Advertising Industry News
A collection of Advertising latest news, analysis and best practices from top business influencers and the world's most trustworthy sources.
Google let Daily Wire advertise to climate crisis deniers, research shows
A media outlet founded by conservative influencer Ben Shapiro paid Google to advertise on search pages questioning whether the climate crisis is real, according to new research from a disinformation watchdog group. The Daily Wire bought ads on…
AI-Generated Content Is Here. Should Advertisers Buy It?
Recent breakthroughs in artificial intelligence have raised fresh questions over the impact the technology could have on content production for publishers (and such as BuzzFeed and CNET). In turn, this has triggered debate among marketers as to how…
Why It's the Perfect Time to Bust Up Google's Advertising Monopoly
It hasn't been a great start to the year for Google. On Jan. 20, its parent company Alphabet announced approximately 12,000 layoffs, or 6 percent of the company's workforce—its most extensive cuts to date. Four days later, on Jan. 24, the…
NewJeans, IU, & Lim Young Woong top advertisement model brand value rankings for January
Who are the top advertisement models of the South Korean commercial industry in terms of brand value rankings? From December 28 through January 28, the Korea Institute of Corporate Reputation analyzed big data of currently promoting advertisement…
On Trump's Social Network: Ads for Miracle Cures, Scams and Fake Merchandise
Between posts about conspiracy theories and right-wing grievances was an unusual advertisement: a photo of former President Donald J. Trump holding a $1,000 bill made of gold, which he was apparently offering free to supporters. But there were a…
Daily Wire Paid Google To Advertise To Climate Deniers
I'm so old, I remember when Google's motto was 'Don't be evil' -- and we believed them! But times have changed to the point where Ben Shapiro's Daily Wire can pay Google to advertise on search pages questioning whether the climate crisis is real.
Where Are The Advertisers Leaving Twitter Going For The Super Bowl?
Since Elon Musk's takeover of Twitter last October 27, 2022, things at the social media company have gone from bad to worse. You probably saw this coming from a mile away – especially if you had read about a study by Media Matters that was…
Advertisers Need Cross-Platform Currency for Outcomes: Publicis's Shelby Saville
LAS VEGAS – Consumers divide their time among multiple media channels and electronic devices, challenging advertisers to figure out the best ways to reach them. Marketers also want to identify the best combination of attributes that delivers…
Friday Mailing: From GroupM to Advertising at Netflix
Parqor is the handbook every media and technology executive needs to navigate the seismic shifts underway in the media business. Through in-depth analysis from a network of senior media and tech leaders, Andrew Rosen cuts through what's happening…
New Total TV advertising measurement to be launched in Finland
Finnish commercial broadcasters MTV Oy and Sanoma Media Finland have signed a contract with measurement specialist dataBreeders to develop the country's Total TV advertising measurement. The agreement will position Finland as one of the first…
This day in search marketing history: January 28
in 2014, Google started answering complex questions at the top of its search results with detailed responses (or answers) taken from websites. Does that sound like featured snippets? It should. Because it was. We know from Google that featured…
Review | 'The Terraformers' is a dazzling look at the distant future
In his seminal study of the science fiction genre, “ In Search of Wonder,” the critic Damon Knight remarks upon the complexity and richness of Charles Harness's “ Flight Into Yesterday ”: “Harness told me that he…
TikTok Advertising: A Game Changer For Small Businesses
TikTok is quickly becoming one of the most popular social media platforms, and it offers a unique opportunity for small businesses to reach a large audience and promote their products or services. With over 1 billion active users, TikTok has a wide…
A legal victory over Google could yet dent Big Tech's armour
The US trustbusters and politicians only have themselves to blame for such a belated swing at a changing industry It is easy to view the US government's latest legal challenge to the power of Big Tech as a case of too little, too late. Years of…
TikToker faces backlash for defending Mikayla Nogueira amid 'lashgate
'MascaraGate' has consumed TikTok, with a beauty guru being accused of false advertising. But several TikTok creators, including Mads Lewis, seemed to defend the practice, saying 'everyone does it.' 'If somebody put $200,000 in your face and said…
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