Advertising Industry News
A collection of Advertising latest news, analysis and best practices from top business influencers and the world's most trustworthy sources.
Netflix's advertising strategy shift is starting to pay off
Netflix launched its cheaper, ad-supported option in late 2022. Its growth is starting to contribute to overall revenue. Co-CEO Greg Peters said during the company's fourth-quarter earnings call this week that the ad business is 'making good…
California's 'billionaire tax' could bite harder than advertised
California's potential adoption of a one-time 5 percent 'billionaire tax' on the net worth of high-value individuals is already sending wealthy residents fleeing for the exits. By one estimate, at least a trillion dollars has moved beyond the reach…
WPP's CTO says AI is reshaping advertising. But creative judgment needs to remain in human hands
In the world of marketing, artificial intelligence tends to get the most attention when it is featured prominently in splashy creative advertising campaigns from big brands like Coca-Cola and Nike. But at WPP—whose client roster includes…
Stoke-on-Trent pub baffled as huge advertising board stolen
A Stoke-on-Trent pub has been left baffled after a large advertising board was mysteriously stolen. The Sneyd Arms in Sneyd Green discovered the 1.5m board had disappeared from Hanley Road. Sharing details on social media, the pub said: 'We are…
OpenAI to unveil chatbot ads to its advertisers, The Information reports
Jan 20: OpenAI plans to unveil its chatbot ads in February to dozens of its advertisers, The Information reported on Tuesday, citing people familiar with the matter. Reuters could not immediately verify the report.
OpenAI to start offering chatbot ads to advertisers, The Information reports
Jan 21: OpenAI has started offering its new chatbot ads to dozens of advertisers, The Information reported on Tuesday, citing people familiar with the matter. OpenAI is asking that to a small pool of advertisers for less than $1 million in spending…
Enterprise Content and Marketing Trends: Insights for 2026
Most of my career, I've heard smaller companies wistfully say: “If only we were bigger.” Bigger budgets. Bigger teams. Bigger tech stacks. Bigger everything. There's this almost fairy-tale belief that once you cross some mythical…
Netflix made $1.5 billion from advertising last year, about 3% of its total revenue
The figure rose more than 2.5x last year, per the company. It's been over three years now since Netflix first introduced its cheaper, ad-supported tiers, which landed with a bit of a thud at the time. Now, selling ads for the plans accounts for a…
Travel's Latest Buzzword: 'Microvacations'
|Travel's Latest Buzzword: ‘Microvacations' https://www.nytimes.com/2026/01/21/travel/short-microvacations.html Zach Klempf, a software company executive from San Francisco, never felt like he had enough time to visit the places on his…
Massachusetts Financial Services Co. MA Has $130.31 Million Holdings in Lamar Advertising Company $LAMR
Massachusetts Financial Services Co. MA grew its holdings in shares of Lamar Advertising Company (NASDAQ:LAMR - Free Report) by 22.7% during the third quarter, according to its most recent 13F filing with the SEC. The institutional investor owned…
Greenland Tensions Rattle Global Markets
A sharp sell-off in U.S. assets, triggered by President Trump's threat to impose sweeping tariffs on European allies over a dispute regarding Greenland, spilled into overseas markets on Wednesday. Benchmark indexes in Asia edged lower. Taiwan's…
Anchor Capital Advisors LLC Lowers Stock Position in Lamar Advertising Company $LAMR
Anchor Capital Advisors LLC reduced its position in shares of Lamar Advertising Company (NASDAQ:LAMR - Free Report) by 2.2% during the third quarter, according to its most recent disclosure with the Securities and Exchange Commission (SEC). The…
The Under 30 Founders Harnessing Tech To Lead The Future Of Fashion And Food
The Forbes Under 30 list is ripe with technological disruption. Sure, the usual suspects of software start-ups, biotech and finance are betting billions machine learning and generative AI will revolutionize their worlds. A surprising number of…
Commercial real estate trends reflect caution and 'rightsizing'
The old adage that real estate is all about location, location, location is especially true today in attracting talent to Maine, according to Jennifer Small, partner at Portland-based Malone Commercial Brokers and vice president of MEREDA. Small…
Housing industry to call for $12b cut in red tape costs
The building industry will demand the Albanese government slash 25 per cent of an estimated annual $47.5 billion in red tape stifling housing construction, in a push to make the sector's productivity a key focus of the 2026-27 federal budget. The…
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