Advertising Industry News
A collection of Advertising latest news, analysis and best practices from top business influencers and the world's most trustworthy sources.
Game maker Neptune targets India in digital advertising push
Neptune, a Korean mobile game developer, said Friday it has established a new India-based subsidiary, KRAFTON Ad Platform India Pvt. Ltd., sharpening its push into the fast-growing global ad tech market and betting on the South Asian country's vast…
Tempest Advertising appoints Aparna Nawathe as VP & Branch Head, Mumbai
Tempest Advertising, an integrated communications agency with a strong multi-city presence, has announced the appointment of Aparna Nawathe as vice president & branch head, Mumbai. In her new role, Aparna will lead Tempest's Mumbai operations…
Global's audio brands now available to advertisers using Amazon DSP
Amazon Ads and Global have announced a programmatic integration giving advertisers using Amazon DSP access to Global's commercial audio brands. The deal connects Amazon DSP directly with Global's DAX platform, allowing campaigns to run across…
XR Extreme Reach Expands Celebrity Payments To Support Ai Performers In Advertising
NEW YORK —XR (Extreme Reach) has announced what it is billing as a first-of-its-kind solution for paying AI-generated performers in ads. At a time when advertisers are increasingly using AI replicas of actors or AI created characters, the…
China targets greener AI data centres, heavy industry to meet 2030 climate goals
China has released new guidelines to reduce carbon emissions across strategic sectors – including energy-intensive data centres – as Beijing pushes to secure its 2030 climate targets amid volatile energy prices triggered by the…
Why Anthropic's Mythos has energised China's cybersecurity industry
In the second of a three-part series on Anthropic's powerful Mythos artificial intelligence model, we examine the effect it has had on China's cybersecurity and finance industries. US start-up Anthropic's new AI model, Claude Mythos Preview, has…
The Superpowers Kids Need in an AI-Shaped Future: Curiosity, Creativity & Character
He encouraged parents to provide their children with the room to experiment and allow them to recover from setbacks. “I like the term ‘failing forward' – giving them a space to experiment,” he said. From a school…
Twin lighting fairs conclude with 13,000 buyers as industry expects sales boost
The 3rd Smart Lighting Expo and the 17th Hong Kong International Lighting Fair (Spring Edition) concluded on Thursday, with the industry expressing optimism regarding future sales prospects. SCROLL TO CONTINUE WITH CONTENT Organised by the Hong…
Army Soldier Charged With Using Classified Intel on Maduro Raid to Win $409K on Prediction Market
A U.S. Army Soldier who helped capture Venezuelan dictator Nicolás Maduro has been accused of using classified information to bet and make $409,000 on Polymarket, a prediction marketplace. Gannon Ken Van Dyke, 38, of Fayetteville, North…
Hong Kong's Langham group invests in Beijing's 'city of the future' Xiongan
A hotel operator's planned entry into Xiongan New Area southwest of Beijing highlights a tentative but growing alignment between Hong Kong's private sector and the state-backed development project, as leaders renew efforts to accelerate the zone's…
Australia signs US$7 billion Japan warship deal to boost firepower against China
A landmark warship deal between Australia and Japan is expected to drive further defence technology cooperation between the two Asia-Pacific nations, comparable in scope to Canberra's security arrangements with Washington. Analysts say the…
Trump threats against Iran are a boon for prediction markets, including some backed by his son
Email Address: I agree to the Terms and Conditions, Cookie and Privacy Policies, and CASL agreement. Already have an account? Log in here - To continue reading, please subscribe: Enjoy unlimited reading on winnipegfreepress.com Read the E-Edition…
A New Industry Is Being Built on 'Talking' to the Dead. It's Ghoulish-and Worth Billions.
Sign up for the Slatest to get the most insightful analysis, criticism, and advice out there, delivered to your inbox daily. Out the windows of our midtown Manhattan conference room, the people on the sidewalk below looked small, delicate. I…
Google unveils latest chips for powering AI
Google unveiled new generation tensor processing units (TPUs) for training artificial intelligence and powering digital 'agents' that are all the rage in the tech world. SCROLL TO CONTINUE WITH CONTENT Google, along with Amazon, have taken to…
EXCLUSIVE: Princess Kate 'Has Gone From Nurturing Peace-Maker to Hard-Headed Future Queen' - And It's 'All Because of Meghan Markle's Latest Move
Catherine, Princess of Wales, is said to have shifted from a conciliatory 'peace-maker' to a more resolute future queen mindset amid renewed tensions with Meghan Markle, with royal insiders telling RadarOnline.com the Duchess of Sussex's latest…
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