Advertising Industry News
A collection of Advertising latest news, analysis and best practices from top business influencers and the world's most trustworthy sources.
Advertising Pullbacks Pressured Pinterest (PINS) in Q1
TimesSquare Capital Management, an equity investment management company, released its 'U.S. Mid Cap Growth Strategy' first-quarter 2026 investor letter. A copy of the letter can be downloaded here. The Strategy outperformed the Russell Midcap…
Reddit rolls out split testing to all advertisers
This audio is auto-generated. Please let us know if you have feedback. Reddit announced that its split testing option is generally available to all Reddit marketers. The news follows a test with selected ad partners over the past few months.
STUDY FROM OMNICOM MEDIA INTELLIGENCE INTRODUCES 'CONNECTED CONTENT' AS A NEW FRAMEWORK FOR DRIVING ADVERTISING EFFECTIVENESS
Approach springs from report revealing what US consumers expect from advertising, and how they punish brands that don't deliver NEW YORK, July 1, 2026 /CNW/ -- A new Market Intelligence study from Omnicom Media Intelligence, the research arm of…
Video game platform advertises caffeinated potato chips to little kids
READ MORE: I took the same grocery list to Trader Joe's and Target. Here's the astonishing difference in price for everyday items Kids love playing games on the Roblox platform, but disturbing new allegations claim that very young users are being…
In the Age of AI, Can Advertising Find Its Humanity?
By Adam Gendelman, VP, Head of Sales, Supply & Operations at Wunderkind Ads Serious question: do you enjoy your daily ad experience? Most days, we bounce between phones, laptops, TVs, and tablets—sometimes juggling multiple screens at the…
What Affiliate Marketers Have Known For Decades
Lauren Newman is CRO at Button, an AI-powered commerce platform optimizing creator and affiliate marketing performance. For those of us who've spent our careers in affiliate and performance commerce, it raises a simple question: What took…
Prediction markets are courting women with pop culture
Prediction markets are already making their mark on American culture, but recently they have been especially persistent about attracting a particular audience: women. Social media campaigns are popping up online, urging women to place their bets on…
Turkey is the real winner in the Middle East's latest war
But the invasion was more than a gruesome slaughter that led to years of open war between Israel and the Islamic Republic and its minions. It may also mark the high-water mark of the Iranian regime. Israel began the war surrounded by Iranian-backed…
How Olipop, Levi's And Taco Bell Are Reshaping World Cup Marketing
This World Cup is expected to drive more than $10 billion in advertising spend, according to marketing firm WARC. Sporting events have traditionally represented advertising moments for brands, the World Cup being no exception. Competition for…
The Trust Funnel: Rethinking How Buyers Move In High-Stakes Industries
Laiba is a marketing specialist at InnReg with over 8 years of experience building ROI-driven content marketing engines, strategy, and SEO. The marketing funnel has been a cornerstone of B2B go-to-market strategy for decades. It's logical…
Taiwan cheerleader attack highlights safety risks of industry
Wang Ching-wen, or “Wen Wen,” a 28-year-old member of the Taiwanese cheerleading team Passion Sisters, was attacked at a photo event in Taipei, suffering a cut that nearly cost the girl her life, according to East Week magazine, a…
Dave Portnoy Dishes On Barstool Sports Future, Internet Drama, Memoir
NEW YORK, NEW YORK - JUNE 29: Dave Portnoy and Erika Ayers Badan attend Dave Portnoy In Conversation With Erika Ayers Badan: Cancel Me If You Can at 92NY on June 29, 2026 in New York City. (Photo by Theo Wargo/Getty Images) Dave Portnoy has lived…
The Supreme Court just blessed the birth tourism industry
I live in Orange County, a few miles from Irvine, where federal agents spent the better part of a decade tearing apart so-called maternity hotels: apartment complexes and gated houses where Chinese nationals paid handlers $40,000 to $80,000 to fly…
5 Reasons Why Identity Is Becoming B2B Marketing's Most Critical Asset
Paula Chiocchi, CEO, Outward Media, is a marketing data innovator who connects brands and agencies with verified B2B2C audiences at scale. For years, B2B marketers have invested heavily in technology designed to improve targeting, personalization…
Off to the races: Conghua Racecourse set to usher in new era for horse industry
The Hong Kong Jockey Club (HKJC) announced that Conghua Racecourse will begin hosting regular world-class racing events from late October, marking a significant milestone for the horse racing industry. The races will adhere to international…
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