Advertising Industry News

A collection of Advertising latest news, analysis and best practices from top business influencers and the world's most trustworthy sources.

variety.com - Brian Steinberg - Fox Gives Advertisers Chance to Create Animated Series With Toonstar Alliance
Fox Gives Advertisers Chance to Create Animated Series With Toonstar Alliance
Variety

Fox ‘s new offer to advertisers may get Madison Avenue a little animated. Fox, known for Sunday-night fare like “The Simpsons,” “Bob's Burgers” and “American Dad!,” wants to give marketers more…

hollywoodreporter.com - Georg Szalai - Fox Advertising, Animation Studio Toonstar Strike Strategic Partnership
Fox Advertising, Animation Studio Toonstar Strike Strategic Partnership
The Hollywood Reporter

Fox Advertising and Toonstar, an L.A.-based animation studio that has been embracing the use of AI in its production pipeline, have unveiled a strategic partnership “designed to create new opportunities for marketers to connect with…

digiday.com - Blockboard - What AI is about to expose about programmatic advertising
What AI is about to expose about programmatic advertising
Digiday - The home of modern media and marketing

Fraud is still real. But as AI-driven automation removes layer after layer of manual execution from media buying, a different problem is coming into focus. Something harder to name, harder to fix and, for a lot of people in the supply chain, much…

digiday.com - Blis - The most complete signal in advertising is hiding in plain sight
The most complete signal in advertising is hiding in plain sight
Digiday - The home of modern media and marketing

Enough time hasn't been spent on what the industry already has. Many purported paradigm shifts have come and gone. While most are simply old ideas with new packaging, there's a genuine signal front and center that the industry has consistently…

dutchnews.nl - Robin Pascoe - Funda shakes up its fees, will let sellers advertise directly
Funda shakes up its fees, will let sellers advertise directly
DutchNews.nl

Real estate website Funda is raising its prices, and some deals will cost estate agents and other sellers more than twice as much as they do now, the Financieele Dagblad said on Thursday. A basic listing will still be free, but currently 80% of…

pressherald.com - Deb Sayer - Susan Collins' false advertising on healthcare | Letter
Susan Collins' false advertising on healthcare | Letter
Press Herald

Read all of our coverage of Maine's 2026 election or stay up to date with the latest developments through the Maine Political Report in your inbox or text messages from politics editor Kirby Wilson. Are Maine voters watching those slick commercials…

thecentersquare.com - Ford Turner - Lawmakers want to call out AI in advertising but can't decide how
Lawmakers want to call out AI in advertising but can't decide how
The Center Square

(The Center Square) – The pitch from Pennsylvania Rep. Chris Pielli to fellow lawmakers about his bill is straightforward – 'If it is AI, it has to say it is AI' – but there is nothing straightforward about the bill's…

digiday.com - Michael Bürgi - Omnicom Media rolls out research showing the need for CTV advertising to change its ways
Omnicom Media rolls out research showing the need for CTV advertising to change its ways
Digiday - The home of modern media and marketing

Digiday will cover several partnerships the holding company will announce at Cannes Lions next week, but today's story delves into the research out of Omnicom Media Intelligence that underpins the approach. Joanna O'Connell, Omnicom Media's chief…

tvrev.com - Tim Hanlon - Political Advertising To The Rescue - But for How Long?
Political Advertising To The Rescue - But for How Long?
TVREV

For local television, political advertising has become the most dependable contradiction in the business. The long-term outlook for broadcast remains uneasy. Audiences keep fragmenting. Core commercial categories remain under pressure. Streaming…

247wallst.com - Jeremy Phillips - Alphabet vs. Meta: One AI Advertising Giant Has 40% More Upside
Alphabet vs. Meta: One AI Advertising Giant Has 40% More Upside
24/7 Wall St

Alphabet (GOOGL) grew Google Cloud 63% with a $460B backlog; Meta (META) grew ads 33% but Reality Labs burned another $4B quarterly. Meta shares fell 9% YTD as investors punish heavy capex without a cloud revenue line, while Alphabet climbed 19%.

theverge.com - Janko Roettgers - No more lightbulbs, much more sports: Five predictions for Roku's future
No more lightbulbs, much more sports: Five predictions for Roku's future
The Verge

How getting acquired by Fox will change things for the streaming device maker, from its IoT business to its international expansion. How getting acquired by Fox will change things for the streaming device maker, from its IoT…

themeasure.net - Eleanor Semeraro - AI Adoption Accelerates Across Video Advertising Workflows
AI Adoption Accelerates Across Video Advertising Workflows
THE MEASURE

AI is rapidly becoming embedded in modern video advertising, though marketers still have concerns about trusting the technology's outputs. As part of its 2026 TV and Video Ad Strategy report, iSpot surveyed hundreds of brand and agency marketers to…

bloomberg.com - Christopher Palmeri - Candle's Mayer Says Ad-Backed Streaming 'Snuck Up' on Industry
Candle's Mayer Says Ad-Backed Streaming 'Snuck Up' on Industry
Bloomberg

Fox Corp. 's $22 billion acquisition of Roku Inc. illustrates how free-to-watch, ad-supported streaming services are becoming a major force in the entertainment industry, according to Candle Media Inc. co-Chief Executive Officer Kevin Mayer.

scmp.com - Annika Park - Opinion | Hong Kong's local brands hold key to city's creative future
Opinion | Hong Kong's local brands hold key to city's creative future
South China Morning Post

As a cultural strategist, my work takes me across the region as I explore new markets, mine local insights and connect with new consumers. Most recently I was in Seoul, a city voted for four consecutive years by millennial and Gen Z readers of a…

scmp.com - Lucy Quaggin - US trade official takes aim at Beijing, faults Washington on industry
US trade official takes aim at Beijing, faults Washington on industry
South China Morning Post

A top US trade official took a veiled swipe at China on Thursday for a range of unfair trade practices, but also criticised the United States for being asleep at the wheel for far too long. “They subsidised, they dumped, they erected…

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