Advertising Industry News
A collection of Advertising latest news, analysis and best practices from top business influencers and the world's most trustworthy sources.
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Bajaj Life brings insurance advertising to ChatGPT
Bajaj Life Insurance has started advertising on ChatGPT, making it one of the first brands in India's BFSI sector to use the AI platform for advertising. The move comes as consumers increasingly use conversational AI to research, discover and plan…
NBC Taps 100th Anniversary to Hook More Advertisers With Tentpole Events
The network is 100 years old. The commercials, however, are new. NBCUniversal is trying to expand the sponsorship model it used for the 50 anniversary of “Saturday Night Live” in 2025 and customize it for its coming celebration of a…
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What is drawing digital-first brands to advertise on Bigg Boss this year?
September began with a familiar fixture of Indian television making its annual return: Bigg Boss. This year, however, the franchise is playing out simultaneously across six language editions, with Hindi, Tamil, Telugu, Kannada, Malayalam and…
Meta (NASDAQ: META) Pushes Advertisers To Diversify Creative As Ad Ranking Models Grow More Sophisticated
Meta Platforms (NASDAQ: META) is quietly reshaping how advertisers build and test their creative assets, issuing updated best practices tied to how its ad ranking models evaluate content. The company has been advising advertisers that its models…
PETA India urges Centre to ban meat advertisements from October 2
Animal rights organisation PETA India has urged the Centre to prohibit advertisements promoting meat on billboards, television, online platforms and other media from October 2, saying the move would honour Mahatma Gandhi's commitment to ahimsa. In…
13 Effective Marketing Strategies For Engaging Younger Consumers
Younger consumers are discovering, evaluating and engaging with brands differently than past generations. Social platforms, creators, online communities and emerging AI-driven search are creating new opportunities for brands to build meaningful…
What Private Funds Get Wrong About Digital Marketing Compliance
Ramesh Tambe is Founder & CEO of Orion Digital, helping private fund managers and real estate professionals grow through digital strategy. When I speak with private fund managers and real estate operators, I often notice a common misconception…
Is Carney a Nobel Peace Prize contender? Here's what one prediction market says
The 2026 Nobel Peace Prize will be awarded early next month and Prime Minister Mark Carney's name has entered the conversation about this year's recipient, according to people placing wagers on Kalshi, the popular U.S. prediction market website. As…
Marketers, You Have 9 Minutes to Earn Attention
ADWEEK House: Advertising HQ brings the people shaping advertising, commerce, and media together for four days of unscripted conversations and after-hours connections. Meet us in Midtown, Oct. 5–8. This post was created in partnership with…
Energy & Utilities Roundup: Market Talk
The latest Market Talks covering Energy and Utilities. Published exclusively on Dow Jones Newswires at 4:20 ET, 12:20 ET and 16:50 ET. 0803 GMT – TotalEnergies' new longer-term strategy shows consistency and durability, while also allowing…
China's industrial growth slows further in August amid weak domestic demand
China's industrial profit growth slowed further in August as strength in technology manufacturing amid the AI boom was outweighed by persistently weak domestic demand. SCROLL TO CONTINUE WITH CONTENT Firms are increasingly struggling to maintain…
Fire breaks out at YouTube channel JFFT studio in Tsuen Wan industrial building
A fire broke out on Monday afternoon inside an industrial building unit in Tsuen Wan, which serves as the studio for the popular local YouTube channel JFFT. SCROLL TO CONTINUE WITH CONTENT Emergency personnel evacuated approximately 20 people from…
Eight ETFs debut on HKEX, marking cross-market index milestone: Bonnie Chan
Hong Kong welcomed the debut of eight exchange-traded funds on the Hong Kong Stock Exchange on Monday, with mixed performance in early trading. SCROLL TO CONTINUE WITH CONTENT Hang Seng AI Advancement ETF (3438) and Huatai-PCG HKEX KRX…
From Hong Kong to the world: Robocore's next move | Market Pulse | HKTDC
Roy Lim has big plans for Robocore Technology, the robotics firm he founded seven years ago in Hong Kong. SCROLL TO CONTINUE WITH CONTENT The company, which started life as a local distributor, has already enjoyed dramatic growth. Some 20,000…
Basic Materials Roundup: Market Talk
The latest Market Talks covering Basic Materials. Published exclusively on Dow Jones Newswires at 4:20 ET, 12:20 ET and 16:50 ET. 0403 GMT – Crasus Chemical's strength is operational reliability and maintenance expertise, Jefferies analysts…
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