Advertising Industry News
A collection of Advertising latest news, analysis and best practices from top business influencers and the world's most trustworthy sources.
TikTok is shifting advertising to YouTube after Meta says 'no thanks
TikTok's message to Meta: If you won't take our ad dollars, your competitors will. Meta took a bold stance this month by blocking ByteDance, TikTok's parent company, from running ads on Meta apps in some markets. Why? Well, Meta's answer was pretty…
FSSAI Cracks Down on Illegal Infant Milk Substitute Advertising on Instagram
India's food regulator, FSSAI, has taken stringent action against major infant formula brands like Nestle India and Abbott Healthcare, along with influencer Ira Fathima, for allegedly engaging in illegal advertising and promotion of infant milk…
Netflix Cuts 2026 Advertising Outlook to $2.7 Billion After Delays
Netflix cut its 2026 advertising revenue outlook to about $2.7 billion as some ad features took longer to roll out, even as its third-quarter revenue and operating margin increased. The new estimate is roughly $300 million below Netflix's previous…
Netflix Stock Falls Despite Solid Q3 Results On Lowered Q4 Revenue And Advertising Guidance
Battered Netflix shares tumbled in after-hours trading Tuesday as the company issued a worrisome decrease in guidance for fourth-quarter revenue and full-year advertising sales. The swoon, which was partially reversed as the full results were…
TikTok returns 'no violation' decision on 95% of reports of UK-facing accounts advertising drugs, study finds
A University of Bath-led study has found that TikTok's standard reporting system fails to act on most reports made against accounts advertising and offering illegal drugs for sale to U.K. users. The vast majority of TikTok accounts identified by…
Slower Advertising Growth Adds to Netflix's Earnings Issues
Amid all its problems, Netflix is falling short of its goal for advertising revenue. Netflix, which reported third-quarter earnings on Tuesday, doesn't break out advertising revenue in its financial statements. The company had been promising $3…
Brands Turn Customer Insights Into Great Marketing
Nick Fairbairn remembers the moment clearly. Chime's senior vice president of growth marketing was staring at yet another research deck. It was filled with valuable consumer data and thoughtful analysis. It was comprehensive. And it was paralyzing.
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AAAI launches regional chapters in North, South, and East India
The Advertising Agencies Association of India (AAAI) has launched three new regional chapters - North, South, and Eastern India to accelerate local knowledge exchange and professional development across the advertising ecosystem. These chapters are…
Boston's housing market enters the 'Love Is Blind' experiment
Add Boston.com on Google (opens in a new tab) Add Boston.com as your preferred source on Google to see more of our stories. The pods are closed, the honeymoon is over, and Boston reality has arrived. After the first five episodes, Boston.com reader…
EXCLUSIVE: Joy Behar's Latest Mishap 'Fuels Fears Over Her TV Future
Joy Behar 's backstage accident at The View may be just what the doctor ordered for producers looking to dump the aging and controversial star, RadarOnline.com can reveal. Behar dislocated her shoulder after 'catching a heel' backstage, forcing her…
Auto industry bosses expect software, China growth to reshape sector by 2035, survey shows
Software and digital technology are set to overtake traditional vehicle engineering as the key battleground in the automotive industry by 2035, while China is expected to strengthen its position among the world's largest carmakers, a KPMG survey of…
Fruit juice, cereal and oat milk warning issued to shoppers
Most of us will have noticed that the weekly shop doesn't stretch as far as it used to. In recent years, factors such as the pandemic, climate change and global conflicts have driven up grocery prices - and it appears certain items could be about…
Kalshi CEO defends prediction markets as tools to share knowledge
Kalshi's co-founder and chief executive said prediction markets give people an incentive to gather information and help manage financial risks, in a Reuters Econ World interview published Oct. 21. He defended contracts on entertainment and sports…
A.J. Brown can try again, reflecting on Super Bowl XX, plus players to watch, and a Patriots-Bears prediction
Add Boston.com on Google (opens in a new tab) Add Boston.com as your preferred source on Google to see more of our stories. Welcome to Season 15, Episode 7 of the Unconventional Preview, a serious yet lighthearted, nostalgia-tinted look at the…
Federal aviation officials clear latest Boeing 737 MAX variant to fly
Oct. 21 (UPI) -- The Federal Aviation Administration approved Boeing's 737-10, a stretched variant of its fourth generation 737 MAX family of narrow-bodied aircraft, clearing the way for the company to begin the first deliveries in the next few…
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