Advertising Industry News
A collection of Advertising latest news, analysis and best practices from top business influencers and the world's most trustworthy sources.
Traditional advertising is a crumbling empire
Like the British, the Roman or the Ottoman Empires, advertising has grown so big and greedy that it's begun to eat itself. It's become a decaying empire desperately milking a dying cash cow, taking money out of the bucket as fast as it can before…
A Better Way to Measure TV Advertising
This post was created in partnership with Viant An ad can reach the right audience, appear alongside premium content, and play to completion. But advertisers still need to know whether anyone paid attention—and if that attention influenced…
Alphabet: The Advertising Phenomenon Investors Always Miss (NASDAQ:GOOG)
Alphabet is rated 'Strong Buy' as market panic over Search deceleration and capex creates a compelling entry point. GOOG's transition to AI-driven search surfaces is driving record engagement, with monetization lag expected to reverse within a few…
The 2026 Political Ad Outlay Was the Dumbest Money Spent In the History of Advertising
2026 political advertising was a disgrace. Campaigns torched billions on placements that had little-to-no impact on voter behaviors. Many ads backfired, and in a few cases — such as Texas and Ohio — did so spectacularly. AdImpact says…
Lamar Advertising (LAMR) Q3 2026 Earnings Call Transcript
Sean Reilly Jay Johnson Net Revenues -- $624.5 million, representing a 6.6% increase driven by demand from national customers, digital platform performance, and political advertising. Adjusted EBITDA -- $306.9 million, up 9.3% from the third…
TEGNA acquisition, political advertising boost Nexstar earnings in Q3
Q3 Total revenue: $2.13 billion (+78.0% year-over) Distribution revenue: $1.09 billion (+53.9%) Advertising revenue: $1.02 billion (+114.9%) Political advertising revenue: $317 million Non-political advertising revenue: $706 million TEGNA…
Xperi revenue rises during Q3 as TiVo advertising business grows
Q3 Total revenue: $114 million (+2.1% year-over) Licensing and other revenue: $99 million (-8.1%) Operating income: $1.8 million (compared to $1.4 million loss) Operating margin: 1.5% (compared to -1.2%) Net loss: $5.2 million (narrowed 14.2%) Net…
Lamar Advertising Q3 Earnings Call Highlights
Lamar Advertising NASDAQ: LAMR raised its full-year funds from operations outlook after third-quarter growth in national advertising, political spending and digital billboards carried into a record October. The outdoor advertising company expects…
DraftKings Cuts Outlook as It Pours More Money Into Prediction Markets -- Update
The sports-betting company said it now expects full-year revenue to be $6.35 billion to $6.55 billion, down from its previous guidance of $6.5 billion to $6.9 billion. It also slashed its outlook for adjusted earnings before interest, taxes…
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Four decades on, what keeps marketers coming back to SRK
Shah Rukh Khan may be best known as Bollywood's Badshah, but he is also a familiar face in advertising. Nearly four decades into his career, the actor continues to attract brands across categories, from automobiles and beverages to…
How to Keep These Wild Market Moves From Hijacking Your Financial Future
The Republican rout in the midterm elections threw markets into chaos this week. The day after the election, energy stocks and oil prices tanked, consumer stocks shot up and confident predictions had one of their most bullish days in years.
DraftKings Cuts Outlook as It Pours More Money Into Prediction Markets
cut its outlook to reflect the climbing costs of growing its prediction markets business. The sports-betting company said it now expects full-year revenue to be $6.35 billion to $6.55 billion, down from its previous guidance of $6.5 billion to $6.9…
Higher Ed Marketing Gets A Failing Grade
Ellis Verdi, president of DeVito/Verdi. Higher education has always been held up as the igniter of the American Dream. The ideals of a nation. The reward for those who have worked hard to nurture their brain in seeking a rewarding and…
Trump blames voters for post-midterm market 'crash'
President Donald Trump blamed the current stock market volatility on voters electing Democrats in the 2026 midterm elections. “The Stock Market crashed today because the Dumocrats had a big Tuesday — So sad to see, you only have…
Ad News: PubMatic Works With Strategus to Plug Regional Advertisers into Sports
Advertisers are lining up to get into sports. They want that live, engaged audience that sports offers. But regional advertisers also want to take advantage of programmatic technology and geographic targeting. Ad tech companies PubMatic and…
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