Advertising Industry News
A collection of Advertising latest news, analysis and best practices from top business influencers and the world's most trustworthy sources.
EXCLUSIVE: Nike Won't Return as a Super Bowl 60 Advertiser
Nike has confirmed to ADWEEK that it will not air an ad during Super Bowl 60. The move comes just one year after the brand ended its 27-year Super Bowl hiatus with “So Win,” a widely praised ad from Wieden+Kennedy Portland that…
Can we talk about the ethics of AI-fuelled advertising?
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63 Print Advertisements That Used Humor And Creativity To Make Their Competitors Look Boring
Comedy creates positive associations in people's minds, making the brand easier to remember. In a 2022 survey across 14 countries, 80% of consumers said they are more likely to buy again and recommend brands that make them laugh. Funny ads, if…
Tesco and Sainsbury's check out advertising drive
With an abundance of information about their customers at their fingertips, some of the UK's largest retailers are looking and behaving increasingly like media agencies, writes Ali Lyon Having a baby tends to be a highly personal journey. Conscious…
Anheuser-Busch becomes Super Bowl LX's top advertiser
American brewer AB InBev will release new commercials featuring Michelob ULTRA, Budweiser and Bud Light during the Super Bowl on 8 February. As the official beer sponsor of Team USA at the Winter Olympic games Michelob ULTRA will be featured in a…
2026 Creator Marketing Trends According To Experts
5 trends we can expect to see in 2026 in the creator economy, according to experts. Creator marketing steps into its power in 2026. Projected to surpass $40 billion globally, it remains the fastest-growing segment of the marketing industry. Even…
The Hidden Tax Battle Behind America's $50B Prediction Markets Boom
POLAND - 2025/10/29: In this photo illustration, a Polymarket logo seen displayed on a smartphone. (Photo Illustration by Mateusz Slodkowski/SOPA Images/LightRocket via Getty Images) SOPA Images/LightRocket via Getty Images Prediction markets have…
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Cornitos parodies K-culture trends in latest snack campaign
Cornitos has released a new campaign for its Korean Chilli Nachos that takes a satirical approach to the growing use of K-culture cues in Indian snack advertising. The campaign has been created in collaboration with The Crayons Network. As…
NCAA requests federal agency to pause betting on college sports prediction markets
OXON HILL, Md. — The NCAA on Wednesday petitioned the federal agency that regulates prediction markets, asking it to pause college athletics-related offerings until “a more robust system with appropriate safeguards is in…
Jersey engineer smashes industry fellowship record at 28 - BBC News
Image source, Institution of Civil Engineers Rachel Piper has become the youngest person to earn fellowship status with the Institution of Civil Engineers (ICE). The Jersey-born civil engineer achieved the profession's highest grade shortly after…
SG Americas Securities LLC Boosts Stake in Lamar Advertising Company $LAMR
SG Americas Securities LLC raised its holdings in Lamar Advertising Company (NASDAQ:LAMR - Free Report) by 274.6% during the 3rd quarter, according to the company in its most recent filing with the Securities & Exchange Commission. The…
NCAA asks CFTC to suspend prediction markets
The NCAA asked a federal regulatory body Wednesday to stop prediction markets from offering trades on college sports until more safeguards are in place. In a letter addressed to the chairman of the Commodity Futures Trading Commission, the federal…
More room for the Flower Market to bloom
Over the past two years, efforts have been made to maintain activity in the district as plans progress. Seasonal decorations and festive installations were introduced during peak periods, alongside joint promotions with market merchants to draw…
Nurses must not advertise Botox or other prescription-only meds
Nurses have been reminded that prescription-only medicines (POMs) and treatments, including Botox, must not be advertised to the public and that doing so could result in suspension or a revoked licence to practice. The Nursing and Midwifery Council…
O'Neil bullish about LIV's future, reveals plan for International Series growth
LIV Golf boss Scott O'Neil said his organisation was “pushing the envelope” as fast as it could in a bullish state of the union-style address at the end of the league's media week in Florida. In an upbeat assessment of the tour's…
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