Advertising Industry News
A collection of Advertising latest news, analysis and best practices from top business influencers and the world's most trustworthy sources.
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How OOH became the cornerstone of magicpin's advertising playbook
A few days ago, as Samay Raina staged a comeback following the controversy around India's Got Latent, brands did what brands do best. They rushed in. Among them was magicpin, the hyperlocal commerce discovery platform that has quietly built a…
Disney Seeks $10 Million for Super Bowl Commercials, But Advertisers Push Back (EXCLUSIVE)
Disney ‘s run to its first Super Bowl touchdown in 20 years is in danger of being stymied by some serious defense. The company has told advertisers it believes they should pay $10 million for a 30-second ad in the company's 2027 telecast of…
Major Advertising Agencies Settle Media Censorship Lawsuit With FTC
Authored by Jacki Thrapp via The Epoch Times (emphasis ours), The Federal Trade Commission (FTC) and eight states secured a settlement on April 15 that will prevent three major advertising agencies from engaging in unlawful media censorship. The…
Netflix points to partnerships, pricing and advertising growth in latest results
Netflix says distribution partnerships, pricing discipline and a fast-growing advertising business are continuing to support its global growth strategy. In its latest results, the streamer said partnerships with consumer electronics manufacturers…
Weigel Broadcasting Taps OpenAP for Advanced Advertising Tools
CHICAGO, Ill. —Weigel Broadcasting Co. has announced that it has started working with OpenAP in the run-up to the Upfronts to provide advertisers with better data and access to inventory on its portfolio of television networks, which include…
This company is rewiring the economics of TV advertising
For decades, TV advertising operated as one of the least transparent channels in the media ecosystem. Brands poured millions into campaigns with only a vague sense of what was working, relying on coarse audience estimates and post-hoc analysis…
BeReal is on a charm offensive to recruit creators for its platform and connect them with advertisers
BeReal wants influencers to help chart its next era. The social media app, which prompts users to quickly snap a photo or video within a two-minute window each day, is starting to proactively pitch creators in the US to get verified on the platform…
Assetmark Inc. Has $15.40 Million Stock Holdings in Lamar Advertising Company $LAMR
Assetmark Inc. grew its stake in Lamar Advertising Company (NASDAQ:LAMR - Free Report) by 18.9% in the 4th quarter, according to the company in its most recent disclosure with the Securities and Exchange Commission. The firm owned 121,623 shares of…
Trading on prediction markets may be illegal in Hong Kong, SFC says
Trading activities on prediction markets, such as Polymarket or Kalshi, in Hong Kong may constitute illegal gambling, Investor and Financial Education Council, a subsidiary of the Securities and Futures Commission, said on Friday. SCROLL TO…
Prediction markets face grilling at appeals court over regulation
Shay Dvoretzky, a lawyer representing Crypto.com, argued that the prediction markets, which let users make trades on the probability of outcomes across sports, politics, pop culture, and more, are structurally different from sportsbooks, and should…
AI shamans predict the future: Inside South Korea's new digital fortune-telling trend
South Korea is now embracing a fascinating blend of ancient spirituality and cutting-edge technology, where AI-powered “robotic shamans” are modernizing the traditional practice of fortune-telling. In central Seoul, a cultural…
Trading on prediction markets may be illegal in Hong Kong, Investor and Financial Education Council says
Trading activities on prediction markets in Hong Kong may constitute illegal gambling and is difficult or impossible to seek recourse if problems arise, Investor and Financial Education Council said. SCROLL TO CONTINUE WITH CONTENT The IFEC…
China focuses on car standards to put industry in global driving seat
To sharpen its competitive edge in the world's next-generation vehicle market, China has pledged to fast track automotive technical standards to build its status as a global rule-setter. The carmaking powerhouse would drive high-quality development…
Wanna bet? Washington steps up scrutiny of prediction markets
Email Address: I agree to the Terms and Conditions, Cookie and Privacy Policies, and CASL agreement. Already have an account? Log in here - To continue reading, please subscribe: Enjoy unlimited reading on winnipegfreepress.com Read the E-Edition…
Predicting Red Sox games so far is like predicting April weather
Trying to predict what will happen in a given Red Sox game so far this season is a lot like trying to predict what will happen with the weather on a given April day in New England. Just when you think the sun is finally here to stay, the weather…
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