Advertising Industry News
A collection of Advertising latest news, analysis and best practices from top business influencers and the world's most trustworthy sources.
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How festive advertising can think bigger without spending more
Festive advertising has always come with a large brief. It has to feel warm, familiar and culturally rooted. It must also look new enough to earn attention in a season when every second frame contains lights, flowers, sweets and a family that has…
Wait… Isn't That Racism? Elite University Uses AI to Race-Swap Students in Advertising Photo
You might think that in the world of today's woke academia, kids aren't learning much in college. Or, at least, not much that is useful. In California's elite Stanford University, however, they're learning just how devious and hypocritical their…
Smart appliances expose your personal data to hackers and advertisers
INDIANAPOLIS (CONSUMER REPORTS) — How much does your home know about you? All the internet-enabled smart appliances are useful, but are they putting your privacy at risk? Here's what security experts at Consumer Reports discovered when they…
Advertising giant WPP opens London hub to produce faster, AI-assisted ads
LONDON – WPP opened a production facility in London on Sept 23 which the British company said was the first of a global roll-out to meet demand for high-quality ads that can be deployed across social media and other platforms at speed. Cindy…
Stanford violates policy, uses AI to alter photo of students for advertising purposes
The Stanford Review has reported on promotional materials at Stanford University that altered students' appearances using artificial intelligence. The photograph, in violation of Stanford policy, replaces one student entirely with an AI-generated…
OpenAI's Advertising Machine
Welcome to the Premium edition of How They Make Money. Over 300,000 subscribers turn to us for business and investment insights. ☁️ Neocloud Economics ⚡️ How SB Energy Makes Money OpenAI is building an advertising…
Stock Futures Nudge Higher as Markets Weigh Middle East Diplomacy
U.S. stock futures and Treasury yields were largely unmoved in early European trade while oil prices edged higher as investors weighed potential diplomatic progress in the Middle East. Brent crude contracts rose by 0.5% but held just below $100 a…
Rebuilding TV Advertising Around the Audience: Q&A With Adam Gendelman, WunderKIND Ads
For decades, TV advertising revolved around one canvas: the commercial break. Streaming is changing that. As viewers spend more time navigating Smart TV operating systems and CTV platforms, new advertising moments are emerging beyond traditional…
Workforce challenges persist for Ontario's manufacturing sector: industry group
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South Korea opens public debate on future nuclear power expansion
Sept. 22 (Asia Today) -- The South Korean government said Tuesday it will begin a three-month public deliberation process over the future role of nuclear power and possible construction of additional reactors. The results will be incorporated into…
P2P Marketing: How To Build Trust In Private Online Communities
Word-of-mouth recommendations and private online communities are becoming increasingly influential in shaping what consumers buy, often carrying more weight than traditional influencer posts for buyers. However, earning genuine advocacy within…
HKEX to roll out more yuan-denominated products, starting with gold futures next year
The Hong Kong Exchanges and Clearing (0388) is expected to launch more yuan-denominated investment products next year, led by a Hong Kong-settled gold futures contract, with precious metals and commodity products to follow, according to HKEX's head…
Mozilla is plastering New York with posters mocking tech billionaires as part of a new marketing campaign
The Mozilla Foundation isn't holding back its disdain for Big Tech leaders. This week, it's hanging up posters around New York calling out tech executives like Mark Zuckerberg and Elon Musk and hyping up its own class of technology fellows as part…
African payments firm Airtel Money plots debut on London stock market
News from the City, market updates plus comment and analysis from our business desk I would like to be emailed about offers, event and updates from Evening Standard. Read our privacy notice. Airtel Africa has unveiled plans to float its mobile…
China's Yu, 13, wins third gold with latest Asian Games record
China's 13-year-old swimming sensation Yu Zidi completed a hat-trick of Asian Games golds on Wednesday with a dominant victory in the 400m individual medley, two years out from the Los Angeles Olympics. SCROLL TO CONTINUE WITH CONTENT The school…
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