Advertising Industry News
A collection of Advertising latest news, analysis and best practices from top business influencers and the world's most trustworthy sources.
Clear Channel Taps Two Top TV Execs to Reprogram Outdoor Advertising
Two broadcast executives are now thinking outside the TV box. Following Clear Channel Outdoor Holding's recently completed $6.2 billion acquisition by Mubadala Capital, the company is adding two veteran TV executives in key C-suite positions. Wade…
What Apple's hand-embroidered product launch reveals about advertising in the age of AI slop
To promote its latest product launch, Apple—one of the world's biggest technology companies—picked up a needle and thread. In this era of AI food slop, AI agents behind plush toys with eerie smiles, and deepfakes that make it harder…
DRTV Advertising: Attribution Modeling Guide for Performance Media Buyers.
Like Like Love Haha Wow Sad Angry (ThyBlackMan.com) Performance media buyers managing television-driven campaigns often face a familiar dilemma: a viewer sees a spot for a call-in product or online offer, but the resulting web traffic or phone…
Robots & Pencils Acquires Tiger Pistol to Expand AI Advertising Tools
Robots & Pencils said Oct. 15 it had acquired Tiger Pistol, adding digital advertising software as the engineering firm seeks to turn client-specific AI work into products it can reuse across engagements. The companies said Tiger Pistol will join…
Israeli digital advertising agency used online ads to hack devices, spy on users
Israeli digital advertising agency Discover-Tech spied on internet users through a sprawling network of online ads that it used to track targets and help hack their devices, two research groups said on Thursday. Its services gave Israel's Candiru…
Tech vendors predict lucrative reselling market for Apple's foldable iPhone Duo
Pre-orders for Apple's newly announced foldable smartphone, the iPhone Duo, open at 8pm on Friday. Merchants at Sin Tat Plaza, a prominent mobile phone trading hub in Mong Kok, anticipate strong resale margins—particularly for lower-storage…
Phone vendors predict lucrative resale market for Apple's foldable iPhone Duo
Pre-orders for Apple's newly announced foldable smartphone, the iPhone Duo, open at 8pm on Friday. SCROLL TO CONTINUE WITH CONTENT Merchants at Sin Tat Plaza, a prominent mobile phone trading hub in Mong Kok, anticipate strong resale…
Stock Futures, Treasurys Steady as Markets Take Breather
Stock futures inched higher and Treasurys were steady, as markets calmed after volatile trade Thursday. Nasdaq futures inched up 0.1% after the index flipped sharp intraday losses Thursday to end the session higher. Artificial-intelligence stocks…
After latest Nepal flood, survivors fear for future
Standing beside his house half-buried in thick sludge, Nepali flash flood survivor Ajay Gurung surveyed the wreckage of a life swept away in minutes. SCROLL TO CONTINUE WITH CONTENT The Budhi Gandaki river that once sustained his family tore…
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India's proposed CTV & FAST council seeks industry participation
The proposed India CTV & FAST Council (ICFC) has invited organisations across the connected TV and free ad-supported streaming TV ecosystem to become founding members. The council has opened an Expression of Interest (EOI), with submissions closing…
OPINION: Why a sustainable and predictable housing market should be our goal
On Oct. 26, voters across the Greater Toronto Area (GTA) will decide who they think will best represent them and their interests over the next four years within municipal government. Ahead of any election, I use this space to discuss…
How Creators Are Becoming Like The Media They Replaced
Bill Daddi is President and Founder of DBC, a marketing services communications agency serving the advertising and marketing industries. There are few media success stories today that rival the growth and impact of the creator economy. U.S.
Verasity Price Prediction: 2024, 2025, 2026 - 2030
The current price of Verasity is $0.00001010. The VRA price could reach a maximum of $0.000044 by the end of 2026. With a potential surge, the price could reach a high of $0.00174 by 2030. Verasity (VRA) is an Ethereum-based utility token designed…
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AAAI unveils a new-look, more diverse Board for 2026-27
The Advertising Agencies Association of India (AAAI) has announced a new-look Board for 2026–27, bringing together a broader mix of independent agencies, regional businesses, creative leaders and major advertising and media networks. Dr…
Influencer marketers are leaning into FOMO to cut through the noise
The latest hot marketing KPI: RSVPs. Creators ranging from Substackers to 'SNL' stars are jumping off the screen to in-person events — and marketers can't get enough. 'IRL is the No. 1 brand equity builder of all the channels,' said Justin…
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