Advertising Industry News
A collection of Advertising latest news, analysis and best practices from top business influencers and the world's most trustworthy sources.
The Mirror Trap of Hybrid Advertisement
For decades, psychology has examined the forces that drive human decision-making: impulse, motivation, cognitive load, emotional state, and the social cues that nudge us toward one behavior over another. What has changed, quietly, rapidly, and…
Advertising's next 'big thing' will be smaller than you imagine
Sign up for our email featuring expert insight and funding opportunities for entrepreneurs and SMEs I would like to be emailed about offers, event and updates from Evening Standard. Read our privacy notice. Unless you're in the glossy, perfectly…
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Driving reputation and ROI on social: A smarter path for advertisers
As Q4 peaks, Indian social feeds cascade with cultural signals, shopping triggers, and viral moments that move faster than a swipe. AI-assisted movie poster designs, influencer drops, unboxing moments, and familiar memes—'just looking like a…
'Is this even legal?': Samsung smart fridge advertisement allegedly sends woman into a psychotic episode
A Redditor described a tech mishap that spiraled into a medical emergency for their sister. They turned to the r/LegalAdviceUK subreddit to ask for help. “My schizophrenic sister hospitalised herself because she [thought] she was having a…
Melbourne home sellers pocket $170,000 premium after advertising reserve price
Elsewhere, a “pretty standard” family home in Mitcham sold under the hammer for $1,365,000 in a marathon 75-minute auction. The four-bedroom home at 55 Orient Avenue was listed by Jellis Craig Whitehorse with a price guide of $1…
How Criteo is turning LLMs into its next big advertising channel
The company, historically associated with ad retargeting, is attempting to reposition itself for an AI-driven commerce era, and its latest demos suggest the company now sees large language models — not just retailers or demand-side platforms…
AEO: The New B2B Insights Lens That Will Define Your 2026 GTM Strategy
Lora Kratchounova, Founder and Principal of Scratch Marketing + Media. If you're still debating whether answer engine optimization (AEO) belongs in your go-to-market strategy, you are already behind the curve. From January to May 2025, website…
German Industrial Output Accelerates Again
Industrial production in Europe's largest economy continued to accelerate in October, surpassing expectations as the sector awaits large-scale government investment. Output jumped 1.8% on month, Germany's statistics agency Destatis said Monday…
Revisiting our bold Patriots preseason predictions at bye week
With four games left on their regular-season docket, Mike Vrabel and the 2025 Patriots have already exceeded plenty of expectations so far this fall. Even the most optimistic Patriots fans were predicting plenty of growing pains in what was…
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WPP report: global ad market remains resilient, driven by digital and AI
Based on the WPP Media 'This Year Next Year' (TYNY) Global End-of-Year forecast for December 2025, the global advertising market has demonstrated strong resilience, leading to an upward revision for 2026. The report projects that global advertising…
KITCHEN HQ: All the latest tips, tricks, and trends for foodies
As the holiday season kicks into full swing, Kitchen HQ is here with the freshest trends and clever tweaks to make your Christmas cooking – and home – shine. Whether you're hosting a bustling family gathering or planning a cosy…
Chargers vs. Philadelphia Eagles: How to watch, start time and prediction
Can the Chargers beat Philadelphia with one hand tied behind their back? It may come to that, as quarterback Justin Herbert is playing with one good hand, having suffered a fracture to his non-throwing hand in a Week 13 victory over Las Vegas.
Hopes and fears over new-look Norwich Market plans - BBC News
Traders have giving a mixed response to plans for a major refurbishment of Norwich Market. The city council says its proposals for the market, which include refurbishing toilets and new stalls, are intended to secure its future. Many stallholders…
KlugKlug analysis pegs India's influencer marketing industry at over ₹10,000 crores
This figure stands in sharp contrast to the popularly quoted estimates of ₹3,000–4,000 crores, prompting discussion across marketing leaders, agencies, and digital commerce communities. Within hours of publication, the report caught…
Mid-air military stand-off triggers duelling protests in China-Japan row latest
Beijing has hit back with “counter-protests” against Japan's representations over the weekend mid-air military stand-off northeast of Taiwan near the Miyako Strait, accusing Tokyo of “purely ill-intentioned” rhetoric.
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