Advertising Industry News
A collection of Advertising latest news, analysis and best practices from top business influencers and the world's most trustworthy sources.
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Spotify launches new advertising tools & formats globally
Spotify has introduced new advertising formats, tools, and research as it looks to expand how brands engage with users on its platform. The company said it is evolving beyond music streaming into a multi-format ecosystem that includes audio, video…
Morgan Stanley Trims PT on Meta Platforms (META) to $775 Amid Softer Advertising Backdrop
Meta Platforms, Inc. (NASDAQ: META) earns a spot on our list of 8 Best AI Infrastructure Stocks to Invest in. Photo by austin-distel on Unsplash On March 30, 2026, Brian Nowak, an analyst at Morgan Stanley, reduced his price target for Meta…
No, it's not your microphone - this is how advertisers know what you want
Most folks have probably noticed that when they mention something out loud, like a holiday or a random gadget, its ads suddenly start appearing everywhere. It feels as if your phone is listening to you. However, there's no strong evidence that your…
Super advertising ban threatens Employment Hero, MYOB
Employee onboarding platforms run by Employment Hero and MYOB could be banned from advertising certain superannuation funds to new starters at their businesses under new laws that threaten their marketing deals with the retirement savings industry…
Advertisers can no longer turn blind eye to social media harms, prof says
When American sociologist and economist Herbert A. Simon first introduced the idea of the attention economy in 1971, the model was based on the “information-rich” mediums of the day — television, radio and print. Boiled down…
As programmatic faces signal degradation, agentic advertising offers a solution
Before the term signal loss gained popularity, media owners and their advertising partners grew accustomed to “hacking” the programmatic auction to increase the value of their inventory. While those reactions addressed the symptoms…
Chromo-cartes: clever advertising in 19th century France
The 19th century saw many changes in Paris. Perhaps the biggest change was the massive modernization push under Baron Haussmann that lasted nearly 20 years. This is the Paris we know today. During that century, the middle class grew, and many…
'Death Markets' and Attack Ads: Prediction Rivalry Turns Nasty
Kalshi Inc. and Polymarket are slinging weighty accusations at each other as the prediction market rivalry heats up and the nascent industry comes under intense scrutiny in Washington. While the platforms have sparred frequently in the past, the…
Kalshi's new campaign in D.C. is an ad for everything wrong with prediction markets
Usually, when Washington, D.C., commuters are inundated with mint green-tinted ads in March, it means the Shamrock Shake is back at McDonald's. This year, the eye-catching color instead appears in a full-court-press ad campaign for prediction…
Nvidia Stock Prediction: The Path To A $20 Trillion Market Cap Is Strengthening (NVDA)
Beth Kindig is a veteran technology analyst with more than 15 years of experience covering both the private and public markets. She began her career in Silicon Valley in 2011—just as technology overtook oil as the world's most valuable…
A federal regulator said he's coming for insider traders in prediction markets
Insider trading on prediction markets is illegal and could get perpetrators sued or land them in prison, the top enforcement lawyer at the Commodity Futures Trading Commission said Tuesday. David Miller, who was named earlier this year as the…
'Free market has left us exposed': PM flags more industry support
Anthony Albanese has flagged increased government support for critical industries, including a boost to the nation's dwindling refining capacity, saying the free market approach of past decades has left Australia dangerously vulnerable to shocks…
The Great Convergence: Why The Creator Economy's Future Belongs To Those Who Unite Social, Brand, And Talent
LOS ANGELES, CALIFORNIA - JANUARY 28: A general view of the Hollywood sign on January 28, 2026 in Los Angeles, California. (Photo by Luke Hales/Getty Images) The old gatekeepers are losing their grip. The new power brokers aren't in corner offices…
China's No 3 foundry Nexchip files for Hong Kong listing to scale output
China's third-largest chip foundry, Nexchip Semiconductor, filed for a Hong Kong listing on Tuesday as domestic wafer fabs race to expand production capacity amid surging artificial intelligence demand and Beijing's push for greater chip…
OpenAI's new partner wants to build ads that can chat with you
The advertising industry's most anticipated rollout is kicking into higher gear. OpenAI has signed Smartly as its first adtech partner focused on improving how ads appear to users, Business Insider can exclusively report. Their work will build on…
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