Advertising Industry News
A collection of Advertising latest news, analysis and best practices from top business influencers and the world's most trustworthy sources.
R/GA's new tool helps brands embrace the hyper-personalized future of advertising
The creative company R/GA thinks the marketing and advertising campaigns of the future will act like living systems, evolving with real-time data and responding to site-specific conditions. To make that possible, it says new platforms will have to…
Microsoft Advertising sets rules for AI-generated ads
Microsoft Advertising is putting advertisers on notice: If AI helped create or materially alter your ad, consumers may need to know about it. AI-generated creative is becoming routine in advertising, but Microsoft is making clear that using AI…
Sydney Sweeney just pulled off the oldest trick in advertising
Vulgar. Disgusting. Backwards. Sydney Sweeney's naked betting advert has done exactly what it was intended to do: cause a stir. Professional sportswomen have erupted with fury at the minute-long video, which shows a nude Sweeney holding different…
iPhone Duo and Apple's Split Launch: What Changes for Mobile Advertising in 2026
Apple announced the iPhone Duo on 9 September 2026, alongside the iPhone 18 Pro and Pro Max. The iPhone Duo is a book-style foldable smartphone. It has two usable display states rather than one. Closed, it behaves like a compact phone. Opened, it…
Amid Film & TV Squeeze, California Still Dominates Advertising Shoots As Celebrity Pay Soars, Study Finds
EXCLUSIVE: After a 25% decline between 2019 and 2025, the volume of commercial production dipped just 2% in the first six months of 2026, according to a new study by ad firm XR Extreme Reach. One big reason for that stability trend: California and…
Electronic Arts is bundling its games to make a bigger pitch to advertisers
Starting with the 2026 holiday period, the offering will span top franchises including EA Sports FC 27, EA Sports College Football 27 and skate, with the company planning to extend it to other tentpole moments throughout the year, including major…
Ad Tech Briefing: AI is reinforcing Big Tech's grip on advertising growth
Madison & Wall's latest estimates point toward further concentration around Alphabet's Google, Meta and Amazon. The research firm estimates the three companies accounted for 56% of U.S. advertising revenue in 2025, excluding political advertising…
Hong Kong tech hub leaders gather to discuss future industrial strategy
Hong Kong-Shenzhen Innovation and Technology Park chairperson Kevin Choi Kit-ming hosted the leaders of Hong Kong's four other major technology hubs at the Park on Monday, marking the first joint meeting of all five park chiefs to outline the…
Sydney Sweeney criticized by women athletes for nude sports prediction market ad
Actress Sydney Sweeney is facing criticism from a growing number of female athletes online over a new advertisement for a sports prediction market platform in which she appears wearing little or no clothing. The advertisement, promoting prediction…
AI is hardly the first industry where the big guys demanded regulation
Rahm Emanuel over the weekend asserted that it was historic — unprecedented — that the CEOs of the biggest artificial intelligence companies want federal regulation of AI. I've served in two White Houses and in Congressional…
Sydney Sweeney's ad puts a risky new industry in the spotlight
Actress Sydney Sweeney knew exactly what she was doing when she posed semi-naked for an American sports prediction platform, drawing widespread condemnation from female athletes. So did Novig, the company behind the salacious advertisement…
Democrats' 'AI could kill us all' slogan won't slow down industry: Joe Concha
Former President Barack Obama has warned about the danger of artificial intelligence, although Washington Examiner columnist Joe Concha said he wasn't convinced AI will slow down. “The old saying is, ‘the greatest motivator out there…
Brick Marketing Helps Companies Navigate AI Marketing Through Strategy, Services, and Expert Guidance
Brick Marketing delivers full service digital marketing programs focused on outcomes such as visibility, engagement, lead quality, and growth. As a Boston digital marketing agency, the firm's core services include search engine optimization, AI…
'Strongest' mom won't let diabetes ruin Zverev future
Alexander Zverev celebrated his US Open triumph with a heartfelt tribute to his mother for refusing to let diabetes define his future. SCROLL TO CONTINUE WITH CONTENT The German top seed beat American Ben Shelton 6-3, 7-6 (7/2), 5-7, 6-2 to finish…
Trump Wants to Prevent Future Presidents From Fighting Climate Change
This story is adapted from the Slatest newsletter. You can sign up here to get it in your inbox every day. It's a great day for people who hate the idea of a livable planet. For everyone else, not so much. The Trump administration today plans to…
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