Advertising Industry News
A collection of Advertising latest news, analysis and best practices from top business influencers and the world's most trustworthy sources.
Peers call for UK to enact tobacco-style ban on gambling advertising
The UK should introduce a ban on almost all gambling advertising to protect public health, a cross-party group of peers has urged, prompting fury from the lobby group for bookmakers and casinos. In a 173-page report, the House of Lords liaison…
Google has to make big changes to its advertising empire. Here's what a judge ruled - minus the jargon.
Google won't have to break up its ad adtech empire, but there's a long list of changes it will have to make after being found liable for illegally monopolizing certain online ad markets. The federal judge overseeing Google's landmark adtech…
How Jake From State Farm Became Advertising's Most Famous Neighbor
ADWEEK House: Advertising HQ brings the people shaping advertising, commerce, and media together for four days of unscripted conversations and after-hours connections. Meet us in Midtown, Oct. 5–8. Jake from State Farm is one of the most…
Clippers' Future Isn't As Bleak As Advertised Despite the Kawhi Leonard Punishment
Being pessimistic about the future of the Los Angeles Clippers is certainly understandable. The franchise has hit rock bottom after the league dealt the most severe punishment imaginable as a result of the cap circumvention investigation. The top…
After oOhMedia! another out-of-home advertising biz looks for PE love
Riding high on the blockbuster $900 million sale of sector gorilla, ASX-listed oOh!Media to Florida's I Squared Capital, another out-home-advertising player is now searching for some private equity love. Founded by Edward Couche earlier this year…
Echinacea Supplements Are Advertised as Ruthless Cold Killers. The Science Shows a Softer Side.
IF YOU'VE EVER searched for a natural remedy for that cough, cold, or scratchy throat, you've probably run into echinacea supplements. The stuff comes in pretty much any form you can think of: capsules, gummies, teas, tinctures, lozenges. Some of…
ChatGPT advertising launches in Israel
Nine months after OpenAI launched its ChatGPT advertising pilot in the US and following its expansion to the European Union last month, the advertising system has now been launched in Israel. As of yesterday, advertisers can run campaigns targeting…
College managements flay student admissions by unrecognised institutions through 'misleading' online advertisements
The Association of Self-Financing Arts, Science and Management Colleges of Tamil Nadu has called upon the State government to impose curbs on advertisements by unrecognised higher educational institutions in social media platforms that prompts…
Walmart (NYSE: WMT) Shares May Be 31% Undervalued As Marketplace And Advertising Revenue Streams Gain Momentum
Walmart (NYSE: WMT) closed at $107.50, yet the most widely followed valuation narrative puts the retailer's fair value at $154.58, a gap that has drawn attention from 54 investors who believe the stock is roughly 30% undervalued. The arrival of ADT…
Why advertisers should stop treating verification like a receipt
Over the last seven years, one simple message has become clear: Advertisers need to understand not only whether an impression met a minimum standard — but what they actually bought, why it performed and what they should do differently the…
California Signs Law on AI Actors in Advertising
California companies will now be required to disclose when they use artificial intelligence-generated actors to sell a product or service, after Gov. Gavin Newsom signed Senate Bill 1050 into law. The signing took place at the Los Angeles…
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ACI to join BRICS Brand Marketing and Industrial Cooperation platform
The Advertising Council of India representing various industry associations will be joining the BRICS Brand Marketing and Industrial Cooperation platform, also called the BRICS Platform as a Core Committee member. Leveraging the considerable scale…
Study: 73% of Advertisers Plan to Make Live Sports Streaming Buys in Next Year
As live sports proliferates on streaming platforms and more viewers are watching live sports, new research from Premion and Advertiser Perceptions finds that demand for live sports streaming/CTV ad inventory is also growing. The survey found that…
Post-Cookies: How Agencies Are Finding New Ways To Prove Marketing ROI
Digital marketing ROI is harder than ever to explain in a clean, linear way. As privacy regulations, signal loss and fragmented data environments put pressure on the systems agencies have long used to connect campaigns with results, agencies across…
Stop Marketing Your Product: Start Standing For Something
Andy Nguyen is Co-Founder & CEO of international sleep brand Rest, leading a team of 106 across 14 countries. Are you building a brand or a business with a logo? A business with a logo sells products. A brand stands for something and, because of…
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