Advertising Industry News
A collection of Advertising latest news, analysis and best practices from top business influencers and the world's most trustworthy sources.
The Regulatory Tsunami No One In Advertising Is Talking About
Avi Chai Outmezguine is CEO of Becausal, powering next-generation audience intelligence through causal AI-driven data innovation. The industry is celebrating the end of the cookie wars. It should be preparing for something far worse:…
Earworm Kars4Kids jingle yanked from California airwaves for false advertising
The twangy jingle produced by Kars4Kids will no longer be broadcast in California, at least in its current form, after a state judge determined last week the charity's ads amounted to false advertising. The infamously catchy tune –…
Tony Seiniger, Poster Designer and 'Godfather of Movie Advertising,' Dies at 87
Tony Seiniger, the poster designer who also oversaw marketing campaigns for such classic movies as Jaws, Poltergeist, Ferris Bueller's Day Off and Total Recall, died Monday in Atlanta, his family announced. He was 87. Known as the “Godfather…
Concerns raised around Sound Transit's advertising budget amid $34.5B ST3 shortfall
(The Center Square) - Despite sitting $34.5 billion short on a 2016 voter-approved system expansion, Sound Transit still has millions to spend on billboard advertising. The Board of Directors will consider punting billions of dollars in projects…
Canada takes key step towards new oil pipeline to serve Asia markets
Prime Minister Mark Carney and the leader of Canada's oil-rich Alberta province took a major step on Friday towards building an oil pipeline that could substantially increase crude exports to Asia. Expanding overseas energy exports has emerged as a…
U.S. Futures, Global Markets Fall; Treasury Yields, Oil Rise
U.S. futures and global markets fell, while oil rose with little information coming from the summit between Presidents Donald Trump and Xi Jinping, and continued uncertainty over the Middle East war. The two leaders agreed that the Strait of Hormuz…
Inside the Prediction Markets: Interactive Brokers Adds Prediction Markets as ETF Plans Stall
Polymarket's trading activity declined for the first time in eight months as the platform rolled out a major infrastructure overhaul. Regulators are still divided on whether prediction markets should be treated as financial derivatives or gambling…
Venezuelans' presence in Chile's labor market declines
SANTAIGO, Chile, May 15 (UPI) -- The departure of more than 30,000 Venezuelan workers from Chile's labor market in recent months has become an unprecedented trend that analysts say appears linked to tougher immigration policies under President…
Kit Kat won Cannes by turning a candy bar into a postcard, and the ad industry still hasn't caught up
Tension: The advertising industry celebrates cultural marketing campaigns at awards shows, then returns to performance dashboards and ignores the lesson. Noise: The fixation on scalable, data-triggered personalization has obscured the power of…
U.S. Industrial Production Rose in April
U.S. industrial production rose in April, according to data published by the Federal Reserve. Production rose by 0.7% last month, after decreasing by an upwardly revised 0.3% in March. Analysts polled by The Wall Street Journal expected a 0.2%…
Prediction markets disrupting sports the way PASPA overturn changed betting eight years ago
Disruption is a popular buzzword in the business world, but the actual scale of impact on society can sometimes be overstated. It would not be overstating things to say that sports betting has been one of the most significant disruptors in modern…
'We'll be back': the latest takeaways from the Xi-Trump talks
Chinese President Xi Jinping hosted the visiting US leader Donald Trump at Zhongnanhai in the heart of Beijing on Friday, the final day of Trump's trip. The ancient trees and roses at Zhongnanhai drew Trump's eye and sparked some light-hearted…
Review | Parallel Tales: Asghar Farhadi misfires with latest French excursion
Asghar Farhadi, the esteemed, prize-winning Iranian director behind A Separation and The Salesman, returns to France for his third foreign excursion. His first, 2013's The Past, was a lean work that claimed Bérénice Bejo the best…
The last Boston Market in Mass. has closed. What happened to the once-beloved chicken chain?
Many of us who grew up in New England have fond memories of a parent bringing home a hearty meal from Boston Market — maybe even memories of when the chain was called Boston Chicken. There was the gravy you could practically drink, gooey mac…
Injuries & suspensions update GW36: Latest availability news ahead of deadline
DREAM TEAM brings you all the latest injury, suspension and availability news ahead of Gameweek 36. Pedro Neto, Alejandro Garnacho and Robert Sanchez have all returned to Chelsea training ahead of Saturday's FA Cup final against Manchester City.
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