Advertising Industry News
A collection of Advertising latest news, analysis and best practices from top business influencers and the world's most trustworthy sources.
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How OOH became the cornerstone of magicpin's advertising playbook
A few days ago, as Samay Raina staged a comeback following the controversy around India's Got Latent, brands did what brands do best. They rushed in. Among them was magicpin, the hyperlocal commerce discovery platform that has quietly built a…
Disney Seeks $10 Million for Super Bowl Commercials, But Advertisers Push Back (EXCLUSIVE)
Disney ‘s run to its first Super Bowl touchdown in 20 years is in danger of being stymied by some serious defense. The company has told advertisers it believes they should pay $10 million for a 30-second ad in the company's 2027 telecast of…
Major Advertising Agencies Settle Media Censorship Lawsuit With FTC
Authored by Jacki Thrapp via The Epoch Times (emphasis ours), The Federal Trade Commission (FTC) and eight states secured a settlement on April 15 that will prevent three major advertising agencies from engaging in unlawful media censorship. The…
New Dockyard wi-fi network to support digital advertising
99ab9de4-7ad7-4457-afe5-86688f0c635a Poised for invasion: Dockyard will welcome hundreds of thousands of cruise ship passengers over the next six months (Photograph by Jonathan Kent) As Bermuda prepares to welcome some 600,000 cruise ship…
Promoters of Wicklow music festival headlined by Craig David ordered to cease advertising
The promoters have been ordered by Wicklow County Council to cease all advertising activity for the event. The issue featured as part of the April monthly meeting of the district, where Cllr Joe Behan expressed frustration at the lack of…
Paramount Revenue Chief Teases Streaming Advertising and Tech Improvements, 'Complete Evolution' of Pluto
When Paramount Skydance makes its upfront pitch to advertisers in Los Angeles on Thursday evening, CEO David Ellison's “streaming convergence” project is expected to be front and center alongside its new and returning programming. By…
This company is rewiring the economics of TV advertising
For decades, TV advertising operated as one of the least transparent channels in the media ecosystem. Brands poured millions into campaigns with only a vague sense of what was working, relying on coarse audience estimates and post-hoc analysis…
BeReal is on a charm offensive to recruit creators for its platform and connect them with advertisers
BeReal wants influencers to help chart its next era. The social media app, which prompts users to quickly snap a photo or video within a two-minute window each day, is starting to proactively pitch creators in the US to get verified on the platform…
Poundland says 'business as usual' at Llandudno store after lease advertised
Poundland says it is 'business as usual' at its store in Llandudno amid concerns it is set to close. The store at a former M&S unit on Mostyn Street was earmarked for closure in March. The chain has closed more than 150 stores around the UK as part…
AI answer engine drives more effective advertising at Reach and Independent
Taboola's AI search engine is being used by up to one in six users on publisher websites that have rolled it out, the adtech company has said. Adverts next to Deeper Dive answers are now providing higher conversion rates than traditional website ad…
Prediction markets face grilling at appeals court over regulation
Shay Dvoretzky, a lawyer representing Crypto.com, argued that the prediction markets, which let users make trades on the probability of outcomes across sports, politics, pop culture, and more, are structurally different from sportsbooks, and should…
New FlyTech-LawSites Report on Legal Tech Advertising Finds Market Splitting Between Commoditization and Competition as Demand Surges
A newly released report on legal technology advertising trends suggests that while demand for legal tech continues to rise, the market is increasingly dividing between commoditized product categories and highly competitive segments tied to revenue…
Prediction markets create forum for trading on non-public information
The rise in prediction markets and an email to White House staff have lawmakers weighing how to regulate prediction markets and prevent government officials from trading using nonpublic information. File Photo by Bonnie Cash/UPI Sen. Adam Schiff…
Predicting Red Sox games so far is like predicting April weather
Trying to predict what will happen in a given Red Sox game so far this season is a lot like trying to predict what will happen with the weather on a given April day in New England. Just when you think the sun is finally here to stay, the weather…
Peter Lee applauds Xia's insightful national security remarks
The address from the director of the Hong Kong and Macao Affairs Office of the State Council Xia Baolong on National Security Education Day interpreted a high-level strategic roadmap for Hong Kong, outlining the inseparable relationship between…
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