Advertising Industry News
A collection of Advertising latest news, analysis and best practices from top business influencers and the world's most trustworthy sources.
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CTV advertising to match traditional TV advertising by 2027: Vivek Couto
India's connected TV (CTV) advertising market is expected to match traditional television advertising by 2027, as the country's viewing habits continue to move towards streaming and connected screens, said Vivek Couto, co-founder, CEO and executive…
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Tempest Advertising wins Mahyco International's Philippines mandate
Tempest Advertising's Mumbai office has won the communication mandate for Mahyco International (MIPL) for its Philippines business. The agency is handling creative communication, social media and performance marketing for MIPL's hybrid rice seed…
Advertisers Can Directly Influence Amazon's Alexa Responses
In May, Amazon rewired its AI assistant with Alexa for Shopping and Alexa+. Now, advertisers can take more control of the new, AI-driven experience. At Amazon's annual UnBoxed advertising event held in San Francisco, the e-commerce giant unveiled…
Meta: The Advertising Engine Still Has To Pay For The AI Ambition (NASDAQ:META)
Simple Investment Ideas 11.09K Followers Meta's advertising business remains strong, but heavy infrastructure spending is limiting near-term cash returns. AI could improve ad targeting, engagement, and business messaging, but newer products like…
UPerfect BE16CU Portable Monitor Review: Bright and Sharp, but Not Quite as Advertised
Bright, matte display High-resolution panel Colorful Supports pass-through power Occasional diagonal screen door-like pattern Falls short of advertised specs Bland design Poor speakers Needs auxiliary power for max brightness If you've shopped for…
Geico has one of advertising's most famous mascots. Its CMO says that's no longer enough
Geico has the kind of brand recognition most marketers spend their careers chasing. Its Geico Gecko has been selling car insurance for more than 25 years, while slogans like “15 minutes could save you 15% or more on car insurance”…
Animal rights activists successfully denounce Swiss egg advertisements
Suisse Garantie advertised eggs from “small flocks.” The Fair Trading Commission deemed this misleading, as most chickens live in large flocks. Animal rights activists had objected to the advertisement. (File photo) The Swiss Fair…
Britain Used Modern Advertising to Sell Its Empire
The American empire has never needed a propaganda ministry to justify itself to its subjects. For that, it has the world's largest culture industry. From Hollywood to hip-hop, it has made millions around the world dream of being American, even…
After 58 years, the man behind 'got milk?' is walking away from advertising
By Sam Mondros Culture Reporter Rich Silverstein hates advertising. But that's not the reason he's leaving the industry after 58 years. It's why he got into it. The mind behind “got milk?,” Budweiser's lizards, and EA's campaign to…
AI Market Growth: Bain & Company Predicts $6 Trillion Annual Value By 2031
A new report from Bain & Company reveals the global Artificial Intelligence market must expand to an astounding USD 6 trillion annually by 2031, driven by unprecedented infrastructure investments and a critical need for innovative revenue streams…
10 bold predictions for the 2026-27 Bruins
With the 2026-27 Bruins season set to get underway on Tuesday night at TD Garden, let's run through some of our bold predictions for a new year of hockey in Boston. Don't expect the weight of the captaincy to slow down David Pastrnak this season.
As Gen Alpha Reshapes Marketing, Brands Are Missing The Opportunity
Jacquelyn LaMar Berney is President of VI Marketing and Branding, an independent agency known for delivering behavior-changing campaigns. The oldest members of Generation-Alpha turn 16 this year. While brands are still drafting “future…
Kids2's Rochelle Wainer on Consumer Insights and the Next Generation of Parents
ADWEEK House: Advertising HQ brings the people shaping advertising, commerce, and media together for four days of unscripted conversations and after-hours connections. Meet us in Midtown, Oct. 5–8. In this episode of Brave Commerce, Rachel…
OpenAI delays latest model over security concerns, as industry faces new safety pressures
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Fire shuts down roadway in Hanover Industrial Estates
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