Advertising Industry News
A collection of Advertising latest news, analysis and best practices from top business influencers and the world's most trustworthy sources.
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Mobavenue AI sees outcome-led advertising as digital's next phase
Digital advertising is undergoing a shift as marketers place greater emphasis on business outcomes rather than traditional metrics such as impressions, clicks and reach, according to Mobavenue AI. The company argues that while reach and engagement…
Poor advertising, confused voters and underfunded candidates: SA Voice's problems revealed
South Australia's inaugural Voice to Parliament election was hampered by advertising failures that left some First Nations voters unaware an election was taking place, according to internal Electoral Commission documents that accuse a government…
Rebel News says it will register to advertise for Alberta separation
One of Canada's most outspoken right-wing media businesses says it plans to register as a third-party advertiser during Alberta's secession referendum in support of the separatist cause. Operating under the moniker ' Act for Alberta,' Rebel News…
A Company Now Banned From TV Advertising Helped Save Gilligan's Island From CBS' Meddling
Many 'Gilligan's Island' fans will likely know that the show had a questionable sponsor. The sitcom featured promotions for everything from cereal and soap to toothpaste and... cigarettes. Yes, beloved family-friendly sitcom 'Gilligan's Island' was…
EdFringe artists hit by 'utter confusion' over outdoor advertising fiasco
Jun 2, 202610:00 by Fergus Morgan The contract for City of Edinburgh Council's poster sites was put out to tender and won by a BuildHollywood. Photo: Shutterstock Artists performing at this year's Edinburgh Fringe have been left ‘heartbroken…
OpenAI not planning to share advertising revenue with publishers
The company behind ChatGPT has no plans to share advertising revenue with publishers, OpenAI's vice president of media partnerships has confirmed. Varun Shetty was asked at the WAN-IFRA World News Media Congress in Marseille on Tuesday whether they…
ChatGPT ad delivery struggles are testing advertiser patience
It's been a few months since OpenAI officially began testing ads inside ChatGPT, and things are progressing quickly. Marketers shelled out minimum ad commitments — up to $250,000 in some cases — seemingly based on the fear of missing…
Uber Advertising, the NFL, WPP Media and Mazda are among the finalists of the 2026 Digiday Media Buying and Planning Awards
In the Media Plan of the Year category, finalists include the NFL and CBS/Paramount+ for their “Count on Sundays” 360-degree campaign. The effort — which spanned TV, streaming, social, digital, stadium media and dynamic OOH…
Frank Vogel takes charge of RTL Deutschland and Sky advertising sales
German broadcaster RTL Deutschland has expanded the responsibilities of Frank Vogel, appointing him to oversee the combined advertising sales operations of RTL Deutschland and Sky Deutschland following RTL Group's acquisition of the pay-TV…
Leading The Marketing Team Through An Industry Reinvention
Jennifer Jackson is Chief Marketing Officer at Actian. Change is hard for people and the pace of change driven by AI is making it even harder. I've seen this play out across every major technology shift in my career, but this one is different. On…
Lamar Advertising Company $LAMR Shares Sold by Easterly Investment Partners LLC
Easterly Investment Partners LLC lessened its stake in Lamar Advertising Company (NASDAQ:LAMR - Free Report) by 98.6% in the 4th quarter, according to its most recent Form 13F filing with the Securities and Exchange Commission (SEC). The…
World Lottery Association urges regulation on prediction markets exploiting loopholes
The World Lottery Association (WLA) has released a report stating that prediction markets, which have seen rapid growth in transaction volume in recent years, are disguised as financial products but are essentially no different from betting…
Geode Capital Management LLC Buys 32,542 Shares of Lamar Advertising Company $LAMR
Geode Capital Management LLC increased its stake in Lamar Advertising Company (NASDAQ:LAMR - Free Report) by 1.4% in the fourth quarter, according to the company in its most recent Form 13F filing with the Securities & Exchange Commission. The fund…
118,094 Shares in Lamar Advertising Company $LAMR Bought by Cbre Investment Management Listed Real Assets LLC
Cbre Investment Management Listed Real Assets LLC acquired a new position in shares of Lamar Advertising Company (NASDAQ:LAMR - Free Report) in the fourth quarter, according to its most recent 13F filing with the Securities and Exchange Commission…
ANA's Bob Liodice on Media Transparency, AI, and the Future of Marketing
The future of brands gets decided here. Join the industry's top marketers at Brandweek for the ideas, insights, and connections shaping what's next. Get your ticket. In this episode of Brave Commerce, Rachel Tipograph and Sarah Hofstetter sit down…
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