Advertising Industry News

Why Google's Performance Max advice often fails new advertisers

One of the biggest reasons new advertisers end up in underperforming Performance Max campaigns is simple: they followed Google's advice. Google Ads reps are often well-meaning and, in many cases, genuinely helpful at a surface level. But it's…

Riley Gaines brings baby daughter to latest apparel advertisement

Conservative influencer and OutKick host Riley Gaines brought her infant daughter, Margot, to make an appearance in her latest commercial. In a recent promotion for the activist sportswear brand XX-XY Athletics, a camera shot zooms out on Gaines to…

Fox Says It's Reaching Advertising Highs, But Rising Sports Costs Loom

$5.18 billion—Fox revenue for fiscal second quarter, a $104 million increase. 1%—Ad revenue increase due to higher sports and news pricing, Tubi growth, and MLB postseason, despite a difficult comparison to a record political cycle…

Flag on the Play: How the Super Bowl Breaks All the Advertising Rules

Everything is bigger at the Super Bowl, including the price tags. In 2026, that's up to $10 million for a 30-second ad. Ten. Million. Dollars. And advertisers couldn't get enough. NBC sold out five months early—the fastest sellout in Super…

The jingles we still hum: Iconic Indian advertisements

Fox Sees 2% Jump in Revenue to $5 Billion Thanks to Strong Advertising

Fox Corporation reported a 2% jump in revenue its second quarter earnings for 2026 on Tuesday morning before the market opened. This was driven by a 4% increase in distribution revenue, thanks to 5% growth in the cable network programming segment…

Samsung and Virgin Atlantic trial ITV's new advertising format for Six Nations

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Future of TV Briefing: How AI agents prime TV advertising for 'premium automation'

This week we had NBCUniversal's Ryan McConville on the Digiday Podcast to talk about the company's test of using AI agents to sell ads against a live NFL game. It was a really insightful, technical conversation. And one thing McConville said has…

An AI threat is causing a sell-off in software and advertising stocks

– A significant sell-off among US and European data analytics, professional services and software companies deepened on Feb 3, with some investors pointing to a recently updated artificial intelligence (AI) chatbot by Anthropic as the main…

John Battelle's Search Blog Advertising Built Generative AI. It's About to Rebuild It.

Last night my wife looked up from her phone, disgusted. “All I'm getting is Jeffrey Epstein and Peter Attia !” she said. “Why do they think I'm interested in this?!” As the family's resident interpreter of digital…

The Console Wars, As Told By '90s Nintendo And Sega Advertisements

It's no accident that the United States government is co-opting Halo and Pokémon imagery to promote U.S. Immigration and Customs Enforcement. The industry has been building to this moment for decades, as companies built an aesthetic of…

Brands should mirror how people feel': Meet the studio transforming advertising

Get the Creative Bloq Newsletter Daily design news, reviews, how-tos and more, as picked by the editors. Contact me with news and offers from other Future brands Receive email from us on behalf of our trusted partners or sponsors By submitting your…

If you've ever wanted AI-generated Kratos to advertise games to you (for some reason), I've got great news about Sony's latest baffling patent: 'LLM-based generative podcasts for gamers'

Keep up to date with the most important stories and the best deals, as picked by the PC Gamer team. Contact me with news and offers from other Future brands Receive email from us on behalf of our trusted partners or sponsors By submitting your…

Mountain Dew, Billups and Sky Sports are some of the winners of this year's Digiday Marketing and Advertising Awards Europe

Mountain Dew won Best Influencer Collaboration for “Dew It Anyway,” a campaign supporting aspiring digital creators and challenging stereotypes surrounding influencer culture in Poland. The program combined mentoring, webinars and…

Ad Industry Agentic Protocols Are Multiplying-But Adoption Still Remains Elusive

The advertising industry is no stranger to standards wars. But as agentic buying tools move from experimentation toward early deployment, the question has shifted to which new frameworks are actually worth the effort to adopt. Over the past six…