Advertising Industry News
A collection of Advertising latest news, analysis and best practices from top business influencers and the world's most trustworthy sources.
New study claims PHEVs guzzle THREE TIMES more fuel than advertised
Plug-in hybrid vehicles (PHEVs) are far less economical than motorists are being led to believe, a damning new report has found. The electrified vehicles, which are able to run on electric power for short periods before a petrol engine kicks in and…
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The Whole Truth mocks kids' food giants to push cleaner advertising
If you grew up hearing your TV scream 'taller, stronger and sharper,' chose a chocolate spread infused with hazelnut to convince yourself it was the healthier alternative, or indulged your kindred spirit with occasional treats from the…
Introducing CMO Insider - your guide to the future of marketing
Business Insider is launching CMO Insider, a new weekly newsletter delivering a candid look at the forces reshaping marketing. Business Insider's CMO Insider franchise serves as a destination for marketing professionals, combining video interviews…
Blue Owl Capital Sets Off New Fears About the Private Credit Industry
|Blue Owl Sets Off New Private Credit Fears https://www.nytimes.com/2026/02/19/business/blue-owl-stock-private-credit.html Shares of Blue Owl Capital, the giant private lender, plunged on Thursday after the company announced that it was changing…
Why Risk-Loving Options Traders Are Flocking to Prediction Markets
Individual investors who embraced high-risk, high-reward stock bets in recent years are now flocking to prediction markets. For the cohort that piled into options—which give the right to buy or sell a stock at a set price, in a certain time…
Google Analytics adds AI insights and cross-channel budgeting to Home page
Google Analytics is adding AI-powered Generated insights to the Home page and rolling out cross-channel budgeting (beta), moves designed to help marketers spot performance shifts faster and manage paid spend more strategically. What's happening.
AppLovin plans Its own social platform after failed TikTok bid
AppLovin Corp is preparing to build a social networking platform after the mobile advertising company's failed bid to buy TikTok's assets outside of China last year. The plans were outlined by a senior AppLovin executive in a recent…
Washington offers US$200 million to boost US smartphone industry in Indo-Pacific
The US State Department will subsidise companies to roll out cheap smartphones running American software in the Indo-Pacific region, part of its “Pax Silica” initiative that seeks to shore up the resilience of the US artificial…
Eight male fashion trends women secretly hate that make you look naff and boring
MEN get a pretty easy ride when it comes to clothes. There is a “uniform” for everything. Weddings ? One or two trusty suits on rotation. Office? Navy or black trousers and a shirt. Weekend? Jeans and a jumper or a T-shirt. Job done.
WNBA CBA negotiations 'trending in the right direction,' says union VP Napheesa Collier
WNBA Players Association vice president Napheesa Collier is optimistic about collective bargaining negotiations with less than three months until the scheduled start of the 2026 WNBA season. “We are not where we want to be, but I think…
Can machines be creative? Join Newsweek's AI marketing webinar
Artificial intelligence is moving quickly through marketing departments, reshaping how campaigns are built and delivered. Much of that adoption has focused on efficiency: automating performance media, accelerating production timelines, optimizing…
A Hollywood insider dishes on Warner Bros., AI, and the state of the industry
The streaming boom that fueled a ton of production in the last decade-plus is gone, and lots of the remaining work is going overseas. No one really knows how AI will affect the movie and TV business, but there's lots of fear it won't be good. And…
Hong Kong stocks fall as market reopens after 3-day Lunar New Year holiday
Hong Kong stocks fell on Friday, led by tech heavyweights, with escalating tensions between US and Iran hurting sentiment. The Hang Seng Index declined 0.2 per cent to 26,657.84 at the open on the first trading day of the Year of Horse after the…
Future of Marketing Briefing: The mental gymnastics of principal media
For some, the model nudges decisions toward the agency's balance sheet, not their objectives. For others, it's a tradeoff to be structured and contained with the right guardrails. Welcome to the psychological CrossFit class of modern marketing.
Caught between audiences and supporters, arts companies face an uncertain future
On the day the Sydney Writers' Festival (SWF) confirmed the attendance of Palestinian Australian author and academic Randa Abdel-Fattah, its executive team personally contacted its leading patrons, sponsors and donors. It was a necessary tactic in…
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