Advertising Industry News
A collection of Advertising latest news, analysis and best practices from top business influencers and the world's most trustworthy sources.
South Korea to require advertisers to label AI-generated ads
SEOUL, South Korea -- South Korea will require advertisers to label their ads made with artificial intelligence technologies from next year as it seeks to curb a surge of deceptive promotions featuring fabricated experts or deep-faked celebrities…
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Network Advertising wins creative mandate for Bajaj Consumer Care
Network Advertising has secured the creative mandate for Bajaj Consumer Care's Coconut Oil, Amla and Gulabjal brands after a multi-agency evaluation. The remit includes strategy and creative communication across television, print and outdoor…
South Korea to require advertisers to label AI-generated ads
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Data Manager API helps advertisers improve measurement and get better results from Google AI.
Marketers who have deeply integrated AI tools report 60% greater revenue growth than their peers. To make it simpler for marketers to connect first-party data with Google's advertising tools, we're introducing the Data Manager API. The new tool…
Network Advertising bags creative duties for Bajaj Consumer Care's Coconut Oil, Amla, and Gulabjal brands
Under this mandate, Network Advertising will lead Strategy and Creative Communication across key mass-media platforms including TV, Print and OOH. The assignment is strategically significant as Bajaj prepares to strengthen its presence in coconut…
Do AI agents have a place in programmatic advertising?
This article is part of a series covering our Programmatic Marketing Summit. More from the series → If programmatic advertising is already automated, then what's the point of integrating AI agents? That's the question I had on my mind…
TelevisaUnvision's John Kozack to Join Allen Media Group as Chief Revenue Officer of Advertising Sales
TelevisaUnivision's John Kozack will join Allen Media Group in January as its chief revenue officer of advertising sales. In his new role, Kozak will be responsible for overseeing ad sales, brand sponsorships, and revenue partnerships for AMG's…
The state of retail media | RMNs expand marketers' reach via off-site advertising
However, while retail media remains one of the fastest-growing areas of advertising, maintaining that growth is becoming harder to achieve. According to a January report from the Interactive Advertising Bureau, commerce ad spend is expected to grow…
James Shears Joins ThinkAnalytics as Senior VP, Advertising
LOS ANGELES —James Shears has joined ThinkAnalytics as senior vice president, advertising, tasked with leading global strategy and commercial expansion of the company's AI-powered A 20-year veteran of TV, streaming and data-driven…
Van seized after being advertised with fewer miles than when purchased
Grzegorz Seczkowski, of Farm Close, Abingdon, and his company GNA Cars Ltd, which is at Radley Road Industrial Estate in Abingdon, are on trial at Oxford Crown Court. The 41-year-old is accused of selling vehicles with false figures on the…
Not Your Parents' Marketing: Here Are Today's Tricks Of The Trade
Nancy Marshall, The PR Maven has been in PR for 35 years. She talks about growing your audience with media relations & personal branding. In a world of technological disruption, no industry is immune to change—and rapid change at that. Take…
15 Emerging Agency Practices Poised To Become Industry Standards
Agencies are experimenting with new tools and processes that may seem specialized today but are rapidly shaping the future of the industry. As digital transformation continues to accelerate on a global scale, clients are coming to expect deeper…
New owner 'will safeguard future of Paignton and Newquay zoos' - BBC News
A new owner for Paignton and Newquay zoos has been found, the charity which runs them has said. Wild Planet Trust said Dutch leisure company Libéma would 'safeguard the future' of both attractions and ensure their conservation programmes…
Future of Durham pub mural in limbo after row over colour - BBC News
A pub may have to remove its 'unique, hand-painted' mural after a row over its size and 'stark' blue colour. The artwork, at the Boat Club, in Durham city centre, shows a toucan balancing a pint on its beak, with Durham Cathedral in the background.
MLB insider predicts Red Sox to add two impact bats this offseason
Craig Breslow mapped out a few of Boston's offseason objectives on the first day of MLB's Winter Meetings on Monday. At the top of the list? Adding more power to their lineup. “At the end of the day, we're trying to score as many runs as…
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