Advertising Industry News

A collection of Advertising latest news, analysis and best practices from top business influencers and the world's most trustworthy sources.

searchengineland.com - Heather Brousell - Why Google's Performance Max advice often fails new advertisers
Why Google's Performance Max advice often fails new advertisers
Search Engine Land

One of the biggest reasons new advertisers end up in underperforming Performance Max campaigns is simple: they followed Google's advice. Google Ads reps are often well-meaning and, in many cases, genuinely helpful at a surface level. But it's…

foxnews.com - Jackson Thompson - Riley Gaines brings baby daughter to latest apparel advertisement
Riley Gaines brings baby daughter to latest apparel advertisement
Fox News

Conservative influencer and OutKick host Riley Gaines brought her infant daughter, Margot, to make an appearance in her latest commercial. In a recent promotion for the activist sportswear brand XX-XY Athletics, a camera shot zooms out on Gaines to…

adweek.com - Bill Bradley - Fox Says It's Reaching Advertising Highs, But Rising Sports Costs Loom
Fox Says It's Reaching Advertising Highs, But Rising Sports Costs Loom
ADWEEK

$5.18 billion—Fox revenue for fiscal second quarter, a $104 million increase. 1%—Ad revenue increase due to higher sports and news pricing, Tubi growth, and MLB postseason, despite a difficult comparison to a record political cycle…

adweek.com - Lauren Danis, Chief Communications and Brand Officer, Eventbrite - Flag on the Play: How the Super Bowl Breaks All the Advertising Rules
Flag on the Play: How the Super Bowl Breaks All the Advertising Rules
ADWEEK

Everything is bigger at the Super Bowl, including the price tags. In 2026, that's up to $10 million for a 30-second ad. Ten. Million. Dollars. And advertisers couldn't get enough. NBC sold out five months early—the fastest sellout in Super…

indianexpress.com - Aanya Mehta - The jingles we still hum: Iconic Indian advertisements
The jingles we still hum: Iconic Indian advertisements
The Indian Express

thewrap.com - Kayla Cobb - Fox Sees 2% Jump in Revenue to $5 Billion Thanks to Strong Advertising
Fox Sees 2% Jump in Revenue to $5 Billion Thanks to Strong Advertising
TheWrap

Fox Corporation reported a 2% jump in revenue its second quarter earnings for 2026 on Tuesday morning before the market opened. This was driven by a 4% increase in distribution revenue, thanks to 5% growth in the cable network programming segment…

campaignlive.co.uk - Shauna Lewis - Samsung and Virgin Atlantic trial ITV's new advertising format for Six Nations
Samsung and Virgin Atlantic trial ITV's new advertising format for Six Nations
Campaign

Limited free articles a month Free email bulletins Register Now To receive full access to Campaign's content including: Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted reports…

digiday.com - Tim Peterson - Future of TV Briefing: How AI agents prime TV advertising for 'premium automation'
Future of TV Briefing: How AI agents prime TV advertising for 'premium automation'
Digiday - The home of modern media and marketing

This week we had NBCUniversal's Ryan McConville on the Digiday Podcast to talk about the company's test of using AI agents to sell ads against a live NFL game. It was a really insightful, technical conversation. And one thing McConville said has…

straitstimes.com - An AI threat is causing a sell-off in software and advertising stocks
An AI threat is causing a sell-off in software and advertising stocks
The Straits Times

– A significant sell-off among US and European data analytics, professional services and software companies deepened on Feb 3, with some investors pointing to a recently updated artificial intelligence (AI) chatbot by Anthropic as the main…

battellemedia.com - John Battelle - John Battelle's Search Blog Advertising Built Generative AI. It's About to Rebuild It.
John Battelle's Search Blog Advertising Built Generative AI. It's About to Rebuild It.
John Battelle's Search Blog

Last night my wife looked up from her phone, disgusted. “All I'm getting is Jeffrey Epstein and Peter Attia !” she said. “Why do they think I'm interested in this?!” As the family's resident interpreter of digital…

aftermath.site - Nicole Carpenter - The Console Wars, As Told By '90s Nintendo And Sega Advertisements
The Console Wars, As Told By '90s Nintendo And Sega Advertisements
Aftermath

It's no accident that the United States government is co-opting Halo and Pokémon imagery to promote U.S. Immigration and Customs Enforcement. The industry has been building to this moment for decades, as companies built an aesthetic of…

creativebloq.com - Daniel John - Brands should mirror how people feel': Meet the studio transforming advertising
Brands should mirror how people feel': Meet the studio transforming advertising
Creative Bloq

Get the Creative Bloq Newsletter Daily design news, reviews, how-tos and more, as picked by the editors. Contact me with news and offers from other Future brands Receive email from us on behalf of our trusted partners or sponsors By submitting your…

pcgamer.com - Harvey Randall - If you've ever wanted AI-generated Kratos to advertise games to you (for some reason), I've got great news about Sony's latest baffling patent: 'LLM-based generative podcasts for gamers'
If you've ever wanted AI-generated Kratos to advertise games to you (for some reason), I've got great news about Sony's latest baffling patent: 'LLM-based generative podcasts for gamers'
PC Gamer

Keep up to date with the most important stories and the best deals, as picked by the PC Gamer team. Contact me with news and offers from other Future brands Receive email from us on behalf of our trusted partners or sponsors By submitting your…

digiday.com - Douglas Davis - Mountain Dew, Billups and Sky Sports are some of the winners of this year's Digiday Marketing and Advertising Awards Europe
Mountain Dew, Billups and Sky Sports are some of the winners of this year's Digiday Marketing and Advertising Awards Europe
Digiday - The home of modern media and marketing

Mountain Dew won Best Influencer Collaboration for “Dew It Anyway,” a campaign supporting aspiring digital creators and challenging stereotypes surrounding influencer culture in Poland. The program combined mentoring, webinars and…

adweek.com - Trishla Ostwal - Ad Industry Agentic Protocols Are Multiplying-But Adoption Still Remains Elusive
Ad Industry Agentic Protocols Are Multiplying-But Adoption Still Remains Elusive
ADWEEK

The advertising industry is no stranger to standards wars. But as agentic buying tools move from experimentation toward early deployment, the question has shifted to which new frameworks are actually worth the effort to adopt. Over the past six…

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