales Data
Wall Street Journal

Stock futures gained ahead of monthly retail sales figures that will be watched for clues on consumer behavior during a period of soaring inflation. Futures on the S&P 500 rose 0.6% and Dow Jones Industrial Average futures gained 0.4%. The…

thestreet.com - Michael Tedder - Disney+ Is Open to Advertising, With a Few Big Exceptions
Disney+ Is Open to Advertising, With a Few Big Exceptions
TheStreet

In a recent earnings call, Disney CEO Bob Chapek confirmed what's been obvious for a while. Everyone loves Disney. Well, that's not exactly true. In these highly partisan times, there's plenty of arch-conservatives, some of them former Disney fans…

wsj.com - Andrew Tangel - WSJ News Exclusive | China Eastern Black Box Points to Intentional Nosedive
WSJ News Exclusive | China Eastern Black Box Points to Intentional Nosedive
Wall Street Journal

Flight data indicates someone in the cockpit intentionally crashed a China Eastern jet earlier this year, according to people familiar with U.S. officials' preliminary assessment of what led to the accident. The Boeing 737-800 was cruising at high…

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