Advertising Industry News
A collection of Advertising latest news, analysis and best practices from top business influencers and the world's most trustworthy sources.
/afaqs/media/media_files/2026/07/29/kbc-18-2026-07-29-21-54-22.jpeg)
KBC's pitch to advertisers: Trust, scale and business outcomes - not just TRPs
Twenty-six years after it first changed the face of Indian television, Kaun Banega Crorepati (KBC) is set to return with its 18th season on August 10. This season of the Amitabh Bachchan-hosted quiz show will launch with more than 20 sponsors for…
Xbox's new bet on advertising could shake up gaming - if players don't revolt
With little fanfare, Microsoft's Xbox made a move last week that could shake up the gaming ad market. Xbox is testing a way for users to stream games they own for free by watching ads, rather than paying for a Game Pass subscription. There's no…
Fox Advertising extends partnership with iSpot
Fox Corporation's advertising business has extended its partnership with iSpot that focuses on the continued build-out of Fox Advertisin g's unified data and tech platform called AdStudio. In a press release on Wednesday, Fox and iSpot said the…
Fox Advertising, iSpot Expand Measurement Deal
NEW YORK and BELLEVUE, Wash. —Fox Advertising has extended its partnership with iSpot with new features to improve attribution and outcomes of advertising campaigns. The agreement builds on a relationship between Fox and iSpot that began in…
Lamar Advertising (LAMR) to Release Earnings on Thursday
Lamar Advertising (NASDAQ:LAMR - Get Free Report) is projected to release its Q2 2026 results before the market opens on Thursday, August 6th. Analysts expect the company to announce earnings of $1.58 per share and revenue of $606.6120 million for…
Three Israeli farm companies advertise exports from occupied West Bank to Spain, defying settlement products ban
Despite a strict Spanish ban on products from the illegally-occupied territories, three Israeli agricultural giants are openly boasting about shipping dates and nuts into the country — raising questions over loopholes in Spanish customs and…
Powering Hong Kong's Future
The area has long been within CLP's service territory. From rural electrification in the 1960s to supporting rapid industrial and commercial growth in the 1970s and 1980s, the company has evolved alongside the New Territories. Now, the scale and…
Editorial | Beijing's latest salvo in the war on 'involution' is warranted
China's regulators have fired a new salvo in the war on “involution” by imposing a whopping 5.2 billion yuan (US$765 million) fine on Trip.com Group, the nation's largest online travel services provider, for monopolistic practices.
Going Back To The Future: Everything Old (In PR) Is New Again
Kristi Piehl is the Founder + CEO of Media Minefield, a best-selling author, keynote speaker, and host of the Flip Your Script podcast. As the owner of a public relations agency, I find the moment we're in incredibly exciting. AI is transforming…
Majority of Americans pessimistic about country's future under Trump: Poll
More than two-thirds of Americans say they feel either afraid or pessimistic about the country's future under President Donald Trump's leadership, according to a new CNN poll. The survey found that 67% of U.S. adults said they are either…
FIFA's Private Equity Plan Sparks Battle Over World Cup's Future
EAST RUTHERFORD, NEW JERSEY - JULY 19: U.S. President Donald Trump and FIFA President Gianni Infantino hold the FIFA World Cup Winner's Trophy before handing over to captain Rodri #16 of Spain at the award ceremony following the FIFA World Cup 2026…
Oil Futures Edge Lower on Possible Technical Correction
2336 GMT — Oil futures edge lower in early Asian trade on a possible technical correction after Wednesday's strong gains. However, losses may be limited by prospects of more U.S.- Iran ho hostilities that could exacerbate supply disruptions.
Coal Still Dominates Wind and Solar, and Will for the Foreseeable Future
Rumors of coal's demise have been greatly exaggerated. For the past decade, liberal policy wonks and the mainstream media have celebrated the forced closure of numerous coal plants. The media's claims to the contrary, most of the closed coal plants…
Marketing Meets Music: How Brands Are Striking The Perfect Melody
It's been nearly 45 years since MTV launched, making music videos a part of how people experience music. The craft, messages and distribution of music videos have changed dramatically over the years, but one thing remains constant: People enjoy…
Bowser 'very serious' about future DC races after Freedom 250 Grand Prix
Future street-car races could be coming to downtown Washington, D.C., with Mayor Muriel Bowser teasing the prospect during a Wednesday press conference on the Freedom 250 Grand Prix next month. Bowser emphasized the upcoming IndyCar Series race is…
Receive a Daily briefing on Advertising Industry News
Get Started