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What is Programmatic advertising: Why it matters for your career
Programmatic advertising is the automated buying and selling of digital advertising tools using software and algorithms and real-time bidding rather than the manual nature of the previous method of negotiating ad purchases between the advertisers…
AI chatbots can sway voters better than political advertisements
“One conversation with an LLM has a pretty meaningful effect on salient election choices,” says Gordon Pennycook, a psychologist at Cornell University who worked on the Nature study. LLMs can persuade people more effectively than…
'This is not an advertisement': Supreme Court dismisses plea alleging Arundhati Roy's book cover promoted smoking
The Supreme Court Friday rejected a Special Leave Petition (SLP) challenging the Kerala High Court order dismissing a plea against the cover of Arundhati Roy's book Mother Mary Comes to Me for allegedly flouting advertising laws on tobacco. A bench…
Clear Channel Outdoor to Boldly Transform Digital Advertising in the Media Capital of the World at New Hollywood-Burbank Airport (BUR)
BUR – one of Southern California's most convenient and vibrant gateways – is steps from the world's leading studios, entertainment brands and creative companies. Now, Clear Channel will elevate the airport's media environment to…
MrBeast is building a platform to connect creators and big advertisers
MrBeast is constructing out a platform to match developers and online marketers, the CEO of the leading YouTuber's business stated at The New york city Times' DealBook Top on Wednesday. Jeffrey Housenbold, CEO of Monster Industries, stated the…
Russell Investments Group Ltd. Decreases Stock Position in Lamar Advertising Company $LAMR
Russell Investments Group Ltd. cut its holdings in Lamar Advertising Company (NASDAQ:LAMR - Free Report) by 52.6% during the 2nd quarter, according to its most recent 13F filing with the Securities and Exchange Commission. The institutional…
Eight arrests over 'industrial scale' drug labs found on Merseyside - BBC News
Eight people have been arrested in early morning raids after police uncovered drugs laboratories on an industrial scale believed to be one of the biggest operations the UK has ever seen. Ten warrants were executed at residential properties across…
Hong Kong tries on the future of fashion
[The content of this article has been produced by our advertising partner.] On a Tuesday afternoon at the AIRSIDE shopping centre in Kai Tak, a mother held up her phone as her daughter twirled inside a mirrored tunnel that turned every movement…
AVCT's Kristin Bidwell on Trends Shaping the Industry: 2025 Reflections
Editor's Note: This article featuring Kristin Bidwell, owner, principal consultant, AVCT, and her 2025 reflections kicks off a Commercial Integrator series that will run throughout the month of December. In this series, we'll highlight 2025…
Stock markets witness volatile trends
Stock market benchmark indices Sensex and Nifty faced highly volatile trends in early trade on Friday (December 5, 2025) ahead of the Reserve Bank of India's (RBI) monetary policy decision due later in the day. Investors also remained on the…
Google's ad tech fixes face EU market test
The European Commission is asking industry players to weigh in on Google's proposal to resolve sweeping antitrust charges tied to its advertising technology business — a case that has already triggered nearly €3 billion ($3.5B) in…
Connecticut Orders Robinhood, Crypto.com, & Kalshi To Stop Prediction Markets
Connecticut's Department of Consumer Protection issued cease-and-desist orders to Kalshi, Robinhood and Crypto.com, alleging that the platforms are conducting unlicensed online gambling there. “Only licensed entities may offer sports…
Emerging markets to outperform US stocks as dollar weakness continues: report
Global investors should consider reducing their US equities exposure as emerging market stocks are on track to outperform those in developed nations for the first time in five years amid a weakening US dollar, according to global investment firm…
Why We Need Systems Thinkers, Not Just Button Pushers In Marketing
Greg Dolan, CEO, Keen Decision Systems. Marketers love new tools. Lift tests, incrementality studies and causal marketing mix modeling (MMM) frameworks all promise clarity in a noisy world. But the biggest challenge facing the industry isn't a…
Opinion | AI market will only have room for so many winners
Drilling down on the artificial intelligence (AI) investment story is becoming critical as stock markets find excuses for ever greater enthusiasm. Any little story with an AI theme is driving up stock prices, assisted by the billions pledged for…
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