Advertising Industry News
A collection of Advertising latest news, analysis and best practices from top business influencers and the world's most trustworthy sources.
Snapchat brings AI-powered conversational advertising to its app
Snapchat announced on Tuesday that it's rolling out “AI Sponsored Snaps,” which will allow users to interact directly with brands' AI agents. Sponsored Snaps are the ads placed directly into the app's main Chat tab. Until now, users…
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Shoppable, immersive, interactive: What actually drives action in video advertising?
The promise of modern video advertising is simple, almost seductive. Collapse the journey. Remove the lag. Turn a moment of attention into immediate action. But as brands experiment with interactive, shoppable and immersive formats, the reality is…
Private equity lobs $750m bid for outdoor advertising giant oOh!media
After an ownership change at QMS Media, it is the No.1 outdoor advertising player's turn for a bid. Private equity giant Pacific Equity Partners has lobbed a $747 million non-binding indicative offer to acquire ASX-listed outdoor advertising…
Pinterest Video Advertising 2026: What Drives Sales
Pinterest is the strangest social platform to write about. It isn't quite social — most users don't follow people, don't post comments, don't chase virality. It isn't quite a search engine — though more than 8 out of 10 weekly users…
Bauer unveils study on attitudes to audio advertising
Audio is moving firmly into core media plans, with most advertisers planning to maintain or increase spending according to a new report from Bauer. The Sound Check Europe 2026 study from Bauer Media Audio, with Elevate Consultancy, surveyed more…
'The bridge between intuition and ROI': The M&A race to own advertising's last unmeasured lever
“Those businesses that have focused on truly developing the data and analytics software used in creative optimization and pre-test — those companies will be bought,” said Bruce Biegel, senior managing partner at Winterberry…
Walmart's expanded data offering to agencies and advertisers gets closer to self-serve
The API offers up what it calls “non-media, omnichannel signals” that help advertisers understand activity across Walmart's online and in-store commerce independent of ad activation. The insights include near real-time updates on…
WRU advertise three coaching jobs as candidates for top roles become clearer
The Welsh Rugby Union have advertised three coaching jobs to complete Steve Tandy's staff ahead of the summer. Tandy has been working with just a couple of full-time staff since taking over from Warren Gatland last year, with attack coach Matt…
Can media companies ever claw back advertising revenue from big tech?
For years, publishers have told themselves some version of the same story: if they could improve targeting, automate more of their ad sales, and make inventory easier to buy at scale, they might begin reclaiming some of the advertising dollars that…
Data Centre LIVE Launches Industrial AI Strategies Panel
London, 28 April 2026 – Data Centre LIVE: The London Summit explores how industrial AI is transforming hyperscale operations when it returns to Exhibition White City on 20-21 May 2026. As AI infrastructure booms and data centre operators…
Face serum advert banned over misleading 'five years younger' claim
An advert for a £49 face serum has been banned over misleading claims that it made users look up to five years younger. The billboard poster claimed the Eucerin Hyaluron-Filler Epigenetic Serum was 'clinically proven' following a study of 160…
10 Movies that Predicted the Future
The future is now! Now is a scary place to be! Climate change, economic woes, global instability, the world is looking more and more like what dystopian sci-fi thinkers said it would. While George Orwell and Aldous Huxley made some scarily accurate…
Opinion: Shocks to global oil industry keep hitting home
Email Address: I agree to the Terms and Conditions, Cookie and Privacy Policies, and CASL agreement. Already have an account? Log in here - To continue reading, please subscribe: Enjoy unlimited reading on winnipegfreepress.com Read the E-Edition…
From Adele to Raye, the UK school nurturing future stars
If there was a recipe for success in the entertainment industry, the BRIT School in London should maybe get a standing ovation for hitting all the right notes. SCROLL TO CONTINUE WITH CONTENT Singers Amy Winehouse, Adele and Raye, as well as actor…
Chinese industrial robot maker Inovance joins Hong Kong IPO queue
Chinese industrial robot maker Shenzhen Inovance Technology submitted an initial public offering (IPO) application in Hong Kong on Tuesday, joining a wave of mainland tech firms seeking capital from international investors. Founded in 2003…
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