Advertising Industry News
A collection of Advertising latest news, analysis and best practices from top business influencers and the world's most trustworthy sources.
Advertisers test ChatGPT Ads Manager
Advertisers are sharing their experience of a new Ads Manager interface for ChatGPT, signaling a shift toward a more mature advertising platform with real-time campaign control. What's new. The Ads Manager is described as a dashboard where…
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Tempest Advertising appoints Aparna Nawathe as VP & Branch Head, Mumbai
Tempest Advertising, an integrated communications agency with a strong multi-city presence, has announced the appointment of Aparna Nawathe as vice president & branch head, Mumbai. In her new role, Aparna will lead Tempest's Mumbai operations…
Tottenham address De Zerbi's worrying comments as job advertised on LinkedIn
Tottenham Hotspur are searching for a new club psychologist to 'help heal the minds' of their mentally exhausted players. Spurs find themselves embroiled in an unexpected relegation battle, with Roberto De Zerbi's squad currently sitting 18th in…
City firms bank on 'savvy' advertising campaign to push Brits towards investing
City firms are pinning their hopes on a government-endorsed advertising blitz fronted by a finance “savvy” CGI squirrel to encourage cautious British savers to shift out of cash and start investing. The long-awaited retail investment…
Microsoft Advertising Released New AI Features
Microsoft Advertising has announced the launch of several new AI features and upgrades across the ad platform. This is to 'To help businesses succeed across all three eras of the human, LLM, and agentic web,' Microsoft wrote. (1) Copilot Checkout…
YouTube Partners With SiriusXM on Audio Advertising For Podcasts and More
SiriusXM is teaming up with YouTube as the most popular podcasting platform looks for better ad measurement services across audio. In a rare pact, SiriusXM will be the exclusive advertising partner for YouTube audio-first inventory in the U.S.
YouTube Inks Deal Making SiriusXM Exclusive Audio Advertising Rep in U.S.
Google and YouTube sell billions in advertising every month. But now they're partnering with SiriusXM to handle a specific bucket of inventory: audio ads that run against YouTube content like podcasts, talk shows and music. SiriusXM struck a deal…
Media And Tech Veteran Dawn Ostroff Joins Board Of AI Advertising Firm Moloco
Dawn Ostroff, a former top exec at Spotify, Condé Nast Entertainment and The CW, has joined the board of directors of AI advertising firm Moloco. Founded in 2013, Moloco operates an AI-native ad platform that enables advertisers to reach…
ChatGPT Just Turned On the Pricing Model Travel Advertising Runs On
Per-click pricing is the advertising auction travel already competes in. ChatGPT just pulled up a chair. OpenAI has turned on cost-per-click ads inside ChatGPT, according to Digiday. The shift moves ChatGPT ads off an impression-based model…
UK landlords advertising 'Muslim only' rentals breach equality laws
Landlords throughout London and the south-east have been discovered unlawfully promoting properties solely for Muslim tenants, in apparent violation of equality laws. Advertisements exposed across platforms including Facebook, Gumtree and Telegram…
Global's audio brands now available to advertisers using Amazon DSP
Amazon Ads and Global have announced a programmatic integration giving advertisers using Amazon DSP access to Global's commercial audio brands. The deal connects Amazon DSP directly with Global's DAX platform, allowing campaigns to run across…
Radiocentre presses MPs over BBC advertising plans
Radiocentre has told MPs to reject any move to put advertising around BBC content. The commercial radio body has submitted evidence to the Culture, Media and Sport Committee as part of scrutiny of the BBC Charter Review, arguing that ad funded BBC…
Tottenham advertise for a new PSYCHOLOGIST amid threat of relegation
Tottenham are looking to appoint a new psychologist just weeks after Roberto De Zerbi pointed to 'mentality' issues at the struggling club. Spurs, who are inside the Premier League 's relegation zone with just five games to go, conceded a…
Hong Kong's Langham group invests in Beijing's 'city of the future' Xiongan
A hotel operator's planned entry into Xiongan New Area southwest of Beijing highlights a tentative but growing alignment between Hong Kong's private sector and the state-backed development project, as leaders renew efforts to accelerate the zone's…
Canton Fair defies global trends as overseas buyers flock to buy robots, drones
Shortly after the doors opened each day at the ongoing Canton Fair, every corner of the robotics and drone halls quickly filled to capacity, while the new energy pavilion remained densely packed with overseas buyers. Foreign buyers moved slowly…
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