Advertising Industry News
A collection of Advertising latest news, analysis and best practices from top business influencers and the world's most trustworthy sources.
Advertising Is Shifting From Attribution To AI-Based Prediction Models
As an Independent Strategic Consultant, Ivan Guzenko provides professional advice to the CEO and C-level management for SmartyAds Inc. For two decades, no matter what happened in a campaign, there was always an attribution report to explain…
NAB advertises jobs in India and Vietnam, cuts in Australia
National Australia Bank is looking to fill 172 jobs across five locations in Asia, including many management positions in core areas like business lending and wealth, raising questions about whether its mass redundancies are about capitalising on…
HUYA Q3 2026 Preview: Game-Related Services And Advertising Take The Wheel (NYSE:HUYA)
HUYA Inc. is positioned for Q3 2026 results, with consensus expecting $268mn revenue and $0.03 EPS and a 50% upside to the $3.54 target price. We remain bullish on HUYA due to its strategic pivot from pure game livestreaming to diversified revenue…
XRP Takes Over New York City Subway Advertising
XRP's ambitious marketing drive is becoming increasingly evident after the cryptocurrency appeared on subway trains and stations on Manhattan's 42nd Street. Recent videos have revealed subway cars plastered with the crypto's large white logo, set…
Meta says advertisers should let campaigns gather data
This audio is auto-generated. Please let us know if you have feedback. In a new best practices guide, Meta said advertisers can maximize their ad campaign results this holiday season by ensuring that each campaign is clearly aligned with their…
Midterm political spending throws spanner into regional advertiser holiday plans
Some $8.2 billion of the total $12 billion expected to be spent in the run-up to the midterm elections in November will go towards TV or CTV, according to AdImpact. That investment has led to price inflation and a rise in CPMs for brands attempting…
Plug-in hybrid car drivers 'pay double advertised fuel costs
Plug-in hybrid electric vehicles (PHEVs) have been surging in popularity. The arrival of cheaper new models from Chinese brands – like the 'Temu Range Rover' Jaecoo 7 – has broadened the availability of the part-electric, part-petrol…
Opinion | Regulate Polls, Not Prediction Markets
Americans have been fascinated with forecasting elections since George Washington's time. For over a century they turned to predictions from betting markets, the largest one located just outside the New York Stock Exchange. While these markets were…
NBA strikes deals with prediction markets, with eye on integrity and regulations
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N.S. government announces funding to grow boatbuilding industry - Halifax
The Nova Scotia government says it is investing over $350,000 to help boatbuilders and boat repair businesses in the province expand into new markets. The province says the funding from its Community Economic Development Fund is going to the Nova…
Your smart TV is spying for advertisers, so people are fighting back with AI
If you've been following the latest tech coverage, you already know that smart TVs have been in the spotlight for all the wrong reasons. A security researcher rooted their own Samsung TV and live-tweeted what the software was doing. Before that, an…
N.S. government announces funding to grow boatbuilding industry
Email Address: I consent to the Terms and Conditions, Cookie and Privacy Policies. I consent to the CASL agreement. By clicking the button above, an account will be created and you will begin to receive some of our recommended newsletters. You may…
In Iowa, the Future of American Politics Is Happening Right Now
Sign up for the Slatest to get the most insightful analysis, criticism, and advice out there, delivered to your inbox daily. There will be a time soon when Donald Trump is a historic figure and the 20 century is an increasingly hazy memory. If you…
Future of bone repair: HKTDC helps SDIP Innovations secure HK launchpad | Market Pulse | HKTDC
Every year, more than 25 million people undergo procedures to repair bones damaged or lost through injury, surgery, or disease, including around 2.5 million in China. SCROLL TO CONTINUE WITH CONTENT Australian medtech company SDIP Innovations is…
Why Q4 Media Plans Start Too Late
Tony Gonzalez is CEO and Co-Founder of Mundial Media, a leading contextual marketing platform focused on multicultural audiences. Noche Buena falls on December 24, and for many Hispanic families, it's the biggest meal of the year. Shopping…
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