Advertising Industry News
A collection of Advertising latest news, analysis and best practices from top business influencers and the world's most trustworthy sources.
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The FIFA World Cup hydration breaks and football's advertising dilemma
For more than a century, football has operated differently from most major televised sports. Ninety minutes, two halves and a single halftime interval. No timeouts, no quarter breaks and, crucially for broadcasters, almost no opportunity to squeeze…
Scotland's Tartan Army just inspired a perfect example of reactive advertising
Since the World Cup began on June 11, thousands of international fans have been pouring into U.S. host cities to watch the games, and it's caused social media to explode with heartwarming stories of cultural exchanges. Nowhere has that been more…
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Why brands are investing more in Digital PR than Paid Advertising this year
The current marketing trend is shifting rapidly. Even though paid advertising remains essential for any brand, a shift is visible as brands are rapidly adopting budgetary allowances towards digital PR. This is due to the fact that Digital PR…
Why the Essendon coaching job is better than advertised
It is easy to sketch an unflattering portrait of Essendon's coaching position and to question why the strongest candidates, seasoned or capable assistants, ought to steer clear of King's Landing at Tullamarine. One does not have to go far to find…
Meta announces 'end-to-end' suite of AI advertising and marketing tools, and the ROI so far is staggering
Meta's end-to-end ads platform takes care of creation, testing and launching With access to context, ads can be highly customizable Users are already seeing 4x ROI Meta says marketing has now crossed the 'AI threshold', pushing its suite of tools…
Time and Axios turn AI prominence into advertising revenue
Time chief operating officer Mark Howard has explained how the US newsbrand is already commercialising an invisible bot-readable version of its website which is used to promote sponsored content. He joined leading executives from Hearst UK, Axios…
The 2026 World Cup Is Already Breaking Advertising Records-But a Bigger Opportunity Lies Ahead
The 2026 FIFA World Cup is on track to become the most profitable tournament in history. Expanded to 48 teams and 104 matches, it is creating more advertising inventory than any previous edition. The addition of hydration breaks has further…
Hearst Television, Viamedia.ai launch household-level addressable TV advertising
Viamedia.ai and Hearst Television have partnered to bring household-level addressable advertising to broadcast television. The initiative follows a successful market test involving Hearst's WLWT-TV in Cincinnati and technology provider MediaKind.
For twenty years Google held more advertising revenue than any company on earth. In 2026, Meta is forecast to overtake it by $4 billion on the back of an AI system that selects the audience, writes the creative, and optimizes the budget without a human in the loop
Tension: Google's twenty-year grip on advertising has ended, and the company that ended it removed human judgment from the creative process entirely. Noise: Coverage has treated this as a market share story, obscuring the real shift: the winning…
Meta's Zuckerberg enters the prediction market arena - again, a step behind
Mark Zuckerberg has spotted a trend — once again, after others got there first. When videos exploded on TikTok, the Meta chief built Reels. When users began fleeing Twitter, he launched Threads. When dating apps flourished, he introduced…
Prediction markets hit this fundie's returns. Here's what he's buying now
Nathan Hughes is a portfolio manager in the Australian equities team at Perpetual. The team oversees around $12 billion in assets. The fund's biggest single allocation is to cash and fixed interest – is that a reflection of bottom-up asset…
Mark Zuckerberg directed Meta to create a prediction markets app, NYT reports
Meta chief executive Mark Zuckerberg recently dispatched a small team at his company to create a smartphone app similar to Polymarket and Kalshi, the New York Times reported on Tuesday, citing two employees with knowledge of the matter. SCROLL TO…
Market The Marketing: Eight Ways For CMOs To Speak The Same Language As Their CEOs
Rekha Thomas, Principal at Path Forward Marketing, advises high-growth companies on GTM strategy and provides fractional CMO services. woman presenting in front of coworkers When I took on my first leadership role, a mentor gave me some advice I…
Sports marketing ditches billboards for culture
China's sports industry generated roughly 3.7 trillion yuan (US$547 billion) in economic output in 2023, according to EMW Global. Spurred by a massive consumer desire for active experiences, sport has evolved into one of the most powerful brand…
The Latest Podcast Stats Show That People Want Their Niches
When Ben Richardson acquired the RSS.com domain in 2013, he wasn't thinking about podcasting at all. He was trying to save RSS feed readers after Google Reader shut down. But over time, something became clear: podcast listeners (and hosts!) kept…
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