Advertising Industry News
A collection of Advertising latest news, analysis and best practices from top business influencers and the world's most trustworthy sources.
GetJacked Announces Global Partnership with adjoe, Directing $2 Billion in Annual Gaming Advertising Demand Into Shopify Merchant Loyalty Programs
'GetJacked has built something genuinely differentiated at the intersection of gaming, entertainment, and commerce,' said Jared Goetz, Founding Investor of GetJacked. 'Our Progressive Rewards model is designed around what actually works for…
Omnicom Media rolls out research showing the need for CTV advertising to change its ways
Digiday will cover several partnerships the holding company will announce at Cannes Lions next week, but today's story delves into the research out of Omnicom Media Intelligence that underpins the approach. Joanna O'Connell, Omnicom Media's chief…
Vancity Investment Management Ltd Raises Holdings in Lamar Advertising Company $LAMR
Vancity Investment Management Ltd increased its stake in shares of Lamar Advertising Company (NASDAQ:LAMR - Free Report) by 32.8% during the 4th quarter, according to the company in its most recent 13F filing with the Securities and Exchange…
From Chalamet to Messi, prediction markets are betting on celebrities to boost their brands
Prediction markets are betting that celebrity endorsements will help attract more users. Kalshi, a trading platform that surged in popularity during the 2024 presidential election, has recently released a slew of celebrity advertisements featuring…
Exclusive | Charles Schwab Breaks Into the Prediction Market Business
is wading into the prediction markets. The brokerage is working with to roll out all-or-nothing options contracts that allow customers to place yes-or-no wagers on the performance of the S&P 500, according to people familiar with the matter.
China's private-jet market finally pulling out of post-pandemic nosedive: source
An exodus of private business jets from China since the days of Covid-19 appears to be stabilising this year amid a potential shift in demand across industries, suggesting that sales by cash-strapped owners of the multimillion-dollar assets have…
Candle's Mayer Says Ad-Backed Streaming 'Snuck Up' on Industry
Fox Corp. 's $22 billion acquisition of Roku Inc. illustrates how free-to-watch, ad-supported streaming services are becoming a major force in the entertainment industry, according to Candle Media Inc. co-Chief Executive Officer Kevin Mayer.
Opinion | Hong Kong's local brands hold key to city's creative future
As a cultural strategist, my work takes me across the region as I explore new markets, mine local insights and connect with new consumers. Most recently I was in Seoul, a city voted for four consecutive years by millennial and Gen Z readers of a…
US trade official takes aim at Beijing, faults Washington on industry
A top US trade official took a veiled swipe at China on Thursday for a range of unfair trade practices, but also criticised the United States for being asleep at the wheel for far too long. “They subsidised, they dumped, they erected…
Germany hews EU's tough China line with call for 'Plaza Accord' talks on yuan
German Chancellor Friedrich Merz signalled a major shift in Berlin's economic relations with Beijing on Friday, saying the Chinese currency was undervalued by 30 per cent, well above the International Monetary Fund's estimate of “about 16…
Why Energy Markets Will Remain Volatile Even After the Iran-U.S. Deal
This week's interim deal between the U.S. and Iran to end hostilities and reopen the Strait of Hormuz avoided the worst possible scenario for oil markets. Assuming the deal holds, the flow of oil out of the Persian Gulf will pick up and the global…
Opinion | AI has been known to hallucinate. So have financial markets
We've never had it so good. The S&P 500 and Nikkei 225 have hit record highs this month. SpaceX had its spectacular initial public offering, the largest in history. The company raised an eye-popping US$75 billion and saw a sharp rise in its share…
AI Nostradamus predicts World Cup from dark horse & VAR to England's chances
A FOOTBALL-MAD artificial intelligence convinced it is the legendary soothsayer Nostradamus has officially made its World Cup predictions. The clever bot expects a surprise minnow to overcome two giants of the game, a hugely controversial referee…
How long will the hot weather last? The latest Met Office forecast for the UK
ANOTHER bout of hot weather is on the cards, with the mercury set to rise even further next week. The Met Office has predicted high temperatures – with some areas reaching up 34C in the coming days – but when will the spell of hot…
$12T Charles Schwab To Rival Polymarket, Kalshi With Prediction Markets Launch
CoinGape has covered the cryptocurrency industry since 2017, aiming to provide informative insights to our readers. Our journal analysts bring years of experience in market analysis and blockchain technology to ensure factual accuracy and balanced…
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