Advertising Industry News

A collection of Advertising latest news, analysis and best practices from top business influencers and the world's most trustworthy sources.

abc.net.au - Monty Jacka - Embattled salmon industry launches advertising blitz amid calls to shut down
Embattled salmon industry launches advertising blitz amid calls to shut down
Australian Broadcasting Corporation

Salmon Tasmania has launched an advertising campaign featuring the stories of workers in and adjacent to the fish farming industry. It comes after data showed more than 9,000 tonnes of farmed salmon died in the state across the first three months…

searchengineland.com - Anu Adegbola - Advertisers test ChatGPT Ads Manager
Advertisers test ChatGPT Ads Manager
Search Engine Land

Advertisers are sharing their experience of a new Ads Manager interface for ChatGPT, signaling a shift toward a more mature advertising platform with real-time campaign control. What's new. The Ads Manager is described as a dashboard where…

mirror.co.uk - Will Schofield, Mark Wakefield - Tottenham address De Zerbi's worrying comments as job advertised on LinkedIn
Tottenham address De Zerbi's worrying comments as job advertised on LinkedIn
The Mirror

Tottenham Hotspur are searching for a new club psychologist to 'help heal the minds' of their mentally exhausted players. Spurs find themselves embroiled in an unexpected relegation battle, with Roberto De Zerbi's squad currently sitting 18th in…

theguardian.com - Dan Jervis-Bardy - Gas companies spending millions on Australian advertising blitz to fight export tax, inquiry told
Gas companies spending millions on Australian advertising blitz to fight export tax, inquiry told
The Guardian

The gas giants are mounting a multi-million dollar advertising campaign to fight against a new export tax, prompting Labor MP Ed Husic to accuse the industry of “defending the indefensible”. Shell Australia is among half-a-dozen oil…

seroundtable.com - Barry Schwartz - Microsoft Advertising Released New AI Features
Microsoft Advertising Released New AI Features
Search Engine Roundtable

Microsoft Advertising has announced the launch of several new AI features and upgrades across the ad platform. This is to 'To help businesses succeed across all three eras of the human, LLM, and agentic web,' Microsoft wrote. (1) Copilot Checkout…

hollywoodreporter.com - Caitlin Huston - YouTube Partners With SiriusXM on Audio Advertising For Podcasts and More
YouTube Partners With SiriusXM on Audio Advertising For Podcasts and More
The Hollywood Reporter

SiriusXM is teaming up with YouTube as the most popular podcasting platform looks for better ad measurement services across audio. In a rare pact, SiriusXM will be the exclusive advertising partner for YouTube audio-first inventory in the U.S.

variety.com - Todd Spangler - YouTube Inks Deal Making SiriusXM Exclusive Audio Advertising Rep in U.S.
YouTube Inks Deal Making SiriusXM Exclusive Audio Advertising Rep in U.S.
Variety

Google and YouTube sell billions in advertising every month. But now they're partnering with SiriusXM to handle a specific bucket of inventory: audio ads that run against YouTube content like podcasts, talk shows and music. SiriusXM struck a deal…

prweb.com - Culture Hive Media Group - Culture Hive Media Group Introduces Cultural Relevance Score™ to Help Brands Measure What Makes Advertising Resonate
Culture Hive Media Group Introduces Cultural Relevance Score™ to Help Brands Measure What Makes Advertising Resonate
PRWeb

Culture Hive is built to change that, giving brands a score that measures how culturally relevant their ads are and whether the media placements they are buying are the right fit for that specific audience. 'Every group of people has a shared…

deadline.com - Dade Hayes - Media And Tech Veteran Dawn Ostroff Joins Board Of AI Advertising Firm Moloco
Media And Tech Veteran Dawn Ostroff Joins Board Of AI Advertising Firm Moloco
Deadline

Dawn Ostroff, a former top exec at Spotify, Condé Nast Entertainment and The CW, has joined the board of directors of AI advertising firm Moloco. Founded in 2013, Moloco operates an AI-native ad platform that enables advertisers to reach…

dailystar.co.uk - Adam Cailler - UK landlords advertising 'Muslim only' rentals breach equality laws
UK landlords advertising 'Muslim only' rentals breach equality laws
Daily Star

Landlords throughout London and the south-east have been discovered unlawfully promoting properties solely for Muslim tenants, in apparent violation of equality laws. Advertisements exposed across platforms including Facebook, Gumtree and Telegram…

radiotoday.co.uk - Roy Martin - Radiocentre presses MPs over BBC advertising plans
Radiocentre presses MPs over BBC advertising plans
RadioToday

Radiocentre has told MPs to reject any move to put advertising around BBC content. The commercial radio body has submitted evidence to the Culture, Media and Sport Committee as part of scrutiny of the BBC Charter Review, arguing that ad funded BBC…

dailymail.com - Ben Willcocks - Tottenham advertise for a new PSYCHOLOGIST amid threat of relegation
Tottenham advertise for a new PSYCHOLOGIST amid threat of relegation
Mail Online

Tottenham are looking to appoint a new psychologist just weeks after Roberto De Zerbi pointed to 'mentality' issues at the struggling club. Spurs, who are inside the Premier League 's relegation zone with just five games to go, conceded a…

marketbeat.com - Ruffer LLP Buys Shares of 239,820 Lamar Advertising Company $LAMR
Ruffer LLP Buys Shares of 239,820 Lamar Advertising Company $LAMR
MarketBeat

Ruffer LLP bought a new stake in Lamar Advertising Company (NASDAQ:LAMR - Free Report) during the 4th quarter, according to the company in its most recent Form 13F filing with the Securities & Exchange Commission. The institutional investor bought…

marketbeat.com - Lamar Advertising Company $LAMR Stock Position Raised by M&T Bank Corp
Lamar Advertising Company $LAMR Stock Position Raised by M&T Bank Corp
MarketBeat

M&T Bank Corp lifted its position in Lamar Advertising Company (NASDAQ:LAMR - Free Report) by 12,278.7% in the 4th quarter, according to the company in its most recent filing with the SEC. The institutional investor owned 1,147,876 shares of the…

slate.com - Rebecca Onion - No One Could've Predicted Trump's Latest Controversy. Except for One TV Show.
No One Could've Predicted Trump's Latest Controversy. Except for One TV Show.
Slate

Last Sunday night, President Trump did something shocking, even for him: He posted an A.I.-generated image that plausibly depicted him as Jesus, mantled in red and hovering over a sick person, light beaming forth from each hand, surrounded by…

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