Advertising Industry News
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Roku Made It Easy for Advertisers to Target You While You Watch TV
Roku is best known for the adorable set-top boxes and compact streaming sticks it sells, but ads have been Roku's real cash cow for a while now. The company, which has 55.1 million active accounts, reported $532 million in revenue from its platform…
Online advertising is more expensive since Apple changed its privacy policies
Facebook reported its earnings Monday, missing its third-quarter revenue expectations. The parent company of Facebook's younger social media cousin, Snapchat, reported disappointing revenue numbers last week too. Both social media companies have…
Facebook Hits 2.91 Billion Monthly Active Users In Q3; Earnings, Outlook Mixed Amid Advertising Headwinds
Facebook hit 2.91 billion monthly active users last quarter, up 6% from the year earlier, and reported mixed numbers and a full year outlook that was below expectations. Revenue of $29.1 billion was a hair below Wall Street estimates. Earnings per…
Digital.com Announces Best Advertising Software of 2021
Digital.com, a leading independent review website for small business online tools, products, and services, has announced the best advertising software of 2021. Researchers examined solutions with features that streamline an agency's workflow as…
Banks' Debt Sales Are Driving the Corporate Bond Market
U.S. banks are overrun with cash. So they are loading up on debt. The six largest U.S. lenders have issued some $314 billion of bonds so far this year, already the most for any year since 2008, according to Dealogic. Since banks reported their…
How Facebook shapes your feed
Facebook's news feed algorithm has been blamed for fanning sectarian hatred, steering users toward extremism and conspiracy theories, and incentivizing politicians to take more divisive stands. It's in the spotlight thanks to waves of revelations…
Stock Futures Inch Higher Ahead of Tech Earnings
U.S. stock futures edged up ahead of another flurry of earnings reports from major technology companies. S&P 500 futures strengthened 0.2% and Dow Jones Industrial Average futures were up 0.1%. Changes in equity futures don't necessarily predict…
Inside Facebook, a picture of market dominance
Mark Zuckerberg, the CEO of Facebook, told Congress last year that the company faces “significant competition.” | POLITICO illustration/Photos by AP, iStock Facebook likes to portray itself as a social media giant under siege —…
Petition: Luke's Law: Ban 'free bets' and emails that entice gamblers to place 'free bets
Ministers are aware of the tragic circumstances surrounding the death of Mr Luke Ashton and extend their sympathy to his family and friends. The Government has a clear vision for the gambling sector and wants all those who choose to gamble in Great…
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Pharmacogenetic testing uses DNA to predict patients' responses to medications
Images are unavailable offline. For many Canadians, finding the right medication is a long, and often frustrating, process of trial and error, especially for those dealing with chronic pain and mental-health issues. Time spent searching not only…
WSJ News Exclusive | State Department to Form New Cyber Office to Face Proliferating Global Challenges
WASHINGTON—The State Department is planning to roll out organizational changes intended to confront international cybersecurity challenges like ransomware and waning global digital freedom, U.S. officials said, the latest of several…
Global advertising campaign positions Qatar as tourism hot spot
Qatar has stepped on to the world stage to present itself as an emerging tourism destination courtesy of an international advertising campaign, website and personalized mobile app travel companion. ‘Experience a World Beyond' sees the Middle…
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