Advertising Industry News
A collection of Advertising latest news, analysis and best practices from top business influencers and the world's most trustworthy sources.
Fox's $22B Roku acquisition aims to expand its reach into smart TVs, advertising
Fox Corporation has agreed to buy Roku Inc. for $160 per share, an approximate enterprise value of $22 billion, the firms announced today. The acquisition would unite Fox's broadcast channels, including Fox, Fox News, Fox Business, and FS1, as well…
Substack Unveils Sponsorship Program Teaming Advertisers With Newsletter Authors
Substack wants to simplify the search for sponsorship revenue for its thousands of newsletter writers. The platform on Monday said it debut a new stage of its native sponsorships program that gives individual creators to strike up partnerships with…
Microsoft Advertising Launches Product Explorer
Microsoft Advertising has launched Product Explorer, a new Merchant Center feature designed to help advertisers better understand product status and performance. The tool provides a searchable view of product catalogs. Advertisers can quickly see…
Electronic Arts Establishes EA Advertising Division To Bring Dynamic Brand Integrations to Games
Electronic Arts launched a dedicated EA Advertising platform to integrate dynamic real-time ads and branded content directly into its game environments The division utilizes a new proprietary SDK for the Frostbite engine to deliver custom…
How Roku Will Supercharge Fox's Streaming and Advertising Businesses | Analysis
Fox Corp.'s plans to acquire Roku for $22 billion shakes up the streaming business and could make the media giant a major player in the battle for the living room. For Fox, the combination would expand its streaming presence both in the U.S. and…
WPP forecasts AI search ads to become fastest growing channel in advertising
While the category will account for just 1.9% of search ad revenue this year ($301 million), that's set to rise to 39.2% by 2031, according to its regularly published forecasts, which include AI search estimates for the first time. Total search…
EA announces new Advertising division to help partners bring in-game ads to its titles
If you've been dreading the seemingly inevitable arrival of advertisements for real-world businesses and products within video games like I have, than I've got some bad news for you: Electronic Arts (EA) just took a massive step forward in that…
U.S. Futures Steady, Oil Edges Lower as Markets Stabilize
U.S. stock futures were flat and oil slipped in early European trade as investors awaited further details on terms of the U.S.- Iran peace deal. Brent crude edged 0.5% lower after falling sharply Monday, as investors weigh the plausibility of…
Music Streaming Platform Qobuz Bucks The Trend With 45.7% Growth In 2025
In 2025, the global recorded music market notched up sales of $31.7 billion, according to IFPI Global Music Report. Streaming services accounted for 69.6% of total revenue and is continuing to drive the sector's growth. Within the streaming sector…
China is cruising to become the world's top tourism market, analysts say
An expansion of visa-free entry, the buildout of transportation networks and growing travel interest within China's borders – including among budget-conscious citizens – are positioning the country to become the world's top tourism…
EU bows to Trump pressure on tariffs but warns of future chaos
The European Parliament approved on Tuesday cutting duties on many US goods imports to fulfil the European Union 's side of a trade deal struck last year, and avert a new round of tariff conflict between the world's largest trading…
Developing | China's economic imbalances deepen in May as retail sales drop
China's economic imbalances appeared to grow in May amid the fallout from the US-Israel war on Iran, as the country's sluggish retail sales highlighted persistent weakness in domestic demand even as exports skyrocketed. Retail sales, a key gauge of…
How China plans to make heavy industry greener through higher costs
Beijing plans to increase electricity prices on nine energy-intensive sectors in a move to speed up the green transition and drive a new wave of industrial upgrading. The National Development and Reform Commission (NDRC) and four other ministries…
SCMP launches 'Influence Reads SCMP', spotlighting the voices shaping Asia's future.
At a time when information is abundant but trust is increasingly scarce, the South China Morning Post is placing credibility and leadership at the centre of its newest brand campaign, Influence Reads SCMP. The initiative brings together six…
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WPP Media forecasts 8.9% growth in global ad revenue in 2026
Global advertising revenue is expected to grow 8.9% in 2026 to reach $1.3 trillion, excluding US political advertising, according to WPP Media's This Year Next Year 2026 Global Midyear forecast. The forecast marks an upward revision from the 7.1%…
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