Advertising Industry News
A collection of Advertising latest news, analysis and best practices from top business influencers and the world's most trustworthy sources.
OpenAI's next advertising test: keeping brands hooked
OpenAI has enticed more than 100,000 advertisers to test its ad platform. Now comes the hard part: moving out of the 'experimental' bucket and becoming a permanent fixture in media plans. To do so, OpenAI will need to demonstrate that its ads are…
ITV to cut costs by £30m amid falling advertising sales
ITV plans to cut costs by £30m this year, as the TV sector faces a chill wind of ditched commissions, falling advertising sales and job reductions. The broadcaster, which has agreed to sell its television and streaming business to Sky…
Many AI companies will adopt advertising: ad chief Criteo
Many AI platforms will end up eventually adopting advertising, the head of the online advertising agency Criteo told AFP Tuesday, as investors are focused on whether the technology will ever be profitable. SCROLL TO CONTINUE WITH CONTENT 'I believe…
Berlusconi Family's ProSiebenSat.1 Earnings Surge on Cost Cuts as TV Advertising Slump Drags Revenue
ProSiebenSat.1, the German media group controlled by the Berlusconi family's MFE-MediaForEurope, sharply grew its earnings in the first nine months of 2026 even as revenue fell 11%, with cost cuts more than making up for a weak TV advertising…
ITV Cutting £30M From Budget Due To Weak Advertising Market
With “weaker demand for advertising” in Q4, ITV has identified £30M ($40M) worth of cost savings from its networks division, which will soon be sold to Sky. Total Advertising Revenue is set to drop 5-10% in Q4 and 2-3% for full…
Meta Stock: Paying 20x Earnings For Advertising, Getting AI For Free (NASDAQ:META)
Meta Platforms continues robust 20%+ revenue growth, with AI-driven products like Muse showing early monetization traction and strong user engagement. META's massive AI CAPEX—guiding up to $135B for 2026—has pressured free cash flow…
30 Funny Marketing Fails Shared By People Who've Had Enough Of Ridiculous Advertising
I don't work in marketing, but I feel like I could contribute quite a bit to the industry just by sitting in meetings and occasionally asking, “Are you sure that's gonna work?” Apparently, that's a position a lot of companies could…
Why Ending Direct U.S. Funding to Israel Changes Less Than Advertised
President Donald Trump's announcement on Election Day that the United States will halt its $4 billion annual aid package to Israel at the end of 2026 – bringing a premature close to the landmark 2016 Memorandum of Understanding – has…
Lamar Advertising (NASDAQ:LAMR) Stock Rating Lowered by Cfra
Lamar Advertising (NASDAQ:LAMR - Get Free Report) was downgraded by investment analysts at Cfra from a 'hold' rating to a 'sell' rating in a research report issued to clients and investors on Wednesday, FinViz reports. They presently have a $145.00…
Lamar Advertising Company (NASDAQ:LAMR) Stock Now Rated 'Hold' by Sell-Side Brokerages
Lamar Advertising Company (NASDAQ:LAMR - Get Free Report) has been given a consensus recommendation of 'Hold' by the six analysts that are covering the firm, MarketBeat Ratings reports. One investment analyst has rated the stock with a sell rating…
Polymarket cuts jobs, contracts as prediction market competition heats up
Polymarket has cut jobs and terminated several contractor agreements in a reorganization as the prediction market startup seeks to compete with rapidly growing rival Kalshi. SCROLL TO CONTINUE WITH CONTENT An internal email from the company, ending…
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AAAI forms AI Council, appoints LS Digital's Prasad Shejale as chair
The Advertising Agencies Association of India (AAAI) has constituted a Council for AI, appointing Prasad Shejale, founder and group CEO of LS Digital, as its chair. The council is part of AAAI's 2026–27 agenda and will focus on AI adoption…
'Spermaxxing' Is the Latest Male Fertility Trend-But Can It Actually Make Semen Taste Better?
There is a subsection of men on the internet that are very into biohacking. By approaching their looks, health, and relationships like some sort of data-driven performance metric, they hope to optimize themselves as human beings. Overall, I'm not…
Jason Robertson's Future With Dallas Stars Gets Complicated By Insider's Latest Take
Jason Robertson skates for the Dallas Stars in 2026-27 season© Getty via AFP The Dallas Stars want to keep Jason Robertson. GM Jim Nill confirmed to Pierre LeBrun of The Athletic that the organisation plans to begin extension talks in…
ITV cutting costs by £30m as ad market weakens
News from the City, market updates plus comment and analysis from our business desk I would like to be emailed about offers, event and updates from Evening Standard. Read our privacy notice. ITV has revealed plans to cut costs by another £30…
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