Advertising Industry News
A collection of Advertising latest news, analysis and best practices from top business influencers and the world's most trustworthy sources.
The future of advertising: 9 things marketers should expect to see in a world of ad blockers
Credit: Photos courtesy of the individual members. In the early days of the internet, a business could make a lot of money by selling ads to a new and willing market. Marketers flocked online to experience this new targeted form of outreach.
The holiday guide to cross-platform social media advertising
To capture consumer attention, brands need to rapidly test and iterate to drill down and find the winning creatives that resonate with their audiences and drive the best performance. Marketers need to ensure they are breaking through the holiday…
Digital advertising set to overtake TV by FY21: KPMG
New Delhi: With consumers glued to digital media and online shopping during the covid-19 lockdown, online advertising is expected to result in a 12% growth overtaking traditional media like television which will contract by 17% this year. At…
'Quickly turning on a dime': How Cadillac steered its advertising through the coronavirus crisis
Automotive advertising in 10 key global media markets is forecast to shrink by 21% in 2020, according to media agency Zenith. However, Zenith also predicts a bounce back in 2021 and 2022 as consumers — many likely to still be leery of public…
Advertising Week 2020: Disrupting Bias at Scale
Snap Inc.'s VP of Diversity, Equity & Inclusion, Baroness Oona King talked to UK General Manager, Ed Couchman, about ways we can all be catalysts for meaningful diversity, equity, and inclusion in the world's most influential sectors — tech…
Ford and BBDO Australia remove 'advertising trickery' in new campaign
Ford and BBDO Australia have launched a new campaign unveiling two new models – the all-new Escape and new-to-market Puma. Both Escape and Puma are designed to be as effortless and user-friendly as possible, with pure lines, intuitive…
John Goodman Stars in Advertising Campaign for Slotomania
A hilarious TV commercial, going out nationwide Hollywood royalty John Goodman is starring in a hilarious new TV commercial for Slotomania – T he #1 Free Social Slots game in the world* and one of the top grossing apps in the Apple App Store…
The advertising onslaught is just beginning
Sign up for nonprofit Michigan news How is the coronavirus impacting Michigan? Find out in our daily newsletter. We will not sell/share your information. LANSING — The election is here, and it's here to stay. Early voting officially began in…
Rob Bye: Advertising support, policy change could be lifeline for broadcasters
This spring, without warning, Kelowna radio station Soft 103.9 went off the air in what was described as Canada's first broadcasting casualty linked to the COVID-19 pandemic. As the microphones fell silent, journalists lost their jobs, businesses…
Here's why programmatic advertising is becoming more important in times of COVID-19
As marketing spends come under pressure this year due to the impact of coronavirus on purses, brands are looking for better return on investments. This is why more advertisers are focusing on programmatic advertising. Before knowing why more brands…
RiteKit Package: Alternative to MeetEdgar Snip.ly for social advertising on curated content
Guess what: you really don't need to have a blog, blog regularly, make and edit tons of Youtube videos. There's heaps of great content already out there that's right for your target audience or market. Just curate and advertise to those that click…
Head of Advertising at Jumia • The Campus Times
Jumia is a leading e-commerce platform in Africa. It is built around a marketplace, Jumia Logistics, and JumiaPay. The marketplace helps millions of consumers and sellers to connect and transact. Jumia Logistics enables the delivery of millions of…
The Next Boom: Wherever You Go, You Can Take Your Industry With You
This is the latest installment of my ongoing series of discussions with entrepreneurs, venture capitalists and corporate leaders on what to expect as the world recovers in the post-Covid era in terms of technology and innovation. The post-Covid era…
Future of programmatic: What brands and publishers need to know
Here, in the first of a new Press Gazette series of analyses into the space where news and marketing meet, we take a look at the future of programmatic display advertising system and examine whether it is working – for readers, for…
The technologies forging the future of immersive entertainment
Immersive experiences are shifting from en vogue to in demand. Hollywood's first experiment with 4D featured 3D screens, haptics, smells and simulated weather. But these flashy gimmicks aren't enough. I believe audiences are craving immersive…
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