Advertising Industry News

A collection of Advertising latest news, analysis and best practices from top business influencers and the world's most trustworthy sources.

techcrunch.com - Aisha Malik - Snapchat brings AI-powered conversational advertising to its app
Snapchat brings AI-powered conversational advertising to its app
TechCrunch

Snapchat announced on Tuesday that it's rolling out “AI Sponsored Snaps,” which will allow users to interact directly with brands' AI agents. Sponsored Snaps are the ads placed directly into the app's main Chat tab. Until now, users…

afaqs.com - Shubhankar Sen - Shoppable, immersive, interactive: What actually drives action in video advertising?
Shoppable, immersive, interactive: What actually drives action in video advertising?
afaqs!

The promise of modern video advertising is simple, almost seductive. Collapse the journey. Remove the lag. Turn a moment of attention into immediate action. But as brands experiment with interactive, shoppable and immersive formats, the reality is…

afr.com - Sarah Thompson, Kanika Sood, Emma Rapaport - Private equity lobs $750m bid for outdoor advertising giant oOh!media
Private equity lobs $750m bid for outdoor advertising giant oOh!media
Australian Financial Review

After an ownership change at QMS Media, it is the No.1 outdoor advertising player's turn for a bid. Private equity giant Pacific Equity Partners has lobbed a $747 million non-binding indicative offer to acquire ASX-listed outdoor advertising…

adello.com - Anja Prosch - Pinterest Video Advertising 2026: What Drives Sales
Pinterest Video Advertising 2026: What Drives Sales
Adello

Pinterest is the strangest social platform to write about. It isn't quite social — most users don't follow people, don't post comments, don't chase virality. It isn't quite a search engine — though more than 8 out of 10 weekly users…

radiotoday.co.uk - Steve Collins - Bauer unveils study on attitudes to audio advertising
Bauer unveils study on attitudes to audio advertising
RadioToday

Audio is moving firmly into core media plans, with most advertisers planning to maintain or increase spending according to a new report from Bauer. The Sound Check Europe 2026 study from Bauer Media Audio, with Elevate Consultancy, surveyed more…

digiday.com - Seb Joseph - 'The bridge between intuition and ROI': The M&A race to own advertising's last unmeasured lever
'The bridge between intuition and ROI': The M&A race to own advertising's last unmeasured lever
Digiday - The home of modern media and marketing

“Those businesses that have focused on truly developing the data and analytics software used in creative optimization and pre-test — those companies will be bought,” said Bruce Biegel, senior managing partner at Winterberry…

digiday.com - Michael Bürgi - Walmart's expanded data offering to agencies and advertisers gets closer to self-serve
Walmart's expanded data offering to agencies and advertisers gets closer to self-serve
Digiday - The home of modern media and marketing

The API offers up what it calls “non-media, omnichannel signals” that help advertisers understand activity across Walmart's online and in-store commerce independent of ad activation. The insights include near real-time updates on…

walesonline.co.uk - Ben James - WRU advertise three coaching jobs as candidates for top roles become clearer
WRU advertise three coaching jobs as candidates for top roles become clearer
Wales Online

The Welsh Rugby Union have advertised three coaching jobs to complete Steve Tandy's staff ahead of the summer. Tandy has been working with just a couple of full-time staff since taking over from Warren Gatland last year, with attack coach Matt…

simonowens.substack.com - Simon Owens - Can media companies ever claw back advertising revenue from big tech?
Can media companies ever claw back advertising revenue from big tech?
Simon Owens's Media Newsletter

For years, publishers have told themselves some version of the same story: if they could improve targeting, automate more of their ad sales, and make inventory easier to buy at scale, they might begin reclaiming some of the advertising dollars that…

globenewswire.com - BizClik Media Limited - Data Centre LIVE Launches Industrial AI Strategies Panel
Data Centre LIVE Launches Industrial AI Strategies Panel
GlobeNewswire

London, 28 April 2026 – Data Centre LIVE: The London Summit explores how industrial AI is transforming hyperscale operations when it returns to Exhibition White City on 20-21 May 2026. As AI infrastructure booms and data centre operators…

bbc.co.uk - Faarea Masud - Face serum advert banned over misleading 'five years younger' claim
Face serum advert banned over misleading 'five years younger' claim
BBC

An advert for a £49 face serum has been banned over misleading claims that it made users look up to five years younger. The billboard poster claimed the Eucerin Hyaluron-Filler Epigenetic Serum was 'clinically proven' following a study of 160…

themarysue.com - Sarah Fimm - 10 Movies that Predicted the Future
10 Movies that Predicted the Future
The Mary Sue

The future is now! Now is a scary place to be! Climate change, economic woes, global instability, the world is looking more and more like what dystopian sci-fi thinkers said it would. While George Orwell and Aldous Huxley made some scarily accurate…

winnipegfreepress.com - Editorial - Opinion: Shocks to global oil industry keep hitting home
Opinion: Shocks to global oil industry keep hitting home
Winnipeg Free Press

Email Address: I agree to the Terms and Conditions, Cookie and Privacy Policies, and CASL agreement. Already have an account? Log in here - To continue reading, please subscribe: Enjoy unlimited reading on winnipegfreepress.com Read the E-Edition…

thestandard.com.hk - The Standard 英文虎報 - From Adele to Raye, the UK school nurturing future stars
From Adele to Raye, the UK school nurturing future stars
The Standard

If there was a recipe for success in the entertainment industry, the BRIT School in London should maybe get a standing ovation for hitting all the right notes. SCROLL TO CONTINUE WITH CONTENT Singers Amy Winehouse, Adele and Raye, as well as actor…

scmp.com - Themis Qi - Chinese industrial robot maker Inovance joins Hong Kong IPO queue
Chinese industrial robot maker Inovance joins Hong Kong IPO queue
South China Morning Post

Chinese industrial robot maker Shenzhen Inovance Technology submitted an initial public offering (IPO) application in Hong Kong on Tuesday, joining a wave of mainland tech firms seeking capital from international investors. Founded in 2003…

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