Advertising Industry News
A collection of Advertising latest news, analysis and best practices from top business influencers and the world's most trustworthy sources.
Netflix's Nicolle Pangis on Measurement, AI, and the Future of Streaming Advertising
The future of brands gets decided here. Join the industry's top marketers at Brandweek for the ideas, insights, and connections shaping what's next. Get your ticket. In this episode of Brave Commerce, Rachel Tipograph and Sarah Hofstetter speak…
Why a buzzy fund that advertised stakes in hot startups like Anthropic suddenly plunged
Trading in shares of Destiny Tech100, a closed-end fund that invests in private companies, highlighted the frenzy for pre-IPO companies in the current market and the potential transparency issues associated with trying to invest in them. The fund…
Retail Advertising Firm Stratacache Liquidates Its U.K. Business
Cannes Lions is where the biggest ideas take center stage. Join ADWEEK for must-see conversations, top industry leaders, and the moments everyone will be talking about. Stratacache, a company that sells in-store digital screens to retailers, is…
Amazon's Souped-Up AI Rebrand With Alexa Reveals the Ecommerce Giant's Advertising Plans
The future of brands gets decided here. Join the industry's top marketers at Brandweek for the ideas, insights, and connections shaping what's next. Get your ticket. Amazon is killing its AI assistant Rufus and replacing it with Alexa. Amazon is…
The state of agentic advertising
Agentic AI, in the context of advertising specifically, is the use of autonomous and semi-autonomous AI agents to plan, transact and optimize media. While Chief Innovation Officer at People Inc. (formerly Dotdash Meredith) Jon Roberts recently told…
Randy Orton Advertised For Upcoming International Episode Of WWE SmackDown
Randy Orton hasn't been seen on WWE programming since WrestleMania 42 when he failed to defeat Cody Rhodes for the Undisputed WWE Championship in the main event of night one, but it seems like his return could be on the horizon with one of his…
The Latest: Prime Minister Keir Starmer's future remains uncertain
Email Address: I agree to the Terms and Conditions, Cookie and Privacy Policies, and CASL agreement. Already have an account? Log in here - To continue reading, please subscribe: Enjoy unlimited reading on winnipegfreepress.com Read the E-Edition…
What The Travel Industry Teaches About Brand Longevity
Bita Milanian ; Award-Winning Global Marketing & Communications Executive | Brand & Business Transformation | Producer. The conversation around luxury travel has shifted. Instead of asking how much can be done in a short window, travelers…
A Swap By Any Other Name: The Third Circuit Sides With Kalshi In High-Stakes Fight Over Who Regulates Prediction Markets
Those who bet on the CFTC in the high-stakes fight over who will regulate sports-related event contracts just hit pay dirt. At least for now, bettors will remain free to buy swaps contracts on licensed exchanges such as KalshiEX LLC tied to things…
To Unlock AI's Real Value For Marketing, Partner With It
Robert Burko is CEO of Elite Digital, a digital marketing agency focused on modern marketing operations. Most conversations about AI in marketing still start with the same question: Will it replace people? After building and using an…
China's credit demand weak in April despite policy support, strong industry
China's April lending data points to persistently weak borrowing demand among households and businesses, despite a relatively loose monetary policy and strong industrial activity and profits. Banks extended a total of 8.59 trillion yuan (US$1.26…
Hyundai robot push may test labor relations
May 13 (Asia Today) -- Hyundai Motor Group's plan to expand robotics into vehicle production is emerging as a potential flashpoint in labor-management relations. The issue is expected to become a key topic in this year's wage and collective…
Tor Myhren speaks! Apple's marketing man on a decade of shepherding the world's most sterling brand (exclusive)
When Myhren joined Apple as its VP of marketing communications in 2016, it came as a bit of a shock to the ad industry. Over the previous decade, Myhren, as chief creative officer, had transformed Grey Advertising, with its stodgy, old-school…
International Healthcare Week spurs over 1,000 industry collaborations and connections
Hong Kong has reinforced its position as a global healthcare hub with the successful conclusion of the sixth Asia Summit on Global Health (ASGH) and the 17th Hong Kong International Medical and Healthcare Fair. SCROLL TO CONTINUE WITH CONTENT As…
AI skills: The next layer of marketing automation
Disclosure: I'm the co-founder of Optmyzr. I'll use one of our open-source skills as the example below, but the frameworks here apply to anything you install or build. If you've used Claude, ChatGPT, or Gemini for marketing work in the last six…
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