Advertising Industry News
A collection of Advertising latest news, analysis and best practices from top business influencers and the world's most trustworthy sources.
Why Performance Has Become The New Currency In Advertising
Getty Images - Narumon Bowonkitwanchai As AI accelerates execution, reshapes discovery, and fragments customer journeys across channels, marketers are redefining success around measurable outcomes, making performance the central currency of modern…
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AI emerges as advertising's next big growth engine: Redseer
Redseer has released a new report examining how artificial intelligence is emerging as a key growth driver for the advertising industry, as brands, platforms and publishers adapt to a rapidly evolving digital ecosystem. According to the report…
We now know Elon Musk's aggressive approach to advertisers hasn't sparked a major revenue rebound for X
Elon Musk's attempts to win over advertisers have yet to spark a major recovery in ad revenue for X. In 2025, ad revenue for X (formerly Twitter) reached $1.8 billion, up around 7% from 2024. That said, revenue was down 21% from 2023 and about 59%…
The 'billionaire tax' will be much higher than advertised
When is a 5% tax not 5%? When imposed by a poorly drafted ballot measure. California's proposed wealth tax would already be the world's highest wealth tax by a substantial margin –– but 5% could be a dramatic understatement. Through a…
OUTFRONT Launches Inaugural Advertising & Experiential Program at Historic Los Angeles Union Station
Los Angeles Union Station has 14.8 million annual passenger activity/movements across Metrolink, Metro Rail, Amtrak, buses, and regional transit services, making it a premier addition to OUTFRONT's national transit portfolio. The new offering…
Illinois to require hidden 'junk fees' included in advertised price
(The Center Square) – In most cases when a person makes a purchase, such as on hotels, concert tickets and more, it could soon be illegal for merchants to advertise a product's price without including surcharges and fees in that price…
Omdia: Big Tech companies to dominate connected TV advertising market by 2030
Global connected TV (CTV) advertising revenue is on pace to nearly double over the next five years, with Google, Amazon and Netflix expected to control half of the market by the end of the decade, according to new research from Omdia. The forecast…
Why young men are drawn to prediction markets
Mitchell Labiak Business reporter Cameron George is living the dream. Back in 2019, he was stacking shelves in Walmart, but the 26-year-old has since become a full-time crypto trader and content creator. His social media presence is filled with…
More than a market: building Hong Kong's commodities future | FHKI Industry Connect | Ms Clara Chan, FHKI Executive Deputy Chairman
Commodities trading represents a vital opportunity for Hong Kong's economic development. Backed by the Chinese mainland – the world's largest supplier and consumer of non-ferrous metals – and supported by national strategies, the…
Becky Lynch Comments On WWE Advertising Changes To Her SNME Match
There's been some confusion over Becky Lynch's match at this week's 'Saturday Night's Main Event' show. During 'Raw', Sol Ruca challenged her to a match and said she'd snatch her soul again and snatch her Intercontinental Championship. Lynch agreed…
Minnesota law banning prediction markets creates victimless crime
Last October, Minnesota state Sen. Matt Klein (D–Mendota Heights) wagered $50 on the prediction market Kalshi that he would win his congressional primary this August. After Kalshi flagged the bet, Klein was fined $539.85 and received a…
Maldives diver breaks silence with chilling insight on 'breathing' cave
A HERO diver who recovered four tragic Italians in the Maldives has revealed chilling details on the “breathing” cave they were found in. Sami Paakkarinen, one of three Finnish rescue divers who helped retrieve the bodies, refuted a…
Ex-Chinese Super League star swaps pitch for food delivery to gain life insights
Former Chinese Super League star Qiu Zhonghui has stated that he started working as a food delivery rider to gain life experiences, not more followers online. The 48-year-old previously played for the Jianlibao Youth Team, a famous youth…
Boston Legacy FC's games in Rhode Island offer a glimpse into the future at White Stadium
With 30,207 fans in attendance for Boston Legacy FC's inaugural home opener, at the time an NWSL record, Gillette Stadium was more than half empty. Even with a few sections blocked off for the Legacy's May 3 match against Denver, the rowdy crowd of…
Exclusive | Northern Metropolis industrial park draws 'global interest' from AI, green firms
The new industrial park under the Northern Metropolis megaproject has attracted strong global interest from companies in environmental and AI sectors, its chairman has said, with plans to provide international education and accommodation…
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