Advertising Industry News
A collection of Advertising latest news, analysis and best practices from top business influencers and the world's most trustworthy sources.
InMobi's MobileAction Deal Boosts Agentic Commerce And Global Advertising
Glance is InMobi's consumer agentic commerce platform. Naveen Tewari, CEO of InMobi Group, has been a busy man. He deployed for Fossil InMobi Ad Experiences, an enhanced full-funnel solution through Glance, InMobi's consumer agentic commerce…
MrBeast teases a new membership program at an invite-only advertiser event
MrBeast is planning a membership program as the world's biggest social media star looks beyond YouTube to build a diversified entertainment company. Beast Industries executives shared the news Tuesday at an invite-only breakfast for brand and ad…
TelevisaUnivision Makes a Super Bowl Play for Advertisers at Upfront
Cannes Lions is where the biggest ideas take center stage. Join ADWEEK for must-see conversations, top industry leaders, and the moments everyone will be talking about. TelevisaUnivision is going to the Super Bowl. Heading into its May 12 upfront…
Upfront 2026: Amazon is doubling down on YA content with a 'Fourth Wing' series. Advertisers are preparing to feast
Amazon can deliver anything—including, increasingly, eyeballs to advertisers. And now, its upcoming slate of content, including an adaptation of the best-selling novel Fourth Wing and a list of young adult content, is sure to have…
'Mad Men' era over as AI takes over advertising
The era of the Mad Men is now firmly over, with the instant answers of chatbots now replacing the fast-talking advertising creatives of New York's Madison Avenue as the industry's centre of gravity. The enormous budgets, fully stocked drinks…
Google Ads adds Gemini-powered dashboards for real-time insights
Google is bringing Gemini into Google Ads dashboards, aiming to make data analysis more interactive, visual and accessible. What's happening. Google Ads is rolling out a new Dashboards feature that lets advertisers explore performance data using…
NBCU Leans On Legacy For Upfront: Is This The Future For TV?
The prestigious NBC Studios at 30 Rockefeller Plaza, New York, NY. It is the home of the famous Tonight Show with Jimmy Fallon. Photographed on 04/30/2024. “Our legacy is in trouble.” “Our legacy – what is it?”…
How to stop prediction markets from becoming a dangerous casino
One of the most important insights in economics is how powerful markets can be in aggregating dispersed information. The notion that a single number such as the price of a share of stock can reflect the accumulated wisdom of a crowd of different…
$20m fund to turbocharge future industries binned without awarding any grants
A $20 million fund which the Allan government promised would turbocharge the industries of the future has been axed 18 months after it was announced, having not provided any grants. State budget papers show that the Victorian Industry Development…
When Cofounder Relationships Break, It's Not the Market
There's a moment most cofounders recognize in hindsight but rarely catch in real time. It's not the blowup in the board meeting, or the equity dispute. It's earlier—something so small and insignificant, it's easily overlooked. A question…
Govt unveils sweeping reforms after Wang Fuk Court fire inquiry exposes deep industry failures
The Independent Committee in relation to the Wang Fuk Court fire has concluded its fourth round of hearings, exposing deeply rooted negligence and systemic failures across the building maintenance industry. In response to the glaring safety gaps…
Is AI Creating Chaos In Marketing?
Loreal Lynch is Chief Marketing Officer at Jasper, a leading AI marketing platform. She was previously at Stripe, Salesforce and Tableau. Despite the sharp rise in AI adoption— more than 9 in 10 marketing teams use AI in…
Vibe Marketing: A Declaration Of Independence From The Martech Machine
Lisa Sharapata is CMO and AI & GTM Strategy Lead at Metadata.io, an agentic GTM platform for B2B revenue teams. I have been a marketer for over two decades. At my core, it's how I think. But for the last ten years, being a 'true' marketer has felt…
Top Swedish universities eager to forge ties with city, Hong Kong minister says
Top Swedish universities are eager to deepen collaboration with Hong Kong in areas such as life sciences, the city's innovation and technology minister has told the South China Morning Post during a visit to the country to strengthen ties.
EXCLUSIVE: Sydney Sweeney's Giant Dig at Hollywood Revealed - How Sexpot's Latest Shocking 'Euphoria' Scene Was Massive Attack on Movie Industry Lefties
Sydney Sweeney appears to have taken a giant swipe at Hollywood critics in a bizarre new Euphoria sequence which was designed to mock the liberal entertainment industry figures who have turned against her over recent political controversy and a…
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