Advertising Industry News
A collection of Advertising latest news, analysis and best practices from top business influencers and the world's most trustworthy sources.
Is Advertising Optimizing Itself Into Obsolescence?
Bill Daddi is President and Founder of DBC, a marketing services communications agency serving the advertising and marketing industries. The availability of big data has provided many benefits to advertising, including the ability to optimize…
Short-Form 'Microdramas' Win Growing Advertiser Support at TelevisaUnivision
JCPenney is betting on short stories — and hoping for long-term benefits. Spanish-language media giant TelevisaUnivision has created a short-form “microdrama” for the large retailer, a story told over the course of five…
Omnicom consolidates global advertising agencies into TBWA, McCann and BBDO
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Omnicom consolidates global advertising agencies into TBWA, McCann and BBDO
NEW YORK: Omnicom will consolidate its advertising business into three global networks, TBWA, McCann and BBDO, following its acquisition of Interpublic. The new division will be known as Omnicom Advertising and sit alongside eight other…
Subaru Is Getting In On The Annoying In-Car Pop-Up Advertisement Game, Too - The Autopian
Subaru Is Getting In On The Annoying In-Car Pop-Up Advertisement Game, Too Stellantis, purveyor of name brands such as Jeep, Dodge, Ram, and Chrysler, has been in the news more than once this year for its cars displaying pop-up ads on their…
WTF is multimodal AI for advertisers? | How AI models are enabling a new level of flexibility and precision in targeting
Multimodal AI represents the next frontier in AI, enabling machines to understand and evaluate multiple data types, providing greater understanding and flexibility than a single data type could ever offer. In this WTF explainer guide, Digiday and…
Curation At Work: Simplifying CTV For Small And Midsize Advertisers
TVREV: The streaming TV market continues to grow rapidly. What does that mean for local and small-to-midsize advertisers trying to keep up? DANIEL SPINOSA (DS): The growth of Connected TV (CTV) has been tremendous, with 88% of households projected…
Top 10 Healthcare Industry Predictions For 2026
The year 2026 will be a year of tumult in American healthcare. As the December kicks off, the cloudy mist surrounding my crystal ball is beginning to clear. The year 2026 is near on the horizon and turbulence and fear is foretold for the US…
The Future Of Marketing Is Operations: Why It's Time To Start Over
Cameron Partridge, Founder of HydraBlackline and advisor to firms on AI, marketing and growth. Former CMO of global AI / technology CMO. The future of marketing won't be decided by more creativity, more channels or more tools. It will be decided by…
The Dangers of Calling Family Estrangement a 'Trend'
Family estrangement has been framed in major media outlets as everything from a “growing trend” to a “social epidemic.” But this framing reveals a deep cultural bias: When the act of estrangement is scrutinized, but the…
Why Personal Brands Are The Future Of Business Growth And Trust
Sun Yi is an award-winning personal brand strategist, storyteller, TEDx speaker, podcaster, and founder of Night Owls and Night Owl Nation. What do Elon Musk, Richard Branson and Kylie Jenner have in common? They've each built billion-dollar…
Editorial | 'Partner port' ties will help Hong Kong navigate global trade volatility
Hong Kong's status as a superconnector between mainland China and the rest of the world stems in no small part from its deep water port and supply chain prowess. As global trade volatility and competition erode that maritime reputation, it was…
Polymarket Rival Kalshi Moves On-Chain With Launch of Tokenized Prediction Markets on Solana
/ Crypto News / Polymarket Rival Kalshi Moves On-Chain With Launch of Tokenized Prediction Markets on Solana CoinGape has covered the cryptocurrency industry since 2017, aiming to provide informative insights to our readers. Our journal analysts…
Cape Cod estate near Kennedy compound hits market for $21.5M
The iconic white mansion overlooking Hyannis Harbor, visible to ferry riders traveling to the islands and located next to the Kennedy Compound, has hit the market with a $21.5 million price tag — the highest active listing on Cape Cod. The…
The Future Is Emotional AI And Gen-Z Offers An Early Glimpse
ChatGPT's third anniversary is an appropriate time to reflect on how generative artificial intelligence (AI) tools are transforming human communication and relationships. The speed and scale of ChatGPT adoption can't be overstated. It took ChatGPT…
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