Advertising Industry News
A collection of Advertising latest news, analysis and best practices from top business influencers and the world's most trustworthy sources.
EA vice president of advertising says game ads are a 'huge opportunity', but it 'has to make sense for the game
EA announced it'd be creating a whole new platform for advertising last month, something I'm sure has you so excited you're jumping out of your seat and clicking your heels. You might be potentially doing a little dance and saying 'yipee!'…
PlayStation physical media backlash is starting to annoy publishers who pay good money to advertise, says leak
PC Guide is reader-supported. When you buy through links on our site, we may earn an affiliate commission. Read More Sony's decision to move away from physical PlayStation game discs continues to dominate social media discussions, with many fans…
AI and cultural insight are changing marketing
Artificial intelligence is transforming how companies create, market and communicate with customers, yet experts say technology alone will not determine which businesses succeed. Research found that 88 percent of organizations report using AI in at…
Topgolf Launches Media Network to Turn Guest Engagement into Advertising Revenue
Topgolf is no longer just pitching itself as a place to play golf. The company announced the launch of Topgolf Media Networks, a new sponsorship, media, and licensing division that aims to expand the entertainment brand into a connected platform…
The Hottest Lunch Trend in America Just Ran Into a Very Unpleasant Problem
Sign up for the Slatest to get the most insightful analysis, criticism, and advice out there, delivered to your inbox daily. We still don't know what exactly is driving our national outbreak of cyclosporiasis, the parasitic infection that has…
Why The Future Of News Depends On Transparency And Perspective
Jeremy Fields is the VP of Corporate Development at Newsmatics, a Washington D.C.-based Newstech company. For years, conversations about media trust have centered on a single question: Can we trust the news? Today, a more important question may be…
What Businesses Get Wrong About Entering New Markets
Andrea Aker is CEO of Aker Ink PR & Marketing, a full-service agency that helps companies increase awareness, thought leadership and leads. Expansion is the dream for many business leaders who have conquered their local markets. A well-known brand…
Original 'Gilmore Girls' house is on the market for $2.76 million
“Gilmore Girls” characters Lorelai and Rory Gilmore may have lived in the fictional New England town of Stars Hollow, Conn., but their original house is currently for sale in Canada. The beloved TV series, which ran from 2000 to 2007…
How A Marketing Experiment Became A Global Gum Brand
From a marketing experiment to a global brand: Jay Klein built The PUR Company into an aspartame-free gum business sold in more than 50 countries. Jay Klein was 27 when he decided to sell chewing gum to a stranger. He didn't know how gum was…
Marketing Procurement Is Changing: What Agencies Need To Know
Michelle Douglas is a founder at Shophouse, an independent creative agency transforming brands, digital ecosystems, and retail experiences. It wasn't that long ago when agencies encountered procurement executives during contract…
Startups bet on AI -- and a leaner future
When Eric Lauer needs to hire at Giftory, the online gift-giving platform he runs, he's no longer looking for eager young coders fresh out of college. SCROLL TO CONTINUE WITH CONTENT He wants 'mid-career people who are lazy in a smart way' --…
Google brings business data feeds to Demand Gen campaigns
Google is expanding Demand Gen capabilities by allowing advertisers to use business data feeds, making it easier to serve dynamic ads without relying on Google Merchant Center. What's happening. Advertisers can now connect business data feeds to…
Two ex-leaders warn of threat to future Palestinian state
Two former heads of government from the Elders group of international figures founded by Nelson Mandela on Friday warned of the potential disappearance of the Palestinian territories and called for an end to what they called Israeli 'impunity'.
Ontario's wine industry adjusts as smoke discourages tourists
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China wants to replace the dollar. CLARITY can stop that
When Congress passed the GENIUS Act last year, it was vindication for my thesis that stablecoins were the future of trade settlement. But GENIUS is only half a rulebook. It only deals with dollars, not markets. It does not fully answer which tokens…
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