Advertising Industry News
A collection of Advertising latest news, analysis and best practices from top business influencers and the world's most trustworthy sources.
Why Performance Has Become The New Currency In Advertising
Getty Images - Narumon Bowonkitwanchai As AI accelerates execution, reshapes discovery, and fragments customer journeys across channels, marketers are redefining success around measurable outcomes, making performance the central currency of modern…
Senators eye crackdown on prediction markets advertising to minors
WASHINGTON, May 20 (UPI) -- As sports betting and prediction market platforms like Kalshi and Polymarket grow in popularity, U.S. senators on Wednesday weighed the need to regulate use of the platforms by minors. One main issue senators raised…
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AI emerges as advertising's next big growth engine: Redseer
Redseer has released a new report examining how artificial intelligence is emerging as a key growth driver for the advertising industry, as brands, platforms and publishers adapt to a rapidly evolving digital ecosystem. According to the report…
We now know Elon Musk's aggressive approach to advertisers hasn't sparked a major revenue rebound for X
Elon Musk's attempts to win over advertisers have yet to spark a major recovery in ad revenue for X. In 2025, ad revenue for X (formerly Twitter) reached $1.8 billion, up around 7% from 2024. That said, revenue was down 21% from 2023 and about 59%…
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Why modern brands must think like creators, not advertisers
Do you remember the Amul topical that made you smile before you even realised it was a brand? Or that scene in Zindagi Na Milegi Dobara where Royal Enfield wasn't advertised; it was lived? More recently, think of how often you sit with YouTube or…
Reddit introduces updated options for advertisers
This audio is auto-generated. Please let us know if you have feedback. Reddit announced updates for app advertisers that include an expansion of its Max campaigns, broader access to the platform's artificial intelligence-powered App Event…
OUTFRONT Launches Inaugural Advertising & Experiential Program at Historic Los Angeles Union Station
Los Angeles Union Station has 14.8 million annual passenger activity/movements across Metrolink, Metro Rail, Amtrak, buses, and regional transit services, making it a premier addition to OUTFRONT's national transit portfolio. The new offering…
Illinois to require hidden 'junk fees' included in advertised price
(The Center Square) – In most cases when a person makes a purchase, such as on hotels, concert tickets and more, it could soon be illegal for merchants to advertise a product's price without including surcharges and fees in that price…
Google Expands AI-Generated Advertising in Search Results
yesSubscribe to our daily newsletter, PYMNTS Today. By completing this form, you agree to receive marketing communications from PYMNTS and to the sharing of your information with our sponsor, if applicable, in accordance with our Privacy Policy and…
More than a market: building Hong Kong's commodities future | FHKI Industry Connect | Ms Clara Chan, FHKI Executive Deputy Chairman
Commodities trading represents a vital opportunity for Hong Kong's economic development. Backed by the Chinese mainland – the world's largest supplier and consumer of non-ferrous metals – and supported by national strategies, the…
Maldives diver breaks silence with chilling insight on 'breathing' cave
A HERO diver who recovered four tragic Italians in the Maldives has revealed chilling details on the “breathing” cave they were found in. Sami Paakkarinen, one of three Finnish rescue divers who helped retrieve the bodies, refuted a…
Ex-Chinese Super League star swaps pitch for food delivery to gain life insights
Former Chinese Super League star Qiu Zhonghui has stated that he started working as a food delivery rider to gain life experiences, not more followers online. The 48-year-old previously played for the Jianlibao Youth Team, a famous youth…
Anti-prediction market group kicks off DC ad blitz
A cryptocurrency regulation bill cleared a key early hurdle after advancing out of the Senate Banking Committee last week, but the legislation still faces several obstacles that could endanger its success on the Senate floor and beyond. The Clarity…
Boston Legacy FC's games in Rhode Island offer a glimpse into the future at White Stadium
With 30,207 fans in attendance for Boston Legacy FC's inaugural home opener, at the time an NWSL record, Gillette Stadium was more than half empty. Even with a few sections blocked off for the Legacy's May 3 match against Denver, the rowdy crowd of…
Why U.S. Audiences Expect Captions Everywhere (And Why Advertisers Need to Catch Up)
Captions used to be a space solely for foreign flicks, hearing impaired persons or when those thick accents just make it hard to understand. Not so any longer – especially with younger audiences that have leaned into captions as a way to…
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